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Sales & marketing
Results 3861 - 3880 of 3937
Sales & marketing
Paperback. Num Pages: 151 pages, 1 black & white illustrations, biography. BIC Classification: KC; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 9. Weight in Grams: 264.
- Format
- Paperback
- Publication date
- 1990
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 1990
- Number of pages
- 151
- Condition
- New
- SKU
- V9783540522096
- ISBN
- 9783540522096
Paperback
Condition: New
€ 126.49
€ 126.49
Hardcover. In Winning at Retail, two prominent retail consultants offer strategies for retailers and chains suffering at the hands of decreased sales numbers. Using case studies from such success stories as Costco and Target, they cover customer service, retail strategy, demographics, and the latest trends in retailing. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 160 x 236 x 25. Weight in Grams: 584.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780471473572
- ISBN
- 9780471473572
Hardback
Condition: New
€ 46.99€ 36.70
€ 46.99
€ 36.70
Hardcover. This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. You'll be surprised at how this book can help change the way you sell your products. Num Pages: 206 pages, biography. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 241 x 166 x 18. Weight in Grams: 468.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan
- Edition
- 1st
- Number of pages
- 208
- Condition
- New
- SKU
- V9780230537149
- ISBN
- 9780230537149
Hardback
Condition: New
€ 67.07
€ 67.07
Hardcover. With more than 60,000 copies sold, this amazing manual has become a classic in its field--and rightfully so. Nowhere else will you find--in one book--so much valuable information on achieving success in the mail order business. Dr. Num Pages: 592 pages, Illustrations, facsims. BIC Classification: KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 238 x 162 x 40. Weight in Grams: 1048.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 4th Edition
- Number of pages
- 592
- Condition
- New
- SKU
- V9780471109464
- ISBN
- 9780471109464
Hardback
Condition: New
€ 62.43€ 53.33
€ 62.43
€ 53.33
Paperback. Presents a sales program for finding new prospects, uncovering their needs, and writing their orders. This book offers definitions of key selling terms and jargon; ideas for intelligent management of your sales effort; how-to hints for effective, results-oriented sales; and advice for minimizing selling errors. Series: Briefcase Books Series. Num Pages: 208 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 156 x 15. Weight in Grams: 306.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- McGraw-Hill Education - Europe United States
- Edition
- 1st Edition
- Number of pages
- 180
- Condition
- New
- SKU
- V9780071430012
- ISBN
- 9780071430012
Paperback
Condition: New
€ 21.99€ 20.09
€ 21.99
€ 20.09
Hardback. Bill Cohen's interpretation of Drucker's work has never been needed more than today, when marketing spells difference between success and failure. In this book, Drucker on Marketing reflects Bill Cohen's ability to understand and communicate Peter Drucker's thoughts and ideas about [marketing]. Num Pages: 288 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 232 x 159 x 25. Weight in Grams: 560.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071778626
- ISBN
- 9780071778626
Hardback
Condition: New
€ 47.99€ 34.11
€ 47.99
€ 34.11
Hardback. Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands - but not others. Num Pages: 210 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 236 x 154 x 17. Weight in Grams: 394.
- Publisher
- Gallup Press
- Format
- Hardback
- Publication date
- 2005
- Condition
- New
- SKU
- V9781595620057
- ISBN
- 9781595620057
Hardback
Condition: New
€ 25.44
€ 25.44
Paperback. Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Num Pages: 288 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 232 x 16. Weight in Grams: 442.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9781118147849
- ISBN
- 9781118147849
Paperback
Condition: New
€ 41.99€ 32.77
€ 41.99
€ 32.77
Hardback. Num Pages: 192 pages. BIC Classification: 1KBB; AMVD; GBC; HBJK; KJS. Category: (G) General (US: Trade). Dimension: 210 x 274 x 17. Weight in Grams: 201.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- Addax Publishing Group,U.S. United States
- Number of pages
- 192
- Condition
- New
- SKU
- V9781886110199
- ISBN
- 9781886110199
Hardback
Condition: New
€ 38.99€ 36.11
€ 38.99
€ 36.11
Hardcover. Every business in every industry faces the specter of lower--priced competition. In order to maintain healthy margins, most companies cana t drop their prices endlessly. Instead, they have to find a way to sell their product despite its price. This book offers practical advice and smart tactics for outselling a lower--priced competitor. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 223 x 173 x 25. Weight in Grams: 458.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2005
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471744832
- ISBN
- 9780471744832
Hardback
Condition: New
€ 37.99€ 29.91
€ 37.99
€ 29.91
Hardcover. The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry. Num Pages: 240 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 157 x 22. Weight in Grams: 426.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780470260357
- ISBN
- 9780470260357
Hardback
Condition: New
€ 30.99€ 24.17
€ 30.99
€ 24.17
Paperback. Num Pages: 90 pages. BIC Classification: ABQ; JKSN1; JNKG; KJS; KJVX; PDK. Category: (G) General (US: Trade). Dimension: 228 x 153 x 6. Weight in Grams: 201.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Bonus Books Inc United States
- Number of pages
- 90
- Condition
- New
- SKU
- V9781566251594
- ISBN
- 9781566251594
Paperback
Condition: New
€ 21.99€ 19.24
€ 21.99
€ 19.24
Paperback. Canada's most comprehensive textbook on public relations and marketing communications featuring 20 expert contributors. Editor(s): Carney, William Wray; Lymer, Leah-Ann. Num Pages: 536 pages. BIC Classification: 1KBC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 153 x 35. Weight in Grams: 794.
- Publisher
- University of Alberta Press
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781772120448
- ISBN
- 9781772120448
Paperback
Condition: New
€ 60.63€ 47.83
€ 60.63
€ 47.83
Paperback / so. Series: Konsum Und Verhalten. Num Pages: 263 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 15. Weight in Grams: 449.
- Format
- Paperback
- Publication date
- 1988
- Publisher
- Physica-Verlag United States
- Number of pages
- 263
- Condition
- New
- SKU
- V9783790804058
- ISBN
- 9783790804058
Paperback
Condition: New
€ 72.70
€ 72.70
Paperback / so. Inhaltlich und methodisch-didaktisch - exakt auf das Bachelor-Studium zugeschnitten. Verhaltenswissenschaftliche Grundlagen, Marketing-Konzeption. Der Autor erlautert Marketing-Ziele, -Strategien, -Mix, -Kontrolle und Marktforschung. Plus: Fallstudie.. " Series: BA Kompakt. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 12. Weight in Grams: 327.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Physica-Verlag GmbH & Co Germany
- Condition
- New
- SKU
- V9783790819410
- ISBN
- 9783790819410
Paperback
Condition: New
€ 39.33
€ 39.33
Paperback. Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works. Series: Very Short Introductions. Num Pages: 160 pages, 15 black and white halftones. BIC Classification: JFDV; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 172 x 113 x 9. Weight in Grams: 128.
- Publisher
- Oxford University Press United Kingdom
- Number of pages
- 160
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780199568925
- ISBN
- 9780199568925
Paperback
Condition: New
€ 11.99€ 10.89
€ 11.99
€ 10.89
Hardback. Offers social change organisations with recommendations for leveraging the untapped power of women for positive change through fundraising, advocacy and the ballot box. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 239 x 160 x 21. Weight in Grams: 456.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Berrett-Koehler United States
- Number of pages
- 288
- Condition
- New
- SKU
- V9781576754726
- ISBN
- 9781576754726
Hardback
Condition: New
€ 24.00€ 23.57
€ 24.00
€ 23.57
hardcover. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 25. Weight in Grams: 794.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer Germany
- Edition
- 2012th Edition
- Condition
- New
- SKU
- V9783642281204
- ISBN
- 9783642281204
Hardback
Condition: New
€ 74.96
€ 74.96
Paperback / so. Num Pages: 290 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 16. Weight in Grams: 345.
- Format
- Paperback
- Publication date
- 1993
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 2
- Number of pages
- 290
- Condition
- New
- SKU
- V9783409296175
- ISBN
- 9783409296175
Paperback
Condition: New
€ 72.02
€ 72.02
Paperback. BIC Classification: KJS. Dimension: 240 x 168. .
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834943569
- ISBN
- 9783834943569
Paperback
Condition: New
€ 56.00
€ 56.00