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Sales & marketing

Results 41 - 60 of 1315

Sales & marketing

Paperback. Takes on the various trends in product innovation as the key to marketing. Num Pages: 152 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 184 x 122 x 11. Weight in Grams: 146.
Format
Paperback
Publication date
2010
Publisher
Agate Publishing United States
Number of pages
152
Condition
New
SKU
V9781932841572
ISBN
9781932841572
Paperback
Condition: New

€ 14.42

Hardcover. Written by former staff journalist turned PR trainer/consultant Alex Singleton, The PR Masterclass distills the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity. Num Pages: 208 pages. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 230 x 151 x 20. Weight in Grams: 456.
Publisher
John Wiley & Sons Inc United States
Number of pages
288
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118756232
ISBN
9781118756232
Hardback
Condition: New

€ 23.99
€ 17.67

Paperback. The forms, letters, and other tools included in Marketing Kit For Dummies , 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy. Num Pages: 384 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 189 x 23. Weight in Grams: 710.
Format
Paperback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Edition
3rd Edition
Number of pages
384
Condition
New
SKU
V9780470401156
ISBN
9780470401156
Paperback
Condition: New

€ 26.99
€ 21.98

Paperback. From advertising and public relations to selling and packaging, marketing plays a key role in almost every business process. This book drills down to the basics, providing readers with a better understanding of the vital role that this discipline plays throughout a company. Num Pages: 384 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 189 x 21. Weight in Grams: 574.
Format
Paperback
Publication date
2006
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
384
Condition
New
SKU
V9780471790792
ISBN
9780471790792
Paperback
Condition: New

€ 116.08

Hardback. A content marketing framework grounded in real-world research The Rules of Perception provides an insightful guide to content marketing for today's audiences. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9781119345114
ISBN
9781119345114
Hardback
Condition: New

€ 25.99
€ 21.03

Paperback. The aim of the "New Economy Excellence" series is to focus on helping senior managers create and sustain competitive advantage in the Internet economy. The series gets to grips with providing a commercial analysis of the opportunities and pitfalls of the e-business environment. Series: E-Business Excellence. Num Pages: 240 pages, Illustrations. BIC Classification: KJE; KJSU; UDB. Category: (P) Professional & Vocational. Dimension: 215 x 136 x 14. Weight in Grams: 304.
Format
Paperback
Publication date
2001
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
240
Condition
New
Edition
1st Edition
SKU
V9780470841358
ISBN
9780470841358
Paperback
Condition: New

€ 51.27

Hardcover. Includes: the thinking on key branding concepts; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization; and, insights from senior managers who have fought branding battles and won. Editor(s): Tybout, A.M.; Calkins, Tim. Num Pages: 352 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 31. Weight in Grams: 570.
Publisher
John Wiley and Sons Ltd United States
Number of pages
352
Format
Hardback
Publication date
2005
Edition
1st Edition
Condition
New
SKU
V9780471690160
ISBN
9780471690160
Hardback
Condition: New

€ 31.99
€ 24.80

Hardcover. .
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2017
Edition
5th Edition
Condition
New
SKU
V9781118980828
ISBN
9781118980828
Hardback
Condition: New

€ 54.99
€ 45.52

Hardcover. "Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning. " The Influential Marketing Blog (May 2011)

A company's brand is its most valuable asset. Num Pages: 144 pages, col. ill. BIC Classification: AK; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 14. Weight in Grams: 450.

Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
144
Condition
New
SKU
V9780470433423
ISBN
9780470433423
Hardback
Condition: New

€ 33.99
€ 33.43

Paperback. Num Pages: 204 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 143 x 215 x 11. Weight in Grams: 274.
Format
Paperback
Publication date
2011
Publisher
B Jain Publishers Pvt Ltd India
Condition
New
SKU
V9788131910832
ISBN
9788131910832
Paperback
Condition: New

€ 8.99
€ 8.08

Hardback. .
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2015
Condition
New
SKU
V9781137466679
ISBN
9781137466679
Hardback
Condition: New

€ 55.43

Hardcover. Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global. Editor(s): Ammi, Chantal. Num Pages: 280 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 241 x 162 x 20. Weight in Grams: 566.
Format
Hardback
Publication date
2007
Publisher
ISTE United Kingdom
Edition
1st Edition
Number of pages
280
Condition
New
SKU
V9781905209637
ISBN
9781905209637
Hardback
Condition: New

€ 209.57

Hardcover. Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today s top celebrities, brands, and sports icons, and how you can follow their lead. Num Pages: 224 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 163 x 22. Weight in Grams: 412.
Format
Hardback
Publication date
2012
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
224
Condition
New
SKU
V9781118340516
ISBN
9781118340516
Hardback
Condition: New

€ 27.99
€ 22.91

Hardback. .
Publisher
Springer International Publishing AG
Format
Hardback
Publication date
2015
Edition
1st ed. 2016
Condition
New
SKU
V9783319219899
ISBN
9783319219899
Hardback
Condition: New

€ 76.89
€ 76.88

Paperback. Provides a roadmap to branding and marketing success in the automotive industry from a leading industry expert and features: case studies on major car brands personally conducted by the author including: Audi, BMW, Holden, Mercedes-Benz, Opel, Porsche, Saab, Seat, Skoda, Vauxhall, Volkswagen, and Volvo. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJS; KNDR. Category: (G) General (US: Trade). Dimension: 151 x 229 x 15. Weight in Grams: 404.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
240
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780749469290
ISBN
9780749469290
Paperback
Condition: New

€ 35.99
€ 33.15

Hardcover. "Commissioning organisation: Andre Martin. xxiv, 212 p. Publishers cloth. As new with dw." Keywords: "Business, Finance & Law,Business, Finance & Law - Management - Management Skills,Busin"
Condition
Used, Like New
Publisher
John Wiley & Sons New York
Number of pages
240
Format
Hardback
Publication date
1995
Edition
2Rev Ed
SKU
KEX0164402
ISBN
9780471131953
Hardback
Condition: Used, Like New

€ 4.99

Hardcover. "Commissioning organisation: Andre Martin. xxiv, 212 p. Publishers cloth. As new with dw." Keywords: "Business, Finance & Law,Business, Finance & Law - Management - Management Skills,Busin"
Format
Hardback
Publication date
1995
Publisher
John Wiley & Sons New York
Edition
2Rev Ed
Number of pages
240
Condition
Used, Like New
SKU
KEX0164140
ISBN
9780471131953
Hardback
Condition: Used, Like New

€ 4.99

Hardcover. "Commissioning organisation: Andre Martin. xxiv, 212 p. Publishers cloth. As new with dw." Keywords: "Business, Finance & Law,Business, Finance & Law - Management - Management Skills,Busin"
Format
Hardback
Publication date
1995
Publisher
John Wiley & Sons New York
Edition
2Rev Ed
Number of pages
240
Condition
Used, Like New
SKU
KEX0164403
ISBN
9780471131953
Hardback
Condition: Used, Like New

€ 4.99

Hardcover. "Commissioning organisation: Andre Martin. xxiv, 212 p. Publishers cloth. As new with dw." Keywords: "Business, Finance & Law,Business, Finance & Law - Management - Management Skills,Busin"
Format
Hardback
Publication date
1995
Publisher
John Wiley & Sons New York
Edition
2Rev Ed
Number of pages
240
Condition
Used, Like New
SKU
KEX0164404
ISBN
9780471131953
Hardback
Condition: Used, Like New

€ 4.99

Hardcover. "Commissioning organisation: Andre Martin. xxiv, 212 p. Publishers cloth. As new with dw." Keywords: "Business, Finance & Law,Business, Finance & Law - Management - Management Skills,Busin"
Format
Hardback
Publication date
1995
Publisher
John Wiley & Sons New York
Edition
2Rev Ed
Number of pages
240
Condition
Used, Like New
SKU
KEX0164405
ISBN
9780471131953
Hardback
Condition: Used, Like New

€ 4.99

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