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Sales & marketing
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Sales & marketing
Hardcover. Here in a single, thoroughly updated volume, is everything you must know to develop a menu that will dramatically enhance a restaurant's image. The Fourth Edition addresses the full spectrum of restaurant establishments and the entire gamut of menu possibilities from the perspective of design. Num Pages: 224 pages, 108 line drawings, 50 halftones. BIC Classification: KJS; KNSH. Category: (P) Professional & Vocational; (UF) Further/Higher Education. Dimension: 284 x 220 x 21. Weight in Grams: 748.
- Format
- Hardback
- Publication date
- 1990
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 4th Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780471289838
- ISBN
- 9780471289838
Hardback
Condition: New
€ 148.64€ 122.56
€ 148.64
€ 122.56
Hardback. The practical, expert guide to reaching the new consumer
Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Num Pages: 176 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 161 x 21. Weight in Grams: 348.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119092896
- ISBN
- 9781119092896
Hardback
Condition: New
€ 25.99€ 16.77
€ 25.99
€ 16.77
Paperback. Takes on the various trends in product innovation as the key to marketing. Num Pages: 152 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 184 x 122 x 11. Weight in Grams: 146.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Agate Publishing United States
- Number of pages
- 152
- Condition
- New
- SKU
- V9781932841572
- ISBN
- 9781932841572
Paperback
Condition: New
€ 15.99€ 14.54
€ 15.99
€ 14.54
Paperback. The forms, letters, and other tools included in Marketing Kit For Dummies , 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy. Num Pages: 384 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 189 x 23. Weight in Grams: 710.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 3rd Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9780470401156
- ISBN
- 9780470401156
Paperback
Condition: New
€ 26.99€ 22.26
€ 26.99
€ 22.26
Paperback. From advertising and public relations to selling and packaging, marketing plays a key role in almost every business process. This book drills down to the basics, providing readers with a better understanding of the vital role that this discipline plays throughout a company. Num Pages: 384 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 189 x 21. Weight in Grams: 574.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9780471790792
- ISBN
- 9780471790792
Paperback
Condition: New
€ 117.76
€ 117.76
Hardback. A content marketing framework grounded in real-world research The Rules of Perception provides an insightful guide to content marketing for today's audiences. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119345114
- ISBN
- 9781119345114
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Paperback. The aim of the "New Economy Excellence" series is to focus on helping senior managers create and sustain competitive advantage in the Internet economy. The series gets to grips with providing a commercial analysis of the opportunities and pitfalls of the e-business environment. Series: E-Business Excellence. Num Pages: 240 pages, Illustrations. BIC Classification: KJE; KJSU; UDB. Category: (P) Professional & Vocational. Dimension: 215 x 136 x 14. Weight in Grams: 304.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 240
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780470841358
- ISBN
- 9780470841358
Paperback
Condition: New
€ 51.43
€ 51.43
Hardcover. Includes: the thinking on key branding concepts; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization; and, insights from senior managers who have fought branding battles and won. Editor(s): Tybout, A.M.; Calkins, Tim. Num Pages: 352 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 31. Weight in Grams: 570.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 352
- Format
- Hardback
- Publication date
- 2005
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471690160
- ISBN
- 9780471690160
Hardback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13
Hardcover. .
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2017
- Edition
- 5th Edition
- Condition
- New
- SKU
- V9781118980828
- ISBN
- 9781118980828
Hardback
Condition: New
€ 51.93€ 48.12
€ 51.93
€ 48.12
Hardcover. "Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning. " The Influential Marketing Blog (May 2011)
A company's brand is its most valuable asset. Num Pages: 144 pages, col. ill. BIC Classification: AK; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 14. Weight in Grams: 450.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 144
- Condition
- New
- SKU
- V9780470433423
- ISBN
- 9780470433423
Hardback
Condition: New
€ 33.99€ 33.76
€ 33.99
€ 33.76
Paperback. Num Pages: 204 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 143 x 215 x 11. Weight in Grams: 274.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- B Jain Publishers Pvt Ltd India
- Condition
- New
- SKU
- V9788131910832
- ISBN
- 9788131910832
Paperback
Condition: New
€ 8.99€ 8.14
€ 8.99
€ 8.14
Paperback. Explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. This book provides the foundation on which to begin developing those skills and insights applicable in a variety of situations: in the old economy as well as in the new; and in both service and manufacturing sectors. Num Pages: 224 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 155 x 19. Weight in Grams: 288.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 224
- Condition
- New
- SKU
- V9781422104606
- ISBN
- 9781422104606
Paperback
Condition: New
€ 34.99€ 28.84
€ 34.99
€ 28.84
Hardback. Editor(s): Hutchins, Amber; Tindall, Natalie T. J. Series: Routledge New Directions in Public Relations & Communication Research. Num Pages: 266 pages, 7 black & white illustrations, 5 black & white tables, 7 black & white line drawings. BIC Classification: GTC; JFD; KJSP. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 165 x 241 x 20. Weight in Grams: 552.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 266
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9781138787728
- ISBN
- 9781138787728
Hardback
Condition: New
€ 216.47
€ 216.47
Hardcover. Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global. Editor(s): Ammi, Chantal. Num Pages: 280 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 241 x 162 x 20. Weight in Grams: 566.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- ISTE United Kingdom
- Edition
- 1st Edition
- Number of pages
- 280
- Condition
- New
- SKU
- V9781905209637
- ISBN
- 9781905209637
Hardback
Condition: New
€ 210.24
€ 210.24
Hardcover. Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today s top celebrities, brands, and sports icons, and how you can follow their lead. Num Pages: 224 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 163 x 22. Weight in Grams: 412.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9781118340516
- ISBN
- 9781118340516
Hardback
Condition: New
€ 27.99€ 23.21
€ 27.99
€ 23.21
Paperback. Provides a roadmap to branding and marketing success in the automotive industry from a leading industry expert and features: case studies on major car brands personally conducted by the author including: Audi, BMW, Holden, Mercedes-Benz, Opel, Porsche, Saab, Seat, Skoda, Vauxhall, Volkswagen, and Volvo. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJS; KNDR. Category: (G) General (US: Trade). Dimension: 151 x 229 x 15. Weight in Grams: 404.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749469290
- ISBN
- 9780749469290
Paperback
Condition: New
€ 36.99€ 33.35
€ 36.99
€ 33.35
Hardcover. "Commissioning organisation: Andre Martin. xxiv, 212 p. Publishers cloth. As new with dw." Keywords: "Business, Finance & Law,Business, Finance & Law - Management - Management Skills,Busin"
- Condition
- Used, Like New
- Publisher
- John Wiley & Sons New York
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 1995
- Edition
- 2Rev Ed
- SKU
- KEX0164402
- ISBN
- 9780471131953
Hardback
Condition: Used, Like New
€ 4.99
€ 4.99
Hardcover. "Commissioning organisation: Andre Martin. xxiv, 212 p. Publishers cloth. As new with dw." Keywords: "Business, Finance & Law,Business, Finance & Law - Management - Management Skills,Busin"
- Format
- Hardback
- Publication date
- 1995
- Publisher
- John Wiley & Sons New York
- Edition
- 2Rev Ed
- Number of pages
- 240
- Condition
- Used, Like New
- SKU
- KEX0164140
- ISBN
- 9780471131953
Hardback
Condition: Used, Like New
€ 4.99
€ 4.99
Hardcover. "Commissioning organisation: Andre Martin. xxiv, 212 p. Publishers cloth. As new with dw." Keywords: "Business, Finance & Law,Business, Finance & Law - Management - Management Skills,Busin"
- Format
- Hardback
- Publication date
- 1995
- Publisher
- John Wiley & Sons New York
- Edition
- 2Rev Ed
- Number of pages
- 240
- Condition
- Used, Like New
- SKU
- KEX0164403
- ISBN
- 9780471131953
Hardback
Condition: Used, Like New
€ 4.99
€ 4.99
Hardcover. "Commissioning organisation: Andre Martin. xxiv, 212 p. Publishers cloth. As new with dw." Keywords: "Business, Finance & Law,Business, Finance & Law - Management - Management Skills,Busin"
- Format
- Hardback
- Publication date
- 1995
- Publisher
- John Wiley & Sons New York
- Edition
- 2Rev Ed
- Number of pages
- 240
- Condition
- Used, Like New
- SKU
- KEX0164404
- ISBN
- 9780471131953
Hardback
Condition: Used, Like New
€ 4.99
€ 4.99