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Sales & marketing
Results 141 - 160 of 3754
Sales & marketing
Paperback / so. Editor(s): Gelbrich, Katja; Souren, Rainer. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 268.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783834914729
- ISBN
- 9783834914729
Paperback
Condition: New
€ 88.20
€ 88.20
Musikrezeption, Musikdistribution Und Musikproduktion
. Ed(S): Gensch, Gerhard; Stockler, Eva Maria...
Paperback / so. Editor(s): Gensch, Gerhard; Stockler, Eva Maria; Tschmuck, Peter. Series: Gabler Edition Wissenschaft. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 422.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag Germany
- Condition
- New
- SKU
- V9783835009134
- ISBN
- 9783835009134
Paperback
Condition: New
€ 83.84
€ 83.84
Hardback. Editor(s): Gerdes, Jurgen; Hesse, Jurgen; Vogele, Siegfried. Num Pages: 360 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 240 x 168 x 22. Weight in Grams: 789.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer Gabler United Kingdom
- Number of pages
- 360
- Condition
- New
- SKU
- V9783658019990
- ISBN
- 9783658019990
Hardback
Condition: New
€ 91.30
€ 91.30
Paperback / so. Editor(s): Gey, Thomas, Dip Dip. Num Pages: black & white illustrations, colour illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 12. Weight in Grams: 371.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658057640
- ISBN
- 9783658057640
Paperback
Condition: New
€ 39.49
€ 39.49
Paperback. Editor(s): Ghate, Chetan; Pickford, Stephen; Rathinam, Francis Xavier. Num Pages: 313 pages, 51 black & white illustrations, 15 black & white tables, biography. BIC Classification: KCB; KCG; KCP; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 17. Weight in Grams: 486.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer, India, Private Ltd India
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 313
- Condition
- New
- SKU
- V9788132229100
- ISBN
- 9788132229100
Paperback
Condition: New
€ 127.66
€ 127.66
Paperback. This book shows how to align strategy, organization design, human resource management and e-business practice in developing successful social networking programs, taking into account the global financial crisis and challenges to traditional business models. Editor(s): Gil Pechuan, Ignacio; Palacios-Marques, Daniel; Peris Ortiz, Marta; Vendrell, Eduardo; Ferri Ramirez, Cesar. Num Pages: 171 pages, 3 black & white illustrations, 16 colour illustrations, 29 black & white tables, biograph. BIC Classification: KJC; KJS; UF. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 9. Weight in Grams: 273.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 171
- Condition
- New
- SKU
- V9781489978608
- ISBN
- 9781489978608
Paperback
Condition: New
€ 126.44
€ 126.44
Soft Computing in Management and Business Economics
. Ed(S): Gil-Lafuente, Anna M.; Gil-Lafuente,...
Paperback. Editor(s): Gil-Lafuente, Anna M.; Gil-Lafuente, Jaime; Merigo-Lindahl, Jose Maria. Series: Studies in Fuzziness and Soft Computing. Num Pages: 484 pages, biography. BIC Classification: KJS; PBUD; UYQ. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 25. Weight in Grams: 735.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 484
- Condition
- New
- SKU
- V9783642448935
- ISBN
- 9783642448935
Paperback
Condition: New
€ 251.29
€ 251.29
Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conf...
. Ed(S): Gitlow, Howard S.; Wheatley, Edward ...
Paperback. Editor(s): Gitlow, Howard S.; Wheatley, Edward W. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 412 pages, biography. BIC Classification: 3JJPL; KJC; KJK; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 22. Weight in Grams: 1011.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 412
- Condition
- New
- SKU
- V9783319386744
- ISBN
- 9783319386744
Paperback
Condition: New
€ 130.86
€ 130.86
Paperback. This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth. Editor(s): Go, Frank M.; Govers, R. Num Pages: 266 pages, biography. BIC Classification: KCL; KJC; KJS; KNS. Category: (G) General (US: Trade). Dimension: 229 x 152. Weight in Grams: 442.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 266
- Condition
- New
- SKU
- V9780230239647
- ISBN
- 9780230239647
Paperback
Condition: New
€ 66.61
€ 66.61
Hardback. Takes readers on a journey across some of the most debated implications of the rise of the Chinese economy on the global scene. This book confirms the suspicion that a governance model of firms that does not sufficiently encourage market competition may have significant costs in terms of efficiency for the Chinese production system. Editor(s): Gomel, Giorgio; Marconi, Daniela; Musu, Ignazio; Quintieri, Beniamino. Num Pages: 284 pages, biography. BIC Classification: 1FPC; KCB; KCC; KCP; KJSM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 17. Weight in Grams: 592.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 284
- Condition
- New
- SKU
- V9783642286377
- ISBN
- 9783642286377
Hardback
Condition: New
€ 128.77
€ 128.77
The Chinese Economy. Recent Trends and Policy Issues.
. Ed(S): Gomel, Giorgio; Marconi, Daniela; Mu...
Paperback. Editor(s): Gomel, Giorgio; Marconi, Daniela; Musu, Ignazio; Quintieri, Beniamino. Num Pages: 296 pages, biography. BIC Classification: KCB; KCC; KCP; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 16. Weight in Grams: 456.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 296
- Condition
- New
- SKU
- V9783642435560
- ISBN
- 9783642435560
Paperback
Condition: New
€ 127.49
€ 127.49
Verschwimmende Grenzen Zwischen Journalismus, Public Relations, Werbun...
. Ed(S): Gonser, Nicole; Russmann, Uta
Paperback / so. Editor(s): Gonser, Nicole; Russmann, Uta. Series: Forschung Und Praxis An der Fhwien der Wkw. Num Pages: black & white illustrations, bibliography. BIC Classification: CBWJ; KJSP. Category: (G) General (US: Trade). Dimension: 244 x 170 x 10. Weight in Grams: 308.
- Format
- Paperback
- Publication date
- 2017
- Publisher
- Springer vs United States
- Condition
- New
- SKU
- V9783658135775
- ISBN
- 9783658135775
Paperback
Condition: New
€ 50.37
€ 50.37
Paperback / so. Editor(s): Gottgens, Olaf; Gelbert, Adel; Boing, Christian. Num Pages: 355 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 20. Weight in Grams: 617.
- Format
- Paperback
- Publisher
- United Kingdom
- Number of pages
- 355
- Condition
- New
- SKU
- V9783322912572
- ISBN
- 9783322912572
Paperback
Condition: New
€ 73.91
€ 73.91
Hardback. Editor(s): Greipl, Erich; Muller, Stefan. Series: Dresdner Beitrage zu Wettbewerb und Unternehmensfuhrung. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 379.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag
- Condition
- New
- SKU
- V9783835006126
- ISBN
- 9783835006126
Hardback
Condition: New
€ 94.83
€ 94.83
Paperback. Editor(s): Groppel-Klein, Andrea; Germelmann, Claas Christian. BIC Classification: KJSP. Dimension: 244 x 170. Weight in Grams: 949.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834907356
- ISBN
- 9783834907356
Paperback
Condition: New
€ 87.02
€ 87.02
Marketing Challenges in a Turbulent Business Environment
. Ed(S): Groza, Mark D.; Ragland, Charles B.
Hardback. Editor(s): Groza, Mark D.; Ragland, Charles B. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 756 pages, 27 black & white illustrations, biography. BIC Classification: KJC; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 40. Weight in Grams: 1298.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 756
- Condition
- New
- SKU
- V9783319194271
- ISBN
- 9783319194271
Hardback
Condition: New
€ 287.61
€ 287.61
Paperback. Editor(s): Grunert, Klaus Gunter; Thogersen, John. Num Pages: 379 pages, biography. BIC Classification: KCP; KJS; LBBM. Category: (G) General (US: Trade). Dimension: 235 x 155 x 20. Weight in Grams: 581.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Birkhauser Boston Inc United States
- Number of pages
- 379
- Condition
- New
- SKU
- V9781461498070
- ISBN
- 9781461498070
Paperback
Condition: New
€ 194.98
€ 194.98
Hardback. Covering developments in Conjoint Analysis, this book presents the theory and applications of this technique. It discusses: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, choice simulators, and normative models for representing competitive actions and reactions. Editor(s): Gustafsson, Anders; Herrmann, Andreas; Huber, Frank. Num Pages: 380 pages, 68 black & white tables, biography. BIC Classification: KJQ; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 244 x 163 x 26. Weight in Grams: 700.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 4th ed. 2007
- Number of pages
- 380
- Condition
- New
- SKU
- V9783540714033
- ISBN
- 9783540714033
Hardback
Condition: New
€ 162.83
€ 162.83
paperback. Editor(s): Gustafsson, Anders; Herrmann, Andreas; Huber, Frank. Num Pages: 380 pages, 68 black & white tables, biography. BIC Classification: KCC; KJSM; PBW. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 20. Weight in Grams: 587.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Germany
- Edition
- Softcover reprint of hardcover 4th ed. 2007
- Number of pages
- 380
- Condition
- New
- SKU
- V9783642090561
- ISBN
- 9783642090561
Paperback
Condition: New
€ 117.55
€ 117.55
hardcover. With suggestions and advice on how to conduct phone surveys, this volume deals both with the coverage and use of landline and mobile phones in Europe, and also addresses the challenge to statistical researchers of the phenomenon of 'mobile only' households. Editor(s): Hader, Michael; Kuhne, Mike; Sabine, Hader. Num Pages: 340 pages, biography. BIC Classification: JHBC; KJS; TJK. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 20. Weight in Grams: 672.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2012th Edition
- Number of pages
- 340
- Condition
- New
- SKU
- V9783642254109
- ISBN
- 9783642254109
Hardback
Condition: New
€ 195.52
€ 195.52