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Sales & marketing

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Sales & marketing

Hardcover. The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. Num Pages: 208 pages, black & white illustrations, black & white line drawings. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 145 x 21. Weight in Grams: 458.
Publisher
John Wiley & Sons Inc
Number of pages
208
Format
Hardback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781118656662
ISBN
9781118656662
Hardback
Condition: New

€ 34.65

Paperback. Discover how to extend brand reach and forming key business relationships through social media. With this guide, two highly respected experts in ecommerce, online marketing, and social media clearly explain how to increase online sales using social media, complete with case studies. Num Pages: 310 pages, black & white illustrations, figures. BIC Classification: KJS; UDBS. Category: (P) Professional & Vocational. Dimension: 234 x 177 x 16. Weight in Grams: 514.
Format
Paperback
Publication date
2014
Publisher
O´Reilly Media United States
Edition
1st Edition
Number of pages
300
Condition
New
SKU
V9781449366360
ISBN
9781449366360
Paperback
Condition: New

€ 42.99
€ 41.25

Paperback. Num Pages: 384 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
Publisher
John Wiley & Sons Inc United States
Number of pages
384
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119154549
ISBN
9781119154549
Paperback
Condition: New

€ 31.99
€ 22.71

Paperback. Num Pages: 400 pages, illustrations. BIC Classification: JNRV; KJSU; KJU; MBP. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 238 x 177 x 25. Weight in Grams: 636.
Format
Paperback
Publication date
1998
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
400
Condition
New
SKU
V9780787943929
ISBN
9780787943929
Paperback
Condition: New

€ 110.76

Paperback. Num Pages: 173 pages, biography. BIC Classification: CBX; CFB; CFGR; GTC; JFSJ; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Format
Paperback
Publication date
2009
Publisher
Palgrave Macmillan United Kingdom
Number of pages
173
Condition
New
SKU
V9781349300013
ISBN
9781349300013
Paperback
Condition: New

€ 54.29

Paperback. .
Publisher
SAGE Publications Ltd
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781473919525
ISBN
9781473919525
Paperback
Condition: New

€ 42.99
€ 40.79

Paperback. Free Gift Inside! argues that corporations should stop chasing customers and get customers to chase them instead. This revolutionary idea is based on the fact that titillating, teasing, and tormenting customers is a better way to drive them to a product than the already ubiquitous customer--oriented marketing. Num Pages: 300 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 157 x 17. Weight in Grams: 476.
Format
Paperback
Publication date
2003
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
300
Condition
New
SKU
V9781841125466
ISBN
9781841125466
Paperback
Condition: New

€ 23.99
€ 19.21

Paperback. Suitable for brands of any size that advertise, market or engage with their customers and prospects through email, the Web, mobile or social, this book is published in association with the American Advertising Research Foundation, does just that. Num Pages: 318 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 283 x 218 x 26. Weight in Grams: 1188.
Publisher
BIS Publishers
Format
Paperback
Publication date
2015
Condition
New
SKU
V9789063693770
ISBN
9789063693770
Paperback
Condition: New

€ 42.58

Hardcover. Synthesizes the industry's best thinking on the massive upside of listening. This title is suitable for marketing executives and helps organizations create real competitive advantage. It provides examples and practical ideas for creatively listening to your customers. Num Pages: 302 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 158 x 236 x 27. Weight in Grams: 516.
Format
Hardback
Publication date
2011
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
302
Condition
New
SKU
V9780470935514
ISBN
9780470935514
Hardback
Condition: New

€ 25.99
€ 21.18

Paperback. Offers practical lessons that broke down the boundaries of traditional product-pitch selling. Based on the world-renowned Miller Heiman sales training programme, this title teaches you how to identify your customer's real needs, tailor sales you make to one specific client and earn and maintain your credibility. Num Pages: 240 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 232 x 154 x 15. Weight in Grams: 370.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
240
Format
Paperback
Publication date
2011
Edition
2nd Revised edition
Condition
New
SKU
V9780749462918
ISBN
9780749462918
Paperback
Condition: New

€ 40.99
€ 36.49

Paperback. Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medium to reach bottomline business goals. Num Pages: 256 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119157434
ISBN
9781119157434
Paperback
Condition: New

€ 31.99
€ 24.98

Paperback. .
Publisher
Management Books 2000 Ltd United Kingdom
Number of pages
240
Format
Paperback
Publication date
2011
Condition
New
SKU
V9781852526726
ISBN
9781852526726
Paperback
Condition: New

€ 19.99
€ 18.50

Paperback. .
Publisher
Management Books 2000 Ltd
Number of pages
160
Format
Paperback
Publication date
2013
Condition
New
SKU
V9781852527181
ISBN
9781852527181
Paperback
Condition: New

€ 17.99
€ 8.30

paperback. Series: Cornell International Industrial & Labor Relations Report. Num Pages: 320 pages, black & white illustrations. BIC Classification: 1FPJ; 1KBB; 1MBF; JHBL; KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 156 x 20. Weight in Grams: 500.
Format
Paperback
Publication date
1999
Publisher
Cornell University Press United States
Number of pages
320
Condition
New
Edition
Illustrated
SKU
V9780801485671
ISBN
9780801485671
Paperback
Condition: New

€ 45.25

Hardback. His ambitious study offers a fresh perspective on both French social history in these years and the relationship between corporate culture and popular culture in the twentieth century. Num Pages: 368 pages, 34, 31 black & white halftones, 3 black & white line drawings. BIC Classification: 3JJ; HBJD; HBLW; JFC; KJSA; KNDR. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 240 x 158 x 29. Weight in Grams: 700.
Format
Hardback
Publication date
2001
Publisher
Johns Hopkins University Press United States
Edition
0th Edition
Number of pages
368
Condition
New
SKU
V9780801866517
ISBN
9780801866517
Hardback
Condition: New

€ 56.84
€ 52.52

Hardback. .
Format
Hardback
Publication date
2008
Publisher
Rutgers University Press United States
Number of pages
256
Condition
New
Edition
None ed.
SKU
V9780813543611
ISBN
9780813543611
Hardback
Condition: New

€ 35.90

Paperback. Any business wanting to reach new customers should be embracing public relations to spread their key messages. If you don't, your competitors will. This Authority Guide shows you how to grab the headlines (for all the right reasons), reach huge audiences and grow your business by accessing the media to tell your story. Series: The Authority Guides. Num Pages: 112 pages. BIC Classification: KJSP; KJVS. Category: (G) General (US: Trade). Dimension: 170 x 120. .
Publisher
SRA Books
Format
Paperback
Publication date
2017
Condition
New
SKU
V9781909116863
ISBN
9781909116863
Paperback
Condition: New

€ 13.99
€ 11.05

Hardcover. The marketer's guide to standing out from the crowd and connecting with consumers As advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up. Series: Bloomberg. Num Pages: 208 pages, Illustrations, ports. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 222 x 149 x 20. Weight in Grams: 372.
Format
Hardback
Publication date
2011
Publisher
Bloomberg Press United States
Edition
2nd Edition
Number of pages
208
Condition
New
SKU
V9781118004449
ISBN
9781118004449
Hardback
Condition: New

€ 25.99
€ 21.18

Paperback. Covers the key areas of branding, from developing a strong brand personality and differentiation to brand valuation and protecting your brand. This title provides examples from some of the world's most successful businesses, including CocaCola, Intel, Toyota and Virgin, and ideas from the smartest thinkers, David Aaker, Philip Kotler, and more. Series: ExpressExec S. Num Pages: 130 pages, Ill. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 174 x 123 x 9. Weight in Grams: 126.
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
130
Condition
New
SKU
V9781841124100
ISBN
9781841124100
Paperback
Condition: New

€ 15.99
€ 13.59

Hardcover. "Close your door. Shut down your e-mail. Let voice mail catch your calls. You're going to want to give this book your full attention. It'll take an hour of your time (okay, maybe two), but it may be the most fruitful hour (or two) you've ever spent. Follow the authors' advice and you can transform your career-and maybe your entire company. Num Pages: 200 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 161 x 22. Weight in Grams: 414.
Format
Hardback
Publication date
2006
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
200
Condition
New
SKU
V9780471776734
ISBN
9780471776734
Hardback
Condition: New

€ 33.99
€ 26.88

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