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Sales & marketing

Results 941 - 960 of 1450

Sales & marketing

Hardback. Num Pages: 256 pages. BIC Classification: CBWJ; JPP; KJSP. Category: (G) General (US: Trade). Dimension: 229 x 152. .
Publisher
Regnery Publishing Inc
Format
Hardback
Publication date
2018
Condition
New
SKU
V9781621572862
ISBN
9781621572862
Hardback
Condition: New

€ 26.99
€ 22.84

paperback. Series: Routledge Library Editions: Advertising. Num Pages: 336 pages, black & white illustrations. BIC Classification: JHB; KJSA; KJU; KNTY. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 234 x 156 x 18. Weight in Grams: 616.
Format
Paperback
Publication date
2015
Publisher
Taylor & Francis Ltd United Kingdom
Edition
1st Edition
Number of pages
336
Condition
New
SKU
V9781138966185
ISBN
9781138966185
Paperback
Condition: New

€ 61.12

Paperback. Investigates the rise of "guerrilla marketing" as a way of understanding increasingly covert and interactive flows of commercial persuasion. Series: Postmillennial Pop Series. Num Pages: 237 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 153 x 17. Weight in Grams: 370.
Format
Paperback
Publication date
2013
Publisher
NYU Press
Number of pages
224
Condition
New
SKU
V9780814785904
ISBN
9780814785904
Paperback
Condition: New

€ 32.99
€ 29.54

Hardback. Investigates the rise of "guerrilla marketing" as a way of understanding increasingly covert and interactive flows of commercial persuasion. Series: Postmillennial Pop Series. Num Pages: 237 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 18. Weight in Grams: 490.
Format
Hardback
Publication date
2013
Publisher
New York University Press United States
Number of pages
237
Condition
New
SKU
V9780814745472
ISBN
9780814745472
Hardback
Condition: New

€ 85.09

Hardcover. The client/agency relationship is an area fraught with potential for mishap. Competition in the field has created an urgent need to understand the relationship far more thoroughly to help clients get better value from agencies, with the demand moving from a need for client satisfaction to a need for excellent agency performance. Num Pages: 218 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 248 x 176. Weight in Grams: 550.
Format
Hardback
Publication date
2005
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
218
Condition
New
SKU
V9780470024614
ISBN
9780470024614
Hardback
Condition: New

€ 57.27

Paperback.
Format
Paperback
Publication date
2008
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
384
Condition
New
SKU
V9780470377017
ISBN
9780470377017
Paperback
Condition: New

€ 19.99
€ 17.33

Hardcover. "If You're Not Out Selling, You're Being Outsold is more than a 'how-to-sell' book. St. Lawrence and Johnson have approached the art of selling from a witty, entertaining, and inspirational view. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 179 x 24. Weight in Grams: 502.
Format
Hardback
Publication date
1997
Publisher
John Wiley & Sons
Edition
1st Edition
Condition
New
SKU
V9780471191193
ISBN
9780471191193
Hardback
Condition: New

€ 37.99
€ 29.52

Hardcover. Professional services providers have had to rethink their sales methods and adapt to profound changes in the way customers buy services. In response, Michael McLaughlin presents a strategy for winning new business with a holistic approach to each customer relationship. Num Pages: 224 pages, , black & white illustrations, black & white line drawings. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 163 x 21. Weight in Grams: 460.
Format
Hardback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
224
Condition
New
SKU
V9780470455852
ISBN
9780470455852
Hardback
Condition: New

€ 31.99
€ 26.29

Paperback. Every marketing manager is looking for a way to make their brand out perform the rest, to have more market share and a longer shelf life. Research has shown that what Michael Willmott calls "Citizen Brands" will be more commercially successful than those that do not take on board societal trends. Num Pages: 272 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 222 x 154 x 18. Weight in Grams: 384.
Condition
Used, Like New
Publisher
John Wiley & Sons Inc
Number of pages
272
Format
Paperback
Publication date
2003
Edition
1st Edition
SKU
KT00000875
ISBN
9780470853580
Paperback
Condition: Used, Like New

€ 4.99

Hardcover. Num Pages: 200 pages, Illustrations. BIC Classification: 1KBB; JFFT; KJSM. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 18. Weight in Grams: 465.
Format
Hardback
Publication date
2011
Publisher
Purdue University Press
Condition
New
SKU
V9781557535856
ISBN
9781557535856
Hardback
Condition: New

€ 31.99
€ 27.47

Hardback. Presents a study of the marketing aspects of product durability and optimal use of consumer durables. This book is useful to government specialists and consumer lobbyists concerned with efficient consumption, client orientation, and waste avoidance. It offers various insights on how to move towards the goal of the optimal use of consumer products. Editor(s): Kostecki, Michel. Num Pages: 146 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 11. Weight in Grams: 950.
Format
Hardback
Publication date
1998
Publisher
Kluwer Academic Publishers United States
Number of pages
146
Condition
New
SKU
V9780792381457
ISBN
9780792381457
Hardback
Condition: New

€ 125.67

Paperback. A practical guide to harnessing the benefits of the major social media platforms for busy professionals. This fully updated second edition builds on the success of the first to show readers how to create powerful, integrated social media strategies for their businesses, build communities, and communicate effectively and profitably with customers. Num Pages: 256 pages. BIC Classification: JFD; KJP; KJS; UDBS. Category: (G) General (US: Trade). Dimension: 159 x 234 x 20. Weight in Grams: 496.
Publisher
Crimson Publishing
Format
Paperback
Publication date
2015
Edition
2nd Edition
Condition
New
SKU
V9781780591452
ISBN
9781780591452
Paperback
Condition: New

€ 23.99
€ 16.27

Hardcover. Give your business a successful credit and collections plan with this easy and clear guide Over 100,000 businesses have slow or non-paying customers. Yet very few actually have a workable plan for claiming the missing revenue that results. Num Pages: 204 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 230 x 161 x 22. Weight in Grams: 408.
Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
204
Condition
New
SKU
V9781118011614
ISBN
9781118011614
Hardback
Condition: New

€ 25.99
€ 21.03

Hardcover. * This book provides step-by-step approaches to successful professional blogging. Num Pages: 368 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 162 x 26. Weight in Grams: 568.
Format
Hardback
Publication date
2010
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
368
Condition
New
SKU
V9780470633106
ISBN
9780470633106
Hardback
Condition: New

€ 46.99
€ 36.36

Paperback. A fabulous book about the art of communication using the telephone. Num Pages: 128 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 153 x 10. Weight in Grams: 216.
Format
Paperback
Publication date
2014
Publisher
SRA Books
Condition
New
SKU
V9781909116269
ISBN
9781909116269
Paperback
Condition: New

€ 20.99
€ 15.75

Paperback. This no-nonsense book is for anyone who wants to create a winning brand without drowning in theory. Num Pages: 160 pages, b/w illustrations. BIC Classification: KJH; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 126. .
Publisher
Little, Brown Book Group United Kingdom
Number of pages
160
Format
Paperback
Publication date
2015
Condition
New
SKU
V9781472136077
ISBN
9781472136077
Paperback
Condition: New

€ 13.00
€ 11.78

Paperback. 'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. Editor(s): Easey, Mike. Series: Wiley Desktop Editions. Num Pages: 280 pages, Illustrations. BIC Classification: KJS; KNSX. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 243 x 174 x 16. Weight in Grams: 484.
Publisher
John Wiley and Sons Ltd
Number of pages
280
Format
Paperback
Publication date
2008
Edition
3rd Edition
Condition
New
SKU
V9781405139533
ISBN
9781405139533
Paperback
Condition: New

€ 41.25

Hardcover. CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way that will reap long--term benefits. And while billions are being spent worldwide, as yet there is not one case study of a true CRM focused company that is achieving major business success. Num Pages: 224 pages, glossary, index. BIC Classification: KJM; KJSU. Category: (P) Professional & Vocational. Dimension: 235 x 151 x 22. Weight in Grams: 478.
Format
Hardback
Publication date
2002
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
224
Condition
New
SKU
V9780470848531
ISBN
9780470848531
Hardback
Condition: New

€ 62.15

Paperback. Expert guidance in a direct and conceptual style on the analytic steps to take to resolve data-heavy retail marketing questions, taking into account consumer behaviour and multi-channel marketing scenarios. Series: Marketing Science. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJMV7; KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 159 x 233 x 22. Weight in Grams: 418.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9780749477158
ISBN
9780749477158
Paperback
Condition: New

€ 46.99
€ 42.03

Paperback. Num Pages: 272 pages, black & white illustrations, figures. BIC Classification: AV; KJS; KNTF. Category: (G) General (US: Trade). Dimension: 228 x 154 x 14. Weight in Grams: 368.
Format
Paperback
Publication date
2009
Publisher
Berklee Press Publications United States
Edition
60520th
Number of pages
272
Condition
New
SKU
V9780876390986
ISBN
9780876390986
Paperback
Condition: New

€ 26.99
€ 23.18

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