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Sales & marketing
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Sales & marketing
Paperback. Available in paperback for the first time, this new updated and revised second edition of CONSUMEROLOGY contains a new introduction and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers. Num Pages: 240 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 214 x 135 x 18. Weight in Grams: 258. The Truth About Consumer Behaviour and the Psychology of Shopping. 288 pages. Available in paperback for the first time, this new updated and revised second edition of Consumer.ology: the Truth About Consumers and the Psychology of Shopping contains a new introduction and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers. Cateogry: (G) General (US: Trade). BIC Classification: KJSM. Dimension: 214 x 135 x 18. Weight: 302.
- Publisher
- Nicholas Brealey Publishing
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2013
- Edition
- 2nd Revised edition
- Condition
- New
- SKU
- V9781857885767
- ISBN
- 9781857885767
Paperback
Condition: New
€ 19.99€ 15.00
€ 19.99
€ 15.00
Hardcover. Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Num Pages: 240 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 160 x 23. Weight in Grams: 422.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118496404
- ISBN
- 9781118496404
Hardback
Condition: New
€ 25.99€ 21.18
€ 25.99
€ 21.18
Hardcover. This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. Num Pages: 357 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 166 x 26. Weight in Grams: 722.
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 376
- Format
- Hardback
- Publication date
- 2006
- Edition
- 2006th Edition
- Condition
- New
- SKU
- V9783540253600
- ISBN
- 9783540253600
Hardback
Condition: New
€ 60.10
€ 60.10
Hardcover. Understand the next level of marketing
The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. Num Pages: 208 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 160 x 20. Weight in Grams: 392.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 208
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470598825
- ISBN
- 9780470598825
Hardback
Condition: New
€ 27.99€ 21.16
€ 27.99
€ 21.16
Paperback. Num Pages: 880 pages. BIC Classification: 1F; KJS. Category: (U) Tertiary Education (US: College). Dimension: 276 x 216. .
- Publisher
- Pearson Education Limited
- Format
- Paperback
- Publication date
- 2017
- Edition
- 7th Edition
- Condition
- New
- SKU
- V9781292089584
- ISBN
- 9781292089584
Paperback
Condition: New
€ 88.33
€ 88.33
Paperback. Num Pages: 352 pages. BIC Classification: KJMV7; KJS. Category: (UU) Undergraduate. Dimension: 235 x 190 x 15. Weight in Grams: 498.
- Publisher
- Pearson Education Limited
- Format
- Paperback
- Publication date
- 2015
- Edition
- 6th
- Condition
- New
- SKU
- V9781292093147
- ISBN
- 9781292093147
Paperback
Condition: New
€ 88.33
€ 88.33
Hardback. Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Num Pages: 208 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 164 x 237 x 25. Weight in Grams: 388.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119341208
- ISBN
- 9781119341208
Hardback
Condition: New
€ 27.99€ 21.08
€ 27.99
€ 21.08
Hardcover. In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler's distinguished forty-year career in the business. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 151 x 221 x 22. Weight in Grams: 504.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2003
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471268673
- ISBN
- 9780471268673
Hardback
Condition: New
€ 35.99€ 28.78
€ 35.99
€ 28.78
Hardcover. A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Num Pages: 206 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 241 x 166 x 18. Weight in Grams: 506.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 206
- Format
- Hardback
- Publication date
- 2003
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471455165
- ISBN
- 9780471455165
Hardback
Condition: New
€ 44.99€ 34.47
€ 44.99
€ 34.47
Hardback. .
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9783319206059
- ISBN
- 9783319206059
Hardback
Condition: New
€ 65.12€ 24.82
€ 65.12
€ 24.82
Paperback. The long-awaited, state-of-the-art guide to marketing strategies and tactics - from the world's foremost authority on the subject. Num Pages: 272 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 233 x 153 x 20. Weight in Grams: 366.
- Publisher
- Free Press
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2001
- Edition
- New edition
- Condition
- New
- SKU
- V9780684860473
- ISBN
- 9780684860473
Paperback
Condition: New
€ 19.99€ 14.51
€ 19.99
€ 14.51
Hardback. A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 157 x 25. Weight in Grams: 486.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118893814
- ISBN
- 9781118893814
Hardback
Condition: New
€ 31.99€ 24.98
€ 31.99
€ 24.98
Paperback. Num Pages: 272 pages, 3 illus.; 2 tables. BIC Classification: JFD; KJSM; KNTX. Category: (P) Professional & Vocational. Dimension: 227 x 151 x 13. Weight in Grams: 376. New Technologies and the Transformation of Media Audiences. 272 pages, illustrations. Cateogry: (P) Professional & Vocational. BIC Classification: JFD; KJSM; KNTX. Dimension: 227 x 151 x 13. Weight: 384.
- Publisher
- Columbia University Press
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2010
- Condition
- New
- SKU
- V9780231150354
- ISBN
- 9780231150354
Paperback
Condition: New
€ 37.99€ 27.52
€ 37.99
€ 27.52
Hardcover. A small but powerful book that makes understanding business finance a breeze. Num Pages: illustrations. BIC Classification: KCL; KFF; KJK; KJM; KJS. Category: (G) General (US: Trade). .
- Publisher
- LID Publishing
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9780996943376
- ISBN
- 9780996943376
Hardback
Condition: New
€ 13.99€ 11.84
€ 13.99
€ 11.84
Hardcover. In the world of e-business, competition takes on a new intensity. The dynamics of the online marketplace often require organizations to pursue multiple and complex strategies. The book explores the international operations concepts employed by leading organizations to secure competitive advantage. Num Pages: 336 pages, illustrations. BIC Classification: KJE; KJK; KJMV5; KJS; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 157 x 36. Weight in Grams: 982.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Copenhagen Business School Press
- Number of pages
- 336
- Condition
- New
- SKU
- V9788763000680
- ISBN
- 9788763000680
Hardback
Condition: New
€ 53.29€ 42.23
€ 53.29
€ 42.23
Paperback. If you're an entrepreneur, or you're just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits--no matter what kind of business you own--and helps you get the most out of your limited resources. Num Pages: 368 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 154 x 27. Weight in Grams: 452.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780470051429
- ISBN
- 9780470051429
Paperback
Condition: New
€ 18.99€ 16.43
€ 18.99
€ 16.43
Hardback. This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. Editor(s): Glynn, Mark S.; Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 360 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 33. Weight in Grams: 680.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 360
- Condition
- New
- Edition
- Illustrated
- SKU
- V9781780525761
- ISBN
- 9781780525761
Hardback
Condition: New
€ 156.45
€ 156.45
Hardcover. Features the papers that report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging markets. Editor(s): Zou, Shaoming; Fu, Huifen. Series Editor(s): Zou, Shaoming. Series: Advances in International Marketing. Num Pages: 300 pages, Illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 162 x 23. Weight in Grams: 614.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Emerald Group Publishing Limited United Kingdom
- Number of pages
- 300
- Condition
- New
- SKU
- V9780857244475
- ISBN
- 9780857244475
Hardback
Condition: New
€ 133.60
€ 133.60
Paperback. Num Pages: 119 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 225 x 154 x 9. Weight in Grams: 236.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 119
- Condition
- New
- SKU
- V9781604568905
- ISBN
- 9781604568905
Paperback
Condition: New
€ 62.75€ 45.08
€ 62.75
€ 45.08
Hardcover. Discusses the twin forces of ideological and technological change that make globalization the most important issue facing executives. This book shows how many companies who have developed a global strategy, face the challenge of balancing a multinational presence with demands of the 'unglobal consumer' who does not have a 'one size fits all' need. Editor(s): Quelch, John A.; Deshpande, Rohit. Num Pages: 432 pages, Illustrations. BIC Classification: JFFS; KJS; KJVG. Category: (P) Professional & Vocational. Dimension: 231 x 159 x 33. Weight in Grams: 685.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 432
- Condition
- New
- SKU
- V9780787968571
- ISBN
- 9780787968571
Hardback
Condition: New
€ 63.32
€ 63.32