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Sales & marketing

Results 821 - 840 of 3841

Sales & marketing

Hardcover. Fashion Branding and Consumer Behaviors Editor(s): Choi, Tsan-Ming. Series: International Series on Consumer Science. Num Pages: 160 pages, 13 black & white illustrations, 30 black & white tables, biography. BIC Classification: JHBL; JMB; KJS. Category: (P) Professional & Vocational. Dimension: 242 x 163 x 15. Weight in Grams: 396.
Format
Hardback
Publication date
2014
Publisher
Springer
Edition
2014th Edition
Condition
New
SKU
V9781493902767
ISBN
9781493902767
Hardback
Condition: New

€ 138.49

Paperback / so. Series: Fokus Dienstleistungsmarketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 245.
Format
Paperback
Publication date
2008
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834910561
ISBN
9783834910561
Paperback
Condition: New

€ 76.83

Paperback. What happens when there is almost unlimited choice? When everything becomes available to everyone? This book shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. Num Pages: 288 pages, Illustrations. BIC Classification: JFFT; KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 197 x 131 x 20. Weight in Grams: 210.
Publisher
Cornerstone
Number of pages
288
Format
Paperback
Publication date
2009
Condition
New
SKU
V9781847940360
ISBN
9781847940360
Paperback
Condition: New

€ 16.99
€ 13.47

Hardcover. Praise for EMAIL MARKETING by the NUM8ERS "At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results. Num Pages: 304 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 27. Weight in Grams: 502.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
304
Format
Hardback
Publication date
2007
Edition
1st Edition
Condition
New
SKU
V9780470122457
ISBN
9780470122457
Hardback
Condition: New

€ 19.00
€ 18.44

Hardcover. In The Social Media 100, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Chris has spent two years researching what the best businesses are doing with social media and how they're doing it. Num Pages: 352 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 187 x 138 x 28. Weight in Grams: 358.
Format
Hardback
Publication date
2010
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
352
Condition
New
SKU
V9780470563410
ISBN
9780470563410
Hardback
Condition: New

€ 24.99
€ 20.35

Paperback. Num Pages: 360 pages, Illustrations. BIC Classification: KJP; KJS. Category: (U) Tertiary Education (US: College). Dimension: 264 x 195 x 16. Weight in Grams: 856.
Publisher
Pearson Education Limited United Kingdom
Number of pages
360
Format
Paperback
Publication date
2012
Edition
Pap/Psc
Condition
New
SKU
V9780273727590
ISBN
9780273727590
Paperback
Condition: New

€ 87.67

Paperback. The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers. Num Pages: 230 pages, biography. BIC Classification: KJC; KJS; KJSP; KJT. Category: (G) General (US: Trade). Dimension: 141 x 215 x 18. Weight in Grams: 324.
Format
Paperback
Publication date
2013
Publisher
Palgrave Macmillan
Edition
1st ed. 2013
Condition
New
SKU
V9781349452033
ISBN
9781349452033
Paperback
Condition: New

€ 71.33

Hardcover. The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers. Num Pages: 240 pages, biography. BIC Classification: KJC; KJP; KJS. Category: (P) Professional & Vocational. Dimension: 222 x 137 x 18. Weight in Grams: 424.
Format
Hardback
Publication date
2013
Publisher
Palgrave Macmillan United Kingdom
Edition
2013th Edition
Number of pages
208
Condition
New
SKU
V9781137297105
ISBN
9781137297105
Hardback
Condition: New

€ 72.34

Paperback. In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe. Num Pages: 250 pages, 58 black & white illustrations, 3 colour illustrations, biography. BIC Classification: KC; KJC; KJE; KJMV6; KJQ; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 13. Weight in Grams: 390.
Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Number of pages
250
Condition
New
SKU
V9781349502431
ISBN
9781349502431
Paperback
Condition: New

€ 27.99
€ 24.15

Paperback. Employee Management and Customer Service in the Retail Industry, by Gary Heil and Chris Thomas, attempts to combine the psychology of dealing with employees and customers with the practical realities of managing a retail business. Num Pages: 208 pages, , black & white illustrations. BIC Classification: KJMV2; KJSU; KNPR. Category: (P) Professional & Vocational. Dimension: 241 x 190 x 11. Weight in Grams: 363.
Format
Paperback
Publication date
2005
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
208
Condition
New
SKU
V9780471723240
ISBN
9780471723240
Paperback
Condition: New

€ 194.22

Paperback. .
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780415535236
ISBN
9780415535236
Paperback
Condition: New

€ 65.58

Hardcover. .
Publisher
John Wiley & Sons Inc United States
Number of pages
318
Format
Hardback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781118524541
ISBN
9781118524541
Hardback
Condition: New

€ 27.59

Hardback. The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). Num Pages: 156 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 162 x 228 x 18. Weight in Grams: 388.
Publisher
John Wiley & Sons Inc United States
Number of pages
224
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118844397
ISBN
9781118844397
Hardback
Condition: New

€ 26.99
€ 22.26

Paperback. Editor(s): Homburg, Christian. Series: Schriftenreihe DES Instituts fur Marktorientierte Unternehmensfuhrung (Imu), Universitat Mannheim. Num Pages: 443 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 23. Weight in Grams: 535.
Format
Paperback
Publication date
2012
Publisher
Springer Fachmedien Wiesbaden Germany
Edition
Softcover reprint of the original 1st ed. 2004
Number of pages
443
Condition
New
SKU
V9783322815262
ISBN
9783322815262
Paperback
Condition: New

€ 84.39

Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 23. Weight in Grams: 531.
Format
Paperback
Publication date
2015
Publisher
Springer Gabler United States
Condition
New
SKU
V9783658089528
ISBN
9783658089528
Paperback
Condition: New

€ 84.06

Paperback / so. Series: Essentials. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 2. Weight in Grams: 64.
Format
Paperback
Publication date
2015
Publisher
Springer Gabler United States
Condition
New
SKU
V9783658096205
ISBN
9783658096205
Paperback
Condition: New

€ 23.53

Hardback. Num Pages: 225 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 567.
Format
Hardback
Publication date
2006
Publisher
Gabler Verlag United States
Number of pages
225
Condition
New
SKU
V9783834902245
ISBN
9783834902245
Hardback
Condition: New

€ 90.38

Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJSM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 268.
Format
Paperback
Publication date
2014
Publisher
Springer Gabler United States
Condition
New
SKU
V9783658070861
ISBN
9783658070861
Paperback
Condition: New

€ 61.41

paperback. Series: Marken- Und Produktmanagement. Num Pages: 435 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 26. Weight in Grams: 605.
Format
Paperback
Publication date
2013
Publisher
Gabler Verlag United States
Edition
2. Aufl. 2013
Number of pages
435
Condition
New
SKU
V9783834945723
ISBN
9783834945723
Paperback
Condition: New

€ 90.07

paperback. Series: Marktorientiertes Management. Num Pages: 317 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 399.
Format
Paperback
Publication date
2008
Publisher
Gabler Verlag United States
Number of pages
317
Condition
New
Edition
2009th Edition
SKU
V9783834913128
ISBN
9783834913128
Paperback
Condition: New

€ 89.32

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