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Sales & marketing

Results 741 - 760 of 1839

Sales & marketing

Paperback. Num Pages: 185 pages, biography. BIC Classification: KCM; KJC; KJJ; KJM; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 270.
Format
Paperback
Publication date
2015
Publisher
Palgrave Macmillan United Kingdom
Number of pages
185
Condition
New
SKU
V9781349468041
ISBN
9781349468041
Paperback
Condition: New

€ 62.68

Paperback. Num Pages: 199 pages, biography. BIC Classification: KJC; KJM; KJSP; KJT; THRB. Category: (G) General (US: Trade). Dimension: 235 x 155. .
Format
Paperback
Publication date
2013
Publisher
Palgrave Macmillan United Kingdom
Number of pages
199
Condition
New
SKU
V9781349446551
ISBN
9781349446551
Paperback
Condition: New

€ 73.99

Paperback. Num Pages: 292 pages, biography. BIC Classification: KJC; KJM; KJS; KJSU. Category: (G) General (US: Trade). Dimension: 216 x 140 x 18. Weight in Grams: 394.
Format
Paperback
Publication date
1995
Publisher
Palgrave Macmillan United Kingdom
Edition
1st ed. 1995
Number of pages
292
Condition
New
SKU
V9781349395125
ISBN
9781349395125
Paperback
Condition: New

€ 121.17

Hardcover. Now fully revised and updated--a powerful, customer-focused tool for business improvement Now in a Second Edition, Business Process Mapping is a powerful tool that offers a solid understanding of any given process, as well as the methods for that process to be more effective, and ensures that true value is being provided to customers. Num Pages: 336 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 230 x 160 x 29. Weight in Grams: 544.
Format
Hardback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Edition
2nd Edition
Number of pages
336
Condition
New
SKU
V9780470444580
ISBN
9780470444580
Hardback
Condition: New

€ 68.74
€ 57.77

Paperback. A holistic approach to harnessing a company's processes to achieve true customer satisfaction Every move that a corporation makes is a mixture of input, action, and output-in short, a process. To keep customers, employees, and shareholders happy, corporate management must juggle conflicting priorities. Num Pages: 264 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 253 x 188 x 18. Weight in Grams: 466.
Format
Paperback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
264
Condition
New
SKU
V9780470446287
ISBN
9780470446287
Paperback
Condition: New

€ 51.99
€ 39.72

Paperback. The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality. Editor(s): Ritchie, J. R. Brent; Goeldner, Charles R. Num Pages: 640 pages, black & white illustrations. BIC Classification: JHBC; KJSM; KNSG; KNSH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 279 x 208 x 36. Weight in Grams: 1430.
Format
Paperback
Publication date
1994
Publisher
John Wiley & Sons Inc United States
Edition
2nd Edition
Number of pages
640
Condition
New
SKU
V9780471582489
ISBN
9780471582489
Paperback
Condition: New

€ 151.06

Hardback. This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field. Series: Insead Business Press. Num Pages: 183 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 240 x 167 x 16. Weight in Grams: 428.
Publisher
Palgrave Macmillan
Number of pages
178
Format
Hardback
Publication date
2006
Condition
New
SKU
V9780230006607
ISBN
9780230006607
Hardback
Condition: New

€ 63.89

Hardcover.
Format
Hardback
Publication date
2001
Publisher
CABI Publishing United Kingdom
Edition
First
Number of pages
368
Condition
New
SKU
V9780851995359
ISBN
9780851995359
Hardback
Condition: New

€ 198.07

Paperback. From small independent businesses to established conglomerates, this title offers a tool for ensuring repeat business. Num Pages: 304 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 163 x 147 x 24. Weight in Grams: 198.
Publisher
Penguin Books Ltd United Kingdom
Number of pages
304
Format
Paperback
Publication date
2004
Condition
New
SKU
V9780141015224
ISBN
9780141015224
Paperback
Condition: New

€ 17.99
€ 13.31

Hardcover. Announcing an update of one of the best marketing books of all time. Differentiation has become a very big word in business thanks in great part to Differentiate or Die. It has been called one of the best marketing books of all time. Num Pages: 272 pages, , black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 165 x 24. Weight in Grams: 466.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
272
Format
Hardback
Publication date
2008
Edition
2nd Edition
Condition
New
SKU
V9780470223390
ISBN
9780470223390
Hardback
Condition: New

€ 30.99
€ 21.95

Hardcover. The Genie in the PC is a business fable that offers real, practical advice on the strategies and techniques of successful marketing. Readers will learn the essence of marketing; how much stock to put in the results of research; what leadership is really about; how marketing change comes from the top down; how to allocate budgets; and much more. Num Pages: 120 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 147 x 16. Weight in Grams: 318.
Format
Hardback
Publication date
2002
Publisher
John Wiley & Sons New York
Edition
1st Edition
Number of pages
120
Condition
New
SKU
V9780471236085
ISBN
9780471236085
Hardback
Condition: New

€ 46.99
€ 36.10

Paperback. This book is for the many ambitious business owners, start-ups, entrepreneurs or professionals who want to grow their businesses or their practice. Num Pages: 272 pages. BIC Classification: KJS; KJVS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 142 x 25. Weight in Grams: 214.
Format
Paperback
Publication date
2016
Publisher
Robinson
Condition
New
SKU
V9781845286132
ISBN
9781845286132
Paperback
Condition: New

€ 11.99
€ 10.26

Paperback. Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact. Num Pages: 211 pages, biography. BIC Classification: KC; KJC; KJS; KJSP; KN. Category: (G) General (US: Trade). Dimension: 203 x 127. .
Format
Paperback
Publication date
2013
Publisher
Palgrave Macmillan United Kingdom
Number of pages
211
Condition
New
SKU
V9781349444595
ISBN
9781349444595
Paperback
Condition: New

€ 73.37

Hardcover. Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact. Num Pages: 212 pages, 12 figures, 4 black & white tables. BIC Classification: AV; KJS. Category: (G) General (US: Trade). Dimension: 144 x 224 x 18. Weight in Grams: 396.
Format
Hardback
Publication date
2013
Publisher
Palgrave Macmillan United Kingdom
Edition
2013th Edition
Number of pages
200
Condition
New
SKU
V9781137271471
ISBN
9781137271471
Hardback
Condition: New

€ 82.92

Num Pages: 192 pages, 372 color photos. BIC Classification: KJSA; KNSX. Category: (G) General (US: Trade). Dimension: 289 x 229 x 20. Weight in Grams: 1288.
Publication date
2007
Publisher
Schiffer Publishing Ltd United States
Number of pages
192
Condition
New
SKU
V9780764327414
ISBN
9780764327414
Hardback
Condition: New

€ 48.99
€ 32.18

Paperback. Intended for students and practitioners in Public Relations, this volume challenges conventions and also provides essential empirical detail and careful argument in this field. It stimulates debate about the boundaries, definitions, functions, and effects of public relations. Editor(s): L'Etang, Jacquie; Pieczka, Magda. Num Pages: 528 pages, 1, black & white illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 255 x 183 x 29. Weight in Grams: 926.
Format
Paperback
Publication date
2006
Publisher
Taylor & Francis Inc United States
Number of pages
528
Condition
New
Edition
1st Edition
SKU
V9780805846188
ISBN
9780805846188
Paperback
Condition: New

€ 93.89

Paperback. This thought--provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. Series: Wiley Theories in Marketing. Num Pages: 256 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 229 x 154 x 16. Weight in Grams: 404.
Format
Paperback
Publication date
1988
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780471635277
ISBN
9780471635277
Paperback
Condition: New

€ 230.89

Hardcover. A work on the subject of research in marketing. Series: Research in Marketing. Num Pages: 333 pages, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 150 x 30. Weight in Grams: 656.
Format
Hardback
Publication date
1979
Publisher
Emerald Group Publishing Limited United States
Number of pages
333
Condition
New
Edition
Illustrated
SKU
V9780892320417
ISBN
9780892320417
Hardback
Condition: New

€ 118.69

Hardback. A spirited exploration of the culture created when advertising becomes not just a central institution, but the central institution. Num Pages: 296 pages, 181 illustrations. BIC Classification: 1KBB; JFC; JHM; KJSA. Category: (P) Professional & Vocational. Dimension: 175 x 239 x 24. Weight in Grams: 771.
Format
Hardback
Publication date
1996
Publisher
Columbia University Press United States
Number of pages
296
Condition
New
SKU
V9780231103244
ISBN
9780231103244
Hardback
Condition: New

€ 104.30
€ 79.73

Paperback. Num Pages: 224 pages. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 275 x 194 x 17. Weight in Grams: 370.
Publisher
Red Wheel/Weiser
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781632650603
ISBN
9781632650603
Paperback
Condition: New

€ 18.10

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