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Sales & marketing
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Sales & marketing
Hardback. This book develops a typology of crisis narratives (accounts of blame, stories of renewal, victim narratives, heroic tales, and memorials), that provide an organizing framework for analyzing crises and understanding how competing stories battle for dominance in the wake of a disaster. Series: High Reliability and Crisis Management. Num Pages: 216 pages. BIC Classification: KJM; KJP; KJSP. Category: (G) General (US: Trade). Dimension: 5817 x 3887 x 20. Weight in Grams: 454.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Stanford University Press United States
- Number of pages
- 216
- Condition
- New
- SKU
- V9780804788922
- ISBN
- 9780804788922
Hardback
Condition: New
€ 160.65
€ 160.65
Paperback. This book develops a typology of crisis narratives (accounts of blame, stories of renewal, victim narratives, heroic tales, and memorials), that provide an organizing framework for analyzing crises and understanding how competing stories battle for dominance in the wake of a disaster. Series: High Reliability and Crisis Management. Num Pages: 216 pages. BIC Classification: KJM; KJP; KJSP. Category: (G) General (US: Trade). Dimension: 231 x 152 x 23. Weight in Grams: 316.
- Publisher
- Stanford Business Books
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780804799515
- ISBN
- 9780804799515
Paperback
Condition: New
€ 40.99€ 36.28
€ 40.99
€ 36.28
Paperback. Offers practical guidance to help you develop customer service training. This title features dozens of field-tested exercises, games, activities, icebreakers and assessment instruments that also help you teach employees the importance of customer service and improve their performance. Num Pages: 224 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 296 x 210 x 13. Weight in Grams: 618.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 224
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780750663632
- ISBN
- 9780750663632
Paperback
Condition: New
€ 77.82
€ 77.82
Hardcover. The ultimate social media field guide for nonprofits with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Num Pages: 224 pages, Illustrations. BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 228 x 161 x 21. Weight in Grams: 402.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9781118106242
- ISBN
- 9781118106242
Hardback
Condition: New
€ 41.99€ 32.53
€ 41.99
€ 32.53
Hardcover. The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. Num Pages: 368 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 231 x 155 x 31. Weight in Grams: 584.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 2nd Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780787986315
- ISBN
- 9780787986315
Hardback
Condition: New
€ 42.20
€ 42.20
Paperback. Marketing communications has two levels: a strategic, conceptual level, and a tactical, implementation level. In Marketing Communications , authors Micael Dahlen and Fredrik Lange argue that one cannot function without the other. Strategy and concept must be implemented, and successful implementation depends on sound strategy and concept. Num Pages: 606 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 190 x 27. Weight in Grams: 1162.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 606
- Format
- Paperback
- Publication date
- 2009
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470319925
- ISBN
- 9780470319925
Paperback
Condition: New
€ 77.78
€ 77.78
Hardcover. Ruthlessly focus on what's convenient for customers, not what's convenient for you
Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied. Num Pages: 236 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 233 x 163 x 24. Weight in Grams: 456.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 236
- Condition
- New
- SKU
- V9780470907399
- ISBN
- 9780470907399
Hardback
Condition: New
€ 25.99€ 21.18
€ 25.99
€ 21.18
Paperback. Phones, TVa s, PDAa s, watches and even fridges are rapidly taking the place of the PC. Now Europea s proliferating channels and devices -- plus its multiple cultures and languages -- are writing tomorrowa s rules. Num Pages: 278 pages, Ill. BIC Classification: KJE; KJM; KJS; UDB. Category: (G) General (US: Trade). Dimension: 233 x 156 x 21. Weight in Grams: 438.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st
- Number of pages
- 278
- Condition
- New
- SKU
- V9781841121598
- ISBN
- 9781841121598
Paperback
Condition: New
€ 20.99€ 18.33
€ 20.99
€ 18.33
Paperback. .
- Publisher
- Prentice Hall College Div
- Format
- Paperback
- Publication date
- 2000
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9781292153100
- ISBN
- 9781292153100
Paperback
Condition: New
€ 40.99€ 24.46
€ 40.99
€ 24.46
Paperback. Create magic moments that get you noticed, remembered and referred. Providing excellent customer service is the surest way to greater success for your organisation and a more successful career for you. And it's not half as difficult or time consuming to achieve as you might think! Num Pages: 296 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 139 x 216 x 21. Weight in Grams: 446.
- Publisher
- Pearson Education Limited
- Format
- Paperback
- Publication date
- 2015
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781292100203
- ISBN
- 9781292100203
Paperback
Condition: New
€ 17.99€ 14.25
€ 17.99
€ 14.25
Paperback. Num Pages: 144 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 154 x 11. Weight in Grams: 188.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Manor House Publishing Inc Canada
- Number of pages
- 144
- Condition
- New
- SKU
- V9780978107048
- ISBN
- 9780978107048
Paperback
Condition: New
€ 26.99€ 18.93
€ 26.99
€ 18.93
Paperback. .
- Publisher
- SAGE Publications Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781473904019
- ISBN
- 9781473904019
Paperback
Condition: New
€ 76.88
€ 76.88
Paperback. Covers the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing. This title also includes examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC. Series: ExpressExec S. Num Pages: 130 pages, Ill. BIC Classification: KJSU. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 172 x 124 x 11. Weight in Grams: 134.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 130
- Condition
- New
- SKU
- V9781841122137
- ISBN
- 9781841122137
Paperback
Condition: New
€ 11.99€ 11.69
€ 11.99
€ 11.69
Paperback. * This book will help nonprofit organizations move beyond traditional, passive marketing techniques that have historically yielded only modest results. * Readers will learn about various marketing channels and techniques, as well as how to generate internal support for an enhanced planned gift marketing effort. Series: AFP/Wiley Fund Development Series. Num Pages: 256 pages, Illustrations. BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 251 x 178 x 25. Weight in Grams: 674.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 348
- Condition
- New
- SKU
- V9780470581582
- ISBN
- 9780470581582
Paperback
Condition: New
€ 52.52
€ 52.52
Paperback. Most businesses have all of the necessary tools to attract and retain customers at their disposal, but they don't know how to leverage them. Today's most successful companies take advantage of multi-channel marketing by offering their customers multiple ways to buy. Series: Agora Series. Num Pages: 286 pages, , figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 220 x 143 x 22. Weight in Grams: 344.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 286
- Condition
- New
- SKU
- V9780470538807
- ISBN
- 9780470538807
Paperback
Condition: New
€ 16.99€ 14.55
€ 16.99
€ 14.55
Hardcover. Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite. Num Pages: 176 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 180 x 131 x 18. Weight in Grams: 228.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 176
- Condition
- New
- SKU
- V9780470237908
- ISBN
- 9780470237908
Hardback
Condition: New
€ 20.99€ 18.38
€ 20.99
€ 18.38
Paperback. The reputation of an organisation influences who we buy from, work for, supply to and invest in. This title aims to define reputation, explores how to value it and provides guidelines for effective reputation management. Series: PR in Practice. Num Pages: 264 pages, Illustrations. BIC Classification: KJMD; KJSP. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 17. Weight in Grams: 412.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 264
- Format
- Paperback
- Publication date
- 2008
- Edition
- 4th
- Condition
- New
- SKU
- V9780749451073
- ISBN
- 9780749451073
Paperback
Condition: New
€ 40.99€ 36.49
€ 40.99
€ 36.49
paperback. Series: Routledge Library Editions: Advertising. Num Pages: 336 pages, black & white illustrations. BIC Classification: JHB; KJSA; KJU; KNTY. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 234 x 156 x 18. Weight in Grams: 616.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Taylor & Francis Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9781138966185
- ISBN
- 9781138966185
Paperback
Condition: New
€ 61.12
€ 61.12
Paperback. Investigates the rise of "guerrilla marketing" as a way of understanding increasingly covert and interactive flows of commercial persuasion. Series: Postmillennial Pop Series. Num Pages: 237 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 153 x 17. Weight in Grams: 370.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- NYU Press
- Number of pages
- 224
- Condition
- New
- SKU
- V9780814785904
- ISBN
- 9780814785904
Paperback
Condition: New
€ 32.99€ 29.60
€ 32.99
€ 29.60
Hardback. Investigates the rise of "guerrilla marketing" as a way of understanding increasingly covert and interactive flows of commercial persuasion. Series: Postmillennial Pop Series. Num Pages: 237 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 18. Weight in Grams: 490.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- New York University Press United States
- Number of pages
- 237
- Condition
- New
- SKU
- V9780814745472
- ISBN
- 9780814745472
Hardback
Condition: New
€ 85.43
€ 85.43