Sales & marketing
Results 661 - 680 of 1034
Sales & marketing
Paperback. Series: Sport Management Series. Num Pages: 316 pages, 13 black & white tables, 14 black & white line drawings. BIC Classification: KJSP; KNSP; WSBM. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 247 x 176 x 19. Weight in Grams: 576.
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780415839822
- ISBN
- 9780415839822
Paperback
Condition: New
€ 100.61
€ 100.61
Hardback. This book develops a typology of crisis narratives (accounts of blame, stories of renewal, victim narratives, heroic tales, and memorials), that provide an organizing framework for analyzing crises and understanding how competing stories battle for dominance in the wake of a disaster. Series: High Reliability and Crisis Management. Num Pages: 216 pages. BIC Classification: KJM; KJP; KJSP. Category: (G) General (US: Trade). Dimension: 5817 x 3887 x 20. Weight in Grams: 454.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Stanford University Press United States
- Number of pages
- 216
- Condition
- New
- SKU
- V9780804788922
- ISBN
- 9780804788922
Hardback
Condition: New
€ 161.04
€ 161.04
Paperback. This book develops a typology of crisis narratives (accounts of blame, stories of renewal, victim narratives, heroic tales, and memorials), that provide an organizing framework for analyzing crises and understanding how competing stories battle for dominance in the wake of a disaster. Series: High Reliability and Crisis Management. Num Pages: 216 pages. BIC Classification: KJM; KJP; KJSP. Category: (G) General (US: Trade). Dimension: 231 x 152 x 23. Weight in Grams: 316.
- Publisher
- Stanford Business Books
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780804799515
- ISBN
- 9780804799515
Paperback
Condition: New
€ 40.99€ 36.54
€ 40.99
€ 36.54
Paperback. This study addresses the question of why the troubling figure of Aunt Jemima has endured in American culture. The author traces the evolution of the mammy from her roots in Old South slave reality and mythology to Aunt Jemima's symbolic role in the Civil Rights movement. Series: American South Series. Num Pages: 221 pages, Illustrations, port. BIC Classification: 1KBB; HBTB; JFC; JFSL3; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 16. Weight in Grams: 354.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- University of Virginia Press
- Condition
- New
- SKU
- V9780813918112
- ISBN
- 9780813918112
Paperback
Condition: New
€ 33.40
€ 33.40
Paperback. Num Pages: 240 pages, Color photos and illustrations throughout. BIC Classification: KJSA; TRP. Category: (G) General (US: Trade). Dimension: 280 x 203 x 21. Weight in Grams: 1157.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Blast Books,U.S. United States
- Number of pages
- 240
- Condition
- New
- SKU
- V9780922233359
- ISBN
- 9780922233359
Paperback
Condition: New
€ 33.36
€ 33.36
Hardcover. The ultimate social media field guide for nonprofits with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Num Pages: 224 pages, Illustrations. BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 228 x 161 x 21. Weight in Grams: 402.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9781118106242
- ISBN
- 9781118106242
Hardback
Condition: New
€ 41.99€ 32.50
€ 41.99
€ 32.50
Hardcover. The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. Num Pages: 368 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 231 x 155 x 31. Weight in Grams: 584.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 2nd Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780787986315
- ISBN
- 9780787986315
Hardback
Condition: New
€ 42.52
€ 42.52
Paperback. Marketing communications has two levels: a strategic, conceptual level, and a tactical, implementation level. In Marketing Communications , authors Micael Dahlen and Fredrik Lange argue that one cannot function without the other. Strategy and concept must be implemented, and successful implementation depends on sound strategy and concept. Num Pages: 606 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 190 x 27. Weight in Grams: 1162.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 606
- Format
- Paperback
- Publication date
- 2009
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470319925
- ISBN
- 9780470319925
Paperback
Condition: New
€ 78.22
€ 78.22
Hardcover. Ruthlessly focus on what's convenient for customers, not what's convenient for you
Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied. Num Pages: 236 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 233 x 163 x 24. Weight in Grams: 456.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 236
- Condition
- New
- SKU
- V9780470907399
- ISBN
- 9780470907399
Hardback
Condition: New
€ 25.99€ 21.28
€ 25.99
€ 21.28
Hardback. The classic guide to B2B selling--updated with the newest digital strategies Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 25. Weight in Grams: 568.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- McGraw-Hill Education - Europe United States
- Edition
- 2nd Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780071637084
- ISBN
- 9780071637084
Hardback
Condition: New
€ 46.99€ 40.27
€ 46.99
€ 40.27
Paperback. .
- Publisher
- Prentice Hall College Div
- Format
- Paperback
- Publication date
- 2000
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9781292153100
- ISBN
- 9781292153100
Paperback
Condition: New
€ 86.89€ 45.97
€ 86.89
€ 45.97
Paperback. Create magic moments that get you noticed, remembered and referred. Providing excellent customer service is the surest way to greater success for your organisation and a more successful career for you. And it's not half as difficult or time consuming to achieve as you might think! Num Pages: 296 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 139 x 216 x 21. Weight in Grams: 446.
- Publisher
- Pearson Education Limited
- Format
- Paperback
- Publication date
- 2015
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781292100203
- ISBN
- 9781292100203
Paperback
Condition: New
€ 17.99€ 13.67
€ 17.99
€ 13.67
Paperback. Num Pages: 144 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 154 x 11. Weight in Grams: 188.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Manor House Publishing Inc Canada
- Number of pages
- 144
- Condition
- New
- SKU
- V9780978107048
- ISBN
- 9780978107048
Paperback
Condition: New
€ 26.99€ 19.05
€ 26.99
€ 19.05
Paperback. .
- Publisher
- SAGE Publications Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781473904019
- ISBN
- 9781473904019
Paperback
Condition: New
€ 77.27
€ 77.27
Paperback. * This book will help nonprofit organizations move beyond traditional, passive marketing techniques that have historically yielded only modest results. * Readers will learn about various marketing channels and techniques, as well as how to generate internal support for an enhanced planned gift marketing effort. Series: AFP/Wiley Fund Development Series. Num Pages: 256 pages, Illustrations. BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 251 x 178 x 25. Weight in Grams: 674.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 348
- Condition
- New
- SKU
- V9780470581582
- ISBN
- 9780470581582
Paperback
Condition: New
€ 52.81
€ 52.81
Paperback. Num Pages: 115 pages, 4 black & white illustrations, 6 black & white tables, 4 black & white line drawings. BIC Classification: ABQ; KJS; KJVX. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 143 x 218 x 7. Weight in Grams: 162.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 115
- Condition
- New
- SKU
- V9780415713672
- ISBN
- 9780415713672
Paperback
Condition: New
€ 69.54
€ 69.54
Hardback. Num Pages: 256 pages. BIC Classification: CBWJ; JPP; KJSP. Category: (G) General (US: Trade). Dimension: 229 x 152. .
- Publisher
- Regnery Publishing Inc
- Format
- Hardback
- Publication date
- 2018
- Condition
- New
- SKU
- V9781621572862
- ISBN
- 9781621572862
Hardback
Condition: New
€ 26.99€ 23.95
€ 26.99
€ 23.95
paperback. Series: Routledge Library Editions: Advertising. Num Pages: 336 pages, black & white illustrations. BIC Classification: JHB; KJSA; KJU; KNTY. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 234 x 156 x 18. Weight in Grams: 616.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Taylor & Francis Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9781138966185
- ISBN
- 9781138966185
Paperback
Condition: New
€ 60.61
€ 60.61
Paperback. Investigates the rise of "guerrilla marketing" as a way of understanding increasingly covert and interactive flows of commercial persuasion. Series: Postmillennial Pop Series. Num Pages: 237 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 153 x 17. Weight in Grams: 370.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- NYU Press
- Number of pages
- 224
- Condition
- New
- SKU
- V9780814785904
- ISBN
- 9780814785904
Paperback
Condition: New
€ 32.99€ 29.82
€ 32.99
€ 29.82
Hardback. Investigates the rise of "guerrilla marketing" as a way of understanding increasingly covert and interactive flows of commercial persuasion. Series: Postmillennial Pop Series. Num Pages: 237 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 18. Weight in Grams: 490.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- New York University Press United States
- Number of pages
- 237
- Condition
- New
- SKU
- V9780814745472
- ISBN
- 9780814745472
Hardback
Condition: New
€ 85.86
€ 85.86