×


 x 

Shopping cart

Sales & marketing

Results 561 - 580 of 1150

Sales & marketing

Hardback. . Less than five percent of the worlda s firms achieve the full potential of their customer relationship initiatives. The rest are caught in its paradox. Num Pages: 300 pages, index. BIC Classification: KJM; KJSM; KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 161 x 23. Weight in Grams: 562. Less than five per cent of the world's firms achieve the full potential of their customer relationship initiatives . the rest are caught in its paradox." Includes index. Commissioning organisation: John McKean. x, 287 p. ill. 24 cm. Publ". Keywords: "Business, Finance & Law - Management - Information Management,Business, Finance & Law - Sales & Marketing - Customer Services,Special Fe"
Condition
Used, Like New
Edition
1st Edition
Publisher
John Wiley & Sons Inc Dublin, Ireland
Number of pages
300
Format
Hardback
Publication date
1999
SKU
KEX0160429
ISBN
9780471988014
Hardback
Condition: Used, Like New

€ 4.99

hardcover. Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Num Pages: 210 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 159 x 21. Weight in Grams: 404.
Format
Hardback
Publication date
2011
Publisher
Wiley
Condition
New
SKU
9781118103524
ISBN
9781118103524
Hardback
Condition: New

€ 29.99
€ 19.04

Hardback. A resource for providing learning, training and development within contact centres. It also offers call centre managers and trainers information with which to benchmark training and identifies best practice in learning and development. It addresses the key areas of training call centre staff. Num Pages: 336 pages, Illustrations. BIC Classification: KJMV2; KJSU. Category: (P) Professional & Vocational. Dimension: 246 x 163 x 29. Weight in Grams: 734.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
336
Format
Hardback
Publication date
2008
Edition
1st Edition
Condition
New
SKU
V9780749450885
ISBN
9780749450885
Hardback
Condition: New

€ 59.14
€ 58.70

Hardcover. What's the Secret? is a revolutionary book that finally answers the questions how companies like Disney, Nordstrom, and The Ritz-Carlton get 50,000 employees to deliver world class consistently, everyday, while the rest of companies and departments struggle with providing even good customer service with staffs of 12 or 15. Num Pages: 336 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 237 x 163 x 30. Weight in Grams: 556.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
336
Format
Hardback
Publication date
2008
Edition
1st Edition
Condition
New
SKU
V9780470196120
ISBN
9780470196120
Hardback
Condition: New

€ 31.99
€ 24.88

Paperback. Num Pages: 224 pages. BIC Classification: KJC; KJS; KJVS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 132 x 197 x 18. Weight in Grams: 162.
Publisher
Penguin Books Ltd
Format
Paperback
Publication date
2016
Condition
New
SKU
V9780241247006
ISBN
9780241247006
Paperback
Condition: New

€ 13.00
€ 11.81

Hardcover. Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it "The best new-business tool ever invented. Series: Adweek Magazine Series. Num Pages: 320 pages, facsimiles. BIC Classification: KJMV7; KJSA. Category: (P) Professional & Vocational. Dimension: 237 x 163 x 28. Weight in Grams: 524.
Publisher
John Wiley & Sons Inc United States
Number of pages
320
Format
Hardback
Publication date
1998
Edition
1st Edition
Condition
New
SKU
V9780471189626
ISBN
9780471189626
Hardback
Condition: New

€ 51.99
€ 36.49

Hardcover. In Perfect Pitch, bestselling author Jon Steel shows readers how the principles of advertising research and planning can be applied to the business of presenting and selling ideas. While many books offer tips on persuasion, this is the only book tailored specifically to advertising industry professionals who must sell their ideas or perish. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 26. Weight in Grams: 488.
Publisher
John Wiley and Sons Ltd United States
Number of pages
288
Format
Hardback
Publication date
2006
Edition
1st Edition
Condition
New
SKU
V9780471789765
ISBN
9780471789765
Hardback
Condition: New

€ 34.99
€ 25.45

Paperback. How to make products, ideas and behaviours really catch on. Num Pages: 256 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 198 x 130 x 16. Weight in Grams: 182.
Publisher
Simon & Schuster Ltd United Kingdom
Number of pages
256
Format
Paperback
Publication date
2014
Condition
New
SKU
V9781471111709
ISBN
9781471111709
Paperback
Condition: New

€ 13.99
€ 10.74

Hardback. Argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. The author systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytize. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 239 x 157 x 27. Weight in Grams: 594.
Publisher
Harvard Business Review Press United States
Number of pages
272
Format
Hardback
Publication date
2012
Edition
0th Edition
Condition
New
SKU
V9781422143568
ISBN
9781422143568
Hardback
Condition: New

€ 30.99
€ 27.61

Paperback. This collection brings together strategies for advancing media reform, prepared by 33 scholars and activists from around the world. Chapters consider how best to secure change in areas including media ownership, media literacy, net neutrality, community radio, online surveillance and public service broadcasting. Editor(s): Freedman, Des; Obar, Jonathan; Martens, Cheryl; McChesney, Robert W. Series: Donald McGannon Communication Research Center's Everett C. Parker Book Series. Num Pages: 360 pages, 6 b/w illustrations. BIC Classification: DNJ; KJSM; KNTY; URD. Category: (G) General (US: Trade). Dimension: 153 x 230 x 35. Weight in Grams: 514.
Format
Paperback
Publication date
2016
Publisher
Fordham University Press United States
Number of pages
360
Condition
New
SKU
V9780823271658
ISBN
9780823271658
Paperback
Condition: New

€ 41.99
€ 37.61

Paperback. Num Pages: 264 pages, 4 black & white illustrations, 8 black & white halftones. BIC Classification: ANC; KJS; VSC. Category: (P) Professional & Vocational. Dimension: 226 x 164 x 22. Weight in Grams: 384.
Format
Paperback
Publication date
2013
Publisher
Scarecrow Press United States
Number of pages
264
Condition
New
SKU
V9780810891593
ISBN
9780810891593
Paperback
Condition: New

€ 46.99
€ 32.93

Paperback. Brand Psychology combines insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others and why some brands can weather crises while others cannot. Num Pages: 440 pages, black & white illustrations. BIC Classification: JM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 156 x 25. Weight in Grams: 658.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Condition
New
SKU
V9780749471736
ISBN
9780749471736
Paperback
Condition: New

€ 44.99
€ 39.81

Paperback. Today, leaders of all stripes--whether they're in business, government, or non-profit--must find a way to improve the performance of their respective organizations. One fact usually overlooked by leaders who go through this process is that a customer's experience can, and often does, influence their decision. Num Pages: 256 pages, black & white illustrations, black & white tables. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 221 x 145 x 19. Weight in Grams: 320.
Format
Paperback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780470404638
ISBN
9780470404638
Paperback
Condition: New

€ 16.99
€ 14.58

Paperback. Series: Palgrave Key Concepts. Num Pages: 320 pages, 0. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 214 x 138 x 18. Weight in Grams: 400. "Commissioning organisation: Jon Sutherland and Diane Canwell. 288 p. ill. 22 cm. Associated Names: Canwell, Diane. Paperback. As new." Keywords: "Business, Finance & Law - Reference & Education - Dictionaries,Business, Finance & Law - Sales & Marketing - General,Subjects - Business"
Condition
Used, Like New
Edition
2004th Edition
Publisher
Palgrave Macmillan
Format
Paperback
Publication date
2004
SKU
KEX0161666
ISBN
9781403915276
Paperback
Condition: Used, Like New

€ 4.99

Hardcover. Connects branding frameworks to the realities of operating in Asia. This title offers a perspective on the challenges Asian CEOs face as they build their businesses and their brands. Num Pages: 288 pages, Illustrations. BIC Classification: 1F; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 156 x 31. Weight in Grams: 562.
Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
288
Condition
New
SKU
V9780470826478
ISBN
9780470826478
Hardback
Condition: New

€ 47.44

Hardcover. Why customer retention is the new acquisition It costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel - the mass media or awareness side. Num Pages: 304 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 160 x 29. Weight in Grams: 514.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
304
Format
Hardback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780470487853
ISBN
9780470487853
Hardback
Condition: New

€ 31.99
€ 25.05

Hardcover. With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 153 x 26. Weight in Grams: 528.
Format
Hardback
Publication date
2007
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
320
Condition
New
SKU
V9780470137321
ISBN
9780470137321
Hardback
Condition: New

€ 31.99
€ 25.00

Hardcover. The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we re doing absolutely nothing about it. Zero. Num Pages: 288 pages, illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 153 x 234 x 24. Weight in Grams: 494.
Format
Hardback
Publication date
2013
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
288
Condition
New
SKU
V9781118801154
ISBN
9781118801154
Hardback
Condition: New

€ 31.99
€ 24.98

Hardback. When it comes to quality, style, and service, The Ritz-Carlton Hotel Company has set the gold standard for delivering the highest level of customer experience. This book features the five key principles behind The Ritz-Carlton Hotel Company's success and customer service innovations. It is intended for executives and managers at all levels. Num Pages: 304 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 226 x 146 x 28. Weight in Grams: 490.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
224
Format
Hardback
Publication date
2008
Edition
1st Edition
Condition
New
SKU
V9780071548335
ISBN
9780071548335
Hardback
Condition: New

€ 30.99
€ 21.95

Paperback. The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself. Num Pages: 360 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 232 x 193 x 19. Weight in Grams: 682.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
360
Format
Paperback
Publication date
2007
Edition
1st Edition
Condition
New
SKU
V9780470051245
ISBN
9780470051245
Paperback
Condition: New

€ 27.99
€ 23.17

Subscribe to our newsletter

News on special offers, signed editions & more!