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Sales & marketing

Results 481 - 500 of 1830

Sales & marketing

Hardback. The internet has changed the way consumers interact with companies. Businesses must maintain good levels of customer service in a digital world where old strategies may no longer suffice. This book explores what the successful compliance-centred businesses are doing to manage and improve customer experience. Num Pages: 168 pages, Illustrations. BIC Classification: KJE; KJP; KJSU. Category: (P) Professional & Vocational. Dimension: 239 x 164 x 21. Weight in Grams: 408.
Publisher
Palgrave Macmillan
Number of pages
168
Format
Hardback
Publication date
2012
Edition
2012th Edition
Condition
New
SKU
V9780230284197
ISBN
9780230284197
Hardback
Condition: New

€ 63.77

Paperback. Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media. Num Pages: 286 pages, biography. BIC Classification: CBX; CFB; JFD; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Format
Paperback
Publication date
2006
Publisher
Palgrave Macmillan United Kingdom
Number of pages
286
Condition
New
SKU
V9781349526000
ISBN
9781349526000
Paperback
Condition: New

€ 122.13

Hardback. This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry. Num Pages: 208 pages, 23 black & white tables, 55 figures. BIC Classification: KJS; KNDF. Category: (P) Professional & Vocational. Dimension: 240 x 163 x 19. Weight in Grams: 464.
Publisher
Palgrave Macmillan
Number of pages
208
Format
Hardback
Publication date
2008
Edition
2008th Edition
Condition
New
SKU
V9780230554030
ISBN
9780230554030
Hardback
Condition: New

€ 64.03

Paperback. A guide to the formulation and implementation of practical marketing strategies for educational institutions. The potential of a variety of marketing techniques is discussed and case studies are used to show how these techniques can be applied to real-life situations in school marketing. Num Pages: 208 pages, appendices, index. BIC Classification: JNK; JNL; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 153 x 15. Weight in Grams: 370.
Format
Paperback
Publication date
1993
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
208
Condition
New
SKU
V9780631188049
ISBN
9780631188049
Paperback
Condition: New

€ 50.95
€ 43.63

Paperback. Focusing on the interaction between consultant and client, this volume explains how to achieve the healthy relationship so essential to effective consultation. Whether the adviser is a therapist, social worker, manager or friend, the relationship can be difficult to understand and manage. Series: Prentice Hall Organizational Development Series. Num Pages: 204 pages. BIC Classification: JKSN2; KJM; KJS. Category: (P) Professional & Vocational. Dimension: 211 x 139 x 15. Weight in Grams: 304.
Format
Paperback
Publication date
1998
Publisher
Pearson Education (US) United States
Edition
1st Edition
Number of pages
204
Condition
New
SKU
V9780201345964
ISBN
9780201345964
Paperback
Condition: New

€ 111.23

paperback. Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The title provides step-by-step instructions for making effective use of this market research technique. Num Pages: 256 pages, tables, figures, bibliography, index. BIC Classification: KJSM; KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 154 x 229 x 14. Weight in Grams: 336.
Format
Paperback
Publication date
2008
Publisher
Routledge United States
Edition
3rd Edition
Number of pages
256
Condition
New
SKU
V9780765622259
ISBN
9780765622259
Paperback
Condition: New

€ 77.51

Paperback. Num Pages: 177 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 217 x 140 x 11. Weight in Grams: 231.
Format
Paperback
Publication date
2003
Publisher
Rowman & Littlefield United States
Number of pages
177
Condition
New
SKU
V9780830415946
ISBN
9780830415946
Paperback
Condition: New

€ 64.57

Paperback. Provides the craftsperson with the guidance needed to promote, market and sell his or her arts and crafts. The book offers a wide range of techniques, starting with a business plan, and explains the processes of obtaining media exposure, locating promotional tools, and selecting outlets. Series: Audel. Num Pages: 352 pages, illustrations. BIC Classification: AFT; KJS; TDP. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 209 x 139 x 15. Weight in Grams: 403.
Format
Paperback
Publication date
1994
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
352
Condition
New
SKU
V9780025377424
ISBN
9780025377424
Paperback
Condition: New

€ 19.46

Paperback. Based on interviews with entrepreneurs, professionals and regional party cadres' from a range of age groups, this book argues that Western class categories do not directly apply to China and that the Chinese new middle class is distinguished more by socio-cultural than by economic factors. Series: Frontiers of Globalization. Num Pages: 237 pages, biography. BIC Classification: JFF; JFFS; JHB; KCP; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Number of pages
237
Condition
New
SKU
V9781349346455
ISBN
9781349346455
Paperback
Condition: New

€ 63.11

Paperback. .
Publisher
Pearson Education Limited United Kingdom
Number of pages
208
Format
Paperback
Publication date
2013
Edition
Pearson New International Edition
Condition
New
SKU
V9781292040356
ISBN
9781292040356
Paperback
Condition: New

€ 78.33

Hardback. Editor(s): Christian, Elizabeth Barfoot. Num Pages: 344 pages. BIC Classification: AVGP; KJS. Category: (G) General (US: Trade). Dimension: 240 x 163 x 29. Weight in Grams: 712.
Format
Hardback
Publication date
2010
Publisher
Lexington Books United States
Number of pages
344
Condition
New
SKU
V9780739146347
ISBN
9780739146347
Hardback
Condition: New

€ 167.86

Paperback. Originally published by Stevenson, Inc. , this practical resource assists nonprofit leaders and professionals in discovering new and better ways of identifying, cultivating, and successfully soliciting more planned gifts. Editor(s): Stevenson, Scott C. Series: Major Gifts Report. Num Pages: 48 pages, black & white illustrations. BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 274 x 208 x 4. Weight in Grams: 116.
Format
Paperback
Publication date
2013
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
48
Condition
New
SKU
V9781118690451
ISBN
9781118690451
Paperback
Condition: New

€ 69.88

Hardcover. Num Pages: 286 pages, biography. BIC Classification: 2ADF; CFB; JFD; KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 222 x 163 x 21. Weight in Grams: 488.
Format
Hardback
Publication date
2006
Publisher
Palgrave Macmillan
Number of pages
304
Condition
New
SKU
V9781403949844
ISBN
9781403949844
Hardback
Condition: New

€ 122.33

Paperback. The ultimate guide for small and medium-sized business from Ireland's PR queen. Num Pages: 192 pages. BIC Classification: KJSA; KJSP; VSC. Category: (G) General (US: Trade). Dimension: 131 x 198 x 19. Weight in Grams: 220.
Publisher
The Mercier Press Ltd
Format
Paperback
Publication date
2016
Condition
New
SKU
9781781174104
ISBN
9781781174104
Paperback
Condition: New

€ 13.00
€ 12.76

Hardcover. Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women. Num Pages: 255 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 240 x 165 x 20. Weight in Grams: 542.
Format
Hardback
Publication date
2008
Publisher
Palgrave Macmillan
Number of pages
256
Condition
New
SKU
V9780230201606
ISBN
9780230201606
Hardback
Condition: New

€ 64.63

Paperback. Information is an element of knowledge that can be stored, processed or transmitted. It is linked to concepts of communication, data, knowledge or representation. In a context of steady increase in the mass of information it is difficult to know what information to look for and where to find them. Num Pages: 92 pages, black & white illustrations. BIC Classification: KJS; UM. Category: (P) Professional & Vocational. Dimension: 159 x 234 x 11. Weight in Grams: 164.
Format
Paperback
Publication date
2015
Publisher
ISTE Ltd and John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9781848217546
ISBN
9781848217546
Paperback
Condition: New

€ 167.92

Paperback. This collection of key articles offers insights across a range of sectors. Some of the things the book will explain include: - The influence of social media on the building of luxury brands - The effect of the consumption of counterfeit luxury goods on identity - The value of brand extension as a strategy in regards to luxury fashion brands Series: Emerald Gems. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 167 x 241 x 18. Weight in Grams: 374.
Publisher
Emerald Publishing Limited
Format
Paperback
Publication date
2015
Condition
New
SKU
V9781785608636
ISBN
9781785608636
Paperback
Condition: New

€ 56.02

Paperback. A Focus on 3D Printing for Healthcare Applications is an indispensable collection of articles for anyone interested in additive manufacturing and prosthetics. 3D printing has huge potential to deliver tailored healthcare solutions. Find out some of the reasons why by reading this collection. Series: Emerald Gems. Num Pages: 240 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 167 x 240 x 16. Weight in Grams: 400.
Publisher
Emerald Publishing Limited
Format
Paperback
Publication date
2015
Condition
New
SKU
V9781785608834
ISBN
9781785608834
Paperback
Condition: New

€ 56.30

Paperback. A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles offering insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour - The role trust plays in an online shopping environment Series: Emerald Gems. Num Pages: 196 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 167 x 241 x 15. Weight in Grams: 322.
Format
Paperback
Publication date
2015
Publisher
Emerald Publishing Limited
Condition
New
SKU
V9781785608711
ISBN
9781785608711
Paperback
Condition: New

€ 55.87

Paperback. Num Pages: 317 pages, biography. BIC Classification: KJM; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 19. Weight in Grams: 424.
Format
Paperback
Publication date
1993
Publisher
Palgrave Macmillan United Kingdom
Number of pages
317
Condition
New
SKU
V9781349128594
ISBN
9781349128594
Paperback
Condition: New

€ 122.13

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