Sales & marketing
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Sales & marketing
Paperback. In this book you will find 52 tips explaining what you should do, when you should do it and some help getting you there. Some great tips are: use social media to promote your book; share your book and always have it on hand; get those reviews! Series: The Authority Guides. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 122 x 170 x 16. Weight in Grams: 112.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- SRA Books United Kingdom
- Condition
- New
- SKU
- V9781909116610
- ISBN
- 9781909116610
Paperback
Condition: New
€ 13.99€ 11.10
€ 13.99
€ 11.10
Paperback. Corporate executives struggle to harness the power of social technologies. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. This title explain how to turn this threat into an opportunity. Num Pages: 352 pages, illustrations. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 210 x 138 x 24. Weight in Grams: 360.
- Publisher
- Harvard Business Review Press
- Number of pages
- 352
- Format
- Paperback
- Publication date
- 2011
- Edition
- Expanded and Revised
- Condition
- New
- SKU
- V9781422161982
- ISBN
- 9781422161982
Paperback
Condition: New
€ 24.99€ 21.96
€ 24.99
€ 21.96
Paperback. .
- Publisher
- Oxford University Press
- Format
- Paperback
- Publication date
- 2016
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9780198736424
- ISBN
- 9780198736424
Paperback
Condition: New
€ 21.99€ 17.34
€ 21.99
€ 17.34
Hardcover. Trains readers on a detailed step-by-step selling process that is universal in nature. This title demonstrates to students the order of steps within the selling process. It provides numerous examples of what should be in each step and shows how the steps within the selling process interact with one another. Num Pages: 672 pages, illustrations. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 215 x 261 x 30. Weight in Grams: 1386.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 672
- Format
- Hardback
- Publication date
- 2013
- Edition
- 13th Edition
- Condition
- New
- SKU
- V9780077861018
- ISBN
- 9780077861018
Hardback
Condition: New
€ 286.82
€ 286.82
Hardback. This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds. Num Pages: 272 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 162 x 298 x 21. Weight in Grams: 526.
- Publisher
- Emerald Publishing Limited
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781786354563
- ISBN
- 9781786354563
Hardback
Condition: New
€ 103.84
€ 103.84
Hardback. Focuses on issues that affect buyer behavior in an international context. This volume contains papers that contribute to theory development. It looks at the impact of direct to consumer prescription drug advertising on consumers, and at the role of emotions in advertising and retailing contexts and their impact on buyers. Series Editor(s): Cavusgil, S. Tamer. Series: Advances in International Marketing. Num Pages: 308 pages, 1, black & white illustrations. BIC Classification: KJK; KJSM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 28. Weight in Grams: 594.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Emerald Group Publishing Limited United States
- Number of pages
- 308
- Condition
- New
- SKU
- V9780762314126
- ISBN
- 9780762314126
Hardback
Condition: New
€ 224.28
€ 224.28
Hardback. To find more information about Rowman and Littlefield titles, please visit www.rowmanlittlefield.com. Num Pages: 218 pages. BIC Classification: KJS; KN. Category: (G) General (US: Trade). Dimension: 218 x 146 x 21. Weight in Grams: 399.
- Format
- Hardback
- Publication date
- 1981
- Publisher
- Rowman & Littlefield United States
- Number of pages
- 218
- Condition
- New
- SKU
- V9780847669837
- ISBN
- 9780847669837
Hardback
Condition: New
€ 78.71
€ 78.71
Paperback. Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media. Num Pages: 254 pages, 6 figures. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 131 x 197 x 16. Weight in Grams: 280.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137382290
- ISBN
- 9781137382290
Paperback
Condition: New
€ 42.63
€ 42.63
Paperback. An introduction to general statistics with a focus on statistical inference. All technical terms are defined in easy to understand language; plus, definitions, important formulas, and summaries of statistical tests are set off in boxes for quick reference. Num Pages: 72 pages, Ill. BIC Classification: KJS; PBT. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 251 x 199 x 5. Weight in Grams: 162.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 4th Edition
- Number of pages
- 72
- Condition
- New
- SKU
- V9780471283119
- ISBN
- 9780471283119
Paperback
Condition: New
€ 89.00
€ 89.00
Paperback. Series: Cornell Hospitality Management: Best Practices. Num Pages: 192 pages. BIC Classification: KJS; KNSH. Category: (G) General (US: Trade). Dimension: 204 x 129 x 12. Weight in Grams: 198.
- Publisher
- Cornell University Press United States
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780801478192
- ISBN
- 9780801478192
Paperback
Condition: New
€ 17.99€ 17.61
€ 17.99
€ 17.61
Paperback. Examines the social, psychological, legal, and ethical impact, perceived or proven, that may result from advertising in the booming Chinese market. This book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Editor(s): Cheng, Hong; Chan, Kara. Num Pages: 315 pages, Illustrations. BIC Classification: 1FPC; JFDV; KJSA. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 156 x 20. Weight in Grams: 540.
- Publisher
- Copenhagen Business School Press
- Number of pages
- 315
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- V9788763002271
- ISBN
- 9788763002271
Paperback
Condition: New
€ 50.17€ 40.17
€ 50.17
€ 40.17
Hardcover. Editor(s): Wang, Chenglu. Num Pages: 288 pages, tables, graphs, charts. BIC Classification: 1FPC; KJS. Category: (G) General (US: Trade). Dimension: 262 x 189 x 21. Weight in Grams: 742.
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2010
- Condition
- New
- SKU
- V9781617616891
- ISBN
- 9781617616891
Hardback
Condition: New
€ 278.84€ 190.17
€ 278.84
€ 190.17
Paperback. Editor(s): Hartell, Cherese. Num Pages: 77 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 236 x 155 x 9. Weight in Grams: 164.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Nova Science Pub Inc
- Condition
- New
- SKU
- V9781634820080
- ISBN
- 9781634820080
Paperback
Condition: New
€ 99.16€ 76.71
€ 99.16
€ 76.71
Paperback. Num Pages: 322 pages, biography. BIC Classification: KFF; KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152. .
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 322
- Condition
- New
- SKU
- V9781349514113
- ISBN
- 9781349514113
Paperback
Condition: New
€ 67.77
€ 67.77
Paperback. A guide for sales people, giving them insight into the behaviour and strategies of buyers, so that they are able to deal with them more successfully and regain power in the buyer-seller relationship. Num Pages: 208 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 158 x 13. Weight in Grams: 330.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 208
- Condition
- New
- SKU
- V9780749461232
- ISBN
- 9780749461232
Paperback
Condition: New
€ 36.70
€ 36.70
hardcover. Represents the type of business that many aspire towards - a business able to align its internal functions (sales, marketing etc) in order to collaborate with its key customers in the creation of real and unique value for mutual benefit. Num Pages: 240 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 240 x 167 x 23. Weight in Grams: 580.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Kogan Page Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780749454852
- ISBN
- 9780749454852
Hardback
Condition: New
€ 43.99€ 40.05
€ 43.99
€ 40.05
Paperback. Num Pages: 432 pages, 17 illustrations. BIC Classification: KJSP. Category: (U) Tertiary Education (US: College). Dimension: 249 x 205 x 17. Weight in Grams: 958.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Oxford University Press Australia Australia
- Edition
- 2 Rev ed
- Number of pages
- 432
- Condition
- New
- SKU
- V9780195578607
- ISBN
- 9780195578607
Paperback
Condition: New
€ 130.12
€ 130.12
Paperback / so. Series: Fokus Dienstleistungsmarketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 245.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834910561
- ISBN
- 9783834910561
Paperback
Condition: New
€ 77.47
€ 77.47
Paperback. What happens when there is almost unlimited choice? When everything becomes available to everyone? This book shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. Num Pages: 288 pages, Illustrations. BIC Classification: JFFT; KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 197 x 131 x 20. Weight in Grams: 210.
- Publisher
- Cornerstone
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- V9781847940360
- ISBN
- 9781847940360
Paperback
Condition: New
€ 13.99€ 12.58
€ 13.99
€ 12.58
Hardcover. Praise for EMAIL MARKETING by the NUM8ERS "At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results. Num Pages: 304 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 27. Weight in Grams: 502.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 304
- Format
- Hardback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470122457
- ISBN
- 9780470122457
Hardback
Condition: New
€ 20.99€ 18.25
€ 20.99
€ 18.25