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Sales & marketing
Results 401 - 420 of 3811
Sales & marketing
Hardcover. Offers an approach to solving a range of social problems - drug use, smoking, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behaviour. This book shows that effective social change starts with an understanding of the needs of the target consumer. Num Pages: 368 pages, Illustrations. BIC Classification: JFF; JKS; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 160 x 30. Weight in Grams: 634.
- Publisher
- Jossey-Bass
- Number of pages
- 368
- Format
- Hardback
- Publication date
- 1995
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780787901370
- ISBN
- 9780787901370
Hardback
Condition: New
€ 63.69
€ 63.69
Paperback. Provides a guide for managers who want to use marketing research to make their organisations more effective, but feel they cannot afford it. Num Pages: 304 pages, , black & white illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 239 x 156 x 27. Weight in Grams: 529.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 2nd Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9780787964191
- ISBN
- 9780787964191
Paperback
Condition: New
€ 33.99€ 27.11
€ 33.99
€ 27.11
Hardcover. This work outlines an approach to a strategic planning process that ties together customer and shareholder value with the aim of transforming these concepts from empty slogans to measurements as precise as profit and cash flow. Num Pages: 244 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 245 x 188 x 24. Weight in Grams: 609.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st
- Number of pages
- 244
- Condition
- New
- SKU
- V9780787902759
- ISBN
- 9780787902759
Hardback
Condition: New
€ 57.31
€ 57.31
Paperback. Num Pages: 576 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 189 x 242 x 30. Weight in Grams: 950.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 576
- Format
- Paperback
- Publication date
- 2014
- Edition
- 5th Edition
- Condition
- New
- SKU
- V9780273756507
- ISBN
- 9780273756507
Paperback
Condition: New
€ 98.75
€ 98.75
Paperback. Num Pages: 424 pages, 60 colour illustrations, 60 colour tables, 60 colour illustrations. BIC Classification: KJS; KNSG. Category: (G) General (US: Trade). Dimension: 246 x 189. .
- Format
- Paperback
- Publication date
- 2022
- Publisher
- Taylor & Francis Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 424
- Condition
- New
- SKU
- V9780415726368
- ISBN
- 9780415726368
Paperback
Condition: New
€ 59.21
€ 59.21
Paperback / so. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 239 x 168 x 23. Weight in Grams: 612.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783409119658
- ISBN
- 9783409119658
Paperback
Condition: New
€ 62.74
€ 62.74
Paperback / so. Praxisorientierter Leitfaden!Theoretisch fundiert und strikt praxisorientiert werden die heute notwendigen industriellen Planungsmethoden und -techniken, von der Unternehmens- uber die Produkt- und Investionsplanung bis hin zum Projektmanagement vorgestellt, diskutiert und mit zahlreichen Beispielen aus der Praxis eingeubt." Series: VDI-Buch. Num Pages: 323 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KFF; KJC; KJMP; KJS; TBC. Category: (G) General (US: Trade). Dimension: 234 x 156 x 18. Weight in Grams: 472.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 323
- Condition
- New
- SKU
- V9783642625213
- ISBN
- 9783642625213
Paperback
Condition: New
€ 78.41
€ 78.41
Hardcover. Here in a single, thoroughly updated volume, is everything you must know to develop a menu that will dramatically enhance a restaurant's image. The Fourth Edition addresses the full spectrum of restaurant establishments and the entire gamut of menu possibilities from the perspective of design. Num Pages: 224 pages, 108 line drawings, 50 halftones. BIC Classification: KJS; KNSH. Category: (P) Professional & Vocational; (UF) Further/Higher Education. Dimension: 284 x 220 x 21. Weight in Grams: 748.
- Format
- Hardback
- Publication date
- 1990
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 4th Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780471289838
- ISBN
- 9780471289838
Hardback
Condition: New
€ 148.47€ 122.56
€ 148.47
€ 122.56
Paperback. What is the appropriate criterion to use for distributive justice? Is it efficiency, need, contribution, entitlement, equality, effort, or ability?This book maintains that far from being rival principles of distributive justice, efficiency and need satisfaction are, in fact, complementary norms in our emerging knowledge economy." Num Pages: 301 pages, biography. BIC Classification: DSA; JFC; JFFS; KCL; KCP; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 16. Weight in Grams: 387.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 301
- Condition
- New
- SKU
- V9781349370429
- ISBN
- 9781349370429
Paperback
Condition: New
€ 66.95
€ 66.95
Hardback. The practical, expert guide to reaching the new consumer
Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Num Pages: 176 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 161 x 21. Weight in Grams: 348.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119092896
- ISBN
- 9781119092896
Hardback
Condition: New
€ 25.99€ 16.77
€ 25.99
€ 16.77
Paperback. Series: Business-to-Business-Marketing. Num Pages: 300 pages, 35 black & white illustrations, 16 black & white tables, biography. BIC Classification: KJS; KNT. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 401.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 300
- Condition
- New
- SKU
- V9783658055585
- ISBN
- 9783658055585
Paperback
Condition: New
€ 66.58
€ 66.58
Hardback. Num Pages: 131 pages, 5 black & white illustrations, biography. BIC Classification: KJL; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148. Weight in Grams: 319.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9781137561053
- ISBN
- 9781137561053
Hardback
Condition: New
€ 77.19
€ 77.19
Information and Communication Technologies in Tourism 2016: Proceeding...
Alessandro Inversini (Ed.)
Paperback. Editor(s): Inversini, Alessandro; Schegg, Roland. Num Pages: 807 pages, 68 black & white illustrations, 35 colour illustrations, biography. BIC Classification: KJQ; KJS; KNS; UF; UT. Category: (G) General (US: Trade). Dimension: 161 x 237 x 45. Weight in Grams: 1222.
- Publisher
- Springer International Publishing AG
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9783319282305
- ISBN
- 9783319282305
Paperback
Condition: New
€ 198.50
€ 198.50
Paperback. Takes on the various trends in product innovation as the key to marketing. Num Pages: 152 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 184 x 122 x 11. Weight in Grams: 146.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Agate Publishing United States
- Number of pages
- 152
- Condition
- New
- SKU
- V9781932841572
- ISBN
- 9781932841572
Paperback
Condition: New
€ 15.99€ 14.54
€ 15.99
€ 14.54
Hardback. Num Pages: 45 black & white illustrations, biography. BIC Classification: KJR; KJSM; KJU; MMK. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9781349952137
- ISBN
- 9781349952137
Hardback
Condition: New
€ 128.60
€ 128.60
Hardcover. Written by former staff journalist turned PR trainer/consultant Alex Singleton, The PR Masterclass distills the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity. Num Pages: 208 pages. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 230 x 151 x 20. Weight in Grams: 456.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118756232
- ISBN
- 9781118756232
Hardback
Condition: New
€ 23.99€ 17.77
€ 23.99
€ 17.77
Hardback. Series: Management for Professionals. Num Pages: 182 pages, biography. BIC Classification: KJMB; KJMV2; KJSM; KJU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 14. Weight in Grams: 491.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- 1st ed. 2017
- Number of pages
- 182
- Condition
- New
- SKU
- V9783319457000
- ISBN
- 9783319457000
Hardback
Condition: New
€ 94.96
€ 94.96
Paperback / so. Series: Gabler Edition Wissenschaft. Num Pages: 293 pages, black & white illustrations, bibliography. BIC Classification: KJS; TDCT; WBA. Category: (G) General (US: Trade). Dimension: 229 x 152 x 17. Weight in Grams: 454.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 293
- Condition
- New
- SKU
- V9783824472550
- ISBN
- 9783824472550
Paperback
Condition: New
€ 83.59
€ 83.59
Paperback / so. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 23. Weight in Grams: 540.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783834912954
- ISBN
- 9783834912954
Paperback
Condition: New
€ 84.87
€ 84.87
Paperback. Theory, Method, and Effects Num Pages: 163 pages, 15 black & white illustrations, biography. BIC Classification: GTC; JFD; KJSP. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 9. Weight in Grams: 223.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 163
- Condition
- New
- SKU
- V9783658154066
- ISBN
- 9783658154066
Paperback
Condition: New
€ 78.53
€ 78.53