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Sales & marketing
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Sales & marketing
Paperback. Suitable for those who want to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly, this title discovers what social media can do for you, and what you can do for others while using social media. Num Pages: 336 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 153 x 230 x 22. Weight in Grams: 414.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2012
- Edition
- 2nd
- Condition
- New
- SKU
- V9781118232651
- ISBN
- 9781118232651
Paperback
Condition: New
€ 20.99€ 18.33
€ 20.99
€ 18.33
Hardcover. Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. Num Pages: 224 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 161 x 13. Weight in Grams: 410.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9781118134665
- ISBN
- 9781118134665
Hardback
Condition: New
€ 25.99€ 21.24
€ 25.99
€ 21.24
Paperback. Num Pages: 214 pages, illustrations. BIC Classification: 1DFA; BGB; KJSA. Category: (G) General (US: Trade). Dimension: 217 x 142 x 13. Weight in Grams: 310.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Ariadne Press United States
- Edition
- Expanded
- Number of pages
- 214
- Condition
- New
- SKU
- V9781572411524
- ISBN
- 9781572411524
Paperback
Condition: New
€ 35.99€ 26.64
€ 35.99
€ 26.64
Hardcover. Why the luxury market's fate rests in Chinese wallets
The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. Num Pages: 288 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 159 x 20. Weight in Grams: 532.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118950296
- ISBN
- 9781118950296
Hardback
Condition: New
€ 41.99€ 32.57
€ 41.99
€ 32.57
Hardcover. Market Research is the systematic, objective collection and analysis of data in order to increase understanding about a particular market, competition and/or environment. And with markets throughout the world becoming increasingly more competitive, market research is now rising up the agenda of organisations both large and small. Editor(s): Mouncey, Peter; Wimmer, Frank. Num Pages: 720 pages, illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 44. Weight in Grams: 1150.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 720
- Condition
- New
- SKU
- V9780470065273
- ISBN
- 9780470065273
Hardback
Condition: New
€ 93.02
€ 93.02
Hardcover. Considered the authoritative international text on research methods and applications, The Market Research Handbook, Fifth Edition is an indispensable state-of-the art reference book for the researcher, at every level of experience, who wants to improve on his or her skills. Num Pages: 654 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 249 x 176 x 41. Weight in Grams: 1378.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 5th Edition
- Number of pages
- 654
- Condition
- New
- SKU
- V9780470517680
- ISBN
- 9780470517680
Hardback
Condition: New
€ 144.93
€ 144.93
Hardback. Practical advice for managers on how the Web and social media can help them to do their jobs better Today's managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren't sure quite what to do about it or how it all relates to them. Num Pages: 296 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 223 x 167 x 22. Weight in Grams: 478.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 296
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119950554
- ISBN
- 9781119950554
Hardback
Condition: New
€ 24.99€ 18.58
€ 24.99
€ 18.58
Paperback. Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country's national image. Num Pages: 237 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 158 x 16. Weight in Grams: 418.
- Publisher
- Copenhagen Business School Press Denmark
- Number of pages
- 237
- Format
- Paperback
- Publication date
- 2006
- Edition
- 2nd
- Condition
- New
- SKU
- V9788763001724
- ISBN
- 9788763001724
Paperback
Condition: New
€ 33.99€ 24.86
€ 33.99
€ 24.86
Hardback. 696 pages. International Marketing Data and Statistics 2011 is one of Euromonitor's best-selling reference books. Now in its 35th edition the book has hard to find demographic, economic and marketing statistics for 160 non-European countries. Cateogry: (U) Tertiary Education (US: College). BIC Classification: GBCY; KCL; KJK; KJSM. Dimension: 300 x 209 x 38. Weight: 2028.
- Publisher
- Euromonitor PLC
- Number of pages
- 696
- Format
- Hardback
- Publication date
- 2010
- Edition
- 35th Edition
- Condition
- New
- SKU
- V9781842645383
- ISBN
- 9781842645383
Hardback
Condition: New
€ 349.32€ 49.78
€ 349.32
€ 49.78
Hardcover. Editor(s): Evans, Douglas W. Num Pages: 291 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 255 x 182 x 20. Weight in Grams: 630.
- Publisher
- Nova Science Publishers Inc
- Number of pages
- 291
- Format
- Hardback
- Publication date
- 2013
- Edition
- UK ed.
- Condition
- New
- SKU
- V9781626188174
- ISBN
- 9781626188174
Hardback
Condition: New
€ 252.21€ 171.26
€ 252.21
€ 171.26
Hardcover. Providing information on how to target, win, and retain profitable customers, this book presents an overview of the basic marketing functions - segmentation, positioning, brand building, situational analyses, and tactical planning - as they relate specifically to the financial services industry. Series: Bloomberg Financial. Num Pages: 196 pages, Illustrations. BIC Classification: KFF; KJS; KNST. Category: (P) Professional & Vocational. Dimension: 186 x 261 x 20. Weight in Grams: 536.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Bloomberg Press
- Edition
- 2nd Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9781118065716
- ISBN
- 9781118065716
Hardback
Condition: New
€ 71.05€ 60.12
€ 71.05
€ 60.12
Hardcover. Editor(s): Mann, Evelyn P. Num Pages: 156 pages, illustrations. BIC Classification: KJSA. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 164 x 15. Weight in Grams: 350.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 156
- Condition
- New
- SKU
- V9781613246795
- ISBN
- 9781613246795
Hardback
Condition: New
€ 159.85€ 109.95
€ 159.85
€ 109.95
Paperback. Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. Num Pages: 460 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 235 x 25. Weight in Grams: 710.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 460
- Condition
- New
- SKU
- V9780470651735
- ISBN
- 9780470651735
Paperback
Condition: New
€ 32.99€ 25.85
€ 32.99
€ 25.85
Paperback. Num Pages: 264 pages, Colour illustrations and photographs. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 238 x 157 x 23. Weight in Grams: 602.
- Publisher
- Lid Publishing
- Format
- Paperback
- Publication date
- 2017
- Edition
- 2nd Revised edition
- Condition
- New
- SKU
- V9781910649978
- ISBN
- 9781910649978
Paperback
Condition: New
€ 23.99€ 17.73
€ 23.99
€ 17.73
Hardcover. To get the most success out of what the finance community regards as a risky business, short sellers need high--level information. The Theory and Practice of Short Selling offers managers and investors the information they need to maximize and enhance their short selling capabilities for bigger profits. Editor(s): Fabozzi, Frank J. Series: Frank J. Fabozzi Series. Num Pages: 416 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 236 x 162 x 32. Weight in Grams: 830.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 416
- Condition
- New
- SKU
- V9780471660200
- ISBN
- 9780471660200
Hardback
Condition: New
€ 88.81€ 73.79
€ 88.81
€ 73.79
Paperback. Reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. This title links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. Series: PR in Practice. Num Pages: 208 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 157 x 16. Weight in Grams: 392.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 208
- Format
- Paperback
- Publication date
- 2009
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780749456405
- ISBN
- 9780749456405
Paperback
Condition: New
€ 33.99€ 20.88
€ 33.99
€ 20.88
Paperback. Num Pages: 200 pages, 19 black & white illustrations, 7 black & white tables, 18 black & white halftones, 1 bla. BIC Classification: KJS; KNTC. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 246 x 189. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781138013360
- ISBN
- 9781138013360
Paperback
Condition: New
€ 66.42
€ 66.42
Hardback. This text is a series of essays on the nature of brands and brand building by some of the most successful and high-profile names in business, edited by a top brand consultant. It includes: comparisons between different strategies and definitions of best practice. Num Pages: 240 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 153. Weight in Grams: 500. Fine in good dust wrapper. DW showing light shelf wear with nicks and rubing, remains a nice copy
- Condition
- Used, Very Good
- Publisher
- HarperCollins Publishers
- Format
- Hardback
- Publication date
- 2001
- SKU
- KSG0011991
- ISBN
- 9780007112296
Hardback
Condition: Used, Very Good
€ 4.99
€ 4.99
Paperback. Focuses on neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. This book offers a review of contemporary thinking in the field of consumer behaviour. Num Pages: 462 pages, Illustrations. BIC Classification: JFFT; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 157 x 29. Weight in Grams: 776.
- Publisher
- Copenhagen Business School Press
- Number of pages
- 462
- Format
- Paperback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9788763001984
- ISBN
- 9788763001984
Paperback
Condition: New
€ 52.10€ 41.36
€ 52.10
€ 41.36
Paperback. Marketing Across Cultures is a cornerstone book in the Culture for Business series. The books in this series address the most important current business issues from a specifically cross--cultural perspective. This book explains different markets around the world as well as customer needs in a wide range of cultural contexts. Series: Culture for Business. Num Pages: 354 pages, black & white illustrations, figures. BIC Classification: JFSL1; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 21. Weight in Grams: 548.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 354
- Condition
- New
- SKU
- V9781841124711
- ISBN
- 9781841124711
Paperback
Condition: New
€ 19.99€ 17.43
€ 19.99
€ 17.43