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Sales & marketing

Results 241 - 260 of 1150

Sales & marketing

Paperback. A history of the PR industry, and how it has shaped and corrupted politics. Num Pages: 240 pages, 8 figures. BIC Classification: KJSP. Category: (UU) Undergraduate. Dimension: 214 x 135 x 14. Weight in Grams: 306.
Format
Paperback
Publication date
2007
Publisher
Pluto Press United Kingdom
Number of pages
240
Condition
New
SKU
V9780745326887
ISBN
9780745326887
Paperback
Condition: New

€ 33.99
€ 22.94

Paperback. Exploring the full spectrum of Internet infringement, monitoring and enforcement, this book gives readers an overview of the threats most commonly faced by brands today. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 158 x 25. Weight in Grams: 444.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9780749478698
ISBN
9780749478698
Paperback
Condition: New

€ 46.99
€ 42.03

Hardback. Helps readers to enhance the probability of success in winning bids at the desired margins and to set up and run effectively a bid management team. This book leads readers through various stages of planning for, producing and delivering a bid. It also offers advice on the use of bid management software and the bid review process. Num Pages: 234 pages, Illustrations. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 249 x 181 x 22. Weight in Grams: 608.
Format
Hardback
Publication date
2008
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
234
Condition
New
SKU
V9780566088476
ISBN
9780566088476
Hardback
Condition: New

€ 173.66

Paperback. The private insights of the bestselling 'Father of Advertising', David Ogilvy Num Pages: 192 pages, Illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 214 x 134 x 16. Weight in Grams: 258.
Publisher
Profile Books Ltd
Number of pages
192
Format
Paperback
Publication date
2012
Edition
Main
Condition
New
SKU
V9781781250877
ISBN
9781781250877
Paperback
Condition: New

€ 17.99
€ 13.27

Paperback. The author is a well known and respected as the most successful adman of all time. In this book, he gives advice to young hopefuls and veterans of the industry wanting to improve their success rate. Num Pages: 224 pages, colour/duotone photographs. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 241 x 184 x 16. Weight in Grams: 614. 224 pages, colour/duotone photographs. A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry. Cateogry: (P) Professional & Vocational. BIC Classification: KJSA. Dimension: 241 x 184 x 16. Weight: 612.
Publisher
Welbeck Publishing Group
Number of pages
224
Format
Paperback
Publication date
2007
Edition
New Ed
Condition
New
SKU
V9781853756153
ISBN
9781853756153
Paperback
Condition: New

€ 19.99
€ 15.06

Hardcover. A unique personality.. "Ogilvy, the creative force of modern advertising. " --The New York Times "Ogilvy's sharp, iconoclastic personality has illuminated the industry like no other ad man's. " --Adweek. . an acclaimed author. Series: Trailblazers. Num Pages: 196 pages, black & white illustrations. BIC Classification: 1KBB; BGBA; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 164 x 20. Weight in Grams: 470.
Format
Hardback
Publication date
1997
Publisher
John Wiley & Sons Inc United States
Edition
First Edition
Number of pages
196
Condition
New
SKU
V9780471180029
ISBN
9780471180029
Hardback
Condition: New

€ 44.99
€ 39.21

Paperback. Offers 74 tools and strategies for transforming bureaucratic public institutions, covering every aspect of public management, from budgeting and strategic planning to motivating employees and building a more entrepreneurial culture. Num Pages: 704 pages, Ill. BIC Classification: JPH; JPQ; KJSP. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 239 x 204 x 32. Weight in Grams: 1254.
Format
Paperback
Publication date
2000
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
704
Condition
New
SKU
V9780787943325
ISBN
9780787943325
Paperback
Condition: New

€ 79.10

Paperback. There are a few available training programs on the practical aspects of succeeding in the mental health profession for mental health professionals. Num Pages: 208 pages, Illustrations. BIC Classification: KJS; MBPK. Category: (P) Professional & Vocational. Dimension: 228 x 153 x 15. Weight in Grams: 296.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
208
Format
Paperback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780470560914
ISBN
9780470560914
Paperback
Condition: New

€ 39.72

Paperback. Marketing has changed dramatically since the four classic Ps of the marketing mix were proposed. This book provides a thorough guide to marketers at all levels of the elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Num Pages: 336 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 231 x 170 x 19. Weight in Grams: 510.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
336
Format
Paperback
Publication date
2013
Condition
New
SKU
V9780749471064
ISBN
9780749471064
Paperback
Condition: New

€ 35.99
€ 33.15

Hardback. .
Publisher
McGraw-Hill Education - Europe
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9780071847827
ISBN
9780071847827
Hardback
Condition: New

€ 34.99
€ 25.44

Paperback. Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Num Pages: 312 pages, black & white tables, figures. BIC Classification: KJQ; KJSM. Category: (P) Professional & Vocational. Dimension: 232 x 188 x 16. Weight in Grams: 466.
Format
Paperback
Publication date
2013
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
312
Condition
New
SKU
V9781118615843
ISBN
9781118615843
Paperback
Condition: New

€ 26.99
€ 20.24

Paperback. The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Num Pages: 432 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 186 x 22. Weight in Grams: 780.
Format
Paperback
Publication date
2010
Publisher
John Wiley & Sons Inc
Edition
2nd Edition
Condition
New
SKU
V9780470488676
ISBN
9780470488676
Paperback
Condition: New

€ 31.99
€ 24.98

Hardcover. This refreshingly simple, practical guide demonstrates howbrand management can boost business performance. It is the idealinspiration for creating growth in today's tough economic times. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 198 x 20. Weight in Grams: 652.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
256
Format
Hardback
Publication date
2010
Edition
2nd Edition
Condition
New
SKU
V9780470686195
ISBN
9780470686195
Hardback
Condition: New

€ 37.31

Hardcover. David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Num Pages: 284 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 241 x 191 x 21. Weight in Grams: 716.
Format
Hardback
Publication date
2006
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
284
Condition
New
SKU
V9780470028353
ISBN
9780470028353
Hardback
Condition: New

€ 42.99
€ 33.55

Hardcover. Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. Num Pages: 178 pages, Illustrations :. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 196 x 19. Weight in Grams: 538.
Format
Hardback
Publication date
2004
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
178
Condition
New
SKU
V9780470862117
ISBN
9780470862117
Hardback
Condition: New

€ 42.99
€ 33.52

Hardback. .
Publisher
Springer International Publishing AG Switzerland
Number of pages
203
Format
Hardback
Publication date
2014
Edition
2015th Edition
Condition
New
SKU
V9783319085203
ISBN
9783319085203
Hardback
Condition: New

€ 65.12
€ 63.95

paperback.
Publisher
South-Western College Pub
Number of pages
352
Format
Paperback
Publication date
2013
Edition
4th Edition
Condition
New
SKU
V9781133629382
ISBN
9781133629382
Paperback
Condition: New

€ 69.03

Paperback. Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. Num Pages: 384 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 186 x 19. Weight in Grams: 526.
Format
Paperback
Publication date
2014
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
360
Condition
New
SKU
V9781118816172
ISBN
9781118816172
Paperback
Condition: New

€ 26.99
€ 20.31

Paperback. .
Publisher
Cengage Learning, Inc
Format
Paperback
Publication date
2017
Edition
7th Edition
Condition
New
SKU
V9781305507272
ISBN
9781305507272
Paperback
Condition: New

€ 101.15

Hardcover. Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create. Series Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 344 pages. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 239 x 159 x 33. Weight in Grams: 634.
Publisher
Emerald Group Publishing Limited
Format
Hardback
Publication date
2015
Condition
New
SKU
V9781784419325
ISBN
9781784419325
Hardback
Condition: New

€ 148.39

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