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Sales & marketing
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Sales & marketing
Hardback. Editor(s): Lima Marques, Claudia; Wei, Dan. Num Pages: 470 pages, biography. BIC Classification: KJS; LB. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- 1st ed. 2017
- Number of pages
- 470
- Condition
- New
- SKU
- V9783319556239
- ISBN
- 9783319556239
Hardback
Condition: New
€ 196.75
€ 196.75
Hardback. Editor(s): Link, Jorg; Tiedtke, Daniela. BIC Classification: KJS. Dimension: 235 x 155. Weight in Grams: 678.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Springer Berlin Heidelberg
- Condition
- New
- SKU
- V9783540413387
- ISBN
- 9783540413387
Hardback
Condition: New
€ 96.07
€ 96.07
Paperback / so. Editor(s): Link, Jorg; Tiedtke, Daniela. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV3; KJS; UB; UY. Category: (G) General (US: Trade). Dimension: 234 x 156 x 18. Weight in Grams: 481.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2
- Condition
- New
- SKU
- V9783642625350
- ISBN
- 9783642625350
Paperback
Condition: New
€ 83.99
€ 83.99
Paperback. Editor(s): Lollino, Giorgio; Arattano, Massimo; Giardino, Marco; Oliveira, Ricardo; Peppoloni, Silvia. Num Pages: 289 pages, 17 black & white illustrations, 86 colour illustrations, biography. BIC Classification: HPQ; JNU; KJSP; RBGL. Category: (P) Professional & Vocational. Dimension: 279 x 210. Weight in Grams: 724.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 289
- Condition
- New
- SKU
- V9783319384221
- ISBN
- 9783319384221
Paperback
Condition: New
€ 195.54
€ 195.54
Hardback. Editor(s): Loock, Herbert; Steppeler, Hubert. Num Pages: 502 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 29. Weight in Grams: 1030.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 502
- Condition
- New
- SKU
- V9783834924803
- ISBN
- 9783834924803
Hardback
Condition: New
€ 154.44
€ 154.44
Cultural Psychology: A Special Issue of the journal of Consumer Psycho...
. Ed(S): Maheswaran, Durairaj; Shavitt, Sharo...
paperback. A special issue of the "Journal of Consumer Psychology" (Volume 9, Number 2, 2000). It discusses issues in consumer psychology; effects of brand local/non-local origin on consumer attitudes in developing countries; and the role of culture in the resolution of information incongruity. Editor(s): Maheswaran, Durairaj; Shavitt, Sharon. Num Pages: 70 pages. BIC Classification: JFC; JMH; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 279 x 216. Weight in Grams: 181.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Psychology Press United States
- Number of pages
- 70
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780805897777
- ISBN
- 9780805897777
Paperback
Condition: New
€ 36.27
€ 36.27
hardcover. Smart Technologies for Smart Nations Editor(s): Mandal, Purnendu; Vong, John. Num Pages: 234 pages, biography. BIC Classification: KJMV2; KJSM; KJVX. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 14. Weight in Grams: 520.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Springer Verlag, Singapore Singapore
- Edition
- 1st ed. 2016
- Number of pages
- 234
- Condition
- New
- SKU
- V9789812875846
- ISBN
- 9789812875846
Hardback
Condition: New
€ 128.15
€ 128.15
Paperback. Editor(s): Manrai, Ajay K.; Md Sidin, Samsinar. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 685 pages, biography. BIC Classification: 3JJPR; KJC; KJK; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 35. Weight in Grams: 1670.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 685
- Condition
- New
- SKU
- V9783319369440
- ISBN
- 9783319369440
Paperback
Condition: New
€ 201.10
€ 201.10
Paperback. Editor(s): Manrai, Ajay K.; Meadow, H. Lee. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 537 pages, biography. BIC Classification: KJC; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 28. Weight in Grams: 1316.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 537
- Condition
- New
- SKU
- V9783319386973
- ISBN
- 9783319386973
Paperback
Condition: New
€ 198.96
€ 198.96
Paperback. Editor(s): Manschwetus, Uwe; Rumler, Andrea. Num Pages: 503 pages, 2 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 26. Weight in Grams: 860.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Gabler Germany
- Number of pages
- 503
- Condition
- New
- SKU
- V9783409119924
- ISBN
- 9783409119924
Paperback
Condition: New
€ 108.37
€ 108.37
Paperback. Examines alternative theories and the empirical testing of trade-offs we make in life among work, leisure, travel, and personal maintenance actions and how our plans relate to what we actually do. This book is suitable for researchers and advanced students in tourism and consumer behaviour, and travel and tourism destination managers. Editor(s): March, R.; Woodside, A.G. Num Pages: 280 pages, 50 figures/illustrations. BIC Classification: KJSM; KNSG. Category: (G) General (US: Trade); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 240 x 181 x 17. Weight in Grams: 644. Travellers' Decisions and Actions. 280 pages, 50 figures/illustrations. Editor(s): March, R.; Woodside, A.G. Examines alternative theories and the empirical testing of trade-offs we make in life among work, leisure, travel, and personal maintenance actions and how our plans relate to what we actually do. This book is suitable for researchers and advanced students in tourism and consumer behaviour, and travel and tourism destination managers. Cateogry: (G) General (US: Trade); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. BIC Classification: KJSM; KNSG. Dimension: 240 x 181 x 17. Weight: 644.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- CABI Publishing United Kingdom
- Number of pages
- 280
- Condition
- New
- SKU
- V9781845935870
- ISBN
- 9781845935870
Paperback
Condition: New
€ 53.99€ 51.84
€ 53.99
€ 51.84
Paperback. Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time. Editor(s): Mariani, M; Baggio, R; Buhalis, D; Longhi, C. Num Pages: 273 pages, 6 black & white illustrations, biography. BIC Classification: KCM; KJC; KJM; KJS; KJSP; KNS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 15. Weight in Grams: 425.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 273
- Condition
- New
- SKU
- V9781349474714
- ISBN
- 9781349474714
Paperback
Condition: New
€ 127.30
€ 127.30
Hardback. Editor(s): Marinova, Svetla; Larimo, Jorma; Nummela, Niina. Num Pages: 389 pages, 19 black & white illustrations, biography. BIC Classification: KFFH; KJSM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 28. Weight in Grams: 667.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 389
- Condition
- New
- SKU
- V9783319393681
- ISBN
- 9783319393681
Hardback
Condition: New
€ 128.89
€ 128.89
Advances in National Brand and Private Label Marketing
. Ed(S): Martinez-Lopez, Francisco J.; Gazque...
Paperback. Editor(s): Martinez-Lopez, Francisco J.; Gazquez-Abad, Juan Carlos; Sethuraman, Raj. Series: Springer Proceedings in Business and Economics. Num Pages: 222 pages, 18 black & white illustrations, 5 colour illustrations, biography. BIC Classification: JMJ; KJC; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 12. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 222
- Condition
- New
- SKU
- V9783319201818
- ISBN
- 9783319201818
Paperback
Condition: New
€ 127.73
€ 127.73
Organizational Strategy and Technological Adaptation to Global Change
. Ed(S): McDonald, Frank; Thorpe, Professor R...
paperback. Editor(s): McDonald, Frank; Thorpe, Professor Richard. Num Pages: 274 pages, biography. BIC Classification: KJS; KJU. Category: (G) General (US: Trade). Dimension: 216 x 140 x 17. Weight in Grams: 375.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 1998
- Number of pages
- 274
- Condition
- New
- SKU
- V9781349146048
- ISBN
- 9781349146048
Paperback
Condition: New
€ 127.28
€ 127.28
Hardback. Hidden Champions in CEE and Turkey Editor(s): McKiernan, Peter; Purg, Danica. Num Pages: 447 pages, 5 black & white illustrations, 41 black & white tables, biography. BIC Classification: KCP; KJC; KJH; KJMV6; KJSM. Category: (P) Professional & Vocational. Dimension: 242 x 167 x 30. Weight in Grams: 780.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 447
- Condition
- New
- SKU
- V9783642405037
- ISBN
- 9783642405037
Hardback
Condition: New
€ 130.02
€ 130.02
Paperback. This resource offers interdisciplinary chapters ranging from leadership to performance drivers; from organization to culture and governance; from innovativeness to sustainability and further to the financial aspects of hidden champions business models. Editor(s): McKiernan, Peter; Purg, Danica. Num Pages: 447 pages, 5 black & white illustrations, 41 black & white tables, biography. BIC Classification: KCP; KJC; KJH; KJMV6; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 23. Weight in Grams: 682.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 2013
- Number of pages
- 447
- Condition
- New
- SKU
- V9783662514139
- ISBN
- 9783662514139
Paperback
Condition: New
€ 129.23
€ 129.23
Hardback. Editor(s): Meckel, Miriam; Schmid, Beat. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 244 x 170 x 27. Weight in Grams: 989.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834909138
- ISBN
- 9783834909138
Hardback
Condition: New
€ 92.76
€ 92.76
Paperback / so. Editor(s): Meckel, Miriam; Schmid, Beat. Num Pages: 556 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 244 x 170 x 30. Weight in Grams: 907.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Edition
- 2
- Number of pages
- 556
- Condition
- New
- SKU
- V9783834909732
- ISBN
- 9783834909732
Paperback
Condition: New
€ 75.90
€ 75.90
Hardback. Comprises the proceedings of the Ninth Working Conference on Database Semantics held in Hong Kong in April 2001. This volume is useful for researchers and practitioners working in the areas of database management, information retrieval and data mining, and user interfaces, as applied to e-commerce. Editor(s): Meersman, R.; Aberer, Karl; Dillon, Tharam S. Series: IFIP Advances in Information and Communication Technology. Num Pages: 360 pages, 31 black & white illustrations, biography. BIC Classification: KJE; KJS; UN. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 20. Weight in Grams: 686.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 360
- Condition
- New
- SKU
- V9781402073519
- ISBN
- 9781402073519
Hardback
Condition: New
€ 132.26
€ 132.26