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Sales & marketing

Results 301 - 320 of 1314

Sales & marketing

Hardcover. As the way shoppers' purchasing habits change due to influences such as mobile devices and the internet there is an increasing need to understand how marketing actions influence how shoppers respond to offers. This volume of RMR dedicates itself to understanding the impact on shoppers from in-store marketing activities on their path to purchase. Editor(s): Grewal, Dhruv; Roggeveen, Anne L.; Nordfalt, Jens. Series: Review of Marketing Research. Num Pages: 248 pages. BIC Classification: KJSM. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 161 x 238 x 19. Weight in Grams: 498.
Format
Hardback
Publication date
2014
Publisher
Emerald Group Publishing Limited
Condition
New
SKU
V9781784410018
ISBN
9781784410018
Hardback
Condition: New

€ 133.86

Paperback. Learn in a week, what the leading experts on customer care learn in a lifetime. Series: Teach Yourself. Num Pages: 128 pages, Diagrams and cartoons throughout. BIC Classification: KJSU; VSC. Category: (G) General (US: Trade). Dimension: 131 x 197 x 11. Weight in Grams: 150.
Publisher
John Murray Press
Format
Paperback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9781444159851
ISBN
9781444159851
Paperback
Condition: New

€ 13.00
€ 11.81

Hardback. Editor(s): Simpson, Diana. Num Pages: 170 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 160 x 17. Weight in Grams: 396.
Publisher
Nova Science Publishers Inc
Format
Hardback
Publication date
2016
Edition
UK ed.
Condition
New
SKU
V9781634853187
ISBN
9781634853187
Hardback
Condition: New

€ 199.94
€ 149.59

Hardcover. Using case studies and anecdotes from their work with over 200 companies, Diane Berenbaum and Tom Larkin demystify the most critical aspect of customer service: conversations employees have every day with customers. With their detailed "33 Points of MAGIC" they show how any customer dialogue can be evaluated and measured for actual results. Num Pages: 224 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 235 x 186 x 26. Weight in Grams: 482.
Publisher
John Wiley & Sons Inc United States
Number of pages
224
Format
Hardback
Publication date
2007
Edition
1st Edition
Condition
New
SKU
V9780787987527
ISBN
9780787987527
Hardback
Condition: New

€ 26.99
€ 21.72

Paperback. .
Publisher
Pearson Education Limited United Kingdom
Number of pages
252
Format
Paperback
Publication date
2013
Edition
Pearson New International Edition
Condition
New
SKU
V9781292040899
ISBN
9781292040899
Paperback
Condition: New

€ 99.33

Hardcover. An updated guide to help consultants market themselves and their professional services. The authors' proven approach, the "Client-Centered Marketing Approach," provides a road map for finding a consulting niche and then capitalizing on that niche by identifying, qualifying, and landing new business. Num Pages: 288 pages, Illustrations. BIC Classification: KJL; KJP; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 238 x 162 x 23. Weight in Grams: 602.
Format
Hardback
Publication date
1997
Publisher
John Wiley and Sons Ltd United States
Edition
3rd Edition
Number of pages
288
Condition
New
SKU
V9780471133926
ISBN
9780471133926
Hardback
Condition: New

€ 53.24
€ 44.89

Hardcover. Offers tips drawn from the experiences of various marketers, from how to gain the confidence of colleagues on the senior team, to how win customers' trust. This book helps readers discover the techniques that help to set them apart from the crowd and create lasting customer loyalty. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 152 x 27. Weight in Grams: 560.
Format
Hardback
Publication date
2009
Publisher
Amacom United States
Number of pages
288
Condition
New
SKU
V9780814409435
ISBN
9780814409435
Hardback
Condition: New

€ 25.99
€ 23.47

Paperback. The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations' last mile problems, whether they work in business, government, or the nonprofit sector. Series: Rotman-UTP Publishing. Num Pages: 296 pages. BIC Classification: KCA; KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152. .
Publisher
University of Toronto Press
Format
Paperback
Publication date
2017
Edition
Reprint
Condition
New
SKU
V9781487521820
ISBN
9781487521820
Paperback
Condition: New

€ 35.99
€ 32.80

Hardcover. From the Dachis Group the global leader in social business comes the groundbreaking book on transformative social business strategies. Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Num Pages: 256 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 154 x 23. Weight in Grams: 450.
Format
Hardback
Publication date
2012
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9781118273210
ISBN
9781118273210
Hardback
Condition: New

€ 31.99
€ 24.80

Paperback. Nearly 100 million Americans (one out of three) purchase goods and services over the phone each year. Telephone Sales For Dummies shows both new and seasoned sales reps, from realtors, insurance agents to telemarketers, how to create pre-call plans and effectively prospect via the phone. Num Pages: 288 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 157 x 17. Weight in Grams: 380.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
288
Format
Paperback
Publication date
2007
Edition
1st Edition
Condition
New
SKU
V9780470168363
ISBN
9780470168363
Paperback
Condition: New

€ 18.99
€ 14.84

Hardback. Presents a collection of papers which are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This book presents an overview of marketing as a discipline and provides writing on the developments. It is used as supplementary text in courses as Business-to-Business Marketing. Series Editor(s): Cavusgil, S. Tamer. Series: Advances in International Marketing. Num Pages: 356 pages, black & white illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 20. Weight in Grams: 675.
Format
Hardback
Publication date
2000
Publisher
Emerald Publishing Limited United States
Number of pages
356
Condition
New
SKU
V9780762303182
ISBN
9780762303182
Hardback
Condition: New

€ 147.13

Hardcover. Build an empire step by step Don't risk a small fortune trying to make a big one. Num Pages: 356 pages, Illustrations, forms. BIC Classification: KJH; KJS. Category: (P) Professional & Vocational. Dimension: 242 x 161 x 26. Weight in Grams: 680.
Format
Hardback
Publication date
1997
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
356
Condition
New
SKU
V9780471157731
ISBN
9780471157731
Hardback
Condition: New

€ 91.05

Hardcover. How empowered customers and employees can be great for your business When employees can leap tall hierarchies in a single click, it not only flattens their org chart, but also elevates the importance of your corporate culture, transforming it into a management tool and a competitive advantage. Series: Microsoft Executive Leadership Series. Num Pages: 320 pages, , black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 162 x 26. Weight in Grams: 620.
Format
Hardback
Publication date
2008
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
320
Condition
New
SKU
V9780470227541
ISBN
9780470227541
Hardback
Condition: New

€ 37.99
€ 29.51

Hardcover. Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Num Pages: 228 pages, black & white illustrations. BIC Classification: KFFK; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 160 x 25. Weight in Grams: 425.
Format
Hardback
Publication date
1991
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
228
Condition
New
SKU
V9780471522645
ISBN
9780471522645
Hardback
Condition: New

€ 311.57

Paperback. Num Pages: 256 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 229 x 152. .
Publisher
Career Press United States
Number of pages
256
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781632650238
ISBN
9781632650238
Paperback
Condition: New

€ 19.99
€ 18.70

Hardcover. Praise for The Celebrity Experience -Bob Danzig, former CEO, Hearst Newspapers, and author, speaker, and professor "You can't focus on the customer until you develop the right attitudes in your team. The Celebrity Experience is proof that you can treat your customers as stars and improve the bottom line. " -Howard D. Num Pages: 256 pages, , black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 236 x 163 x 22. Weight in Grams: 443.
Format
Hardback
Publication date
2008
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780470174012
ISBN
9780470174012
Hardback
Condition: New

€ 34.99
€ 27.80

Hardcover.

Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters. Num Pages: 272 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 221 x 150 x 21. Weight in Grams: 404.

Publisher
John Wiley & Sons Inc United States
Number of pages
272
Format
Hardback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781118489673
ISBN
9781118489673
Hardback
Condition: New

€ 24.99
€ 18.56

Hardcover. The most helpful blAnd of theory and nuts--and--bolts practice I've seen. ?William E. Num Pages: 304 pages, illustrations. BIC Classification: KJM; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 238 x 159 x 27. Weight in Grams: 538.
Format
Hardback
Publication date
1996
Publisher
John Wiley & Sons Inc United States
Edition
1st
Number of pages
304
Condition
New
SKU
V9780787903268
ISBN
9780787903268
Hardback
Condition: New

€ 53.49

Paperback. aeo Highly innovative framework in each chapter: competitive, environmental, marketing. aeo Analytical approach based on experience. aeo Truly global: looks at key regions such as Mexico, China, Japan and Europe. aeo Key global industries such as telecommunications integrated into region and scan. aeo Coverage of important cultural issues. Series: International Dimensions Marketing. Num Pages: 670 pages, black & white illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 253 x 179 x 32. Weight in Grams: 1060.
Format
Paperback
Publication date
1996
Publisher
Basil Blackwell Inc, US United States
Edition
1st Edition
Number of pages
670
Condition
New
SKU
V9781557868299
ISBN
9781557868299
Paperback
Condition: New

€ 45.99
€ 35.16

Paperback. Helps you to master various aspects of global marketing. This title covers the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally. It also includes a glossary of key concepts. Series: ExpressExec S. Num Pages: 138 pages. BIC Classification: KJK; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 172 x 125 x 11. Weight in Grams: 136.
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
138
Condition
New
SKU
V9781841121918
ISBN
9781841121918
Paperback
Condition: New

€ 13.51

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