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Sales & marketing

Results 281 - 300 of 1151

Sales & marketing

Hardcover. Praise for The Celebrity Experience -Bob Danzig, former CEO, Hearst Newspapers, and author, speaker, and professor "You can't focus on the customer until you develop the right attitudes in your team. The Celebrity Experience is proof that you can treat your customers as stars and improve the bottom line. " -Howard D. Num Pages: 256 pages, , black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 236 x 163 x 22. Weight in Grams: 443.
Format
Hardback
Publication date
2008
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780470174012
ISBN
9780470174012
Hardback
Condition: New

€ 34.99
€ 27.91

Hardcover.

Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters. Num Pages: 272 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 221 x 150 x 21. Weight in Grams: 404.

Publisher
John Wiley & Sons Inc United States
Number of pages
272
Format
Hardback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781118489673
ISBN
9781118489673
Hardback
Condition: New

€ 24.99
€ 18.56

Hardcover. The most helpful blAnd of theory and nuts--and--bolts practice I've seen. ?William E. Num Pages: 304 pages, illustrations. BIC Classification: KJM; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 238 x 159 x 27. Weight in Grams: 538.
Format
Hardback
Publication date
1996
Publisher
John Wiley & Sons Inc United States
Edition
1st
Number of pages
304
Condition
New
SKU
V9780787903268
ISBN
9780787903268
Hardback
Condition: New

€ 53.95

Paperback. aeo Highly innovative framework in each chapter: competitive, environmental, marketing. aeo Analytical approach based on experience. aeo Truly global: looks at key regions such as Mexico, China, Japan and Europe. aeo Key global industries such as telecommunications integrated into region and scan. aeo Coverage of important cultural issues. Series: International Dimensions Marketing. Num Pages: 670 pages, black & white illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 253 x 179 x 32. Weight in Grams: 1060.
Format
Paperback
Publication date
1996
Publisher
Basil Blackwell Inc, US United States
Edition
1st Edition
Number of pages
670
Condition
New
SKU
V9781557868299
ISBN
9781557868299
Paperback
Condition: New

€ 45.99
€ 35.42

Paperback. Helps you to master various aspects of global marketing. This title covers the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally. It also includes a glossary of key concepts. Series: ExpressExec S. Num Pages: 138 pages. BIC Classification: KJK; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 172 x 125 x 11. Weight in Grams: 136.
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
138
Condition
New
SKU
V9781841121918
ISBN
9781841121918
Paperback
Condition: New

€ 15.99
€ 13.59

Paperback. Improve how customers perceive a business by tapping into the benefits of sustainable development through digital marketing. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 156 x 15. Weight in Grams: 392.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Condition
New
SKU
V9780749472092
ISBN
9780749472092
Paperback
Condition: New

€ 35.99
€ 33.15

Paperback. A guide to maximising your company's potential through PR. It helps the reader to gain an understanding of the concepts and principles and learn how to use them in actual business scenarios. It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders, and more. Series: Creating Success. Num Pages: 176 pages, 1, black & white illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 219 x 147 x 12. Weight in Grams: 274.
Format
Paperback
Publication date
2010
Publisher
Kogan Page Ltd
Number of pages
178
Condition
New
Edition
1st Edition
SKU
V9780749459703
ISBN
9780749459703
Paperback
Condition: New

€ 15.99
€ 14.50

Paperback. In network marketing, distributors are hungry to learn about duplicable ideas that have supported others to achieve top-level organizations. The Ultimate Guide to Network Marketing will offer readers a wide variety of proven business-building techniques from many of the most successful network marketing leaders in the industry. Editor(s): Rubino, Joe. Num Pages: 336 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 155 x 23. Weight in Grams: 432.
Publisher
Wiley
Number of pages
336
Format
Paperback
Publication date
2005
Edition
1st Edition
Condition
New
SKU
V9780471716761
ISBN
9780471716761
Paperback
Condition: New

€ 25.99
€ 21.09

Paperback. Practical Text Analytics explains approaches to text analytics in a way that is grounded in business reality so marketers can easily apply tools and techniques to add value to their companies. Series: Marketing Science. Num Pages: 272 pages, black & white illustrations. BIC Classification: GPH; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 159 x 233 x 18. Weight in Grams: 418.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9780749474010
ISBN
9780749474010
Paperback
Condition: New

€ 46.99
€ 42.03

Paperback. .
Publisher
Financial Times Management
Format
Paperback
Publication date
2006
Edition
4th Edition
Condition
New
SKU
V9780273695592
ISBN
9780273695592
Paperback
Condition: New

€ 107.33

Paperback. Gives the marketer the tools, techniques and structure needed to produce profitable marketing across the direct marketing spectrum. Suitable for those involved in direct marketing, this book provides not just the structure for success but also an insight into the techniques behind some of the world's successful direct marketing campaigns. Num Pages: 448 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 246 x 188 x 32. Weight in Grams: 860.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
448
Format
Paperback
Publication date
2007
Edition
5th
Condition
New
SKU
V9780749447601
ISBN
9780749447601
Paperback
Condition: New

€ 40.99
€ 36.49

Hardcover. The Internet is the world's largest marketplace. This book takes a look at online communities as a source of value for both customers and businesses. It shows how to build an online "customer community" that gives customers a reason to stay loyal. It explains what the customer community is, and then describes the tenets that makes it strong. Num Pages: 288 pages, Ill. BIC Classification: KJE; KJSU; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 163 x 25. Weight in Grams: 530.
Format
Hardback
Publication date
2002
Publisher
John Wiley & Sons Inc United States
Number of pages
288
Condition
New
Edition
1st Edition
SKU
V9780787956219
ISBN
9780787956219
Hardback
Condition: New

€ 27.99
€ 23.07

Paperback. Explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective. This book brings you face-to-face with the prospect's intimate evaluation procedures so you can turn them into sales motivations and close the deal. Num Pages: 224 pages. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 153 x 230 x 11. Weight in Grams: 314.
Publisher
McGraw-Hill Education - Europe
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780071833608
ISBN
9780071833608
Paperback
Condition: New

€ 34.99
€ 25.36

paperback. Num Pages: 192 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 228 x 153 x 12. Weight in Grams: 288.
Publisher
Career Press
Number of pages
192
Format
Paperback
Publication date
2008
Edition
1st Edition
Condition
New
SKU
V9781601630322
ISBN
9781601630322
Paperback
Condition: New

€ 19.99
€ 17.41

Hardcover. Get out of the office and dream! To keep your brand innovative you need to feed your creative spirit and the office is not the place to do that. So get out, disrupt and reimagine the status quo, get into a cafe and dream. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 157 x 20. Weight in Grams: 532.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781118977842
ISBN
9781118977842
Hardback
Condition: New

€ 23.99
€ 19.21

Paperback. A guide to the formulation and implementation of practical marketing strategies for educational institutions. The potential of a variety of marketing techniques is discussed and case studies are used to show how these techniques can be applied to real-life situations in school marketing. Num Pages: 208 pages, appendices, index. BIC Classification: JNK; JNL; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 153 x 15. Weight in Grams: 370.
Format
Paperback
Publication date
1993
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
208
Condition
New
SKU
V9780631188049
ISBN
9780631188049
Paperback
Condition: New

€ 50.91
€ 43.97

paperback. Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The title provides step-by-step instructions for making effective use of this market research technique. Num Pages: 256 pages, tables, figures, bibliography, index. BIC Classification: KJSM; KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 154 x 229 x 14. Weight in Grams: 336.
Format
Paperback
Publication date
2008
Publisher
Routledge United States
Edition
3rd Edition
Number of pages
256
Condition
New
SKU
V9780765622259
ISBN
9780765622259
Paperback
Condition: New

€ 77.51

Paperback. Provides the craftsperson with the guidance needed to promote, market and sell his or her arts and crafts. The book offers a wide range of techniques, starting with a business plan, and explains the processes of obtaining media exposure, locating promotional tools, and selecting outlets. Series: Audel. Num Pages: 352 pages, illustrations. BIC Classification: AFT; KJS; TDP. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 209 x 139 x 15. Weight in Grams: 403.
Format
Paperback
Publication date
1994
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
352
Condition
New
SKU
V9780025377424
ISBN
9780025377424
Paperback
Condition: New

€ 19.60

Paperback. .
Publisher
Pearson Education Limited United Kingdom
Number of pages
208
Format
Paperback
Publication date
2013
Edition
Pearson New International Edition
Condition
New
SKU
V9781292040356
ISBN
9781292040356
Paperback
Condition: New

€ 83.07

Paperback. Originally published by Stevenson, Inc. , this practical resource assists nonprofit leaders and professionals in discovering new and better ways of identifying, cultivating, and successfully soliciting more planned gifts. Editor(s): Stevenson, Scott C. Series: Major Gifts Report. Num Pages: 48 pages, black & white illustrations. BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 274 x 208 x 4. Weight in Grams: 116.
Format
Paperback
Publication date
2013
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
48
Condition
New
SKU
V9781118690451
ISBN
9781118690451
Paperback
Condition: New

€ 69.88

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