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Sales & marketing

Results 181 - 200 of 1147

Sales & marketing

Paperback. Empower teams to engage together in immersive 'strategic learning' about consumers, and use this learning to create a blueprint for strategic, flexible strategy planning. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 262 x 219 x 19. Weight in Grams: 406.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2016
Condition
New
SKU
V9780749477547
ISBN
9780749477547
Paperback
Condition: New

€ 46.99
€ 42.03

Hardcover. Silver Medal Winner, Social Networking, 2012 Axiom Business Book Awards Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards The official word from Twitter on how to harness the power of the platform for any cause. Num Pages: 224 pages, Illustrations, maps. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 152 x 216 x 21. Weight in Grams: 354.
Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Number of pages
224
Condition
New
SKU
V9781118061930
ISBN
9781118061930
Hardback
Condition: New

€ 25.99
€ 21.18

Paperback. .
Publisher
Prentice Hall
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9780134263434
ISBN
9780134263434
Paperback
Condition: New

€ 24.99
€ 6.08

Paperback. Series: Fundamentals. Num Pages: 216 pages, 150 colour illus. BIC Classification: AKTA; KJS; KNSX. Category: (U) Tertiary Education (US: College). Dimension: 233 x 202 x 18. Weight in Grams: 670.
Publisher
Bloomsbury Publishing PLC
Format
Paperback
Publication date
2017
Condition
New
SKU
V9781474220859
ISBN
9781474220859
Paperback
Condition: New

€ 40.99
€ 34.09

Paperback. This book provides a theoretically grounded introduction to new and emerging approaches to public engagement and research communication. Num Pages: 304 pages, Line drawings, black & white. BIC Classification: JHBC; KJSP. Category: (P) Professional & Vocational. Dimension: 243 x 170 x 27. Weight in Grams: 528.
Publisher
Manchester University Press
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9780719096518
ISBN
9780719096518
Paperback
Condition: New

€ 33.99
€ 32.93

Paperback. Helps you gain a lifetime of experience from the inventor of test marketing and coupon sampling. Num Pages: 336 pages, black & white illustrations. BIC Classification: BGB; KJSA. Category: (G) General (US: Trade). Dimension: 228 x 150 x 25. Weight in Grams: 530.
Publisher
NTC Publishing Group,U.S. United States
Number of pages
318
Format
Paperback
Publication date
1966
Edition
1st Edition
Condition
New
SKU
V9780844231013
ISBN
9780844231013
Paperback
Condition: New

€ 17.99
€ 14.25

Paperback. .
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9780765646941
ISBN
9780765646941
Paperback
Condition: New

€ 63.90

Hardcover. This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Editor(s): Cliquet, Gerard. Translator(s): Hughes, Eugene. Series: Geographical Information Systems. Num Pages: 328 pages, Illustrations, maps. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 242 x 162 x 22. Weight in Grams: 612.
Format
Hardback
Publication date
2006
Publisher
ISTE United Kingdom
Edition
1st Edition
Number of pages
328
Condition
New
SKU
V9781905209071
ISBN
9781905209071
Hardback
Condition: New

€ 187.26

Hardcover. In this Web 2. 0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. Num Pages: 208 pages, Illustrations. BIC Classification: KJE; KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 236 x 164 x 20. Weight in Grams: 384.
Format
Hardback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
208
Condition
New
SKU
V9780470411599
ISBN
9780470411599
Hardback
Condition: New

€ 24.99
€ 20.15

Paperback. Create compelling whiteboard presentations to engage your customers and win their business Whiteboard Selling offers a step-by-step approach to transforming your message and selling style by using powerful visual stories that inspire and engage customers and prospects. Num Pages: 256 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 201 x 203 x 18. Weight in Grams: 418.
Publisher
Wiley
Number of pages
256
Format
Paperback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781118379769
ISBN
9781118379769
Paperback
Condition: New

€ 31.99
€ 24.88

Hardback. Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. Num Pages: 240 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 165 x 238 x 25. Weight in Grams: 422.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781119059721
ISBN
9781119059721
Hardback
Condition: New

€ 37.99
€ 29.71

Paperback. With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring. Editor(s): Carroll, Craig E. Series: Handbooks in Communication and Media. Num Pages: 650 pages, black & white illustrations. BIC Classification: GTC; KJP; KJSP. Category: (P) Professional & Vocational. Dimension: 174 x 319 x 30. Weight in Grams: 986.
Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781119061236
ISBN
9781119061236
Paperback
Condition: New

€ 63.85

Paperback. Num Pages: 102 pages, illus. BIC Classification: CBW; KJS; KNTP; VSC. Category: (G) General (US: Trade). Dimension: 223 x 153 x 8. Weight in Grams: 160.
Format
Paperback
Publication date
1996
Publisher
Nova Science Publishers Inc United States
Number of pages
102
Condition
New
SKU
V9781560722779
ISBN
9781560722779
Paperback
Condition: New

€ 31.99
€ 23.07

Hardcover. Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 240 x 159 x 25. Weight in Grams: 624.
Publisher
Harvard Business School Publishing United States
Number of pages
288
Format
Hardback
Publication date
2004
Edition
1ST
Condition
New
SKU
V9781578517749
ISBN
9781578517749
Hardback
Condition: New

€ 37.99
€ 34.01

Hardcover. * Customer Value Creation (CVC) provides an understanding of how leading Business to Business (B2B) companies use deep customer understanding to reduce their cost of serving customers and increase revenues- all leading to profit growth. Num Pages: 464 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 37. Weight in Grams: 690.
Format
Hardback
Publication date
2010
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
464
Condition
New
SKU
V9780470547991
ISBN
9780470547991
Hardback
Condition: New

€ 89.23

Hardcover. The Art and Science of Interpreting Market Research Evidence offers a complete account of the way todaya s researchers interpret evidence and apply it to decision making. Num Pages: 248 pages, Illustrations. BIC Classification: KJMD; KJSM. Category: (P) Professional & Vocational. Dimension: 251 x 177 x 19. Weight in Grams: 582.
Format
Hardback
Publication date
2004
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
248
Condition
New
SKU
V9780470844243
ISBN
9780470844243
Hardback
Condition: New

€ 51.02

Hardcover. The marketing information available to us doubles every five years. Increasingly, not only will marketing organizations have more access to data, but a lot of this information will be its own internal data, rather than information being supplied by an external market research agency. Num Pages: 272 pages, illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 247 x 167 x 21. Weight in Grams: 574.
Format
Hardback
Publication date
2001
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780471495437
ISBN
9780471495437
Hardback
Condition: New

€ 57.57

Hardcover. A father and son sales team reveal the secrets of sales success In Golden Circle Secrets, father--and--son team Dale and Ben Midgley show management and the sales team how to achieve consistent success in sales. Num Pages: 192 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 223 x 139 x 18. Weight in Grams: 338.
Format
Hardback
Publication date
2005
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
192
Condition
New
SKU
V9780471718574
ISBN
9780471718574
Hardback
Condition: New

€ 23.99
€ 19.29

Hardcover. ? Master Data Management in Practice provides a logical order toward planning, implementation, ongoing management, and advanced practices of Customer MDM with tables, graphs, and charts. Series: Wiley Corporate F&A. Num Pages: 272 pages, Illustrations. BIC Classification: KJQ; KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 163 x 25. Weight in Grams: 456.
Format
Hardback
Publication date
2011
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
248
Condition
New
SKU
V9780470910559
ISBN
9780470910559
Hardback
Condition: New

€ 68.02
€ 57.74

Paperback. Written by the same team behind the bestselling Understanding Digital Marketing, Understanding Social Media is the ultimate guide to using social media to grow a customer base, increase engagement and build a business. Num Pages: 304 pages, black & white illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 19. Weight in Grams: 464.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Condition
New
SKU
V9780749473563
ISBN
9780749473563
Paperback
Condition: New

€ 33.99
€ 30.93

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