Sales & marketing
Results 261 - 280 of 1036
Sales & marketing
Hardcover. Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Num Pages: 228 pages, black & white illustrations. BIC Classification: KFFK; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 160 x 25. Weight in Grams: 425.
- Format
- Hardback
- Publication date
- 1991
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 228
- Condition
- New
- SKU
- V9780471522645
- ISBN
- 9780471522645
Hardback
Condition: New
€ 315.11
€ 315.11
Paperback. Num Pages: 256 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 229 x 152. .
- Publisher
- Career Press United States
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781632650238
- ISBN
- 9781632650238
Paperback
Condition: New
€ 20.99€ 19.61
€ 20.99
€ 19.61
Series: Routledge New Directions in Public Relations & Communication Research. Num Pages: 214 pages, 5 black & white illustrations, 5 black & white line drawings. BIC Classification: KJG; KJSP. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 242 x 163 x 18. Weight in Grams: 474.
- Publication date
- 2015
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 214
- Condition
- New
- SKU
- V9780415855914
- ISBN
- 9780415855914
Paperback
Condition: New
€ 238.68
€ 238.68
Hardcover.
Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters. Num Pages: 272 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 221 x 150 x 21. Weight in Grams: 404.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118489673
- ISBN
- 9781118489673
Hardback
Condition: New
€ 24.99€ 18.58
€ 24.99
€ 18.58
Paperback. The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies. Num Pages: 600 pages. BIC Classification: KJC; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 248 x 192 x 28. Weight in Grams: 1122.
- Publisher
- Oxford University Press
- Format
- Paperback
- Publication date
- 2015
- Edition
- 3rd UK ed.
- Condition
- New
- SKU
- V9780199684090
- ISBN
- 9780199684090
Paperback
Condition: New
€ 172.18
€ 172.18
Paperback. Improve how customers perceive a business by tapping into the benefits of sustainable development through digital marketing. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 156 x 15. Weight in Grams: 392.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780749472092
- ISBN
- 9780749472092
Paperback
Condition: New
€ 40.99€ 32.65
€ 40.99
€ 32.65
Paperback. In network marketing, distributors are hungry to learn about duplicable ideas that have supported others to achieve top-level organizations. The Ultimate Guide to Network Marketing will offer readers a wide variety of proven business-building techniques from many of the most successful network marketing leaders in the industry. Editor(s): Rubino, Joe. Num Pages: 336 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 155 x 23. Weight in Grams: 432.
- Publisher
- Wiley
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2005
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471716761
- ISBN
- 9780471716761
Paperback
Condition: New
€ 25.99€ 21.28
€ 25.99
€ 21.28
Paperback. .
- Publisher
- Financial Times Management
- Format
- Paperback
- Publication date
- 2006
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9780273695592
- ISBN
- 9780273695592
Paperback
Condition: New
€ 106.51
€ 106.51
Hardcover. The Internet is the world's largest marketplace. This book takes a look at online communities as a source of value for both customers and businesses. It shows how to build an online "customer community" that gives customers a reason to stay loyal. It explains what the customer community is, and then describes the tenets that makes it strong. Num Pages: 288 pages, Ill. BIC Classification: KJE; KJSU; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 163 x 25. Weight in Grams: 530.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 288
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780787956219
- ISBN
- 9780787956219
Hardback
Condition: New
€ 24.99€ 23.18
€ 24.99
€ 23.18
Paperback. Explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective. This book brings you face-to-face with the prospect's intimate evaluation procedures so you can turn them into sales motivations and close the deal. Num Pages: 224 pages. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 153 x 230 x 11. Weight in Grams: 314.
- Publisher
- McGraw-Hill Education - Europe
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071833608
- ISBN
- 9780071833608
Paperback
Condition: New
€ 34.99€ 25.04
€ 34.99
€ 25.04
paperback. Num Pages: 192 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 228 x 153 x 12. Weight in Grams: 288.
- Publisher
- Career Press
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781601630322
- ISBN
- 9781601630322
Paperback
Condition: New
€ 19.99€ 18.30
€ 19.99
€ 18.30
Hardcover. Get out of the office and dream! To keep your brand innovative you need to feed your creative spirit and the office is not the place to do that. So get out, disrupt and reimagine the status quo, get into a cafe and dream. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 157 x 20. Weight in Grams: 532.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118977842
- ISBN
- 9781118977842
Hardback
Condition: New
€ 23.99€ 19.06
€ 23.99
€ 19.06
Hardback. Num Pages: 240 pages, illustrations. BIC Classification: KJC; KJS; KJSM; KJSU. Category: (G) General (US: Trade). Dimension: 220 x 149 x 25. Weight in Grams: 364.
- Publisher
- Harvard Business Review Press
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781633692077
- ISBN
- 9781633692077
Hardback
Condition: New
€ 34.99€ 29.60
€ 34.99
€ 29.60
Paperback. Focusing on the interaction between consultant and client, this volume explains how to achieve the healthy relationship so essential to effective consultation. Whether the adviser is a therapist, social worker, manager or friend, the relationship can be difficult to understand and manage. Series: Prentice Hall Organizational Development Series. Num Pages: 204 pages. BIC Classification: JKSN2; KJM; KJS. Category: (P) Professional & Vocational. Dimension: 211 x 139 x 15. Weight in Grams: 304.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Pearson Education (US) United States
- Edition
- 1st Edition
- Number of pages
- 204
- Condition
- New
- SKU
- V9780201345964
- ISBN
- 9780201345964
Paperback
Condition: New
€ 118.83
€ 118.83
Paperback. .
- Format
- Paperback
- Publication date
- 1999
- Publisher
- Bloomsbury Publishing Plc United States
- Number of pages
- 208
- Condition
- New
- SKU
- V9780275964719
- ISBN
- 9780275964719
Paperback
Condition: New
€ 46.99€ 44.15
€ 46.99
€ 44.15
Paperback. An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills. Num Pages: 400 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 155 x 229 x 24. Weight in Grams: 548.
- Publisher
- SAGE Publications Inc
- Format
- Paperback
- Publication date
- 2015
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9781452291581
- ISBN
- 9781452291581
Paperback
Condition: New
€ 164.02
€ 164.02
paperback. Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The title provides step-by-step instructions for making effective use of this market research technique. Num Pages: 256 pages, tables, figures, bibliography, index. BIC Classification: KJSM; KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 154 x 229 x 14. Weight in Grams: 336.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Routledge United States
- Edition
- 3rd Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780765622259
- ISBN
- 9780765622259
Paperback
Condition: New
€ 76.84
€ 76.84
Paperback. Num Pages: 177 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 217 x 140 x 11. Weight in Grams: 231.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Rowman & Littlefield United States
- Number of pages
- 177
- Condition
- New
- SKU
- V9780830415946
- ISBN
- 9780830415946
Paperback
Condition: New
€ 68.15
€ 68.15
Paperback. Provides the craftsperson with the guidance needed to promote, market and sell his or her arts and crafts. The book offers a wide range of techniques, starting with a business plan, and explains the processes of obtaining media exposure, locating promotional tools, and selecting outlets. Series: Audel. Num Pages: 352 pages, illustrations. BIC Classification: AFT; KJS; TDP. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 209 x 139 x 15. Weight in Grams: 403.
- Format
- Paperback
- Publication date
- 1994
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 352
- Condition
- New
- SKU
- V9780025377424
- ISBN
- 9780025377424
Paperback
Condition: New
€ 19.69
€ 19.69
Paperback. .
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 208
- Format
- Paperback
- Publication date
- 2013
- Edition
- Pearson New International Edition
- Condition
- New
- SKU
- V9781292040356
- ISBN
- 9781292040356
Paperback
Condition: New
€ 83.40
€ 83.40