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Sales & marketing
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Sales & marketing
Hardcover. Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today s top celebrities, brands, and sports icons, and how you can follow their lead. Num Pages: 224 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 163 x 22. Weight in Grams: 412.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9781118340516
- ISBN
- 9781118340516
Hardback
Condition: New
€ 27.99€ 23.21
€ 27.99
€ 23.21
Paperback. Provides a roadmap to branding and marketing success in the automotive industry from a leading industry expert and features: case studies on major car brands personally conducted by the author including: Audi, BMW, Holden, Mercedes-Benz, Opel, Porsche, Saab, Seat, Skoda, Vauxhall, Volkswagen, and Volvo. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJS; KNDR. Category: (G) General (US: Trade). Dimension: 151 x 229 x 15. Weight in Grams: 404.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749469290
- ISBN
- 9780749469290
Paperback
Condition: New
€ 36.99€ 33.35
€ 36.99
€ 33.35
Hardcover. Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies. Num Pages: 206 pages, biography. BIC Classification: KJK; KJSM. Category: (P) Professional & Vocational. Dimension: 144 x 218 x 15. Weight in Grams: 378.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137444295
- ISBN
- 9781137444295
Hardback
Condition: New
€ 66.64
€ 66.64
Hardcover. "Commissioning organisation: Andre Martin. xxiv, 212 p. Publishers cloth. As new with dw." Keywords: "Business, Finance & Law,Business, Finance & Law - Management - Management Skills,Busin"
- Condition
- Used, Like New
- Publisher
- John Wiley & Sons New York
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 1995
- Edition
- 2Rev Ed
- SKU
- KEX0164402
- ISBN
- 9780471131953
Hardback
Condition: Used, Like New
€ 4.99
€ 4.99
Hardcover. "Commissioning organisation: Andre Martin. xxiv, 212 p. Publishers cloth. As new with dw." Keywords: "Business, Finance & Law,Business, Finance & Law - Management - Management Skills,Busin"
- Format
- Hardback
- Publication date
- 1995
- Publisher
- John Wiley & Sons New York
- Edition
- 2Rev Ed
- Number of pages
- 240
- Condition
- Used, Like New
- SKU
- KEX0164140
- ISBN
- 9780471131953
Hardback
Condition: Used, Like New
€ 4.99
€ 4.99
Hardcover. "Commissioning organisation: Andre Martin. xxiv, 212 p. Publishers cloth. As new with dw." Keywords: "Business, Finance & Law,Business, Finance & Law - Management - Management Skills,Busin"
- Format
- Hardback
- Publication date
- 1995
- Publisher
- John Wiley & Sons New York
- Edition
- 2Rev Ed
- Number of pages
- 240
- Condition
- Used, Like New
- SKU
- KEX0164403
- ISBN
- 9780471131953
Hardback
Condition: Used, Like New
€ 4.99
€ 4.99
Hardcover. "Commissioning organisation: Andre Martin. xxiv, 212 p. Publishers cloth. As new with dw." Keywords: "Business, Finance & Law,Business, Finance & Law - Management - Management Skills,Busin"
- Format
- Hardback
- Publication date
- 1995
- Publisher
- John Wiley & Sons New York
- Edition
- 2Rev Ed
- Number of pages
- 240
- Condition
- Used, Like New
- SKU
- KEX0164404
- ISBN
- 9780471131953
Hardback
Condition: Used, Like New
€ 4.99
€ 4.99
Hardcover. "Commissioning organisation: Andre Martin. xxiv, 212 p. Publishers cloth. As new with dw." Keywords: "Business, Finance & Law,Business, Finance & Law - Management - Management Skills,Busin"
- Format
- Hardback
- Publication date
- 1995
- Publisher
- John Wiley & Sons New York
- Edition
- 2Rev Ed
- Number of pages
- 240
- Condition
- Used, Like New
- SKU
- KEX0164405
- ISBN
- 9780471131953
Hardback
Condition: Used, Like New
€ 4.99
€ 4.99
Hardcover. This updated revision explains how to design, implement and manage a cutting-edge distribution system based on quick response/continuous replenishment concepts. Practical guidelines demonstrate how to dramatically improve the accuracy of product deliveries, reduce levels of inventory, lower operating costs and refine productivity. Num Pages: 352 pages, black & white illustrations. BIC Classification: KJMV9; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 239 x 162 x 28. Weight in Grams: 722.
- Format
- Hardback
- Publication date
- 1992
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 3rd
- Number of pages
- 352
- Condition
- New
- SKU
- V9780471132226
- ISBN
- 9780471132226
Hardback
Condition: New
€ 83.17€ 70.06
€ 83.17
€ 70.06
Paperback. Num Pages: 186 pages, 36 black & white illustrations, 28 black & white tables. BIC Classification: KJS; KJT. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 250.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 186
- Condition
- New
- SKU
- V9783834910370
- ISBN
- 9783834910370
Paperback
Condition: New
€ 66.95
€ 66.95
Paperback / so. Mit einem Geleitwort von Prof. Dr. Karl-Heinz Waldmann Num Pages: 127 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 8. Weight in Grams: 223.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 127
- Condition
- New
- SKU
- V9783834926173
- ISBN
- 9783834926173
Paperback
Condition: New
€ 59.90
€ 59.90
Paperback. Andre Salfeld beschreibt, wie starke Betriebstypenmarken auf- und auszubauen sind. Er erarbeitet theoretisch die Kompetenzstruktur und Kompetenzwirkung fur Betriebstypenmarken und uberpruft diese empirisch anhand des Bekleidungseinzelhandels." Series: Unternehmenskooperation und Netzwerkmanagement. Num Pages: 272 pages, 1 black & white illustrations, 24 black & white tables. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 357.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 272
- Condition
- New
- SKU
- V9783824479900
- ISBN
- 9783824479900
Paperback
Condition: New
€ 77.43
€ 77.43
Paperback / so. Editor(s): Groppel-Klein, Andrea. Series: Gabler Edition Wissenschaft: Fokus Dienstleistungsmarketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: JMB; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 37. Weight in Grams: 862.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824481699
- ISBN
- 9783824481699
Paperback
Condition: New
€ 108.95
€ 108.95
Paperback / so. Series: Forum Marketing. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 22. Weight in Grams: 503.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Edition
- 2
- Condition
- New
- SKU
- V9783834932280
- ISBN
- 9783834932280
Paperback
Condition: New
€ 89.75
€ 89.75
Paperback. Originally presented as the author's thesis (doctoral--Universit'at-GH-Paderborn, 1990). Series: Konsum und Verhalten. Num Pages: 326 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 18. Weight in Grams: 550.
- Format
- Paperback
- Publication date
- 1991
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 326
- Condition
- New
- SKU
- V9783790805437
- ISBN
- 9783790805437
Paperback
Condition: New
€ 84.15
€ 84.15
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: GTC; KJM; KJSP. Category: (G) General (US: Trade). Dimension: 244 x 170 x 16. Weight in Grams: 485.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834926920
- ISBN
- 9783834926920
Paperback
Condition: New
€ 78.45
€ 78.45
paperback. Series: Business-to-Business-Marketing. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 355.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag
- Edition
- 2008th Edition
- Condition
- New
- SKU
- V9783834911186
- ISBN
- 9783834911186
Paperback
Condition: New
€ 83.55
€ 83.55
Paperback / so. Series: Handel Und Internationales Marketing / Retailing and Interna. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 358.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834930842
- ISBN
- 9783834930842
Paperback
Condition: New
€ 78.03
€ 78.03
Paperback. Andrea Skimutis zeigt auf, welche Anforderungen die Harmonisierung von Vertrieb und Marketing an die Organisation stellt. Besonderen Wert legt sie auf die gesamtheitliche Geschaftsprozessabwicklung unter Einbezug aller Erfolgsfaktoren (Marke, Handler, Vertriebsschiene)." Num Pages: 324 pages, 43 black & white illustrations, 11 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 418.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 324
- Condition
- New
- SKU
- V9783835000407
- ISBN
- 9783835000407
Paperback
Condition: New
€ 88.93
€ 88.93
Paperback / so. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 367.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783834939852
- ISBN
- 9783834939852
Paperback
Condition: New
€ 83.19
€ 83.19