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Sales & marketing

Results 541 - 560 of 1150

Sales & marketing

Hardback. This book gives students, practitioners, and managers a set of practical and valuable tools for designing and analyzing experiments, emphasizing applications in marketing and service operations such as website design, direct mail campaigns, and in-store tests. Num Pages: 312 pages, 91 tables, 48 figures. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 259 x 186 x 25. Weight in Grams: 721.
Format
Hardback
Publication date
2007
Publisher
Stanford University Press United States
Number of pages
312
Condition
New
SKU
V9780804756129
ISBN
9780804756129
Hardback
Condition: New

€ 75.07

Paperback. Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. Num Pages: 422 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 189 x 24. Weight in Grams: 776.
Format
Paperback
Publication date
2010
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
422
Condition
New
SKU
V9780470998229
ISBN
9780470998229
Paperback
Condition: New

€ 67.65

Paperback. .
Publisher
Longman Higher Education Division (a Pearson
Format
Paperback
Publication date
1996
Condition
New
SKU
V9780004990378
ISBN
9780004990378
Paperback
Condition: New

€ 100.54
€ 63.66

Paperback. In the UK's climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. This title offers a detailed analysis of the issues that are unique to this challenging and fast-moving environment. Series: PR in Practice. Num Pages: 320 pages, illustrations. BIC Classification: KJSP; KNV. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 156 x 17. Weight in Grams: 496.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
320
Format
Paperback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9780749466169
ISBN
9780749466169
Paperback
Condition: New

€ 46.99
€ 41.87

Paperback. This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on 'Stakeholder Marketing'. Num Pages: 328 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 190 x 17. Weight in Grams: 654.
Publisher
Pearson Education Limited United Kingdom
Number of pages
328
Format
Paperback
Publication date
2011
Edition
4th Revised edition
Condition
New
SKU
V9780273737780
ISBN
9780273737780
Paperback
Condition: New

€ 104.82

Paperback. Editor(s): Gaski, John F. Num Pages: 95 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 155 x 231 x 9. Weight in Grams: 186.
Format
Paperback
Publication date
2011
Publisher
Nova Science Publishers Inc United States
Number of pages
95
Condition
New
SKU
V9781616685942
ISBN
9781616685942
Paperback
Condition: New

€ 50.91
€ 40.57

Paperback. Editor(s): Sherry, John F., Jr.; Fischer, Eileen. Num Pages: 240 pages, 10 black & white illustrations, 1 black & white tables, 5 black & white halftones, 5 blac. BIC Classification: JHMC; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 13. Weight in Grams: 340.
Format
Paperback
Publication date
2011
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
240
Condition
New
Edition
1st Edition
SKU
V9780415620406
ISBN
9780415620406
Paperback
Condition: New

€ 52.04
€ 48.39

Paperback. A guide to style and techniques for all written communication. From the dos and don'ts of English grammar, to jargon and cliches, to the important legal considerations, It advises on how to write clear, appropriate and engaging copy and tailor your approach to different mediums and audiences. Series: PR in Practice. Num Pages: 280 pages, black & white illustrations, figures. BIC Classification: CJCW; KJSP. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 157 x 15. Weight in Grams: 428.
Publisher
Kogan Page Ltd
Number of pages
280
Format
Paperback
Publication date
2012
Edition
5th Edition
Condition
New
SKU
V9780749465438
ISBN
9780749465438
Paperback
Condition: New

€ 40.99
€ 36.22

Paperback. The sales function is the front--line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well--versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. Series: Express Exec. Num Pages: 116 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 188 x 122 x 8. Weight in Grams: 120.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
116
Format
Paperback
Publication date
2003
Edition
1st Edition
Condition
New
SKU
V9781841124605
ISBN
9781841124605
Paperback
Condition: New

€ 15.99
€ 13.56

Paperback. How the New Muslim World is changing and influencing the world of business and branding. Num Pages: 328 pages, illustrations. BIC Classification: 1QFM; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 156 x 18. Weight in Grams: 566.
Format
Paperback
Publication date
2014
Publisher
LID Publishing United Kingdom
Number of pages
328
Condition
New
SKU
V9781907794438
ISBN
9781907794438
Paperback
Condition: New

€ 26.99
€ 20.57

Hardback. Human Sigma offers an innovative research-based approach to one of the toughest challenges facing sales and services companies today: how to effectively manage the employee-customer encounter to drive business success. Num Pages: 216 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 237 x 162 x 29. Weight in Grams: 652.
Publisher
Gallup Press
Number of pages
216
Format
Hardback
Publication date
2007
Edition
1st Edition
Condition
New
SKU
V9781595620163
ISBN
9781595620163
Hardback
Condition: New

€ 27.99
€ 24.51

Hardcover. Creativity isn't an occupation, its a preoccupation. It is at the very core of what makes us human. Its also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. This book takes 50 provocations and themes that lie at the heart of creative thinking. Num Pages: 128 pages, 75 colour illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 186 x 104 x 15. Weight in Grams: 230.
Publisher
Thames and Hudson Ltd
Number of pages
128
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780500517246
ISBN
9780500517246
Hardback
Condition: New

€ 13.00
€ 12.50

Paperback. With a focus on global trade, this book provides entrepreneurs and small-to mid-sized businesses with the information they need to begin exporting their products around the world-as well as importing goods to sell. It shows you how to follow guidelines for developing a successful business and marketing plan. Num Pages: 360 pages, illustrations. BIC Classification: KCLT; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 235 x 27. Weight in Grams: 490.
Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2015
Edition
3rd Edition
Condition
New
SKU
V9781119079675
ISBN
9781119079675
Paperback
Condition: New

€ 30.99
€ 21.87

Hardcover. A company exists to make profit, and everything it does is merely a step towards that goal. Many are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long term value of a company is perhaps best described as the sum of future profits from customers, discounted to a present value. Num Pages: 410 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 176 x 28. Weight in Grams: 714.
Format
Hardback
Publication date
2005
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
410
Condition
New
SKU
V9780470016343
ISBN
9780470016343
Hardback
Condition: New

€ 55.04

Paperback. A renowned marketing expert offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Num Pages: 256 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 211 x 136 x 17. Weight in Grams: 224.
Publisher
Penguin Putnam Inc United States
Number of pages
256
Format
Paperback
Publication date
2013
Edition
Reprint
Condition
New
SKU
V9781591844426
ISBN
9781591844426
Paperback
Condition: New

€ 30.99
€ 21.95

Hardcover. In this practical, enlightening guide, master salesman John Klymshyn reveals how you can be assertive and effective without rubbing people the wrong way or fulfilling the stereotype of the jerk salesperson. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 162 x 22. Weight in Grams: 408.
Format
Hardback
Publication date
2008
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
224
Condition
New
SKU
V9780470224557
ISBN
9780470224557
Hardback
Condition: New

€ 30.99
€ 24.03

Hardcover. Praise for The Ultimate Sales Managers' Guide "Klymshyn not only understands this great profession, he relates the passion and fun of managing sales people in this wonderful guide. We have waited for this for some time. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 161 x 23. Weight in Grams: 418.
Format
Hardback
Publication date
2006
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
240
Condition
New
SKU
V9780471973188
ISBN
9780471973188
Hardback
Condition: New

€ 33.99
€ 26.88

Paperback. In Perfect Pitch two executives from leading business consultancy Strategem Ltd. show sales professionals how to develop new, more effective strategies that ensure business growth. Authors Moon and Leach show sales professionals how to employ the best innovations, identify and acquire new customers, and retain existing customers. Num Pages: 232 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 160 x 13. Weight in Grams: 354.
Format
Paperback
Publication date
2004
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
232
Condition
New
SKU
V9781841125817
ISBN
9781841125817
Paperback
Condition: New

€ 19.99
€ 17.38

Paperback. Modern analysis of link between journalism and PR Series: Reuters Challenges. Num Pages: 160 pages, illustrations. BIC Classification: JFD; KJSP; KNTJ. Category: (UU) Undergraduate. Dimension: 143 x 217 x 12. Weight in Grams: 218.
Publisher
I.B. Tauris & Co. Ltd.
Format
Paperback
Publication date
2014
Condition
New
SKU
V9781784530624
ISBN
9781784530624
Paperback
Condition: New

€ 25.99
€ 22.71

Hardback. Shows how B2B leaders integrate approaches and technologies with techniques to find, get, and keep customers. This book introduces a sales coverage model that meets the needs of the Web-based environment while retaining the benefits that a good salesperson can bring to the table. Num Pages: 208 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 163 x 19. Weight in Grams: 512.
Format
Hardback
Publication date
2003
Publisher
McGraw-Hill Education - Europe United States
Number of pages
208
Condition
New
SKU
V9780071408790
ISBN
9780071408790
Hardback
Condition: New

€ 51.99
€ 36.42

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