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Sales & marketing
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Sales & marketing
Hardback. This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest." Num Pages: 164 pages, 28 black & white illustrations, biography. BIC Classification: 1KBB; JFC; JFFT; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 360.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 164
- Condition
- New
- SKU
- V9783319473277
- ISBN
- 9783319473277
Hardback
Condition: New
€ 71.86
€ 71.86
Hardcover. What if your business could make growth and innovation look easy? What if you could beat the competition day in and day out? You can. Sweet Spot shows you how to align all the vital parts of your business to create a competitive advantage and long--lasting success. Num Pages: 238 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 24. Weight in Grams: 454. How to Maximize Marketing for Business Growth. 238 pages, Illustrations. What if your business could make growth and innovation look easy? What if you could beat the competition day in and day out? You can. Sweet Spot shows you how to align all the vital parts of your business to create a competitive advantage and long--lasting success. Cateogry: (P) Professional & Vocational. BIC Classification: KJS. Dimension: 238 x 163 x 24. Weight: 454.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470051436
- ISBN
- 9780470051436
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Hardcover. Do you need to deliver an effective service to challenging and unreasonable internal or external clients? Do you worry that you'll lose business or take a reputational hit if you don't do so well enough? This book introduces a valuable set of tools through which to build, maintain and manage your client-facing relationships. Num Pages: 214 pages, biography. BIC Classification: KJM; KJN; KJP; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 156 x 18. Weight in Grams: 438.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan
- Edition
- Second Edition
- Number of pages
- 192
- Condition
- New
- SKU
- V9780230238428
- ISBN
- 9780230238428
Hardback
Condition: New
€ 67.36
€ 67.36
Hardback. This text expands on Bryan Reynolds' controversial transversal theory while offering groudbreaking analyses of Shakespeare plays - and textual, filmic and theatrical adaptations of them. Num Pages: 336 pages, biography. BIC Classification: 2AB; AN; DSGS; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 24. Weight in Grams: 492.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- St Martin's Press United States
- Number of pages
- 336
- Condition
- New
- SKU
- V9780312293314
- ISBN
- 9780312293314
Hardback
Condition: New
€ 52.93€ 48.01
€ 52.93
€ 48.01
Paperback. Die Autorin entwickelt ein Modell zur Messung der Kommunikationsqualitat in personlichen Mitarbeiter-Kunde-Interaktionen. Daruber hinaus werden die Wirkungen der Kommunikationsqualitat im Hinblick auf kommunikations-, leistungs- sowie beziehungsrelevante Grossen in Mitarbeiter-Kunde-Interaktionen im Bereich Private Banking untersucht." Series: Basler Schriften zum Marketing. Num Pages: 293 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 385.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Gabler Germany
- Number of pages
- 293
- Condition
- New
- SKU
- V9783409142885
- ISBN
- 9783409142885
Paperback
Condition: New
€ 88.69
€ 88.69
Paperback. Astrid Holste identifiziert 14 Erfolgsgrossen fur Dienstleistungsportale, die sie vier Dimensionen zuordnet: Management des Wandels, Strategische Integration, Kundenbindung und Nutzung." Series: Marketing und Innovationsmanagement. Num Pages: 186 pages, 4 black & white illustrations, 23 black & white tables. BIC Classification: KJMV6; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 10. Weight in Grams: 255.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 186
- Condition
- New
- SKU
- V9783824477067
- ISBN
- 9783824477067
Paperback
Condition: New
€ 82.24
€ 82.24
Paperback. Editor(s): Adhikari, Atanu; Roy, Sanjit Kumar. Num Pages: 91 pages, 1 black & white illustrations, 8 colour illustrations, biography. BIC Classification: KJSM; KNS. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Publisher
- Springer International Publishing AG
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9783319526966
- ISBN
- 9783319526966
Paperback
Condition: New
€ 58.70
€ 58.70
Hardback. Num Pages: 256 pages, 11 black & white illustrations, biography. BIC Classification: KJK; KJS; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2017
- Number of pages
- 256
- Condition
- New
- SKU
- V9781137547132
- ISBN
- 9781137547132
Hardback
Condition: New
€ 161.06
€ 161.06
Client Value Generation: Das Zürcher Modell der kundenzentrierten Ban...
Auge-Dickhut, Stefanie; Koye, Bernhard; Liebe...
paperback. Num Pages: colour illustrations, bibliography. BIC Classification: KFC; KFF; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 12. Weight in Grams: 367.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9783658015237
- ISBN
- 9783658015237
Paperback
Condition: New
€ 77.61
€ 77.61
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM; KJS; KNB. Category: (G) General (US: Trade). Dimension: 234 x 156 x 8. Weight in Grams: 218.
- Format
- Paperback
- Publication date
- 1916
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783642899126
- ISBN
- 9783642899126
Paperback
Condition: New
€ 71.02
€ 71.02
Electronic Business und Knowledge Management ― Neue Dimensionen für...
August-Wilhem . Ed(S): Scheer
paperback. Editor(s): Scheer, August-Wilhem. Series: Saarbrucker Arbeitstagung. Num Pages: black & white illustrations, bibliography. BIC Classification: KJC; KJMV3; KJS; UF. Category: (G) General (US: Trade). Dimension: 234 x 156 x 30. Weight in Grams: 816.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Physica Germany
- Edition
- Softcover reprint of the original 1st ed. 1999
- Condition
- New
- SKU
- V9783642636868
- ISBN
- 9783642636868
Paperback
Condition: New
€ 115.87
€ 115.87
Hardback. Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists. Num Pages: 193 pages, biography. BIC Classification: 1F; 1H; 1QFG; GTC; KJK; KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 16. Weight in Grams: 386.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 193
- Condition
- New
- SKU
- V9781137342140
- ISBN
- 9781137342140
Hardback
Condition: New
€ 138.39
€ 138.39
Paperback / so. Series: Business-To-Business-Marketing. Num Pages: 256 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 367.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 256
- Condition
- New
- SKU
- V9783835004177
- ISBN
- 9783835004177
Paperback
Condition: New
€ 77.99
€ 77.99
Paperback / so. Num Pages: black & white illustrations, colour illustrations, bibliography. BIC Classification: KJMV3; KJS; UMZ. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 313.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Vieweg United States
- Condition
- New
- SKU
- V9783658079499
- ISBN
- 9783658079499
Paperback
Condition: New
€ 88.32
€ 88.32
Paperback. BIC Classification: KJSM. Dimension: 240 x 168. Weight in Grams: 690.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Fachmedien Wiesbaden
- Condition
- New
- SKU
- V9783658102029
- ISBN
- 9783658102029
Paperback
Condition: New
€ 85.11
€ 85.11
Paperback / so. Editor(s): Hoefner, B. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 208 x 150 x 15. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834935243
- ISBN
- 9783834935243
Paperback
Condition: New
€ 71.71
€ 71.71
Paperback. Editor(s): Dunlap, B J. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 580 pages, biography. BIC Classification: 3JJPR; KJC; KJK; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 30. Weight in Grams: 1412.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 580
- Condition
- New
- SKU
- V9783319386140
- ISBN
- 9783319386140
Paperback
Condition: New
€ 199.59
€ 199.59
Hardback. Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience. Num Pages: 263 pages, biography. BIC Classification: JFDV; KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 16. Weight in Grams: 465.
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 263
- Format
- Hardback
- Publication date
- 2015
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9781137509963
- ISBN
- 9781137509963
Hardback
Condition: New
€ 138.81
€ 138.81
Hardback. The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do. Num Pages: 198 pages, 1, black & white illustrations. BIC Classification: KJMV7; KJS; KNTY. Category: (P) Professional & Vocational. Dimension: 242 x 167 x 17. Weight in Grams: 418.
- Publisher
- Palgrave Macmillan
- Number of pages
- 198
- Format
- Hardback
- Publication date
- 2009
- Condition
- New
- SKU
- V9780230576575
- ISBN
- 9780230576575
Hardback
Condition: New
€ 83.43
€ 83.43
Hardcover.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- Palgrave Macmillan
- Number of pages
- 216
- Condition
- New
- SKU
- V9780333598924
- ISBN
- 9780333598924
Hardback
Condition: New
€ 127.52
€ 127.52