Sales & marketing
Results 501 - 520 of 2718
Sales & marketing
Hardcover. In The Social Media 100, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Chris has spent two years researching what the best businesses are doing with social media and how they're doing it. Num Pages: 352 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 187 x 138 x 28. Weight in Grams: 358.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 352
- Condition
- New
- SKU
- V9780470563410
- ISBN
- 9780470563410
Hardback
Condition: New
€ 20.99€ 20.13
€ 20.99
€ 20.13
Paperback. Num Pages: 360 pages, Illustrations. BIC Classification: KJP; KJS. Category: (U) Tertiary Education (US: College). Dimension: 264 x 195 x 16. Weight in Grams: 856.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 360
- Format
- Paperback
- Publication date
- 2012
- Edition
- Pap/Psc
- Condition
- New
- SKU
- V9780273727590
- ISBN
- 9780273727590
Paperback
Condition: New
€ 85.94
€ 85.94
Paperback. The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers. Num Pages: 230 pages, biography. BIC Classification: KJC; KJS; KJSP; KJT. Category: (G) General (US: Trade). Dimension: 141 x 215 x 18. Weight in Grams: 324.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2013
- Condition
- New
- SKU
- V9781349452033
- ISBN
- 9781349452033
Paperback
Condition: New
€ 71.97
€ 71.97
Hardcover. The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers. Num Pages: 240 pages, biography. BIC Classification: KJC; KJP; KJS. Category: (P) Professional & Vocational. Dimension: 222 x 137 x 18. Weight in Grams: 424.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 2013th Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9781137297105
- ISBN
- 9781137297105
Hardback
Condition: New
€ 72.96
€ 72.96
Paperback. In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe. Num Pages: 250 pages, 58 black & white illustrations, 3 colour illustrations, biography. BIC Classification: KC; KJC; KJE; KJMV6; KJQ; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 13. Weight in Grams: 390.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 250
- Condition
- New
- SKU
- V9781349502431
- ISBN
- 9781349502431
Paperback
Condition: New
€ 27.99€ 24.34
€ 27.99
€ 24.34
Paperback. Employee Management and Customer Service in the Retail Industry, by Gary Heil and Chris Thomas, attempts to combine the psychology of dealing with employees and customers with the practical realities of managing a retail business. Num Pages: 208 pages, , black & white illustrations. BIC Classification: KJMV2; KJSU; KNPR. Category: (P) Professional & Vocational. Dimension: 241 x 190 x 11. Weight in Grams: 363.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9780471723240
- ISBN
- 9780471723240
Paperback
Condition: New
€ 191.90
€ 191.90
Paperback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780415535236
- ISBN
- 9780415535236
Paperback
Condition: New
€ 64.66
€ 64.66
Hardcover. .
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 318
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118524541
- ISBN
- 9781118524541
Hardback
Condition: New
€ 27.59
€ 27.59
Hardback. The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). Num Pages: 156 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 162 x 228 x 18. Weight in Grams: 388.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118844397
- ISBN
- 9781118844397
Hardback
Condition: New
€ 26.99€ 21.92
€ 26.99
€ 21.92
Hardback. Num Pages: 225 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 567.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Gabler Verlag United States
- Number of pages
- 225
- Condition
- New
- SKU
- V9783834902245
- ISBN
- 9783834902245
Hardback
Condition: New
€ 91.14
€ 91.14
paperback. Series: Marken- Und Produktmanagement. Num Pages: 435 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 26. Weight in Grams: 605.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Gabler Verlag United States
- Edition
- 2. Aufl. 2013
- Number of pages
- 435
- Condition
- New
- SKU
- V9783834945723
- ISBN
- 9783834945723
Paperback
Condition: New
€ 90.83
€ 90.83
paperback. Series: Marktorientiertes Management. Num Pages: 317 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 399.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Number of pages
- 317
- Condition
- New
- Edition
- 2009th Edition
- SKU
- V9783834913128
- ISBN
- 9783834913128
Paperback
Condition: New
€ 90.08
€ 90.08
Paperback. Series: Fokus Dienstleistungsmarketing. Num Pages: 390 pages, 9 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 21. Weight in Grams: 503.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 390
- Condition
- New
- SKU
- V9783824481736
- ISBN
- 9783824481736
Paperback
Condition: New
€ 90.23
€ 90.23
Paperback / so. Series: Fokus Dienstleistungsmarketing. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834942135
- ISBN
- 9783834942135
Paperback
Condition: New
€ 77.77
€ 77.77
Hardcover. Using concrete examples this book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Num Pages: 174 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 217 x 156 x 15. Weight in Grams: 330.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan
- Number of pages
- 192
- Condition
- New
- SKU
- V9780230105300
- ISBN
- 9780230105300
Hardback
Condition: New
€ 67.16
€ 67.16
Paperback. Num Pages: 174 pages, biography. BIC Classification: KJC; KJSU. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2010
- Number of pages
- 174
- Condition
- New
- SKU
- V9781349289714
- ISBN
- 9781349289714
Paperback
Condition: New
€ 65.85
€ 65.85
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 336.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835005938
- ISBN
- 9783835005938
Paperback
Condition: New
€ 89.83
€ 89.83
Paperback. Num Pages: 256 pages, black & white illustrations. BIC Classification: KCH; KFF; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 159 x 235 x 19. Weight in Grams: 428.
- Publisher
- Princeton University Press
- Format
- Paperback
- Publication date
- 2015
- Edition
- Reprint
- Condition
- New
- SKU
- V9780691168210
- ISBN
- 9780691168210
Paperback
Condition: New
€ 52.50€ 42.47
€ 52.50
€ 42.47
Paperback. * This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone. Num Pages: 536 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 189 x 22. Weight in Grams: 860.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2015
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9781118921449
- ISBN
- 9781118921449
Paperback
Condition: New
€ 74.21
€ 74.21
Paperback. The book features 9 previously published journal articles written by Christian Gronroos between 1979 to date. Four of the articles will be on service marketing and four on relationship marketing, which emphasize his knowledge and expertise in the field of service, and relationship marketing during the last 27 years. Num Pages: 236 pages, black & white tables, diagrams. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 169 x 13. Weight in Grams: 456.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 236
- Condition
- New
- SKU
- V9780470061299
- ISBN
- 9780470061299
Paperback
Condition: New
€ 62.26
€ 62.26