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Sales & marketing

Results 421 - 440 of 1450

Sales & marketing

Hardback. To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com. Num Pages: 294 pages, 30ill. BIC Classification: 1KBB; KJSA. Category: (G) General (US: Trade). Dimension: 229 x 152 x 25. Weight in Grams: 454.
Format
Hardback
Publication date
1993
Publisher
Lexington Books United States
Number of pages
294
Condition
New
SKU
V9780029104057
ISBN
9780029104057
Hardback
Condition: New

€ 145.95

Hardback. This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour. Num Pages: 311 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 22. Weight in Grams: 548.
Format
Hardback
Publication date
2007
Publisher
Palgrave Macmillan United Kingdom
Number of pages
311
Condition
New
SKU
V9780230006836
ISBN
9780230006836
Hardback
Condition: New

€ 64.89

paperback. Num Pages: 624 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 265 x 196 x 21. Weight in Grams: 1180.
Publisher
Pearson Education Limited United Kingdom
Number of pages
624
Format
Paperback
Publication date
2012
Edition
3rd Edition
Condition
New
SKU
V9780273727644
ISBN
9780273727644
Paperback
Condition: New

€ 85.38

Hardback. Offers a fresh approach for greater productivity, profitability, and competitive advantage through service. This title shows how, in a volatile economy where the old rules of strategic advantage no longer hold true, service must become a competitive weapon, not a damage-control function. Num Pages: 272 pages, Illustrations. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 233 x 163 x 25. Weight in Grams: 486.
Publisher
Harvard Business Review Press United States
Number of pages
256
Format
Hardback
Publication date
2012
Edition
0th Edition
Condition
New
SKU
V9781422133316
ISBN
9781422133316
Hardback
Condition: New

€ 31.99
€ 28.67

Hardback. Num Pages: 193 pages, 1 black & white illustrations, 9 colour illustrations, biography. BIC Classification: KJMD; KJMV8; KJS. Category: (G) General (US: Trade). Dimension: 166 x 243 x 19. Weight in Grams: 438.
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2016
Edition
1st ed. 2016
Condition
New
SKU
V9781137526755
ISBN
9781137526755
Hardback
Condition: New

€ 46.99
€ 39.08

Paperback. Series: Princeton Legacy Library. Num Pages: 322 pages, black & white illustrations. BIC Classification: KCA; KCK; KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 155 x 17. Weight in Grams: 457.
Format
Paperback
Publication date
2016
Publisher
Princeton University Press United States
Number of pages
322
Condition
New
SKU
V9780691624952
ISBN
9780691624952
Paperback
Condition: New

€ 54.99
€ 39.68

Hardback. Series: Princeton Legacy Library. Num Pages: 322 pages, black & white illustrations. BIC Classification: KCA; KCK; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 155 x 19. Weight in Grams: 628.
Format
Hardback
Publication date
2017
Publisher
Princeton University Press United States
Number of pages
322
Condition
New
SKU
V9780691651477
ISBN
9780691651477
Hardback
Condition: New

€ 159.50

Paperback. Focuses on how to be competitive through pricing services based upon value to the client. Contains excellent advice on managing cost, contract types, pricing change orders, cost accounting techniques, negotiating methods, liability considerations, bidding approaches and much more. Num Pages: 232 pages, Ill. BIC Classification: AMC; KJMV1; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 191 x 14. Weight in Grams: 432.
Format
Paperback
Publication date
1993
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
232
Condition
New
SKU
V9780471579335
ISBN
9780471579335
Paperback
Condition: New

€ 100.54

Paperback. Frank Bettger, one of the highest paid salesmen in America, reveals the selling secrets that raised him from initial failure to unparalleled success and fame. Num Pages: 192 pages, illustrations. BIC Classification: KJS; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 213 x 141 x 14. Weight in Grams: 192.
Publisher
Touchstone
Number of pages
192
Format
Paperback
Publication date
2004
Edition
Illustrated
Condition
New
SKU
V9780671794378
ISBN
9780671794378
Paperback
Condition: New

€ 15.99
€ 11.45

Hardcover. A guide to refocusing your business on those who matter most: customers and employees.

Technology and social media tools have made it easier than ever for companies to communicate with consumers. They can listen and join in on conversations, solve problems, get instant feedback about their products and services, and more. Num Pages: 216 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 229 x 162 x 23. Weight in Grams: 428.

Format
Hardback
Publication date
2012
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
216
Condition
New
SKU
V9781118217221
ISBN
9781118217221
Hardback
Condition: New

€ 25.99
€ 21.16

Hardcover. Selling sucks, but making sales doesn't. This title helps you learn the crucial difference that certainly means success or failure for your business in the era of commerce. This title is suitable for those entrepreneur who wants to run a high-profit, high-integrity business. Num Pages: 176 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 223 x 153 x 6. Weight in Grams: 304.
Format
Hardback
Publication date
2007
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
176
Condition
New
SKU
V9780470116258
ISBN
9780470116258
Hardback
Condition: New

€ 23.99
€ 19.14

Paperback. An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call Again In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Num Pages: 224 pages, , black & white illustrations, black & white line drawings, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 155 x 16. Weight in Grams: 282.
Format
Paperback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
224
Condition
New
SKU
V9780470503928
ISBN
9780470503928
Paperback
Condition: New

€ 20.99
€ 18.21

Paperback. Never Cold Call Again offers practical, step-by-step alternatives to traditional cold calling for salespeople, small business owners, and independent professionals who are actively building a client base. The Information Age presents endless opportunities for finding leads without cold calling. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 155 x 14. Weight in Grams: 286.
Format
Paperback
Publication date
2006
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
192
Condition
New
SKU
V9780471786795
ISBN
9780471786795
Paperback
Condition: New

€ 20.99
€ 17.94

Paperback. Series: Studies in Marketing Management. Num Pages: 192 pages, biography. BIC Classification: KJSP. Category: (U) Tertiary Education (US: College). Dimension: 216 x 139 x 10. Weight in Grams: 246.
Format
Paperback
Publication date
1983
Publisher
Palgrave Macmillan
Edition
2nd
Number of pages
192
Condition
New
SKU
V9780333359150
ISBN
9780333359150
Paperback
Condition: New

€ 120.73

Hardcover. * Provides practical easy-to-implement advice on how to comply with the latest rules and regulations. * Shows how to recoup money spent on duty drawbacks. * Shows how to get around trade barriers in foreign countries. * Shows how to use the internet and other technologies to reduce the cost of exporting. Num Pages: 368 pages, Illustrations. BIC Classification: KCLT; KJMV; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 164 x 30. Weight in Grams: 704.
Format
Hardback
Publication date
2003
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
368
Condition
New
SKU
V9780471221739
ISBN
9780471221739
Hardback
Condition: New

€ 141.26

Paperback. The 2 nd edition of Sustainability Marketing: A Global Perspective continues to focus on different levels and disciplines of sustainability marketing including marketing, business and sustainability or environmental management. Num Pages: 352 pages, Illustrations. BIC Classification: KJS; RNU. Category: (P) Professional & Vocational. Dimension: 235 x 187 x 20. Weight in Grams: 646.
Publisher
John Wiley & Sons Inc
Number of pages
352
Format
Paperback
Publication date
2012
Edition
2nd Edition
Condition
New
SKU
V9781119966197
ISBN
9781119966197
Paperback
Condition: New

€ 60.35

Paperback. A guide to entering foreign markets. The book offers practical advice on deciding which markets to enter, choosing a product for international distribution, designing an entry stategy, and developing an effective international marketing plan. Num Pages: 288 pages, Illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 153 x 19. Weight in Grams: 412.
Publisher
John Wiley & Sons Inc United States
Number of pages
288
Format
Paperback
Publication date
1998
Edition
2nd, Revised and Expanded Edition
Condition
New
SKU
V9780787945718
ISBN
9780787945718
Paperback
Condition: New

€ 56.51

Hardcover. Contains twelve papers discussing the interface between Marketing and Econometrics. The papers in this work are representative of the types of problems and methods that are used within the field of marketing. Editor(s): Franses, P.H. (Econometric Institute, Erasmus University, Rotterdam, The Netherlands); Montgomery, A.L. (Graduate School of Industrial Administration, Carnegie Mellon University, Pittsburgh, USA). Series: Advances in Econometrics. Num Pages: 364 pages, 1, black & white illustrations. BIC Classification: KCH; KJSM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 20. Weight in Grams: 686.
Format
Hardback
Publication date
2002
Publisher
Emerald Group Publishing Limited
Edition
1st Edition
Number of pages
364
Condition
New
SKU
V9780762308576
ISBN
9780762308576
Hardback
Condition: New

€ 198.79

Paperback. .
Publisher
Pearson
Format
Paperback
Publication date
1972
Edition
13th edition
Condition
New
SKU
V9781292160054
ISBN
9781292160054
Paperback
Condition: New

€ 104.57

Hardback. Series: Interactive Study Guides. Num Pages: 572 pages. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 252 x 215 x 27. Weight in Grams: 1518.
Publication date
2012
Publisher
John Wiley & Sons Australia Ltd
Edition
2nd Edition
Condition
New
Format
Hardback
SKU
V9780730303411
ISBN
9780730303411
Hardback
Condition: New

€ 72.20

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