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Sales & marketing

Results 421 - 440 of 1150

Sales & marketing

Paperback. .
Publisher
Pearson Education Limited
Format
Paperback
Publication date
2015
Condition
New
SKU
V9780273758747
ISBN
9780273758747
Paperback
Condition: New

€ 81.47

Paperback. Provides a set of readings and case studies that facilitate a fundamental rethinking about drivers of successful as well as unsuccessful firm conduct in emerging markets. This book emphasizes the challenges facing corporate managers who operate in emerging markets, and the ways in which managers can respond to these competitive challenges. Editor(s): Merchant, Hemant. Num Pages: 276 pages, 20 black & white line drawings. BIC Classification: KJF; KJS. Category: (P) Professional & Vocational. Dimension: 180 x 254 x 19. Weight in Grams: 516.
Format
Paperback
Publication date
2007
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
280
Condition
New
SKU
V9780415399500
ISBN
9780415399500
Paperback
Condition: New

€ 94.27

Paperback. A practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. This book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. Num Pages: 240 pages, 300 colour illustrations. BIC Classification: JFCK; KJS; KNSX. Category: (G) General (US: Trade). Dimension: 259 x 192 x 18. Weight in Grams: 864.
Publisher
Laurence King Publishing
Format
Paperback
Publication date
2015
Edition
2nd Edition
Condition
New
SKU
V9781780675664
ISBN
9781780675664
Paperback
Condition: New

€ 44.99
€ 30.33

Paperback. Provides an approach to the subject of e-commerce, with coverage of key technologies and ideas on integrating them into useful applications. This work provides coverage of the technical aspects of web-based e-business. Num Pages: 504 pages, illustrations. BIC Classification: KJE; KJS; KNP; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 237 x 191 x 29. Weight in Grams: 926.
Format
Paperback
Publication date
2001
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
504
Condition
New
Edition
1st Edition
SKU
V9780471493037
ISBN
9780471493037
Paperback
Condition: New

€ 75.24

Hardcover. Now--America's #1 marketer and consultant puts together the first complete guide to catalog sales! Starting & Building Your Catalog Sales Business Some of America's best known and most successful businesses, such as Sears, Spiegel, L.L. Bean, and Lands' End, are "catalog companies," earning a major percentage of their profits through catalog sales. Num Pages: 288 pages, Ill. BIC Classification: KJS; KJVS; KNPR. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 240 x 164 x 24. Weight in Grams: 567.
Publisher
John Wiley and Sons Ltd United States
Number of pages
288
Format
Hardback
Publication date
1990
Edition
1st Edition
Condition
New
SKU
V9780471508168
ISBN
9780471508168
Hardback
Condition: New

€ 44.99
€ 39.21

Hardcover. This guide shows how to develop sales and promotional pieces in--house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Num Pages: 238 pages, figures. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 243 x 163 x 23. Weight in Grams: 567.
Format
Hardback
Publication date
1988
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
238
Condition
New
SKU
V9780471632245
ISBN
9780471632245
Hardback
Condition: New

€ 44.99
€ 34.32

Paperback. Num Pages: 221 pages, 26 black & white illustrations, 17 colour illustrations, biography. BIC Classification: KCC; KJC; KJM; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 158 x 15. Weight in Grams: 456.
Publisher
Springer
Format
Paperback
Publication date
2015
Edition
1st ed. 2015
Condition
New
SKU
V9783319203997
ISBN
9783319203997
Paperback
Condition: New

€ 37.99
€ 34.16

Paperback. Witten by an experienced marketing professional working in the crafts market, this book is full of practical tips to improve your online networking skills and save you precious time. It will teach you everything you need to know about online marketing, and how to set measurable goals which will have a positive impact on sales and brand awareness. Num Pages: 144 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 220 x 216 x 14. Weight in Grams: 510.
Format
Paperback
Publication date
2014
Publisher
David & Charles
Condition
New
SKU
V9781446304891
ISBN
9781446304891
Paperback
Condition: New

€ 20.99
€ 16.75

Paperback.

The complete guide to a successful Twitter marketing campaign

Twitter is a microblogging service that's changing the way we communicate. Num Pages: 504 pages, Illustrations. BIC Classification: KJE; KJS; UDBS. Category: (P) Professional & Vocational. Dimension: 226 x 195 x 30. Weight in Grams: 744.

Format
Paperback
Publication date
2010
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
504
Condition
New
SKU
V9780470562260
ISBN
9780470562260
Paperback
Condition: New

€ 32.25

Paperback. HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a lifetime. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 153 x 18. Weight in Grams: 360.
Format
Paperback
Publication date
2005
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
224
Condition
New
SKU
V9780471718543
ISBN
9780471718543
Paperback
Condition: New

€ 18.99
€ 16.38

Paperback. A guide to succeeding in seminar business - from developing a program and market testing, to pricing, promotion, advertising, and more. It presents research-based strategies responsible for filling more than one million seminar seats, to allow those with marketable knowledge to succeed in the seminar business. Num Pages: 288 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 250 x 191 x 26. Weight in Grams: 560.
Format
Paperback
Publication date
1990
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
288
Condition
New
SKU
V9780471527091
ISBN
9780471527091
Paperback
Condition: New

€ 50.33
€ 43.50

Hardcover. Marketing, in both a strategic and tactical sense, is basic to a company's success and survival. Surprisingly, many firms are still struggling to identify what good marketing is. Marketing Excellence sheds light on exactly why some of today's most successful marketing campaigns have actually succeeded. Num Pages: 388 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 233 x 162 x 27. Weight in Grams: 692.
Format
Hardback
Publication date
2007
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
388
Condition
New
SKU
V9780470060278
ISBN
9780470060278
Hardback
Condition: New

€ 42.99
€ 33.52

Paperback. Num Pages: 192 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 214 x 213 x 20. Weight in Grams: 550.
Publisher
BIS Publishers
Format
Paperback
Publication date
2017
Condition
New
SKU
V9789063694357
ISBN
9789063694357
Paperback
Condition: New

€ 40.99
€ 38.52

Paperback. Focuses on how marketers can and should make much more of a difference in making their companies more financially successful - and reap the rewards and recognition for that success. This guide shows how the marketing function within a business can and should become its most important driver of growth. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 215 x 128 x 17. Weight in Grams: 276.
Format
Paperback
Publication date
2014
Publisher
Profile Books Ltd United Kingdom
Number of pages
256
Condition
New
SKU
V9781846689055
ISBN
9781846689055
Paperback
Condition: New

€ 19.99
€ 14.74

Paperback. One of a series which provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. This title covers the planning of exhibitions. Series: Advertising Guides. Num Pages: 250 pages, black & white illustrations. BIC Classification: KJP; KJSA. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 9. Weight in Grams: 288. Good clean copy. Minor shelfwear
Condition
Used, Very Good
Publisher
Cengage Learning
Format
Paperback
Publication date
1997
SKU
KEX0268426
ISBN
9780304334315
Paperback
Condition: Used, Very Good

€ 4.99

Paperback. Series: The FT Guides. Num Pages: 184 pages. BIC Classification: KJP; KJS. Category: (P) Professional & Vocational. Dimension: 214 x 140 x 12. Weight in Grams: 296.
Publisher
Pearson Education Limited United Kingdom
Number of pages
184
Format
Paperback
Publication date
2011
Edition
01st Edition
Condition
New
SKU
V9780273761136
ISBN
9780273761136
Paperback
Condition: New

€ 19.99
€ 19.84

Hardback. The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Num Pages: 400 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 191 x 263 x 39. Weight in Grams: 806.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119265702
ISBN
9781119265702
Hardback
Condition: New

€ 52.99
€ 37.34

Hardcover. Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. Num Pages: 352 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 162 x 230 x 31. Weight in Grams: 674.
Publisher
John Wiley & Sons Inc
Number of pages
352
Format
Hardback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781118092217
ISBN
9781118092217
Hardback
Condition: New

€ 32.99
€ 25.93

Paperback. Num Pages: 308 pages, 56 black & white illustrations, 39 black & white tables, 24 black & white halftones, 32 b. BIC Classification: KJS; KNSJ. Category: (G) General (US: Trade). Dimension: 247 x 176 x 19. Weight in Grams: 552.
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9780415533584
ISBN
9780415533584
Paperback
Condition: New

€ 63.90

Hardcover. Online video expert, John Cecil provides a guide to successfully utilizing video in your marketing strategy by outlining tools and techniques for video creation and distribution. Online Video Revolution provides a holistic, metrics-driven approach which has been successful for Canon, Legalzoom, eHarmony and many more. Num Pages: 224 pages, 20 black & white illustrations, 10 charts. BIC Classification: KJC; KJSA; KJSM. Category: (P) Professional & Vocational. Dimension: 242 x 160 x 21. Weight in Grams: 384.
Publisher
Palgrave Macmillan
Number of pages
224
Format
Hardback
Publication date
2013
Edition
2013 ed.
Condition
New
SKU
V9781137003072
ISBN
9781137003072
Hardback
Condition: New

€ 52.99
€ 18.90

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