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Sales & marketing

Results 521 - 540 of 1150

Sales & marketing

Paperback. Packed full of lively debate and funny anecdotes, this book covers topics that students will recognize from their marketing course, such as key thinkers and concepts, and some that they won't. It will challenge students' thinking and help them get a good mark in their exams. Series: Very Short, Fairly Interesting & Cheap Books. Num Pages: 160 pages. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 198 x 129 x 9. Weight in Grams: 163.
Publisher
SAGE Publications Inc United Kingdom
Number of pages
160
Format
Paperback
Publication date
2006
Edition
1st Edition
Condition
New
SKU
V9781412930888
ISBN
9781412930888
Paperback
Condition: New

€ 24.30

Hardcover. Simple, powerful marketing strategies every business can afford to implement

There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Num Pages: 352 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 163 x 30. Weight in Grams: 560.

Publisher
John Wiley & Sons Inc
Number of pages
352
Format
Hardback
Publication date
2011
Edition
1st Edition
Condition
New
SKU
V9781118034712
ISBN
9781118034712
Hardback
Condition: New

€ 30.99
€ 18.76

Drive Web traffic and take your business into the future

In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools. Num Pages: 290 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 165 x 26. Weight in Grams: 504.

Publication date
2010
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
290
Condition
New
SKU
V9780470599273
ISBN
9780470599273
Hardback
Condition: New

€ 25.99
€ 19.38

Hardcover. This is a follow-up to the author's successful Power Base Selling. It provides step-by-step guidance and instruction for defeating your sales competition and offers tips on ranking sales opportunities, identifying accounts worth pursuing, establishing personal credibility, and more. Num Pages: 240 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 231 x 163 x 23. Weight in Grams: 540.
Publisher
John Wiley and Sons Ltd United States
Number of pages
240
Format
Hardback
Publication date
2002
Edition
1st Edition
Condition
New
SKU
V9780471061809
ISBN
9780471061809
Hardback
Condition: New

€ 41.99
€ 32.57

Hardcover. An updated and revised version of the business classic Power Base Selling Power Base Selling, originally published in 1990, left readers with an understanding of and language for gaining political advantage within accounts. Num Pages: 234 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 161 x 23. Weight in Grams: 446.
Publisher
John Wiley & Sons Inc
Number of pages
234
Format
Hardback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9781118206676
ISBN
9781118206676
Hardback
Condition: New

€ 27.99
€ 21.16

Paperback. This is a concise and authoritative guide to all current procedures regarding the movement of goods internationally. Num Pages: 352 pages, 0. BIC Classification: KJK; KJMV9; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 231 x 152 x 24. Weight in Grams: 548.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
352
Format
Paperback
Publication date
1994
Edition
1st Edition
Condition
New
SKU
V9780631191698
ISBN
9780631191698
Paperback
Condition: New

€ 41.24

Hardcover. The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. Series: New Rules Social Media Series. Num Pages: 272 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 23. Weight in Grams: 442.
Format
Hardback
Publication date
2010
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780470583784
ISBN
9780470583784
Hardback
Condition: New

€ 25.99
€ 21.18

Paperback. Offers a perspective on the advertising and marketing culture of China. This book takes us inside an advertising agency to show the influence of American branding theories and models. It examines the impact of media practices on Chinese advertising and deliberates on the convergence of grassroots creative culture and viral marketing strategies. Num Pages: 432 pages, 12 halftones, 8 tables. BIC Classification: 1FPC; JFCA; KJK; KJSA. Category: (G) General (US: Trade); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 202 x 132 x 28. Weight in Grams: 486.
Format
Paperback
Publication date
2010
Publisher
Harvard University Press United States
Number of pages
432
Condition
New
SKU
V9780674047082
ISBN
9780674047082
Paperback
Condition: New

€ 35.99
€ 30.97

Paperback. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 214 x 139 x 18. Weight in Grams: 412.
Publisher
FT Press
Number of pages
272
Format
Paperback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780273731276
ISBN
9780273731276
Paperback
Condition: New

€ 19.99
€ 15.96

Hardcover. Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Num Pages: 320 pages. BIC Classification: AB; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 237 x 163 x 28. Weight in Grams: 536.
Publisher
John Wiley & Sons Inc United States
Number of pages
320
Format
Hardback
Publication date
2006
Edition
1st Edition
Condition
New
SKU
V9780787978440
ISBN
9780787978440
Hardback
Condition: New

€ 27.19

Hardcover. * The first book on brands and branding directly written for the nonprofit sector, Building a Breakthrough Nonprofit Brand explains a brand as an organization's North Star, the guiding principle that underpins the mission and makes it values manifest, not just the way it is presented in marketing communications materials. Series: AFP/Wiley Fund Development Series. Num Pages: 336 pages, Illustrations. BIC Classification: JKSN1; KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 235 x 159 x 30. Weight in Grams: 542.
Format
Hardback
Publication date
2010
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
336
Condition
New
SKU
V9780470286913
ISBN
9780470286913
Hardback
Condition: New

€ 47.45

Hardcover. A five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 153 x 232 x 21. Weight in Grams: 532.
Publisher
John Wiley and Sons Ltd United States
Number of pages
240
Format
Hardback
Publication date
2005
Edition
1st Edition
Condition
New
SKU
V9780471703082
ISBN
9780471703082
Hardback
Condition: New

€ 38.99
€ 30.78

Paperback. Provides all the ammunition you need to succeed in an economy where budgets are being slashed and decision makers are scared to spend. This title covers from maintaining a positive attitude and staying organized to dressing appropriately, telling the truth, and making clients' needs and wishes priority one. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 152 x 229 x 19. Weight in Grams: 420.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
256
Format
Paperback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9780071799058
ISBN
9780071799058
Paperback
Condition: New

€ 31.99
€ 22.71

Paperback. Joe Girard, 'the world's greatest salesman' according to the Guinness Book of Records, shares his method of salesmanship in this indispensable book, now updated for the twenty-first century. Num Pages: 192 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 213 x 141 x 12. Weight in Grams: 180.
Publisher
Touchstone
Number of pages
192
Format
Paperback
Publication date
2006
Edition
Reprint
Condition
New
SKU
V9780743273961
ISBN
9780743273961
Paperback
Condition: New

€ 13.00
€ 11.54

Hardcover. Even as advertising opportunities grow, the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity, providing effectiveness metrics, creative principles for online advertising, budgeting practices, and much more. Num Pages: 320 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 236 x 163 x 28. Weight in Grams: 516.
Format
Hardback
Publication date
2007
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
320
Condition
New
SKU
V9780470051054
ISBN
9780470051054
Hardback
Condition: New

€ 38.99
€ 30.54

Paperback. Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 153 x 20. Weight in Grams: 360.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
288
Format
Paperback
Publication date
2006
Edition
1st Edition
Condition
New
SKU
V9780470009796
ISBN
9780470009796
Paperback
Condition: New

€ 20.99
€ 16.87

Paperback. .
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
180
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781138801547
ISBN
9781138801547
Paperback
Condition: New

€ 59.84

Paperback. Customer relationship management, or CRM, is certainly a hot topic in business today. If you have a small or medium-sized business, chances are you're already aware of all it can do for you. Num Pages: 432 pages, Illustrations. BIC Classification: KJSU; UFL. Category: (P) Professional & Vocational. Dimension: 232 x 189 x 25. Weight in Grams: 664.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
432
Format
Paperback
Publication date
2008
Edition
1st Edition
Condition
New
SKU
V9780470343258
ISBN
9780470343258
Paperback
Condition: New

€ 26.99
€ 22.12

Paperback. Provides an introductory guide to Microsoft's entry into the Customer Relationship Management (CRM) software marketplace. This book discusses the key features of Microsoft's CRM software, including tools to help businesses sell more effectively, track and convert leads, make informed decisions faster, and provide consistent service. Num Pages: 380 pages, Illustrations. BIC Classification: KJMV7; KJSU; UF. Category: (P) Professional & Vocational. Dimension: 234 x 189 x 22. Weight in Grams: 535.
Format
Paperback
Publication date
2003
Publisher
John Wiley & Sons Inc United States
Number of pages
380
Condition
New
Edition
1st Edition
SKU
V9780764516986
ISBN
9780764516986
Paperback
Condition: New

€ 33.99
€ 26.77

Paperback. Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations. Num Pages: 312 pages. BIC Classification: KJSA; KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156. .
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2016
Edition
3rd Edition
Condition
New
SKU
V9780749477172
ISBN
9780749477172
Paperback
Condition: New

€ 33.99
€ 30.93

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