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Sales & marketing

Results 701 - 720 of 1150

Sales & marketing

Hardcover. Today's customers are overwhelmed by information and endless consumer options. In this environment, salespeople don't have all day to convince the customer. In fact, Mark Joyner says that salespeople actually have about three seconds in which to convince the customer to buy; after that, it's game over. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 223 x 149 x 24. Weight in Grams: 432.
Publisher
Wiley
Number of pages
240
Format
Hardback
Publication date
2005
Edition
1st Edition
Condition
New
SKU
V9780471738947
ISBN
9780471738947
Hardback
Condition: New

€ 31.99
€ 22.87

Hardcover.
Format
Hardback
Publication date
2009
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Number of pages
160
Condition
New
SKU
V9780470454596
ISBN
9780470454596
Hardback
Condition: New

€ 26.99
€ 20.24

Hardcover.
Format
Hardback
Publication date
2006
Publisher
John Wiley and Sons Ltd United States
Number of pages
244
Condition
New
SKU
V9780471778233
ISBN
9780471778233
Hardback
Condition: New

€ 19.99
€ 17.38

Paperback. How to get ahead of the business curve and by launching a content marketing strategy for your competitive advantage. Num Pages: 256 pages, Diagrams. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 217 x 138 x 15. Weight in Grams: 258.
Publisher
Lid Publishing
Format
Paperback
Publication date
2015
Condition
New
SKU
V9781907794872
ISBN
9781907794872
Paperback
Condition: New

€ 19.99
€ 16.25

Hardcover. Winning at Mergers and Acquisitions is a hands-on guide that helps managers identify and realize the sales and marketing synergies attainable in corporate mergers and acquisitions. This book provides detailed guidance on evaluating M&A target companies from the standpoint of strategic sales and marketing criteria. Num Pages: 352 pages, black & white illustrations. BIC Classification: KJS; KJVB. Category: (P) Professional & Vocational. Dimension: 266 x 186 x 26. Weight in Grams: 814.
Format
Hardback
Publication date
1998
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
352
Condition
New
SKU
V9780471190561
ISBN
9780471190561
Hardback
Condition: New

€ 112.49
€ 93.34

Paperback. In How to Kill a Unicorn, Mark Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm and offers blow by blow inside accounts of how they grapple with and solved their biggest challenges. Num Pages: 296 pages, B&W diagrams. BIC Classification: KJD; KJS. Category: (G) General (US: Trade). Dimension: 216 x 136 x 22. Weight in Grams: 368.
Publisher
Nicholas Brealey Publishing
Format
Paperback
Publication date
2015
Condition
New
SKU
V9781857886283
ISBN
9781857886283
Paperback
Condition: New

€ 19.99
€ 15.06

Hardcover. Use data, technology, and inbound selling to build a remarkable team and accelerate sales

The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Num Pages: 224 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 165 x 237 x 25. Weight in Grams: 398.

Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781119047070
ISBN
9781119047070
Hardback
Condition: New

€ 27.99
€ 21.16

Hardback. Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address aspects of the marketing mix for business-to-business and industrial marketers. It includes papers that provide brand management insights for managers. Editor(s): Glynn, Mark S.; Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 504 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 27. Weight in Grams: 876.
Format
Hardback
Publication date
2009
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
504
Condition
New
SKU
V9781848556706
ISBN
9781848556706
Hardback
Condition: New

€ 157.80

Paperback. Explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. This title analyses every aspect of fashion from a marketing perspective. It also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Num Pages: 240 pages, col. Illustrations, col. ports. BIC Classification: KJS; KNSX. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 158 x 13. Weight in Grams: 372.
Publisher
Kogan Page Ltd
Number of pages
240
Format
Paperback
Publication date
2012
Edition
3rd Edition
Condition
New
SKU
V9780749464462
ISBN
9780749464462
Paperback
Condition: New

€ 33.99
€ 30.83

Paperback. Examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media. This title focuses on key players in the industry and features interviews with leading names in advertising, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and more. Num Pages: 272 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 156 x 16. Weight in Grams: 456.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
272
Format
Paperback
Publication date
2013
Edition
2nd Edition
Condition
New
SKU
V9780749464318
ISBN
9780749464318
Paperback
Condition: New

€ 40.99
€ 36.49

Hardcover. Discusses the evolution of the male consumer and the desire of marketers to tap into the male market. Using a typical modern male's weekday as a template and examining the influences affecting him, this book considers his exposure to brands and the ways marketers can exploit these channels, taking you through strategies for marketing to men. Num Pages: 256 pages, col. Illustrations. BIC Classification: KJMV7; KJSA. Category: (P) Professional & Vocational. Dimension: 241 x 163 x 20. Weight in Grams: 609.
Format
Hardback
Publication date
2008
Publisher
Kogan Page
Condition
New
SKU
V9780749450113
ISBN
9780749450113
Hardback
Condition: New

€ 31.99
€ 28.70

Paperback. Num Pages: 288 pages. BIC Classification: KJS; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 236 x 188 x 18. Weight in Grams: 524.
Publisher
Prima Publishing
Number of pages
288
Format
Paperback
Publication date
1998
Edition
First Edition
Condition
New
SKU
V9780761512196
ISBN
9780761512196
Paperback
Condition: New

€ 23.99
€ 17.67

Paperback. A contemporary approach to network marketing from the author of the million-copy bestseller, Your First Year in Network Marketing

This is a book about reality an unpleasant reality that no one seems to want to address. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 154 x 228 x 18. Weight in Grams: 322.

Publisher
John Wiley & Sons Inc
Number of pages
256
Format
Paperback
Publication date
2012
Edition
Original
Condition
New
SKU
V9781118144268
ISBN
9781118144268
Paperback
Condition: New

€ 20.99
€ 18.26

Hardback. The aim of shopper marketing is to convert browsing shoppers into active purchasers at the point of sale. This title demonstrates how marketers can influence the buying decision in-store, including practical advice on shopper needs and trends, retail environments, effective packaging and more. Num Pages: 296 pages, Illustrations. BIC Classification: KCK; KJS; KNPR. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 165 x 241 x 22. Weight in Grams: 584.
Publisher
Kogan Page Ltd
Number of pages
296
Format
Hardback
Publication date
2012
Edition
2nd Edition
Condition
New
SKU
V9780749464714
ISBN
9780749464714
Hardback
Condition: New

€ 44.99
€ 39.81

Hardcover. Make your online customers happy and create new ones with this winning guide Social media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more impersonal forms. With social media, reps become part of their customers' lives. Num Pages: 252 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 231 x 160 x 25. Weight in Grams: 446.
Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
252
Condition
New
SKU
V9780470637708
ISBN
9780470637708
Hardback
Condition: New

€ 25.99
€ 21.09

Hardcover. Social Customer Service is new. Social Media is the biggest thing happening to the customer service industry since the mid 1960s when modern day call centres were born. It is taking customers and organisations into untested ways of relating: transparently, collaboratively, instantly. Num Pages: 250 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 235 x 153 x 19. Weight in Grams: 516.
Format
Hardback
Publication date
2013
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
250
Condition
New
SKU
V9781118662670
ISBN
9781118662670
Hardback
Condition: New

€ 26.99
€ 22.15

Paperback. Provides branding tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its sensory appeal. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 15. Weight in Grams: 248.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
192
Format
Paperback
Publication date
2010
Edition
2nd
Condition
New
SKU
V9780749460570
ISBN
9780749460570
Paperback
Condition: New

€ 33.99
€ 30.93

Paperback. The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book" Small Data presents a behind-the-scenes look at what it takes to create global brands and reveals surprising and counter-intuitive truths about who we are and what connects us as humans. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 130 x 198 x 19. Weight in Grams: 206.
Publisher
Hodder & Stoughton General Division
Format
Paperback
Publication date
2017
Condition
New
SKU
V9781473630130
ISBN
9781473630130
Paperback
Condition: New

€ 17.99
€ 13.47

Paperback. Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept. Num Pages: 576 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 260 x 196 x 28. Weight in Grams: 1188.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
576
Format
Paperback
Publication date
2009
Edition
2nd Edition
Condition
New
SKU
V9780470994658
ISBN
9780470994658
Paperback
Condition: New

€ 77.77

Paperback. Credit managers control one of the largest assets many companies are likely to have - recoverable debt. This text aims to show how to improve a company's financial stability through an effective credit control framework. Num Pages: 266 pages, index. BIC Classification: 1DBK; KF; KJS. Category: (P) Professional & Vocational. Dimension: 231 x 155 x 17. Weight in Grams: 420.
Format
Paperback
Publication date
1998
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
2nd Edition
Number of pages
266
Condition
New
SKU
V9780471975267
ISBN
9780471975267
Paperback
Condition: New

€ 79.37

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