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Sales & marketing
Results 841 - 860 of 1150
Sales & marketing
Paperback. Explores both the quantitative and qualitative aspects of marketing research. This book combines quantitative information with important qualitative issues such as interviews and focus groups. Num Pages: 368 pages, forms. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 188 x 23. Weight in Grams: 660.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Wiley
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471497707
- ISBN
- 9780471497707
Paperback
Condition: New
€ 62.79
€ 62.79
Paperback. 'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School Num Pages: 480 pages, illustrations. BIC Classification: KJP; KJS. Category: (U) Tertiary Education (US: College). Dimension: 265 x 197 x 22. Weight in Grams: 896.
- Publisher
- SAGE Publications Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780857027870
- ISBN
- 9780857027870
Paperback
Condition: New
€ 78.14€ 49.94
€ 78.14
€ 49.94
Paperback. Num Pages: 200 pages. BIC Classification: KJC; KJMV; KJMV2; KJMV7; KJSP; KJT; KJU; KJVN. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 246 x 174. Weight in Grams: 367.
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781138247437
- ISBN
- 9781138247437
Paperback
Condition: New
€ 71.73
€ 71.73
Paperback. Profitable ideas and techniques for advertising on Facebook
Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. Num Pages: 336 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 234 x 188 x 18. Weight in Grams: 520.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470637623
- ISBN
- 9780470637623
Paperback
Condition: New
€ 30.99€ 24.03
€ 30.99
€ 24.03
Hardback. How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous.. or maybe something else? Num Pages: 256 pages, black & white illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 224 x 146 x 23. Weight in Grams: 396.
- Publisher
- Troubador Publishing
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781784621926
- ISBN
- 9781784621926
Hardback
Condition: New
€ 24.99€ 18.50
€ 24.99
€ 18.50
Hardcover. The first book devoted entirely to B2B social marketing
B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 24. Weight in Grams: 462.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780470639337
- ISBN
- 9780470639337
Hardback
Condition: New
€ 30.99€ 24.10
€ 30.99
€ 24.10
Paperback. Num Pages: 128 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473627550
- ISBN
- 9781473627550
Paperback
Condition: New
€ 15.99€ 11.88
€ 15.99
€ 11.88
Paperback. In Creating a Million--Dollar--a--Year Sales Income, Paul McCord sets out a detailed, yet flexible course of action that has been proven to generate referrals in virtually any sales system or environment and in any industry. Num Pages: 208 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 154 x 15. Weight in Grams: 234.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9780470045497
- ISBN
- 9780470045497
Paperback
Condition: New
€ 26.99€ 22.02
€ 26.99
€ 22.02
Paperback. Industrial or business--to--business marketing places very specific demands on those responsible for it. Yet all too often the strengths of these managers are technical, founded on expertise and product knowledge. There is seldom any formal understanding of marketing principles and the business benefits they can bring. Num Pages: 320 pages, Ill. BIC Classification: KJS; KN. Category: (P) Professional & Vocational. Dimension: 235 x 179 x 19. Weight in Grams: 540.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd Dublin, Ireland
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9780471853251
- ISBN
- 9780471853251
Paperback
Condition: New
€ 56.06
€ 56.06
Hardback. Marketing the Unknown Developing Market Strategies for Technical Innovations Paul Millier, Professor of Industrial Marketing at E.M. Lyon, Visiting Professor at Cranfield School of Management ". the most detailed, accurate and pragmatic approach to emergent markets that I know. Num Pages: 248 pages, figures, references, bibliography, index. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 241 x 163 x 19. Weight in Grams: 518.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- John Wiley & Sons Inc New York
- Edition
- 1st Edition
- Number of pages
- 248
- Condition
- New
- SKU
- V9780471986218
- ISBN
- 9780471986218
Hardback
Condition: New
€ 63.90
€ 63.90
Paperback. Num Pages: 240 pages, illustrations. BIC Classification: KJP; KJSU. Category: (U) Tertiary Education (US: College). Dimension: 205 x 252 x 7. Weight in Grams: 386.
- Publisher
- Pearson Education (US) United States
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2013
- Edition
- 6th Edition
- Condition
- New
- SKU
- V9780133056259
- ISBN
- 9780133056259
Paperback
Condition: New
€ 166.26
€ 166.26
Paperback. Spin doctors are seldom out of the news for long. But who really knows what spin is, or what spin doctors do? Paul Richards shows that spin doctoring is a new phrase to describe a very old practice. Num Pages: 256 pages. BIC Classification: JFD; JPVL; JPVN; KJSP. Category: (G) General (US: Trade). Dimension: 217 x 135 x 22. Weight in Grams: 282.
- Publisher
- Biteback Publishing
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781849549981
- ISBN
- 9781849549981
Paperback
Condition: New
€ 17.99€ 14.20
€ 17.99
€ 14.20
Hardback. Discover what's possible when the art and science of marketing collide
The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. Num Pages: 256 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 163 x 232 x 23. Weight in Grams: 448.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118883433
- ISBN
- 9781118883433
Hardback
Condition: New
€ 30.99€ 22.02
€ 30.99
€ 22.02
Hardcover. Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 170 x 22. Weight in Grams: 438.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 238
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118131367
- ISBN
- 9781118131367
Hardback
Condition: New
€ 32.99€ 32.50
€ 32.99
€ 32.50
paperback. Customer satisfaction and loyalty has been one of the largest areas of market research for the past twenty years, and interest in it continues to increase. This title examines how to research customer satisfaction from both a client and a supplier perspective, and how to get the best results from that research. Series: Market Research in Practice. Num Pages: 272 pages, 1, black & white illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 233 x 163 x 15. Weight in Grams: 398.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Kogan Page Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780749443368
- ISBN
- 9780749443368
Paperback
Condition: New
€ 44.99€ 39.81
€ 44.99
€ 39.81
Hardcover. How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. Num Pages: 288 pages, illustrations. BIC Classification: KJS; KNV. Category: (P) Professional & Vocational. Dimension: 159 x 231 x 20. Weight in Grams: 552.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 352
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118756317
- ISBN
- 9781118756317
Hardback
Condition: New
€ 33.99€ 26.68
€ 33.99
€ 26.68
Paperback. This work takes a systematic look at Internet marketing models to show how companies can organise their business and where their sources of revenue arise. Case studies highlight optimum routes to competitive advantage via the Internet. Num Pages: 288 pages, illustrations. BIC Classification: KJC; KJE; KJS; UDB. Category: (P) Professional & Vocational. Dimension: 230 x 153 x 16. Weight in Grams: 434.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780471498407
- ISBN
- 9780471498407
Paperback
Condition: New
€ 70.18
€ 70.18
Paperback. Presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. Num Pages: 348 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 211 x 178 x 20. Weight in Grams: 538.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 348
- Format
- Paperback
- Publication date
- 2005
- Edition
- Revised
- Condition
- New
- SKU
- V9781841124681
- ISBN
- 9781841124681
Paperback
Condition: New
€ 33.99€ 26.88
€ 33.99
€ 26.88
Paperback. Intends to bridge the gap between what managers actually do and organizational strategies. This book provides an activity-based framework for studying strategy as practice, with empirical evidence to illustrate the dynamics of this framework in real terms. Series: Sage Strategy Series. Num Pages: 216 pages, 1, black & white illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 156 x 13. Weight in Grams: 320.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- SAGE Publications Inc United States
- Number of pages
- 216
- Condition
- New
- Edition
- First Edition
- SKU
- V9780761944386
- ISBN
- 9780761944386
Paperback
Condition: New
€ 53.13
€ 53.13
Paperback. Online marketing just got sexier From Search Marketing right through to PR and Optimisation, this book is a must-have for anyone confronting the challenge of pimping a website. Karen Hanton, MBE, founder of toptable. Num Pages: 274 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 173 x 209 x 21. Weight in Grams: 428.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd
- Edition
- 1st Edition
- Number of pages
- 274
- Condition
- New
- SKU
- V9780857082428
- ISBN
- 9780857082428
Paperback
Condition: New
€ 17.99€ 15.43
€ 17.99
€ 15.43