Sales & marketing
Results 841 - 860 of 1034
Sales & marketing
Paperback. Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be. Series: Very Short Introductions. Num Pages: 144 pages, 10 black and white images. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 174 x 111. .
- Publisher
- Oxford University Press
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780198749912
- ISBN
- 9780198749912
Paperback
Condition: New
€ 13.99€ 11.74
€ 13.99
€ 11.74
Paperback. A revised edition of Rob Jolles' valuable guide to being a fantastic salesperson by focusing on the needs and habits of the customer. Num Pages: 384 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 228 x 152 x 23. Weight in Grams: 394.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Simon & Schuster United States
- Number of pages
- 384
- Condition
- New
- SKU
- V9781439144633
- ISBN
- 9781439144633
Paperback
Condition: New
€ 20.99€ 19.04
€ 20.99
€ 19.04
Paperback. Num Pages: 304 pages. BIC Classification: BGB; KJSP. Category: (G) General (US: Trade). Dimension: 231 x 150 x 25. Weight in Grams: 454.
- Number of pages
- 304
- Publisher
- Atlantic Books United Kingdom
- Format
- Paperback
- Publication date
- 2014
- Edition
- Reprint
- Condition
- New
- SKU
- V9780857890047
- ISBN
- 9780857890047
Paperback
Condition: New
€ 23.99€ 15.99
€ 23.99
€ 15.99
Paperback.
- Publisher
- LID Publishing United Kingdom
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781907794452
- ISBN
- 9781907794452
Paperback
Condition: New
€ 17.99€ 14.52
€ 17.99
€ 14.52
Paperback. In an age when technology not only allows transparency, but demands it, do truth and honesty have any place in today's modern industry? Can we ever really trust companies? Robert Phillips analyses the fall of PR, argues for the rise of Public Leadership as an alternative model for communications, and offers tools & advice on how to survive. Num Pages: 336 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 200 x 130 x 28. Weight in Grams: 318.
- Publisher
- Unbound
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781783520831
- ISBN
- 9781783520831
Paperback
Condition: New
€ 20.99€ 19.41
€ 20.99
€ 19.41
Paperback. Num Pages: 324 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 229 x 152. Weight in Grams: 514.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Entrepreneur Press United States
- Edition
- 2nd Edition
- Number of pages
- 324
- Condition
- New
- SKU
- V9781599185590
- ISBN
- 9781599185590
Paperback
Condition: New
€ 21.99€ 21.59
€ 21.99
€ 21.59
Hardcover. Proven principles and tactics for successful selling in the expanding luxury goods market Customers of high-end products hold extremely high expectations in terms of customer service. Num Pages: 176 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 240 x 152 x 18. Weight in Grams: 350.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 176
- Format
- Hardback
- Publication date
- 2009
- Edition
- Reprint
- Condition
- New
- SKU
- V9780470457993
- ISBN
- 9780470457993
Hardback
Condition: New
€ 33.99€ 24.47
€ 33.99
€ 24.47
Paperback. Num Pages: 204 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 264 x 216 x 17. Weight in Grams: 572.
- Publisher
- BIS Publishers
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9789063694340
- ISBN
- 9789063694340
Paperback
Condition: New
€ 40.99€ 29.12
€ 40.99
€ 29.12
Paperback. A practical textbook for marketing professionals, senior executives in business, students at both undergraduate and MBA level and those studying for the Chartered Institute of Marketing Diploma. Haywood uses real business examples to illustrate successes and failures in the field. Num Pages: 240 pages. BIC Classification: KJMV7; KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 13. Weight in Grams: 406. "Includes bibliographical references and index. Commissioning organisation: Roger Haywood ; foreword by Steve Cuthbert. viii, 227 p. 24 cm. Paperback. As new." Keywords: "Business, Finance & Law - Sales & Marketing - Marketing Management,Business, Finance & Law - Sales & Marketing - Public Relations,Subjec"
- Condition
- Used, Like New
- Publisher
- Palgrave Macmillan Dublin, Ireland
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 1997
- Edition
- 1998th Edition
- SKU
- KEX0163907
- ISBN
- 9780333684771
Paperback
Condition: Used, Like New
€ 32.99€ 4.99
€ 32.99
€ 4.99
Hardback. The three papers in Volume 17 report new theory and in-depth descriptions of interfirm network behavior. Each paper includes extensive reviews of the relevant literature on interfirm network behavior as well as data analysis using empirical positivistic and/or case study research methods. Editor(s): Baxter, Roger; Woodside, Arch G. Series Editor(s): Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 496 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 153 x 43. Weight in Grams: 878.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 496
- Condition
- New
- SKU
- V9781780520247
- ISBN
- 9781780520247
Hardback
Condition: New
€ 172.25
€ 172.25
Hardcover. Practical techniques for applying neuroscience and behavior research to attract new customers
Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. Num Pages: 304 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 161 x 26. Weight in Grams: 506.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 304
- Format
- Hardback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118113363
- ISBN
- 9781118113363
Hardback
Condition: New
€ 25.00€ 21.05
€ 25.00
€ 21.05
Paperback. Mikael Karlsson's revision of Rohn Engh's classic text covers everything from choosing a subject to marketing photos the right way to the right people. Readers will benefit from up-to-date advice and brand new interviews with industry experts. Num Pages: 320 pages. BIC Classification: AJ; KJS. Category: (G) General (US: Trade). Dimension: 155 x 229 x 28. Weight in Grams: 540.
- Publisher
- North Light Books
- Format
- Paperback
- Publication date
- 2016
- Edition
- 6th Edition
- Condition
- New
- SKU
- V9781440344350
- ISBN
- 9781440344350
Paperback
Condition: New
€ 30.99€ 20.65
€ 30.99
€ 20.65
Hardcover. Num Pages: 256 pages, illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119223009
- ISBN
- 9781119223009
Hardback
Condition: New
€ 25.99€ 21.27
€ 25.99
€ 21.27
Hardcover. Lead, Sell, or Get Out of the Way outlines a repeatable process based on a powerful idea: Great sellers lead relationships in precisely the same way that great leaders sell ideas. Manipulation is never part of this formula. To the contrary, a customer-focused mindset is the key to the leadership selling process. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 156 x 23. Weight in Grams: 460.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780470402184
- ISBN
- 9780470402184
Hardback
Condition: New
€ 25.99€ 21.28
€ 25.99
€ 21.28
Hardcover. Customer survey studies deals with customers, consumers and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a very simple way, without using models or statistical methods. Typical reports include descriptive statistics and basic graphical displays. Series: Statistics in Practice. Num Pages: 524 pages, Illustrations. BIC Classification: KJSU; PBT; UFM. Category: (P) Professional & Vocational. Dimension: 175 x 252 x 29. Weight in Grams: 914.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 524
- Condition
- New
- SKU
- V9780470971284
- ISBN
- 9780470971284
Hardback
Condition: New
€ 130.87€ 112.37
€ 130.87
€ 112.37
Hardback. Focusing on "The Marketing Process in Organizational Competence", this volume reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. It includes papers which explore key aspects of the common conceptual foundations of competence and marketing theories. Editor(s): Sanchez, Ron; Freiling, Jorg. Series: Research in Competence-based Management. Num Pages: 282 pages, Illustrations. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 15. Weight in Grams: 490. Series: Research in Competence-based Management. 282 pages, Illustrations. Editor(s): Sanchez, Ron; Freiling, Jorg. Focusing on "The Marketing Process in Organizational Competence", this volume reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. It includes papers which explore key aspects of the common conceptual foundations of competence and marketing theories. Cateogry: (P) Professional & Vocational. BIC Classification: KJM; KJS. Dimension: 235 x 160 x 15. Weight: 490.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Emerald Publishing Limited
- Edition
- 1st Edition
- Number of pages
- 282
- Condition
- New
- SKU
- V9780762312092
- ISBN
- 9780762312092
Hardback
Condition: New
€ 178.82
€ 178.82
Paperback. Series: The Basics. Num Pages: 288 pages, black & white illustrations. BIC Classification: KJSP. Category: (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly. Dimension: 197 x 130 x 21. Weight in Grams: 324.
- Publisher
- Taylor & Francis Ltd
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780415675833
- ISBN
- 9780415675833
Paperback
Condition: New
€ 26.99€ 26.83
€ 26.99
€ 26.83
Paperback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 5th Edition
- Condition
- New
- SKU
- V9781138282063
- ISBN
- 9781138282063
Paperback
Condition: New
€ 92.21
€ 92.21
Hardcover. * The overwhelming majority of professional firms price their services by the antiquated hourly billing method, a method with many flaws * This new book demonstrates there is a superior model to price for professional services, a business model change from "We sell time," to "We sell intellectual Capital. Series: Wiley Professional Advisory Services. Num Pages: 368 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 161 x 23. Weight in Grams: 614.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780470584613
- ISBN
- 9780470584613
Hardback
Condition: New
€ 99.18
€ 99.18
Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473609594
- ISBN
- 9781473609594
Paperback
Condition: New
€ 15.99€ 11.81
€ 15.99
€ 11.81