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Sales & marketing
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Sales & marketing
Hardcover. The theme of this text is customer transformation. It discusses how firms, in both the manufacturing and service industries, can change to meet new customer demands. It contains examples, checklists and case studies to help managers understand what is involved and how to make it happen. Num Pages: 262 pages, illustrations. BIC Classification: KJM; KJSU. Category: (P) Professional & Vocational. Dimension: 256 x 182 x 21. Weight in Grams: 636.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 262
- Condition
- New
- SKU
- V9780471958239
- ISBN
- 9780471958239
Hardback
Condition: New
€ 47.44
€ 47.44
Paperback. Num Pages: 360 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119224853
- ISBN
- 9781119224853
Paperback
Condition: New
€ 30.99€ 22.00
€ 30.99
€ 22.00
Paperback. Customer loyalty is useful to the long term financial success of your business, but with more choice then ever before, customers this day have high expectations of the products and services they use. This book takes you through how you can develop and sustain a customer-service focus within your company. Num Pages: 288 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 233 x 158 x 18. Weight in Grams: 494.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2010
- Edition
- 6th Edition
- Condition
- New
- SKU
- V9780749457051
- ISBN
- 9780749457051
Paperback
Condition: New
€ 40.99€ 36.49
€ 40.99
€ 36.49
Paperback. Provides practical advice, tools and techniques for managers to adopt when managing any complaints that come into their organisation. With case studies from companies as diverse as John Lewis, Waitrose, DHL, Hilton Hotels, the Starwood group and BT, this title explains what customers are really looking for when they make a compliant. Num Pages: 208 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 154 x 12. Weight in Grams: 326.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 208
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749465308
- ISBN
- 9780749465308
Paperback
Condition: New
€ 46.99€ 41.41
€ 46.99
€ 41.41
Hardcover. In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Num Pages: 208 pages, Illustrations. BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 225 x 145 x 15. Weight in Grams: 370.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 208
- Format
- Hardback
- Publication date
- 2010
- Edition
- Har/Psc
- Condition
- New
- SKU
- V9780470527535
- ISBN
- 9780470527535
Hardback
Condition: New
€ 48.72
€ 48.72
Hardcover. Chinese Consumers are Changing The World Understand Them and Sell To Them
China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. Num Pages: 240 pages. BIC Classification: KCLT; KJS. Category: (P) Professional & Vocational. Dimension: 155 x 237 x 22. Weight in Grams: 426.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118834749
- ISBN
- 9781118834749
Hardback
Condition: New
€ 25.99€ 21.18
€ 25.99
€ 21.18
Paperback. In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Series: Advances and Opportunities with Big Data and Analytics. Num Pages: 280 pages. BIC Classification: KJE; KJSM. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 154 x 229 x 18. Weight in Grams: 410.
- Publisher
- World Scientific Publishing Co Pte Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9789814725651
- ISBN
- 9789814725651
Paperback
Condition: New
€ 37.99€ 36.23
€ 37.99
€ 36.23
Paperback. .
- Publisher
- SAGE Publications Inc
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781506308104
- ISBN
- 9781506308104
Paperback
Condition: New
€ 139.38
€ 139.38
Paperback. Don't chase business bring new customers to you! Outdated sales tactics have you chasing leads and fishing for new business. Num Pages: 384 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 189 x 235 x 22. Weight in Grams: 512.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119120506
- ISBN
- 9781119120506
Paperback
Condition: New
€ 26.99€ 22.19
€ 26.99
€ 22.19
Hardcover. Num Pages: 240 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119183174
- ISBN
- 9781119183174
Hardback
Condition: New
€ 30.99€ 24.10
€ 30.99
€ 24.10
Paperback. Num Pages: 160 pages, 459 color photos. BIC Classification: KJSA; WC. Category: (G) General (US: Trade); (XV) Technical / Manuals. Dimension: 280 x 217 x 12. Weight in Grams: 798.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Schiffer Publishing Ltd United States
- Number of pages
- 160
- Condition
- New
- SKU
- V9780764312793
- ISBN
- 9780764312793
Paperback
Condition: New
€ 37.99€ 25.30
€ 37.99
€ 25.30
Paperback. Shows you how to turn your brand from the logo on your letterhead into the driving force behind your company's growth, operational success, and long term profitability. Num Pages: 288 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate; (XV) Technical / Manuals. Dimension: 228 x 155 x 21. Weight in Grams: 358.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2002
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780787963941
- ISBN
- 9780787963941
Paperback
Condition: New
€ 20.99€ 18.33
€ 20.99
€ 18.33
Paperback. Revised edition of the author's UnMarketing, c2012. Num Pages: 304 pages, illustrations. BIC Classification: KJE; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 155 x 268 x 23. Weight in Grams: 364.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- John Wiley & Sons Inc
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781119335009
- ISBN
- 9781119335009
Paperback
Condition: New
€ 25.99€ 21.16
€ 25.99
€ 21.16
Hardcover. Easy to digest tips and tools on how not to run a business Experts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. Num Pages: 208 pages, colour illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 185 x 137 x 17. Weight in Grams: 388.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9781118732755
- ISBN
- 9781118732755
Hardback
Condition: New
€ 18.99€ 16.43
€ 18.99
€ 16.43
Hardcover. UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 181 x 22. Weight in Grams: 428.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118943007
- ISBN
- 9781118943007
Hardback
Condition: New
€ 26.99€ 22.15
€ 26.99
€ 22.15
Hardback. Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing. Editor(s): Swan, K. Scott; Zou, Shaoming. Series Editor(s): Zou, Shaoming. Series: Advances in International Marketing. Num Pages: 350 pages, Illustrations. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 233 x 158 x 33. Weight in Grams: 662.
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 350
- Format
- Hardback
- Publication date
- 2012
- Condition
- New
- SKU
- V9781781900161
- ISBN
- 9781781900161
Hardback
Condition: New
€ 147.04
€ 147.04
paperback. Presents a practical, method for growth that involves cross-functional teams and continuous testing and iteration. This book is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results. Num Pages: 320 pages. BIC Classification: KJC; KJD; KJS; VSC. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 153. .
- Publisher
- Virgin Books
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9780753545379
- ISBN
- 9780753545379
Paperback
Condition: New
€ 20.99€ 15.80
€ 20.99
€ 15.80
Hardcover. Developed from the author's experience working with firms seeking to build better business intelligence, Customer Intelligence is concerned with who will own and control information about customers, and who will develop the best skills and capabilities to exploit it for competitive advantage. Num Pages: 276 pages, black & white illustrations. BIC Classification: KJSM; UBJ. Category: (P) Professional & Vocational. Dimension: 232 x 152 x 20. Weight in Grams: 536.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 276
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780470018583
- ISBN
- 9780470018583
Hardback
Condition: New
€ 67.35
€ 67.35
Paperback. The new, 3rd edition of the Customer Service Pocketbook will be published in October 2013. The book is for everyone who contributes, directly or indirectly, to giving the customer excellent service. It has been fully revised to reflect the challenges of responding to customers' needs via a variety of different channels including social media. Num Pages: 112 pages, illustrations. BIC Classification: KJM; KJSU. Category: (P) Professional & Vocational. Dimension: 109 x 180 x 6. Weight in Grams: 114.
- Publisher
- Management Pocketbooks
- Number of pages
- 112
- Format
- Paperback
- Publication date
- 2013
- Edition
- 3rd Revised edition
- Condition
- New
- SKU
- V9781906610555
- ISBN
- 9781906610555
Paperback
Condition: New
€ 16.99€ 16.41
€ 16.99
€ 16.41
Hardcover. Num Pages: 272 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 28. Weight in Grams: 458.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119002581
- ISBN
- 9781119002581
Hardback
Condition: New
€ 25.99€ 21.18
€ 25.99
€ 21.18