×


 x 

Shopping cart

Sales & marketing

Results 981 - 1000 of 1450

Sales & marketing

Hardcover. This collection of original ethnographically based research from five continents, provides insights into the dynamics of stability and change in our globalizing world. The chapters comprising Live Experiences of Public Consumption give a vivid account of how cultural and economic value intertwine at face-to-face encounters in marketplaces. Editor(s): Cook, Daniel Thomas. Series: Consumption and Public Life. Num Pages: 266 pages, biography. BIC Classification: JFC; JFFT; KJSU; RGC. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 15. Weight in Grams: 465.
Format
Hardback
Publication date
2008
Publisher
Palgrave Macmillan
Edition
First Edition
Number of pages
268
Condition
New
SKU
V9780230517042
ISBN
9780230517042
Hardback
Condition: New

€ 63.86

Hardcover. The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America. Editor(s): Gries, Rainer; Schwarzkopf, Stefan. Num Pages: 305 pages, 11 black & white illustrations, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 222 x 138 x 23. Weight in Grams: 508.
Format
Hardback
Publication date
2010
Publisher
Palgrave Macmillan
Number of pages
312
Condition
New
SKU
V9780230537996
ISBN
9780230537996
Hardback
Condition: New

€ 122.39

Hardcover. A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria. Editor(s): Kitchen, Philip J. Num Pages: 199 pages, biography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 227 x 153 x 16. Weight in Grams: 350. 200 pages, 64, 58 figures, 6 tables. Editor(s): Kitchen, Philip J. A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria. Cateogry: (P) Professional & Vocational. BIC Classification: KJMV7; KJS. Dimension: 227 x 153 x 16. Weight: 350.
Format
Hardback
Publication date
2010
Publisher
Palgrave Macmillan
Number of pages
200
Condition
New
SKU
V9780230577343
ISBN
9780230577343
Hardback
Condition: New

€ 63.54

Hardcover. This text should contribute to the role that consumer behaviour research plays as a research discipline in an international context. It provides insights into developments in consumer behaviour including the emotional and cognitive as well as social factors influencing consumer behaviour. Editor(s): Balderjahn, Ingo; Mennicken, Claudia; et al. Num Pages: 345 pages, 41 black & white illustrations, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 244 x 170 x 25. Weight in Grams: 817.
Format
Hardback
Publication date
1998
Publisher
Palgrave Macmillan
Number of pages
360
Condition
New
SKU
V9780333739075
ISBN
9780333739075
Hardback
Condition: New

€ 187.13

Hardcover. Debunks the myths of the traditional rules of presentations In today's commodity-based marketplace it is harder than ever to differentiate even the most superlative services and products. The sales presentation provides the most powerful opportunity to do so. Num Pages: 220 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 21. Weight in Grams: 422.
Format
Hardback
Publication date
2012
Publisher
Wiley
Edition
1st Edition
Number of pages
240
Condition
New
SKU
V9781118428375
ISBN
9781118428375
Hardback
Condition: New

€ 25.99
€ 21.20

Paperback. Advertising is a fantastic industry, but actually getting a job is difficult. This guide shows you how to land a job and how to thrive once you're in and the pressure is on. Series: Adweek Book S. Num Pages: 240 pages, ill. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 228 x 152 x 14. Weight in Grams: 287.
Format
Paperback
Publication date
2005
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
240
Condition
New
SKU
V9780471715573
ISBN
9780471715573
Paperback
Condition: New

€ 23.99
€ 19.28

Hardback. This special issue, featuring contributions from top scholars including former editors of top journals in marketing, will assemble a set of current, comprehensive review articles written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Series: Review of Marketing Research. Num Pages: 248 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 163 x 238 x 19. Weight in Grams: 490.
Format
Hardback
Publication date
2016
Publisher
Emerald Publishing Limited
Condition
New
SKU
V9781786352828
ISBN
9781786352828
Hardback
Condition: New

€ 132.23

Hardback. The Review of Marketing Research annual series provides articles by the marketing field's leading researchers and academicians. RMR publishes long chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, methodologies, empirical studies, emerging trends, and international developments. Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 352 pages, tables, figures, illustrations, index. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 246 x 174 x 23. Weight in Grams: 811.
Format
Hardback
Publication date
2004
Publisher
Emerald Publishing Group United States
Number of pages
352
Condition
New
Edition
1st Edition
SKU
V9780765613042
ISBN
9780765613042
Hardback
Condition: New

€ 118.31

Hardback. Part of "The Review of Marketing Research" annual series that provides articles by the marketing field's leading researchers and scholars. The series includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for future theory development and testing. Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 226 pages, tables, figures, bibliographic references. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 246 x 174 x 16. Weight in Grams: 578.
Format
Hardback
Publication date
2007
Publisher
Emerald Publishing Group United States
Edition
1st Edition
Number of pages
226
Condition
New
SKU
V9780765613066
ISBN
9780765613066
Hardback
Condition: New

€ 118.17

Hardback. Provides articles by the marketing field's leading researchers and academicians. This work includes chapters that are not only theoretically rigorous but also offer detail, including literature reviews, advanced methodologies, empirical studies, emerging trends, international developments, and guidelines for implementation. Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 246 x 174 x 16. Weight in Grams: 574.
Format
Hardback
Publication date
2008
Publisher
Emerald Publishing Group United States
Edition
1st Edition
Number of pages
224
Condition
New
SKU
V9780765620927
ISBN
9780765620927
Hardback
Condition: New

€ 118.17

Hardback. Contains articles by the marketing field's researchers and scholars. This title presents a view of the marketing research methodologies. Series: Review of Marketing Research. Num Pages: 216 pages, tables, figures, bibliographic references. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 261 x 189 x 19. Weight in Grams: 552.
Format
Hardback
Publication date
2009
Publisher
Emerald Publishing Group United States
Number of pages
216
Condition
New
Edition
1st Edition
SKU
V9780765621276
ISBN
9780765621276
Hardback
Condition: New

€ 112.96

Hardcover. This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from multidisciplinary literatures in an integrative manner. Editor(s): Malhotra, Naresh. Series Editor(s): Malhotra, Naresh. Series: Review of Marketing Research. Num Pages: 307 pages, black & white illustrations, black & white tables. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 238 x 160 x 29. Weight in Grams: 622.
Format
Hardback
Publication date
2010
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
307
Condition
New
Edition
Illustrated
SKU
V9780857244758
ISBN
9780857244758
Hardback
Condition: New

€ 118.31

Hardback. This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys. Editor(s): Malhotra, Naresh. Series Editor(s): Malhotra, Naresh. Series: Review of Marketing Research. Num Pages: 376 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 157 x 33. Weight in Grams: 692.
Format
Hardback
Publication date
2011
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
376
Condition
New
SKU
V9780857248978
ISBN
9780857248978
Hardback
Condition: New

€ 133.04

Hardback. Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the wide range of marketing research methodologies. Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 256 pages, tables, figures, bibliographic references, index. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 246 x 174 x 18. Weight in Grams: 634.
Format
Hardback
Publication date
2005
Publisher
Emerald Publishing Group United States
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780765613059
ISBN
9780765613059
Hardback
Condition: New

€ 118.78

Hardback. Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing. Series: 500 Tips. Num Pages: 216 pages, tables, figures & bibliographic references. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 259 x 183 x 20. Weight in Grams: 534. 208 pages, tables, figures & bibliographic references. Editor(s): Malhotra, Naresh. Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing. Cateogry: (P) Professional & Vocational. BIC Classification: KJSM. Dimension: 259 x 183 x 20. Weight: 534.
Publisher
Emerald Publishing Group
Number of pages
208
Format
Hardback
Publication date
2008
Condition
New
SKU
V9780765621252
ISBN
9780765621252
Hardback
Condition: New

€ 119.18

Paperback. .
Publisher
Pearson Education Limited
Number of pages
688
Format
Paperback
Publication date
2013
Edition
Pearson new international ed of 2nd revised ed
Condition
New
SKU
V9781292020488
ISBN
9781292020488
Paperback
Condition: New

€ 88.12

Paperback. Num Pages: 468 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 219 x 277 x 18. Weight in Grams: 1002.
Publisher
Pearson Education Limited United Kingdom
Number of pages
468
Format
Paperback
Publication date
2014
Edition
01st Edition
Condition
New
SKU
V9781292060163
ISBN
9781292060163
Paperback
Condition: New

€ 96.58

Hardcover.

Offering a new framework for nonprofit brand management, this book presents the model Brand IDEA (Identity, Democracy, Ethics and Affinity). Num Pages: 240 pages, Illustrations (black and white). BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 21. Weight in Grams: 464.

Publisher
John Wiley & Sons Inc United States
Number of pages
240
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118555835
ISBN
9781118555835
Hardback
Condition: New

€ 49.59

Paperback. Num Pages: 264 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 236 x 156 x 20. Weight in Grams: 396.
Publisher
FT Press
Format
Paperback
Publication date
2017
Edition
2nd Edition
Condition
New
SKU
V9781292134604
ISBN
9781292134604
Paperback
Condition: New

€ 23.99
€ 16.94

Paperback. Num Pages: 224 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 223 x 157 x 11. Weight in Grams: 290.
Format
Paperback
Publication date
2004
Publisher
Frederick Fell United States
Number of pages
224
Condition
New
SKU
V9780883911211
ISBN
9780883911211
Paperback
Condition: New

€ 15.99
€ 15.47

Subscribe to our newsletter

News on special offers, signed editions & more!