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Sales & marketing
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Sales & marketing
Paperback. In a market cluttered with big and small companies competing for the consumer's attention, public image becomes more critical than ever to the success of any business. Veronica Napoles's Corporate Identity Design provides a practical tool for designing and implementing a successful, comprehensive corporate identity program. Num Pages: 144 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 203 x 10. Weight in Grams: 288.
- Format
- Paperback
- Publication date
- 1987
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 144
- Condition
- New
- SKU
- V9780471289470
- ISBN
- 9780471289470
Paperback
Condition: New
€ 47.44
€ 47.44
Hardcover. Inspired! provides product launch guidance from an experienced entrepreneur and brand manager who launched Redbull and then his own consumer product, Star Power.
* Author, Vik Venkatraman, divides the book into three distinct parts: Development, Launch, and Rollout. Num Pages: 254 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 161 x 21. Weight in Grams: 458.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 254
- Condition
- New
- SKU
- V9780470638453
- ISBN
- 9780470638453
Hardback
Condition: New
€ 27.99€ 23.15
€ 27.99
€ 23.15
Paperback. .
- Publisher
- Apple Academic Press Inc. Canada
- Number of pages
- 230
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781771883481
- ISBN
- 9781771883481
Paperback
Condition: New
€ 108.19
€ 108.19
Paperback. In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society s values, knowledge, and perceptions. Num Pages: 168 pages, illustrations (black and white). BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 226 x 155 x 8. Weight in Grams: 222.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 168
- Format
- Paperback
- Publication date
- 2013
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781118554005
- ISBN
- 9781118554005
Paperback
Condition: New
€ 46.13
€ 46.13
Paperback. PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21 st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager. Num Pages: 368 pages, Illustrations. BIC Classification: JFD; KJSP. Category: (U) Tertiary Education (US: College). Dimension: 239 x 189 x 20. Weight in Grams: 714.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9781405144087
- ISBN
- 9781405144087
Paperback
Condition: New
€ 53.72
€ 53.72
Hardcover. Aims to reveal the secrets to service success by analyzing four service companies that grew from small beginnings to the leaders in their industries. This book includes interviews with the four CEOs who guided the companies to their success which reveal the three basic principles they all share. Num Pages: 200 pages, illustrations. BIC Classification: KJM; KJSU; KNS. Category: (P) Professional & Vocational. Dimension: 234 x 155 x 19. Weight in Grams: 428.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470848234
- ISBN
- 9780470848234
Hardback
Condition: New
€ 53.77
€ 53.77
Paperback. In this entertaining and informative book, Walter Friedman chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. Num Pages: 368 pages, 25 halftones. BIC Classification: 1KBB; HBT; KJS. Category: (P) Professional & Vocational. Dimension: 207 x 140 x 25. Weight in Grams: 446.
- Publisher
- Harvard University Press United States
- Number of pages
- 368
- Format
- Paperback
- Publication date
- 2005
- Condition
- New
- SKU
- V9780674018334
- ISBN
- 9780674018334
Paperback
Condition: New
€ 35.99€ 30.87
€ 35.99
€ 30.87
Hardcover. * The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Series: Wiley Finance Series. Num Pages: 384 pages, Illustrations. BIC Classification: KJMV1; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 165 x 33. Weight in Grams: 602.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9780470481776
- ISBN
- 9780470481776
Hardback
Condition: New
€ 80.52€ 61.45
€ 80.52
€ 61.45
Hardcover. Praise for Wide Angle Vision "In this book, Wayne Burkan shows us that the vantage points from which we view and act can earn us critical advantages if we are willing to stretch our thoughts and practices beyond the edge of conventional thinking. " - Robert W. Num Pages: 276 pages, Illustrations. BIC Classification: KCJ; KJC; KJF; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 162 x 25. Weight in Grams: 626.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- John Wiley & Sons
- Condition
- New
- SKU
- V9780471134169
- ISBN
- 9780471134169
Hardback
Condition: New
€ 44.99€ 39.21
€ 44.99
€ 39.21
Paperback. Num Pages: 272 pages, 200 colour illus. BIC Classification: KJE; KJS; KNSX. Category: (U) Tertiary Education (US: College). Dimension: 213 x 291 x 2. Weight in Grams: 1022.
- Publisher
- Bloomsbury Publishing PLC
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781474233323
- ISBN
- 9781474233323
Paperback
Condition: New
€ 52.99€ 44.42
€ 52.99
€ 44.42
Paperback. Num Pages: 208 pages, illustrations. BIC Classification: KJMV6; KJP; KJS. Category: (P) Professional & Vocational. Dimension: 217 x 138 x 14. Weight in Grams: 336.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Pearson Education Limited
- Edition
- 01st Edition
- Condition
- New
- SKU
- V9781292009377
- ISBN
- 9781292009377
Paperback
Condition: New
€ 19.99€ 15.94
€ 19.99
€ 15.94
Hardcover. In Winning at Retail, two prominent retail consultants offer strategies for retailers and chains suffering at the hands of decreased sales numbers. Using case studies from such success stories as Costco and Target, they cover customer service, retail strategy, demographics, and the latest trends in retailing. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 160 x 236 x 25. Weight in Grams: 584.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780471473572
- ISBN
- 9780471473572
Hardback
Condition: New
€ 46.99€ 36.39
€ 46.99
€ 36.39
Hardcover. With more than 60,000 copies sold, this amazing manual has become a classic in its field--and rightfully so. Nowhere else will you find--in one book--so much valuable information on achieving success in the mail order business. Dr. Num Pages: 592 pages, Illustrations, facsims. BIC Classification: KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 238 x 162 x 40. Weight in Grams: 1048.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 4th Edition
- Number of pages
- 592
- Condition
- New
- SKU
- V9780471109464
- ISBN
- 9780471109464
Hardback
Condition: New
€ 62.17€ 53.00
€ 62.17
€ 53.00
Hardback. Bill Cohen's interpretation of Drucker's work has never been needed more than today, when marketing spells difference between success and failure. In this book, Drucker on Marketing reflects Bill Cohen's ability to understand and communicate Peter Drucker's thoughts and ideas about [marketing]. Num Pages: 288 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 232 x 159 x 25. Weight in Grams: 560.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071778626
- ISBN
- 9780071778626
Hardback
Condition: New
€ 47.99€ 33.77
€ 47.99
€ 33.77
Hardback. Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands - but not others. Num Pages: 210 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 236 x 154 x 17. Weight in Grams: 394.
- Publisher
- Gallup Press
- Format
- Hardback
- Publication date
- 2005
- Condition
- New
- SKU
- V9781595620057
- ISBN
- 9781595620057
Hardback
Condition: New
€ 26.99€ 22.79
€ 26.99
€ 22.79
Paperback. Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Num Pages: 288 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 232 x 16. Weight in Grams: 442.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9781118147849
- ISBN
- 9781118147849
Paperback
Condition: New
€ 41.99€ 32.57
€ 41.99
€ 32.57
Hardcover. Every business in every industry faces the specter of lower--priced competition. In order to maintain healthy margins, most companies cana t drop their prices endlessly. Instead, they have to find a way to sell their product despite its price. This book offers practical advice and smart tactics for outselling a lower--priced competitor. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 223 x 173 x 25. Weight in Grams: 458.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2005
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471744832
- ISBN
- 9780471744832
Hardback
Condition: New
€ 37.99€ 29.83
€ 37.99
€ 29.83
Hardcover. The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry. Num Pages: 240 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 157 x 22. Weight in Grams: 426.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780470260357
- ISBN
- 9780470260357
Hardback
Condition: New
€ 30.99€ 24.03
€ 30.99
€ 24.03
Paperback. Canada's most comprehensive textbook on public relations and marketing communications featuring 20 expert contributors. Editor(s): Carney, William Wray; Lymer, Leah-Ann. Num Pages: 536 pages. BIC Classification: 1KBC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 153 x 35. Weight in Grams: 794.
- Publisher
- University of Alberta Press
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781772120448
- ISBN
- 9781772120448
Paperback
Condition: New
€ 60.38€ 47.43
€ 60.38
€ 47.43
Paperback. Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works. Series: Very Short Introductions. Num Pages: 160 pages, 15 black and white halftones. BIC Classification: JFDV; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 172 x 113 x 9. Weight in Grams: 128.
- Publisher
- Oxford University Press United Kingdom
- Number of pages
- 160
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780199568925
- ISBN
- 9780199568925
Paperback
Condition: New
€ 11.99€ 10.82
€ 11.99
€ 10.82