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Sales & marketing
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Sales & marketing
Paperback. There are a few available training programs on the practical aspects of succeeding in the mental health profession for mental health professionals. Num Pages: 208 pages, Illustrations. BIC Classification: KJS; MBPK. Category: (P) Professional & Vocational. Dimension: 228 x 153 x 15. Weight in Grams: 296.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 208
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470560914
- ISBN
- 9780470560914
Paperback
Condition: New
€ 40.05
€ 40.05
Paperback. Marketing has changed dramatically since the four classic Ps of the marketing mix were proposed. This book provides a thorough guide to marketers at all levels of the elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Num Pages: 336 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 231 x 170 x 19. Weight in Grams: 510.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9780749471064
- ISBN
- 9780749471064
Paperback
Condition: New
€ 36.99€ 33.25
€ 36.99
€ 33.25
Hardback. .
- Publisher
- McGraw-Hill Education - Europe
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071847827
- ISBN
- 9780071847827
Hardback
Condition: New
€ 34.99€ 25.52
€ 34.99
€ 25.52
Paperback. Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Num Pages: 312 pages, black & white tables, figures. BIC Classification: KJQ; KJSM. Category: (P) Professional & Vocational. Dimension: 232 x 188 x 16. Weight in Grams: 466.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 312
- Condition
- New
- SKU
- V9781118615843
- ISBN
- 9781118615843
Paperback
Condition: New
€ 26.99€ 20.35
€ 26.99
€ 20.35
Hardback. If you are a CEO, CFO, general counsel, board of director, or part of the C-suite, understanding how to communicate in a distressed situation is crucial. This book offers innovative solutions and strategies for decision makers to help avoid groupthink and keep good reputations intact during times of restructuring and crisis. Num Pages: 200 pages. BIC Classification: KJP. Category: (G) General (US: Trade). Dimension: 236 x 154 x 18. Weight in Grams: 456.
- Publisher
- J Ross Publishing United States
- Format
- Hardback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781932159882
- ISBN
- 9781932159882
Hardback
Condition: New
€ 37.99€ 32.22
€ 37.99
€ 32.22
Paperback. The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Num Pages: 432 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 186 x 22. Weight in Grams: 780.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780470488676
- ISBN
- 9780470488676
Paperback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13
Hardcover. This refreshingly simple, practical guide demonstrates howbrand management can boost business performance. It is the idealinspiration for creating growth in today's tough economic times. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 198 x 20. Weight in Grams: 652.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2010
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780470686195
- ISBN
- 9780470686195
Hardback
Condition: New
€ 37.54
€ 37.54
Hardcover. David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Num Pages: 284 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 241 x 191 x 21. Weight in Grams: 716.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 284
- Condition
- New
- SKU
- V9780470028353
- ISBN
- 9780470028353
Hardback
Condition: New
€ 43.99€ 33.81
€ 43.99
€ 33.81
Hardcover. Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. Num Pages: 178 pages, Illustrations :. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 196 x 19. Weight in Grams: 538.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 178
- Condition
- New
- SKU
- V9780470862117
- ISBN
- 9780470862117
Hardback
Condition: New
€ 43.99€ 33.72
€ 43.99
€ 33.72
Paperback. In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China. Series: Palgrave Pocket Consultants. Num Pages: 238 pages, biography. BIC Classification: 1FPC; KJC; KJK; KJSP. Category: (P) Professional & Vocational. Dimension: 243 x 198 x 16. Weight in Grams: 264.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2015
- Condition
- New
- SKU
- V9781137483799
- ISBN
- 9781137483799
Paperback
Condition: New
€ 37.10
€ 37.10
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 390.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United Kingdom
- Condition
- New
- SKU
- V9783834932235
- ISBN
- 9783834932235
Paperback
Condition: New
€ 88.63
€ 88.63
paperback.
- Publisher
- South-Western College Pub
- Number of pages
- 352
- Format
- Paperback
- Publication date
- 2013
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9781133629382
- ISBN
- 9781133629382
Paperback
Condition: New
€ 69.48
€ 69.48
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conf...
Dawn R. . Ed(S): Deeter-Schmelz
Paperback. Editor(s): Deeter-Schmelz, Dawn R. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 398 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 21. Weight in Grams: 982.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 398
- Condition
- New
- SKU
- V9783319385716
- ISBN
- 9783319385716
Paperback
Condition: New
€ 130.70
€ 130.70
Paperback. In the 1940s and 1950s, American advertisers began an unprecedented collaboration with corporations, media, the government, and organized religion. This history traces the remarkable story of how advertisers ensured that they remained significant players in the postwar global order, developing the influential media infrastructure of today. Num Pages: 235 pages, biography. BIC Classification: 1KBB; HBTB; JFDV; KJSA; KNTY. Category: (P) Professional & Vocational. Dimension: 217 x 144 x 14. Weight in Grams: 312.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 235
- Condition
- New
- SKU
- V9781137347176
- ISBN
- 9781137347176
Paperback
Condition: New
€ 66.10
€ 66.10
Paperback. Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. Num Pages: 384 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 186 x 19. Weight in Grams: 526.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 360
- Condition
- New
- SKU
- V9781118816172
- ISBN
- 9781118816172
Paperback
Condition: New
€ 26.99€ 20.35
€ 26.99
€ 20.35
Paperback. .
- Publisher
- Cengage Learning, Inc
- Format
- Paperback
- Publication date
- 2017
- Edition
- 7th Edition
- Condition
- New
- SKU
- V9781305507272
- ISBN
- 9781305507272
Paperback
Condition: New
€ 101.97
€ 101.97
Hardcover. Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create. Series Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 344 pages. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 239 x 159 x 33. Weight in Grams: 634.
- Publisher
- Emerald Group Publishing Limited
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781784419325
- ISBN
- 9781784419325
Hardback
Condition: New
€ 149.36
€ 149.36
Paperback. 'Brilliant Customer Service' reveals how to keep the emotional scale tipped in your favour, why silence is never golden, how to turn complaints into opportunities, and provide a brilliant customer experience with little or no money. It includes real case studies from different types of businesses to illustrate the ideas. Series: Brilliant Business. Num Pages: 208 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 215 x 138 x 13. Weight in Grams: 318.
- Publisher
- Prentice-Hall
- Number of pages
- 208
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780273738077
- ISBN
- 9780273738077
Paperback
Condition: New
€ 19.99€ 16.06
€ 19.99
€ 16.06
paperback. Series: Bwl Im Bachelor-Studiengang. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 15. Weight in Grams: 458.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 1. Aufl. 2015
- Condition
- New
- SKU
- V9783540874553
- ISBN
- 9783540874553
Paperback
Condition: New
€ 48.38
€ 48.38
Paperback. Practical and proven masterclasses for simple and effective small business marketing
This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results. Num Pages: 312 pages, illustrations. BIC Classification: KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 210 x 170 x 18. Weight in Grams: 466.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 312
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780857084408
- ISBN
- 9780857084408
Paperback
Condition: New
€ 19.99€ 16.06
€ 19.99
€ 16.06