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Sales & marketing
Results 1141 - 1151 of 1151
Sales & marketing
Paperback. Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works. Series: Very Short Introductions. Num Pages: 160 pages, 15 black and white halftones. BIC Classification: JFDV; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 172 x 113 x 9. Weight in Grams: 128.
- Publisher
- Oxford University Press United Kingdom
- Number of pages
- 160
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780199568925
- ISBN
- 9780199568925
Paperback
Condition: New
€ 11.99€ 10.82
€ 11.99
€ 10.82
Paperback. Rethinking Prestige Branding examines the successful development and promotion of prestige brands, explaining not just how they're sold but how consumers respond to them. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 158 x 233 x 16. Weight in Grams: 418.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749470036
- ISBN
- 9780749470036
Paperback
Condition: New
€ 35.99€ 33.05
€ 35.99
€ 33.05
Hardback. Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance. Num Pages: 278 pages, 1, black & white illustrations. BIC Classification: 1FPC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 218 x 162 x 20. Weight in Grams: 456.
- Publisher
- Palgrave Macmillan
- Number of pages
- 278
- Format
- Hardback
- Publication date
- 2006
- Edition
- 2007th Edition
- Condition
- New
- SKU
- V9780230013506
- ISBN
- 9780230013506
Hardback
Condition: New
€ 106.56€ 38.61
€ 106.56
€ 38.61
Hardback. Radically alter the impact of your advertising by changing your mindset Beyond Advertising offers concrete advice for actions to take and mindsets to adopt that will radically alter the impact of advertising both for advertising professionals and target audiences. Num Pages: 256 pages. BIC Classification: KJSA. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119074229
- ISBN
- 9781119074229
Hardback
Condition: New
€ 31.99€ 24.98
€ 31.99
€ 24.98
Paperback. The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. Num Pages: 432 pages, Illustrations. BIC Classification: KJE; KJS; UDB; UT; UY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 154 x 27. Weight in Grams: 672.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley & Sons, Inc. New York
- Number of pages
- 432
- Condition
- New
- SKU
- V9780471361220
- ISBN
- 9780471361220
Paperback
Condition: New
€ 44.99€ 39.21
€ 44.99
€ 39.21
Paperback. This is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, McGivern's book covers not only research methods and techniques, such as sampling and questionnaire design, but also the practical tasks of running a research project. Num Pages: 608 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 243 x 189 x 31. Weight in Grams: 1142.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 608
- Format
- Paperback
- Publication date
- 2013
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9780273773115
- ISBN
- 9780273773115
Paperback
Condition: New
€ 100.87
€ 100.87
Hardcover. Straight from the heart of America's master motivator, Selling 101describes the basics of how to persuade more people more effectively, more ethically, and more often. Num Pages: 112 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 160 x 120 x 13. Weight in Grams: 180.
- Publisher
- Thomas Nelson
- Number of pages
- 96
- Format
- Hardback
- Publication date
- 2003
- Edition
- 3.4.2003
- Condition
- New
- SKU
- V9780785264811
- ISBN
- 9780785264811
Hardback
Condition: New
€ 11.42
€ 11.42
Paperback. Explains how to become a distributor, develop a marketing plan, recruit and train a distribution network, and maximize downline income. Num Pages: 408 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 231 x 189 x 24. Weight in Grams: 616.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 408
- Format
- Paperback
- Publication date
- 2000
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780764552922
- ISBN
- 9780764552922
Paperback
Condition: New
€ 20.99€ 18.33
€ 20.99
€ 18.33
Paperback. Num Pages: 336 pages. BIC Classification: JFCA; JFFT; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129 x 20. Weight in Grams: 281.
- Publisher
- Profile Books Ltd
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781781255339
- ISBN
- 9781781255339
Paperback
Condition: New
€ 15.99€ 11.70
€ 15.99
€ 11.70
Hardcover. Num Pages: 293 pages, tables & charts. BIC Classification: KCM; KCS; KJK; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 259 x 184 x 14. Weight in Grams: 810.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 293
- Condition
- New
- SKU
- V9781560727781
- ISBN
- 9781560727781
Hardback
Condition: New
€ 110.11€ 84.07
€ 110.11
€ 84.07
Hardback. Editor(s): Sethna, Zubin; Jones, Rosalind; Harrigan, Paul. Num Pages: 320 pages, Illustrations. BIC Classification: KJH; KJS. Category: (G) General (US: Trade). Dimension: 247 x 171 x 24. Weight in Grams: 668.
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 320
- Format
- Hardback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781781907863
- ISBN
- 9781781907863
Hardback
Condition: New
€ 97.12
€ 97.12