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Sales & marketing
Results 1721 - 1740 of 3940
Sales & marketing
Hardback. Proceedings of 1st Conference, Amsterdam, The Netherlands, February 26-27, 1990 Editor(s): Duckworth, Walter Eric. Num Pages: 139 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 9. Weight in Grams: 382.
- Format
- Hardback
- Publication date
- 1991
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 139
- Condition
- New
- SKU
- V9780792314493
- ISBN
- 9780792314493
Hardback
Condition: New
€ 130.40
€ 130.40
Hardback. This text presents a selection of papers on bio-mimetic approaches and their application to management science. All papers combine the discussion of conceptual issues with illustrative empirical applications, and contain detailed information on the way heuristics are practically implemented. Editor(s): Aurifeille, Jacques-Marie; Deissenberg, Christophe. Series: Advances in Computational Management Science. Num Pages: 208 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 14. Weight in Grams: 498.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 208
- Condition
- New
- SKU
- V9780792349938
- ISBN
- 9780792349938
Hardback
Condition: New
€ 132.09
€ 132.09
hardcover. Presents a theoretical approach for enhancing consumer processing and memory of marketing communication. This book is suitable for academic scholars, and also for marketers who plan ad campaigns and launch new products. Editor(s): Guido, Gianluigi. Num Pages: 296 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 19. Weight in Grams: 631.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Kluwer Academic Publishers United States
- Edition
- 2001st Edition
- Number of pages
- 296
- Condition
- New
- SKU
- V9780792373247
- ISBN
- 9780792373247
Hardback
Condition: New
€ 200.33
€ 200.33
Paperback. Prior to scanner data, AC Nielsen, the major supplier of information on brand performances, said its business was to provide the score but not to explain or predict it. Now, model-based insights are not only demanded by managers, but can also be meaningfully provided. This work describes models that managers can use as an aid in decision making. Series: International Series in Quantitative Marketing. Num Pages: 661 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 156 x 35. Weight in Grams: 978.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 661
- Condition
- New
- SKU
- V9780792378136
- ISBN
- 9780792378136
Paperback
Condition: New
€ 513.97
€ 513.97
Hardback. Places emphasis on the basic building blocks of market response modeling: markets, data, and sales drivers, through a separate chapter. This title discusses techniques and findings spawned by the marketing information revolution. It emphasizes insights available on marketing sales drivers, especially improved understanding of sales promotion. Series: International Series in Quantitative Marketing. Num Pages: 516 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 28. Weight in Grams: 901.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Kluwer Academic Publishers United States
- Edition
- 2nd ed. 2001
- Number of pages
- 516
- Condition
- New
- SKU
- V9780792378266
- ISBN
- 9780792378266
Hardback
Condition: New
€ 347.91
€ 347.91
Hardback. Presents an alternative methodology to deal with a financial problem: the control of credit risk. This monograph includes chapters that review the main avenues of literature related to our problem; provide a brief overview of the main optimal control principles; and, present the models and their setting. Series: Advances in Computational Management Science. Num Pages: 102 pages, biography. BIC Classification: KFF; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 13. Weight in Grams: 347.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 102
- Condition
- New
- SKU
- V9780792379386
- ISBN
- 9780792379386
Hardback
Condition: New
€ 127.04
€ 127.04
Hardback. Presents a study of the marketing aspects of product durability and optimal use of consumer durables. This book is useful to government specialists and consumer lobbyists concerned with efficient consumption, client orientation, and waste avoidance. It offers various insights on how to move towards the goal of the optimal use of consumer products. Editor(s): Kostecki, Michel. Num Pages: 146 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 11. Weight in Grams: 950.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 146
- Condition
- New
- SKU
- V9780792381457
- ISBN
- 9780792381457
Hardback
Condition: New
€ 131.00
€ 131.00
Hardback. Offers an advanced approach to media planning, and covers basics as well. This book argues that media planning is too conventional. It introduces the advanced concept of using reach patterns in making the reach decision, and develops the method of factoring in effective frequency when making the frequency decision. Num Pages: 112 pages, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 242 x 163 x 14. Weight in Grams: 346.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 112
- Condition
- New
- SKU
- V9780792382188
- ISBN
- 9780792382188
Hardback
Condition: New
€ 130.02
€ 130.02
Hardback. The questions that transition economies pose for policymakers and companies seeking to enter and compete in these new markets are considered here. This text offers an examination of issues that have developed as markets in transitional economies become more deregulated and open. Editor(s): Batra, Rajeev. Num Pages: 287 pages, biography. BIC Classification: 1QFG; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 615.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 287
- Condition
- New
- SKU
- V9780792384984
- ISBN
- 9780792384984
Hardback
Condition: New
€ 133.80
€ 133.80
Hardback. Studies the effects of relationship networks on the ability of corporate players (firms and their members) to attain their professional goals. By explicitly connecting social networks to the goals of corporate players, this book provides a unifying framework to the study of social capital in an organizational context. Editor(s): Leenders, Roger T. A. J.; Gabbay, Shaul M. Num Pages: 562 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 31. Weight in Grams: 984.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 562
- Condition
- New
- SKU
- V9780792385011
- ISBN
- 9780792385011
Hardback
Condition: New
€ 260.66
€ 260.66
Hardback. Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. This book focuses on marketing management support systems. It deals with the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. Series: International Series in Quantitative Marketing. Num Pages: 341 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 20. Weight in Grams: 680.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 341
- Condition
- New
- SKU
- V9780792386155
- ISBN
- 9780792386155
Hardback
Condition: New
€ 134.73
€ 134.73
hardcover. Offers a framework for considering the various bases and methods available for conducting segmentation studies. This book contains a discussion of the methodology for market segmentation, from traditional clustering algorithms to developments in finite mixtures and latent class models. Series: International Series in Quantitative Marketing. Num Pages: 382 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 23. Weight in Grams: 817.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- Springer United States
- Edition
- 2nd ed. 2000
- Number of pages
- 382
- Condition
- New
- SKU
- V9780792386353
- ISBN
- 9780792386353
Hardback
Condition: New
€ 378.81
€ 378.81
Hardback. Series: International Series in Quantitative Marketing. Num Pages: 224 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 14. Weight in Grams: 520.
- Format
- Hardback
- Publication date
- 1990
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 224
- Condition
- New
- SKU
- V9780792390763
- ISBN
- 9780792390763
Hardback
Condition: New
€ 132.41
€ 132.41
Hardback. Series: International Series in Quantitative Marketing. Num Pages: 122 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 297 x 210 x 9. Weight in Grams: 371.
- Format
- Hardback
- Publication date
- 1991
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 122
- Condition
- New
- SKU
- V9780792391463
- ISBN
- 9780792391463
Hardback
Condition: New
€ 130.16
€ 130.16
Hardback. Reviews the research in marketing by considering the different research streams together to understand, evaluate and criticize those various streams and to explore potential overlaps and divergence likely to emerge in the future. This book is organized into quantitative and qualitative parts. Editor(s): Laurent, Gilles; Lilien, Gary L.; Pras, Bernard. Series: International Series in Quantitative Marketing. Num Pages: 442 pages, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 25. Weight in Grams: 829.
- Format
- Hardback
- Publication date
- 1994
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 442
- Condition
- New
- SKU
- V9780792393887
- ISBN
- 9780792393887
Hardback
Condition: New
€ 291.71
€ 291.71
Hardback. This work provides an understanding of the long-term relations in business marketing, how these relationships develop, and their constituent parts and processes. Unfolding network theory is applied to describe how complex interdependencies between modern firms can be analyzed. Editor(s): Moller, Kristian K.; Wilson, David T. Num Pages: 635 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 34. Weight in Grams: 1094.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 635
- Condition
- New
- SKU
- V9780792395041
- ISBN
- 9780792395041
Hardback
Condition: New
€ 342.13
€ 342.13
hardcover. In its study of selected Danish food companies and their activities in three important export markets - France, Germany and the UK - this text examines market orientation in the food sector. It also investigates how food companies can become more market-oriented. Num Pages: 284 pages, 1, black & white illustrations. BIC Classification: 1DBK; 1DFG; 1DND; KCCD; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 609.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- Kluwer Academic Publishers United States
- Edition
- 1996th Edition
- Number of pages
- 284
- Condition
- New
- SKU
- V9780792396499
- ISBN
- 9780792396499
Hardback
Condition: New
€ 200.09
€ 200.09
Agricultural Marketing and Consumer Behavior in a Changing World
. Ed(S): Wierenga, Berend; Van Tilburg, Aad; ...
Hardback. This volume describes and interprets changes in the domain of agriculture and food. It takes an interdisciplinary approach to these changes, using concepts and methods developed in general marketing, which are adapted to apply to the particular characteristics of the food and agriculture sector. Editor(s): Wierenga, Berend; van Tilburg, Aad; Grunert, Klaus G.; Steenkamp, Jan-Benedict E. M.; Wedel, Michel. Num Pages: 315 pages, biography. BIC Classification: KJSM; KNAC. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 642.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 315
- Condition
- New
- SKU
- V9780792398561
- ISBN
- 9780792398561
Hardback
Condition: New
€ 200.54
€ 200.54
Hardback. Addresses marketing decisions under stochastic conditions in a unified framework within which potential interactions among the firm's marketing efforts may take place. This book begins with static, stochastic formulations of individual marketing decisions for single-product, competitive firms and formal results are presented and analyzed. Series: International Series in Quantitative Marketing. Num Pages: 315 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 20. Weight in Grams: 1440.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 315
- Condition
- New
- SKU
- V9780792399643
- ISBN
- 9780792399643
Hardback
Condition: New
€ 255.94
€ 255.94
Hardback. Examining the future of advertising from the perspective of pervasive computing, this book envisions a fully interactive digital cityscape where surfaces are digitalized with sponsored content that passers-by can consult seeking instant localized information. Editor(s): Muller, Jorg; Alt, Florian; Michelis, Daniel. Series: Human-Computer Interaction Series. Num Pages: 376 pages, 14 black & white tables, biography. BIC Classification: KJSA; UKP; UYZ. Category: (P) Professional & Vocational. Dimension: 241 x 162 x 26. Weight in Grams: 702.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Springer London Ltd United Kingdom
- Edition
- 2011
- Number of pages
- 376
- Condition
- New
- SKU
- V9780857293510
- ISBN
- 9780857293510
Hardback
Condition: New
€ 129.59
€ 129.59