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Sales & marketing
Results 1421 - 1440 of 3937
Sales & marketing
Hardback. Emphasizes network research as a theory-driven field by offering new perspectives on contract design, decision and ownership rights, value creation, knowledge management and the role of social capital in franchising networks, alliances and cooperatives. Editor(s): Tuunanen, Mika; Windsperger, Josef; Cliquet, Gerard; Hendrikse, George. Series: Contributions to Management Science. Num Pages: 372 pages, 30 black & white tables, biography. BIC Classification: J; KJH; KJS; KJU; KN. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 22. Weight in Grams: 713.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 372
- Condition
- New
- SKU
- V9783790826142
- ISBN
- 9783790826142
Hardback
Condition: New
€ 135.12
€ 135.12
Hardcover. This text should contribute to the role that consumer behaviour research plays as a research discipline in an international context. It provides insights into developments in consumer behaviour including the emotional and cognitive as well as social factors influencing consumer behaviour. Editor(s): Balderjahn, Ingo; Mennicken, Claudia; et al. Num Pages: 345 pages, 41 black & white illustrations, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 244 x 170 x 25. Weight in Grams: 817.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- Palgrave Macmillan
- Number of pages
- 360
- Condition
- New
- SKU
- V9780333739075
- ISBN
- 9780333739075
Hardback
Condition: New
€ 196.12
€ 196.12
Paperback. Never Cold Call Again offers practical, step-by-step alternatives to traditional cold calling for salespeople, small business owners, and independent professionals who are actively building a client base. The Information Age presents endless opportunities for finding leads without cold calling. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 155 x 14. Weight in Grams: 286.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 192
- Condition
- New
- SKU
- V9780471786795
- ISBN
- 9780471786795
Paperback
Condition: New
€ 21.99€ 18.44
€ 21.99
€ 18.44
Paperback. Editor(s): Reimann, Martin; Weber, Bernd. Num Pages: 324 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 18. Weight in Grams: 544.
- Publisher
- Gabler Verlag
- Format
- Paperback
- Publication date
- 2010
- Edition
- 2011th Edition
- Condition
- New
- SKU
- V9783834904621
- ISBN
- 9783834904621
Paperback
Condition: New
€ 62.67
€ 62.67
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV3; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 299.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824469604
- ISBN
- 9783824469604
Paperback
Condition: New
€ 60.63
€ 60.63
Paperback. Providing a focused and in-depth examination of the field of marketing research that studies consumers' sensorimotor, cognitive and affective responses to marketing stimuli, this book shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 167 x 16. Weight in Grams: 426.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 280
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749469276
- ISBN
- 9780749469276
Paperback
Condition: New
€ 36.99€ 33.35
€ 36.99
€ 33.35
Paperback / so. Num Pages: 349 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 21. Weight in Grams: 485.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United States
- Edition
- 3
- Number of pages
- 349
- Condition
- New
- SKU
- V9783834925725
- ISBN
- 9783834925725
Paperback
Condition: New
€ 100.34
€ 100.34
Hardback. BIC Classification: KJS. Dimension: 244 x 170. Weight in Grams: 457.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834907233
- ISBN
- 9783834907233
Hardback
Condition: New
€ 72.77
€ 72.77
Hardcover. Develop an effective, straightforward selling system based on neuroscience insights on how customers' minds really work. Num Pages: 232 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 243 x 164 x 19. Weight in Grams: 504.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Kogan Page
- Edition
- Re-issue
- Condition
- New
- SKU
- V9780749476151
- ISBN
- 9780749476151
Hardback
Condition: New
€ 97.50€ 94.87
€ 97.50
€ 94.87
Paperback. Gives you the edge through a brain-based perspective, process and approach to selling that is sensitive to what's going on in your customers' minds. This title helps you learn how to really relate to your prospects and sell in a way that is comfortable for both buyer and seller. Num Pages: 232 pages, black & white illustrations, diagrams, figures. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 172 x 13. Weight in Grams: 364.
- Publisher
- Kogan Page Ltd
- Number of pages
- 232
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9780749469214
- ISBN
- 9780749469214
Paperback
Condition: New
€ 33.99€ 31.10
€ 33.99
€ 31.10
Paperback. Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer engagement and profit. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJS; KJSM; UGB. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 289 x 2. Weight in Grams: 412.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749478889
- ISBN
- 9780749478889
Paperback
Condition: New
€ 35.00
€ 35.00
Paperback / so. Mit einem Geleitwort von Prof. Dr. Dr. h.c. mult. Christian Homburg Series: Schriftenreihe Des Instituts F R Marktorientierte Unternehme. Num Pages: 147 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 9. Weight in Grams: 204.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 147
- Condition
- New
- SKU
- V9783834925633
- ISBN
- 9783834925633
Paperback
Condition: New
€ 77.15
€ 77.15
Paperback. Franziska Volckner prasentiert eine neue, umfassende empirische Studie zu den Erfolgsfaktoren von Markentransfers. Die Ergebnisse erlauben eine konkrete Erfolgsprognose fur einen geplanten Markentransfer und liefern Hinweise auf die relevanten Stellgrossen zur Erhohung des Markentransfererfolges. " Series: Marken- Und Produktmanagement. Num Pages: 362 pages, 16 black & white illustrations, 49 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 19. Weight in Grams: 468.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 362
- Condition
- New
- SKU
- V9783824478910
- ISBN
- 9783824478910
Paperback
Condition: New
€ 94.72
€ 94.72
paperback. Mit einem Geleitwort von Prof. Dr. Christoph Burmann Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 295.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Gabler Verlag Germany
- Condition
- New
- Edition
- 2011th Edition
- SKU
- V9783834925541
- ISBN
- 9783834925541
Paperback
Condition: New
€ 77.39
€ 77.39
Paperback / so. Series: Schriftenreihe Der Hhl - Leipzig Graduate School of Manageme. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 363.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834933577
- ISBN
- 9783834933577
Paperback
Condition: New
€ 88.72
€ 88.72
Paperback / so. Editor(s): Krauss, Peter J. Num Pages: black & white illustrations, bibliography. BIC Classification: KFC; KFF; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 18. Weight in Grams: 535.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783663078593
- ISBN
- 9783663078593
Paperback
Condition: New
€ 84.39
€ 84.39
Paperback / so. Editor(s): Knoll, Thorsten. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS; KNS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 9. Weight in Grams: 214.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658101541
- ISBN
- 9783658101541
Paperback
Condition: New
€ 72.46
€ 72.46
paperback. Editor(s): Zentes, J. Series: Betriebs- und Wirtschaftsinformatik. Num Pages: 168 pages, black & white illustrations, bibliography. BIC Classification: KJQ; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 10. Weight in Grams: 310.
- Format
- Paperback
- Publication date
- 1984
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 1st Edition
- Number of pages
- 168
- Condition
- New
- SKU
- V9783540129066
- ISBN
- 9783540129066
Paperback
Condition: New
€ 82.64
€ 82.64
Paperback. Editor(s): Benkenstein, Martin. Series: Fokus Dienstleistungsmarketing. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 439.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834908919
- ISBN
- 9783834908919
Paperback
Condition: New
€ 94.61
€ 94.61
paperback. Joachim W. H. Haes erklart, was Netzwerkeffekte sind und wie sie in Kommunikationsnetzen wirken, und verdeutlicht an drei Fallstudien, dass die konsequente Nutzung von Netzwerkeffekten zur besseren Vermarktung von Produkten beitragt." Num Pages: 221 pages, 22 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 333.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 221
- Condition
- New
- Edition
- 2003rd Edition
- SKU
- V9783824478460
- ISBN
- 9783824478460
Paperback
Condition: New
€ 115.92
€ 115.92