Sales & marketing
Results 1481 - 1500 of 1968
Sales & marketing
Paperback. The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. Num Pages: 432 pages, Illustrations. BIC Classification: KJE; KJS; UDB; UT; UY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 154 x 27. Weight in Grams: 672.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley & Sons, Inc. New York
- Number of pages
- 432
- Condition
- New
- SKU
- V9780471361220
- ISBN
- 9780471361220
Paperback
Condition: New
€ 50.99€ 38.93
€ 50.99
€ 38.93
Paperback. Your fast track to successful digital marketing Learn in a week, what the experts learn about digital marketing in a lifetime. Written by Nick Smith, a digital marketing expert, Digital Marketing In A Week gives you everything you need to run successful digital campaigns. Learn in a week, remember for a lifetime. Num Pages: 128 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473609525
- ISBN
- 9781473609525
Paperback
Condition: New
€ 13.99€ 11.02
€ 13.99
€ 11.02
Paperback. The force of the internet and the power of online consumers have dramatically altered the face of business world. This book clarifies the complex subject of ecommerce, presenting 8-step strategy for success in internet marketing. It is suitable for those seeking success in a business environment altered by the digital revolution. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 198 x 131 x 20. Weight in Grams: 330.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- IMM Lifestyle Books United Kingdom
- Number of pages
- 272
- Condition
- New
- SKU
- V9781847734877
- ISBN
- 9781847734877
Paperback
Condition: New
€ 26.99€ 21.87
€ 26.99
€ 21.87
Paperback. This book provides a timely and comprehensive snapshot of the current digital communication practices of today's organisations and workplaces, covering a wide spectrum of communication technologies, such as email, instant messaging, message boards, Twitter, corporate blogs, consumer reviews and mobile communication technologies. Editor(s): Darics, Erika. Num Pages: 274 pages, biography. BIC Classification: CBX; CFB; CFGR; GTC; KJSP. Category: (G) General (US: Trade). Dimension: 141 x 215 x 21. Weight in Grams: 382.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2015
- Condition
- New
- SKU
- V9781349487776
- ISBN
- 9781349487776
Paperback
Condition: New
€ 63.28
€ 63.28
Paperback. Editor(s): Lynwood, Jeremiah. Num Pages: 82 pages. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 155 x 229 x 7. Weight in Grams: 186.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Nova Science Pub Inc
- Condition
- New
- SKU
- V9781631177859
- ISBN
- 9781631177859
Paperback
Condition: New
€ 100.73€ 70.33
€ 100.73
€ 70.33
Paperback. Series: Speed Reads. 32 pages. If you ask people what the biggest challenge is in their job it is often handling difficult customers. This book is designed to give organizations simple templates and tools which they can use with very little training experience. It also serves as a refresher for those who have undergone trainer training. Cateogry: (P) Professional & Vocational. BIC Classification: KJSU. Dimension: 210 x 140 x 10. Weight: 72.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Directory of Social Change
- Number of pages
- 32
- Condition
- New
- SKU
- V9781906294212
- ISBN
- 9781906294212
Paperback
Condition: New
€ 12.33
€ 12.33
Hardcover. Announcing an update of one of the best marketing books of all time. Differentiation has become a very big word in business thanks in great part to Differentiate or Die. It has been called one of the best marketing books of all time. Num Pages: 272 pages, , black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 165 x 24. Weight in Grams: 466.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2008
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780470223390
- ISBN
- 9780470223390
Hardback
Condition: New
€ 30.99€ 21.95
€ 30.99
€ 21.95
Differential Games in Marketing (International Series in Quantitative ...
Jørgensen, Steffen, Zaccour, Georges
Hardcover. Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. This book deals with differential games in advertising, pricing, and marketing channels, as well as with marketing-production and pricing-advertising interfaces. Series: International Series in Quantitative Marketing. Num Pages: 176 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 164 x 17. Weight in Grams: 464.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Springer
- Edition
- 2004th Edition
- Condition
- New
- SKU
- V9781402076138
- ISBN
- 9781402076138
Hardback
Condition: New
€ 188.69
€ 188.69
Paperback. Series: International Series in Quantitative Marketing. Num Pages: 176 pages, biography. BIC Classification: KJS; KJT. Category: (G) General (US: Trade). Dimension: 235 x 155 x 11. Weight in Grams: 308.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 176
- Condition
- New
- SKU
- V9781461347248
- ISBN
- 9781461347248
Paperback
Condition: New
€ 184.86
€ 184.86
Paperback. Num Pages: 288 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 203 x 136 x 17. Weight in Grams: 226.
- Publisher
- Random House USA Inc United States
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780307460868
- ISBN
- 9780307460868
Paperback
Condition: New
€ 17.99€ 17.03
€ 17.99
€ 17.03
Paperback. Num Pages: 192 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 214 x 213 x 20. Weight in Grams: 550.
- Publisher
- BIS Publishers
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9789063694357
- ISBN
- 9789063694357
Paperback
Condition: New
€ 40.99€ 38.52
€ 40.99
€ 38.52
Paperback. Over 4,000 entries on key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Num Pages: 256 pages, black & white illustrations. BIC Classification: GBC; KJS. Category: (U) Tertiary Education (US: College). Dimension: 254 x 177 x 13. Weight in Grams: 454.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- SAGE Publications Inc United States
- Number of pages
- 256
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780761927716
- ISBN
- 9780761927716
Paperback
Condition: New
€ 76.26
€ 76.26
Developing B2B Social Communities: Keys to Growth, Innovation, and Cus...
Brooks, Margaret, Lovett, J. J., Creek, Sam
Paperback. Num Pages: 216 pages, 33 black & white illustrations, biography. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 254 x 178 x 12. Weight in Grams: 308.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Apress
- Edition
- 1st ed.
- Number of pages
- 188
- Condition
- New
- SKU
- V9781430247135
- ISBN
- 9781430247135
Paperback
Condition: New
€ 31.99€ 26.47
€ 31.99
€ 26.47
Paperback. A guide to maximising your company's potential through PR. It helps the reader to gain an understanding of the concepts and principles and learn how to use them in actual business scenarios. It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders, and more. Series: Creating Success. Num Pages: 176 pages, 1, black & white illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 219 x 147 x 12. Weight in Grams: 274.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Kogan Page Ltd
- Number of pages
- 178
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780749459703
- ISBN
- 9780749459703
Paperback
Condition: New
€ 15.99€ 14.50
€ 15.99
€ 14.50
Hardcover. Offers business leaders a comprehensive customer-centric organizational model that shows how to put in place an infrastructure that is organized around the demands of the customer. This title includes information about structure, management processes, reward and management systems, and people practices. Num Pages: 208 pages, Illustrations,. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 231 x 160 x 23. Weight in Grams: 394.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9780787979195
- ISBN
- 9780787979195
Hardback
Condition: New
€ 56.51
€ 56.51
Hardcover. .
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2017
- Edition
- 5th Edition
- Condition
- New
- SKU
- V9781118980828
- ISBN
- 9781118980828
Hardback
Condition: New
€ 54.99€ 45.52
€ 54.99
€ 45.52
Hardcover. As an in-depth explanation of one organisation s brand strategy, this guide is both fascinating and full of useful insights. Num Pages: 224 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 283 x 221 x 17. Weight in Grams: 988.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9781118457474
- ISBN
- 9781118457474
Hardback
Condition: New
€ 50.99€ 50.85
€ 50.99
€ 50.85
Paperback. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJM; KJSU. Category: (G) General (US: Trade). Dimension: 228 x 152 x 17. Weight in Grams: 372.
- Publisher
- Simon & Schuster
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- KRA0013566
- ISBN
- 9781439167281
Paperback
Condition: New
€ 6.23
€ 6.23
Hardcover. Social Customer Service is new. Social Media is the biggest thing happening to the customer service industry since the mid 1960s when modern day call centres were born. It is taking customers and organisations into untested ways of relating: transparently, collaboratively, instantly. Num Pages: 250 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 235 x 153 x 19. Weight in Grams: 516.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 250
- Condition
- New
- SKU
- V9781118662670
- ISBN
- 9781118662670
Hardback
Condition: New
€ 26.99€ 22.15
€ 26.99
€ 22.15
Hardcover. .
- Publisher
- Springer
- Format
- Hardback
- Publication date
- 1994
- Edition
- 1994th Edition
- Condition
- New
- SKU
- V9780412610103
- ISBN
- 9780412610103
Hardback
Condition: New
€ 130.37€ 46.48
€ 130.37
€ 46.48