Sales & marketing
Results 1581 - 1600 of 3940
Sales & marketing
Paperback. This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text. Series: MBA Series. Num Pages: 544 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 232 x 157 x 28. Weight in Grams: 816.
- Publisher
- Macmillan Education UK United Kingdom
- Number of pages
- 584
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781137300294
- ISBN
- 9781137300294
Paperback
Condition: New
€ 77.03€ 69.44
€ 77.03
€ 69.44
paperback. BIC Classification: KJS. Dimension: 210 x 148. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Fachmedien Wiesbaden
- Edition
- 3., erw. u. überarb. Aufl. 2014
- Condition
- New
- SKU
- V9783658029852
- ISBN
- 9783658029852
Paperback
Condition: New
€ 48.16
€ 48.16
Paperback. Num Pages: 151 pages, 1 black & white illustrations, biography. BIC Classification: KC; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 9. Weight in Grams: 264.
- Format
- Paperback
- Publication date
- 1990
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 1990
- Number of pages
- 151
- Condition
- New
- SKU
- V9783540522096
- ISBN
- 9783540522096
Paperback
Condition: New
€ 120.60
€ 120.60
paperback. Editor(s): Dietrich, Brenda L.; Vohra, Prof. Rakesh V.; Brick, Patricia. Series: The IMA Volumes in Mathematics and its Applications. Num Pages: 174 pages, 17 black & white tables, biography. BIC Classification: KJE; KJS; PBW; UDB. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 9. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer United States
- Edition
- Softcover reprint of the original 1st ed. 2002
- Number of pages
- 174
- Condition
- New
- SKU
- V9781441929709
- ISBN
- 9781441929709
Paperback
Condition: New
€ 185.77
€ 185.77
hardcover. A collection of papers from an IMA "Hot Topics" workshop in internet auctions. This work includes descriptions of real and proposed auctions, with mathematical model formulations, theoretical results, solution approaches, and computational studies. It also provides a mathematical programming perspective on open questions in auction theory. Editor(s): Dietrich, Brenda L.; Vohra, Prof. Rakesh V.; Brick, Patricia. Series: The IMA Volumes in Mathematics and its Applications. Num Pages: 174 pages, 17 black & white tables, biography. BIC Classification: KJE; KJS; PBW; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 12. Weight in Grams: 980.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Springer United States
- Edition
- 2002nd Edition
- Number of pages
- 174
- Condition
- New
- SKU
- V9780387953595
- ISBN
- 9780387953595
Hardback
Condition: New
€ 187.88
€ 187.88
Paperback. Series: International Series in Quantitative Marketing. Num Pages: 568 pages, 47 black & white tables, biography. BIC Classification: KCC; KJS; KNPR. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 30. Weight in Grams: 825.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- 1st ed. Softcover of orig. ed. 2004
- Number of pages
- 568
- Condition
- New
- SKU
- V9781441953025
- ISBN
- 9781441953025
Paperback
Condition: New
€ 241.49
€ 241.49
Hardback. Identifies eight 'Channel Myths' that characterize almost all analytical research on distribution channels. Series: International Series in Quantitative Marketing. Num Pages: 568 pages, 47 black & white tables, biography. BIC Classification: KCC; KJS; KNPR. Category: (G) General (US: Trade). Dimension: 234 x 156 x 33. Weight in Grams: 1017.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 568
- Condition
- New
- SKU
- V9781402071638
- ISBN
- 9781402071638
Hardback
Condition: New
€ 250.01
€ 250.01
Paperback / so. Series: Logistik in Industrie, Handel Und Dienstleistungen. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 12. Weight in Grams: 331.
- Format
- Paperback
- Publication date
- 1984
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783540130932
- ISBN
- 9783540130932
Paperback
Condition: New
€ 58.26
€ 58.26
Paperback. Learn the "best of the best" selling strategies from over 100 leading sales trainers and training companies in this all-inclusive sales resource. Num Pages: 386 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 154 x 28. Weight in Grams: 504.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 386
- Condition
- New
- SKU
- V9780470617861
- ISBN
- 9780470617861
Paperback
Condition: New
€ 20.99€ 18.25
€ 20.99
€ 18.25
Paperback. The world of mass media, in which a few, prime national outlets controlled the messages we all see and hear, has largely vanished. Henricks and Shelton urge you to think less like a marketer and more like a media executive. Using real world examples and colourful anecdotes, they explain how to build a direct channel to your audience that you own. Num Pages: 192 pages, illustrations. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 140 x 220 x 16. Weight in Grams: 224.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Berrett-Koehler United States
- Number of pages
- 192
- Condition
- New
- SKU
- V9781626565807
- ISBN
- 9781626565807
Paperback
Condition: New
€ 18.99€ 16.39
€ 18.99
€ 16.39
Hardcover.
Key strategies for long-term, sustainable customerrelationships
With nearly every sector of the marketplace challenged likenever before, sales professionals are under pressure now more thanever. Success demands superior strategies and precise execution. Num Pages: 304 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 239 x 163 x 27. Weight in Grams: 496.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 304
- Format
- Hardback
- Publication date
- 2010
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780470533116
- ISBN
- 9780470533116
Hardback
Condition: New
€ 27.99€ 20.96
€ 27.99
€ 20.96
Hardback. Your digital presence tells the story of who you are.. so what should you be saying? In a world overflowing with the noise of Facebook updates, tweets, blog posts, Pinterest pins and YouTube video responses, it's difficult to connect with the people who matter most to your business and your career. Num Pages: 256 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 142 x 219 x 15. Weight in Grams: 426.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9781119940715
- ISBN
- 9781119940715
Hardback
Condition: New
€ 23.99€ 19.29
€ 23.99
€ 19.29
Paperback. Num Pages: 320 pages, illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 158 x 232 x 20. Weight in Grams: 496.
- Publisher
- Pearson Education Limited
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781292063362
- ISBN
- 9781292063362
Paperback
Condition: New
€ 91.29
€ 91.29
Paperback. Series: Palgrave Master Series. Num Pages: 400 pages, 22 black & white tables, 7 graphs, 17 figures, 1 maps. BIC Classification: KJS; KNSX. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 155 x 23. Weight in Grams: 600.
- Publisher
- Palgrave Macmillan
- Number of pages
- 400
- Format
- Paperback
- Publication date
- 2009
- Edition
- 2008th Edition
- Condition
- New
- SKU
- V9781403919021
- ISBN
- 9781403919021
Paperback
Condition: New
€ 45.99€ 38.22
€ 45.99
€ 38.22
Hardcover. ? Master Data Management in Practice provides a logical order toward planning, implementation, ongoing management, and advanced practices of Customer MDM with tables, graphs, and charts. Series: Wiley Corporate F&A. Num Pages: 272 pages, Illustrations. BIC Classification: KJQ; KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 163 x 25. Weight in Grams: 456.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 248
- Condition
- New
- SKU
- V9780470910559
- ISBN
- 9780470910559
Hardback
Condition: New
€ 68.15€ 57.51
€ 68.15
€ 57.51
Paperback / so. Series: Markt- Und Unternehmensentwicklung / Markets and Organisatio. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 23. Weight in Grams: 540.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Edition
- 4
- Condition
- New
- SKU
- V9783835003552
- ISBN
- 9783835003552
Paperback
Condition: New
€ 91.65
€ 91.65
Paperback. With mass production unable to fulfil the needs of an increasingly demanding customer base, and mass product customization the new buzzword, this book analyzes differing production paradigms to arrive at a definition not restricted to mere modules assembly. Series: SpringerBriefs in Business. Num Pages: 110 pages, 20 black & white illustrations, 66 black & white tables, biography. BIC Classification: JHBC; KJE; KJMV5; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 158 x 8. Weight in Grams: 160.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 110
- Condition
- New
- SKU
- V9783642183898
- ISBN
- 9783642183898
Paperback
Condition: New
€ 63.90
€ 63.90
Paperback. Written by a leading practitioner who was part of the team responsible for the success of the world's leading consumer brand. A practical, experience-based manual to shorten your marketing learning curve. The author shares the secret formula of communication, learnt from a career in some of the world's most famous brands. Num Pages: 224 pages, No. BIC Classification: KJS; LNJX. Category: (G) General (US: Trade). Dimension: 155 x 234 x 20. Weight in Grams: 324.
- Publisher
- Lid Publishing
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781910649862
- ISBN
- 9781910649862
Paperback
Condition: New
€ 17.99€ 14.29
€ 17.99
€ 14.29
Hardback. Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands - but not others. Num Pages: 210 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 236 x 154 x 17. Weight in Grams: 394.
- Publisher
- Gallup Press
- Format
- Hardback
- Publication date
- 2005
- Condition
- New
- SKU
- V9781595620057
- ISBN
- 9781595620057
Hardback
Condition: New
€ 26.99€ 22.02
€ 26.99
€ 22.02
Paperback / so. Num Pages: 182 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 11. Weight in Grams: 327.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Gabler Verlag United States
- Number of pages
- 182
- Condition
- New
- SKU
- V9783409117685
- ISBN
- 9783409117685
Paperback
Condition: New
€ 58.26
€ 58.26