Sales & marketing
Results 2401 - 2424 of 2717
Sales & marketing
Paperback. Series: Business-to-Business-Marketing. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 339.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag
- Condition
- New
- SKU
- V9783835004979
- ISBN
- 9783835004979
Paperback
Condition: New
€ 78.67
€ 78.67
Hardcover. Advice from a master of direct response marketing Rick Cesari shares his twenty-five years of insights and methods as a guide that will help readers make the most of direct response marketing. Rick is the man behind the marketing campaigns that put the George Foreman Grill and OxiClean into the minds of millions of consumers. Num Pages: 240 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 160 x 23. Weight in Grams: 426.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780470888018
- ISBN
- 9780470888018
Hardback
Condition: New
€ 25.99€ 21.08
€ 25.99
€ 21.08
Hardcover. A small but powerful book that makes understanding business finance a breeze. Num Pages: illustrations. BIC Classification: KCL; KFF; KJK; KJM; KJS. Category: (G) General (US: Trade). .
- Publisher
- LID Publishing
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9780996943376
- ISBN
- 9780996943376
Hardback
Condition: New
€ 13.99€ 11.89
€ 13.99
€ 11.89
Paperback / so. Series: Betriebswirtschaftliche Forschung Zur Unternehmensf Hrung. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 259.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835006546
- ISBN
- 9783835006546
Paperback
Condition: New
€ 83.28
€ 83.28
Hardback. This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. Editor(s): Glynn, Mark S.; Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 360 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 33. Weight in Grams: 680.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 360
- Condition
- New
- Edition
- Illustrated
- SKU
- V9781780525761
- ISBN
- 9781780525761
Hardback
Condition: New
€ 154.80
€ 154.80
Hardback. Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address aspects of the marketing mix for business-to-business and industrial marketers. It includes papers that provide brand management insights for managers. Editor(s): Glynn, Mark S.; Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 504 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 27. Weight in Grams: 876.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 504
- Condition
- New
- SKU
- V9781848556706
- ISBN
- 9781848556706
Hardback
Condition: New
€ 156.13
€ 156.13
Hardback. In a hard-hitting book that refutes conventional wisdom, Katherine Sender explores the connection between the business of marketing to gay consumers and the politics of gay rights and identity. Series: Between Men - Between Women: Lesbian & Gay Studies. Num Pages: 320 pages, 18 illus. BIC Classification: JFSK; KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 25. Weight in Grams: 726.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Columbia University Press United States
- Number of pages
- 320
- Condition
- New
- SKU
- V9780231127349
- ISBN
- 9780231127349
Hardback
Condition: New
€ 58.34€ 46.42
€ 58.34
€ 46.42
Hardback. Num Pages: 318 pages, 34 black & white illustrations, 11 black & white tables, biography. BIC Classification: 1DST; KJC; KJSM; KJU; KJVS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 23. Weight in Grams: 549.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 318
- Condition
- New
- SKU
- V9781137578099
- ISBN
- 9781137578099
Hardback
Condition: New
€ 129.36
€ 129.36
Paperback. Num Pages: 246 pages, biography. BIC Classification: KF; KJC; KJM; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 246
- Condition
- New
- SKU
- V9781349514410
- ISBN
- 9781349514410
Paperback
Condition: New
€ 128.81
€ 128.81
Hardcover. Now fully revised and updated--a powerful, customer-focused tool for business improvement Now in a Second Edition, Business Process Mapping is a powerful tool that offers a solid understanding of any given process, as well as the methods for that process to be more effective, and ensures that true value is being provided to customers. Num Pages: 336 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 230 x 160 x 29. Weight in Grams: 544.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9780470444580
- ISBN
- 9780470444580
Hardback
Condition: New
€ 67.67€ 57.91
€ 67.67
€ 57.91
Paperback. A holistic approach to harnessing a company's processes to achieve true customer satisfaction Every move that a corporation makes is a mixture of input, action, and output-in short, a process. To keep customers, employees, and shareholders happy, corporate management must juggle conflicting priorities. Num Pages: 264 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 253 x 188 x 18. Weight in Grams: 466.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 264
- Condition
- New
- SKU
- V9780470446287
- ISBN
- 9780470446287
Paperback
Condition: New
€ 50.99€ 40.33
€ 50.99
€ 40.33
Hardback. This work provides an understanding of the long-term relations in business marketing, how these relationships develop, and their constituent parts and processes. Unfolding network theory is applied to describe how complex interdependencies between modern firms can be analyzed. Editor(s): Moller, Kristian K.; Wilson, David T. Num Pages: 635 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 34. Weight in Grams: 1094.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 635
- Condition
- New
- SKU
- V9780792395041
- ISBN
- 9780792395041
Hardback
Condition: New
€ 345.09
€ 345.09
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 254.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834939890
- ISBN
- 9783834939890
Paperback
Condition: New
€ 77.50
€ 77.50
Paperback. .
- Publisher
- Palgrave Macmillan
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st ed. 2014
- Condition
- New
- SKU
- V9781349481880
- ISBN
- 9781349481880
Paperback
Condition: New
€ 94.65
€ 94.65
Paperback. The authors identify conditions under which firms seek higher rather than lower regulation in a context of weak regulatory capacities by engaging in self-regulation or partnering up with thegovernment and/or NGOs. They analyse how firms in theautomotive, food, textile, andmining sectors fight environmental pollution and HIV/AIDS." Editor(s): Borzel, Prof.Dr. Tanja A.; Thauer, Christian. Series: Governance and Limited Statehood. Num Pages: 288 pages, biography. BIC Classification: JPSN; KCP; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 288
- Condition
- New
- SKU
- V9781349345052
- ISBN
- 9781349345052
Paperback
Condition: New
€ 67.00
€ 67.00
hardcover. Represents the type of business that many aspire towards - a business able to align its internal functions (sales, marketing etc) in order to collaborate with its key customers in the creation of real and unique value for mutual benefit. Num Pages: 240 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 240 x 167 x 23. Weight in Grams: 580.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Kogan Page Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780749454852
- ISBN
- 9780749454852
Hardback
Condition: New
€ 43.99€ 40.05
€ 43.99
€ 40.05
Paperback. Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'. Num Pages: 400 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 196 x 131 x 26. Weight in Grams: 290.
- Publisher
- Simon & Schuster Ltd
- Number of pages
- 400
- Format
- Paperback
- Publication date
- 2010
- Condition
- New
- SKU
- V9781849830409
- ISBN
- 9781849830409
Paperback
Condition: New
€ 14.99€ 11.57
€ 14.99
€ 11.57
Paperback. Num Pages: 249 pages, biography. BIC Classification: KJM; KJMV2; KJSP; KJU; KJWB. Category: (G) General (US: Trade). Dimension: 235 x 155 x 13. Weight in Grams: 379.
- Publisher
- Palgrave Macmillan
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st ed. 2013
- Condition
- New
- SKU
- V9781349348305
- ISBN
- 9781349348305
Paperback
Condition: New
€ 82.84
€ 82.84
Paperback. Prior to scanner data, AC Nielsen, the major supplier of information on brand performances, said its business was to provide the score but not to explain or predict it. Now, model-based insights are not only demanded by managers, but can also be meaningfully provided. This work describes models that managers can use as an aid in decision making. Series: International Series in Quantitative Marketing. Num Pages: 661 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 156 x 35. Weight in Grams: 978.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 661
- Condition
- New
- SKU
- V9780792378136
- ISBN
- 9780792378136
Paperback
Condition: New
€ 514.06
€ 514.06
Paperback. Num Pages: 418 pages, biography. BIC Classification: KJS. Category: (P) Professional & Scholarly; (U) Tertiary Education. Dimension: 216 x 140 x 21. Weight in Grams: 671.
- Format
- Paperback
- Publication date
- 1978
- Publisher
- Kluwer Academic Publishers Group Netherlands
- Edition
- Softcover reprint of the original 1st ed. 1978
- Number of pages
- 418
- Condition
- New
- SKU
- V9789020706741
- ISBN
- 9789020706741
Paperback
Condition: New
€ 130.34
€ 130.34
Paperback. Num Pages: 240 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 157 x 13. Weight in Grams: 392.
- Publisher
- Palgrave Macmillan
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2002
- Edition
- Revised
- Condition
- New
- SKU
- V9781403939494
- ISBN
- 9781403939494
Paperback
Condition: New
€ 67.08
€ 67.08
Hardcover. This volume is about building and delivering great customer experiences. With the use of examples and cases, the authors show that this is key for all companies and organizations. Num Pages: 240 pages, biography. BIC Classification: KJC; KJSU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 244 x 163 x 19. Weight in Grams: 508.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- First Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780333990131
- ISBN
- 9780333990131
Hardback
Condition: New
€ 67.84
€ 67.84
Paperback. Leading companies including BMW, Twitter, Deloitte and Bloomberg share their insider stories of how embracing digital culture has improved their business practices, leading to increased adaptability and productivity. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJE; KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 159 x 233 x 19. Weight in Grams: 412.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749479657
- ISBN
- 9780749479657
Paperback
Condition: New
€ 35.99€ 33.25
€ 35.99
€ 33.25
Hardcover. 8vo.Good copy in original cloth
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley & Sons
- Edition
- 1st Edition
- Condition
- Used, Very Good
- SKU
- KEX0257299
- ISBN
- 9780471385097
Hardback
Condition: Used, Very Good
€ 4.99
€ 4.99