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Sales & marketing
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Sales & marketing
paperback. Series: Essentials. Num Pages: 41 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJSM; KNTX. Category: (G) General (US: Trade). Dimension: 210 x 148 x 3. Weight in Grams: 82.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Edition
- 2014th Edition
- Number of pages
- 41
- Condition
- New
- SKU
- V9783658088002
- ISBN
- 9783658088002
Paperback
Condition: New
€ 23.65
€ 23.65
paperback. Series: Rechnungswesen Und Controlling. Num Pages: 380 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KCCD; KJS. Category: (G) General (US: Trade). Weight in Grams: 521.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 380
- Condition
- New
- Edition
- 2000th Edition
- SKU
- V9783824471652
- ISBN
- 9783824471652
Paperback
Condition: New
€ 72.94
€ 72.94
Paperback. "Hardie investigates the link between the financialization - defined as the ability to trade risk - and the capacity of emerging market governments to borrow from private markets. He considers the government bond markets in Brazil, Lebanon and Turkey and includes interviews with 126 financial market actors"-- Series: International Political Economy Series. Num Pages: 231 pages, biography. BIC Classification: JPB; JPS; KCB; KCP; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 231
- Condition
- New
- SKU
- V9781349347889
- ISBN
- 9781349347889
Paperback
Condition: New
€ 127.73
€ 127.73
Paperback. Suitable for advance-graduate, postgraduate courses in financial services marketing, as well as professional courses such as the Chartered Institute of Bankers Marketing module, this book covers all aspects of the field. Num Pages: 352 pages, illustrations. BIC Classification: KFFK; KJS. Category: (P) Professional & Vocational. Dimension: 246 x 189 x 18. Weight in Grams: 675.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 352
- Format
- Paperback
- Publication date
- 2006
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780273632979
- ISBN
- 9780273632979
Paperback
Condition: New
€ 82.12
€ 82.12
Hardback. Editor(s): Bilgin, Mehmet Huseyin; Danis, Hakan; Demir, Ender; Can, Ugur. Series: Eurasian Studies in Business and Economics. Num Pages: 633 pages, 93 black & white illustrations, 42 colour illustrations, biography. BIC Classification: KFFH; KJSM; KJVS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 35. Weight in Grams: 1142.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 633
- Condition
- New
- SKU
- V9783319399188
- ISBN
- 9783319399188
Hardback
Condition: New
€ 263.46
€ 263.46
Paperback. Financial Communications showcases why it is crucial for financial institutions to enhance key communication processes, rebuild trust with its customer base, improve relationships, and derive better brand awareness amongst key stakeholders within the industry. Num Pages: 236 pages, 3 black & white illustrations, biography. BIC Classification: GTC; KFF; KFFH; KJMV3; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 13. Weight in Grams: 309.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 236
- Condition
- New
- SKU
- V9781349470013
- ISBN
- 9781349470013
Paperback
Condition: New
€ 65.80
€ 65.80
Hardback. This diverse collection draws on insights from renowned film academics and leading industry professionals to provide a comprehensive overview of film marketing in multiple global contexts. Straddling practical and theoretical considerations, the book explores modern film marketing, its evolution, and the key issues at stake in a global era. Editor(s): Mingant, Nolwenn; Tirtaine, Cecilia; Augros, Joel. Num Pages: 288 pages, biography. BIC Classification: 3JM; APF; KJS. Category: (U) Tertiary Education (US: College). Dimension: 161 x 241 x 17. Weight in Grams: 486.
- Publisher
- Bloomsbury Publishing PLC
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st ed. 2015
- Condition
- New
- SKU
- V9781844578399
- ISBN
- 9781844578399
Hardback
Condition: New
€ 118.91€ 106.69
€ 118.91
€ 106.69
Paperback. Num Pages: 200 pages, 19 black & white illustrations, 7 black & white tables, 18 black & white halftones, 1 bla. BIC Classification: KJS; KNTC. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 246 x 189. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781138013360
- ISBN
- 9781138013360
Paperback
Condition: New
€ 66.69
€ 66.69
Paperback / so. Num Pages: 270 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 388.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 270
- Condition
- New
- SKU
- V9783824403257
- ISBN
- 9783824403257
Paperback
Condition: New
€ 55.50
€ 55.50
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KCCD; KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 34. Weight in Grams: 748.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824479153
- ISBN
- 9783824479153
Paperback
Condition: New
€ 108.28
€ 108.28
Hardcover. This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts. Editor(s): Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 350 pages. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 236 x 153 x 28. Weight in Grams: 596.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Emerald Group Publishing Limited
- Condition
- New
- SKU
- V9781784410803
- ISBN
- 9781784410803
Hardback
Condition: New
€ 147.62
€ 147.62
Paperback / so. Num Pages: black & white illustrations, colour illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 203 x 203 x 10. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783322824738
- ISBN
- 9783322824738
Paperback
Condition: New
€ 71.51
€ 71.51
Fast and Efficient Context-Aware Services gives a thorough explanation of the state-of-the-art in Context-Aware-Services (CAS). The authors describe all major terms and components of CAS, defining context and discussing the requirements of context-aware applications and their use in 3rd generation services. Series: Wiley Series in Communications Networking & Distributed Systems. Num Pages: 222 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 251 x 181 x 19. Weight in Grams: 576.
- Publication date
- 2006
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 222
- Condition
- New
- SKU
- V9780470016688
- ISBN
- 9780470016688
Paperback
Condition: New
€ 143.63
€ 143.63
Paperback. Num Pages: 408 pages, 100 bw illus. BIC Classification: KJS; KNPR; KNSX. Category: (G) General (US: Trade). Dimension: 283 x 219 x 28. Weight in Grams: 1140.
- Publisher
- Bloomsbury Publishing PLC
- Format
- Paperback
- Publication date
- 2015
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781609019006
- ISBN
- 9781609019006
Paperback
Condition: New
€ 117.83
€ 117.83
Paperback. This much needed text will provide information regarding the introduction, making and machine the industry calls Fashion Marketing. Num Pages: 352 pages, col. Illustrations. BIC Classification: AKTA; KJS; KNSX. Category: (U) Tertiary Education (US: College). Dimension: 233 x 185 x 22. Weight in Grams: 924.
- Publisher
- Fairchild Pubns
- Number of pages
- 352
- Format
- Paperback
- Publication date
- 2010
- Condition
- New
- SKU
- V9781563677380
- ISBN
- 9781563677380
Paperback
Condition: New
€ 125.38
€ 125.38
Paperback. * This will be the first British textbook on the subject. * International approach, reflecting the global market for fashion. * The clothing industry is vast, currently worth GBP35 billion a year in the UK and growing. Num Pages: 216 pages, 20. BIC Classification: AKTA; KJS; TDPH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 245 x 173 x 11. Weight in Grams: 382.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 224
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781405150606
- ISBN
- 9781405150606
Paperback
Condition: New
€ 38.99€ 30.87
€ 38.99
€ 30.87
Paperback. 'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. Editor(s): Easey, Mike. Series: Wiley Desktop Editions. Num Pages: 280 pages, Illustrations. BIC Classification: KJS; KNSX. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 243 x 174 x 16. Weight in Grams: 484.
- Publisher
- John Wiley and Sons Ltd
- Number of pages
- 280
- Format
- Paperback
- Publication date
- 2008
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781405139533
- ISBN
- 9781405139533
Paperback
Condition: New
€ 40.99€ 39.95
€ 40.99
€ 39.95
Paperback. Explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. This title analyses every aspect of fashion from a marketing perspective. It also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Num Pages: 240 pages, col. Illustrations, col. ports. BIC Classification: KJS; KNSX. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 158 x 13. Weight in Grams: 372.
- Publisher
- Kogan Page Ltd
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2012
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780749464462
- ISBN
- 9780749464462
Paperback
Condition: New
€ 35.00
€ 35.00
Paperback.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Fairchild Pubns
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9781563678745
- ISBN
- 9781563678745
Paperback
Condition: New
€ 65.44
€ 65.44
Hardcover. Fashion Branding and Consumer Behaviors Editor(s): Choi, Tsan-Ming. Series: International Series on Consumer Science. Num Pages: 160 pages, 13 black & white illustrations, 30 black & white tables, biography. BIC Classification: JHBL; JMB; KJS. Category: (P) Professional & Vocational. Dimension: 242 x 163 x 15. Weight in Grams: 396.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9781493902767
- ISBN
- 9781493902767
Hardback
Condition: New
€ 138.49
€ 138.49