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Sales & marketing
Results 3321 - 3340 of 3810
Sales & marketing
Paperback. Editor(s): Poyago-Theotoky, Joanna A. Num Pages: 211 pages, biography. BIC Classification: KCD; KJMV6; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 12. Weight in Grams: 276.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 211
- Condition
- New
- SKU
- V9781349258161
- ISBN
- 9781349258161
Paperback
Condition: New
€ 126.56
€ 126.56
Paperback. In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. In the second essay she discusses several approaches to measure product differentiation in spatial contexts. Num Pages: 145 pages, 30 black & white illustrations, 10 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 10. Weight in Grams: 245.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 145
- Condition
- New
- SKU
- V9783835004320
- ISBN
- 9783835004320
Paperback
Condition: New
€ 66.97
€ 66.97
Paperback. Editor(s): Gerken, Luder. Num Pages: 332 pages, biography. BIC Classification: KCA; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 20. Weight in Grams: 444.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 1995
- Number of pages
- 332
- Condition
- New
- SKU
- V9781349242641
- ISBN
- 9781349242641
Paperback
Condition: New
€ 193.98
€ 193.98
Paperback. Num Pages: 317 pages, biography. BIC Classification: KJM; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 19. Weight in Grams: 424.
- Format
- Paperback
- Publication date
- 1993
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 317
- Condition
- New
- SKU
- V9781349128594
- ISBN
- 9781349128594
Paperback
Condition: New
€ 127.52
€ 127.52
Paperback. Provides a set of readings and case studies that facilitate a fundamental rethinking about drivers of successful as well as unsuccessful firm conduct in emerging markets. This book emphasizes the challenges facing corporate managers who operate in emerging markets, and the ways in which managers can respond to these competitive challenges. Editor(s): Merchant, Hemant. Num Pages: 276 pages, 20 black & white line drawings. BIC Classification: KJF; KJS. Category: (P) Professional & Vocational. Dimension: 180 x 254 x 19. Weight in Grams: 516.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 280
- Condition
- New
- SKU
- V9780415399500
- ISBN
- 9780415399500
Paperback
Condition: New
€ 94.88
€ 94.88
Paperback. Series: SpringerBriefs in Business. Num Pages: 118 pages, 11 black & white illustrations, biography. BIC Classification: KC; KJD; KJMV5; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 6. Weight in Grams: 195.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 118
- Condition
- New
- SKU
- V9783319019017
- ISBN
- 9783319019017
Paperback
Condition: New
€ 76.79
€ 76.79
Paperback. A guide for small and large businesses to surviving a public crisis by the utilization of smart public relations. The book addresses changes in American corporations in the 1980s and 1990s and uses many of them as examples of how to and how not to weather a crisis. Num Pages: 171 pages. BIC Classification: KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 227 x 150 x 24. Weight in Grams: 593.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Fordham University Press United States
- Number of pages
- 171
- Condition
- New
- SKU
- V9780823217847
- ISBN
- 9780823217847
Paperback
Condition: New
€ 32.99€ 29.90
€ 32.99
€ 29.90
Paperback. Gives the marketer the tools, techniques and structure needed to produce profitable marketing across the direct marketing spectrum. Suitable for those involved in direct marketing, this book provides not just the structure for success but also an insight into the techniques behind some of the world's successful direct marketing campaigns. Num Pages: 448 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 246 x 188 x 32. Weight in Grams: 860.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 448
- Format
- Paperback
- Publication date
- 2007
- Edition
- 5th
- Condition
- New
- SKU
- V9780749447601
- ISBN
- 9780749447601
Paperback
Condition: New
€ 40.99€ 36.59
€ 40.99
€ 36.59
Paperback. Num Pages: 67 pages, biography. BIC Classification: KJS; LNCB. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 4. Weight in Grams: 113.
- Format
- Paperback
- Publication date
- 1964
- Publisher
- Springer Netherlands
- Number of pages
- 67
- Condition
- New
- SKU
- V9789401500319
- ISBN
- 9789401500319
Paperback
Condition: New
€ 64.71
€ 64.71
Hardback. Editor(s): Enke, Margit; Geigenmuller, Anja; Leischnig, Alexander. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 29. Weight in Grams: 1016.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer Gabler United Kingdom
- Edition
- 3
- Condition
- New
- SKU
- V9783658029241
- ISBN
- 9783658029241
Hardback
Condition: New
€ 98.41
€ 98.41
Hardback. To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com. Num Pages: 294 pages, 30ill. BIC Classification: 1KBB; KJSA. Category: (G) General (US: Trade). Dimension: 229 x 152 x 25. Weight in Grams: 454.
- Format
- Hardback
- Publication date
- 1993
- Publisher
- Lexington Books United States
- Number of pages
- 294
- Condition
- New
- SKU
- V9780029104057
- ISBN
- 9780029104057
Hardback
Condition: New
€ 155.45
€ 155.45
Hardcover. If marketers knew why customers behave the way they do, they would increase their power in gaining the best share of the marketplace. Jan Hofmeyr and John Rice have developed the conversion model, which is a technique that analyzes the degree of a persona s psychological commitment to anything and everything. Num Pages: 320 pages, Illustrations, maps. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 238 x 161 x 23. Weight in Grams: 594.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9780471495741
- ISBN
- 9780471495741
Hardback
Condition: New
€ 57.93
€ 57.93
Paperback / so. Series: Marketing Und Innovationsmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 10. Weight in Grams: 236.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834910387
- ISBN
- 9783834910387
Paperback
Condition: New
€ 76.91
€ 76.91
Hardcover. This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses. Editor(s): Volcic, Zala; Andrejevic, Mark. Series: Palgrave Studies in Communication for Social Change. Num Pages: 212 pages, biography. BIC Classification: JFD; JPFN; KJS. Category: (P) Professional & Vocational. Dimension: 225 x 144 x 17. Weight in Grams: 394.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137500984
- ISBN
- 9781137500984
Hardback
Condition: New
€ 127.34
€ 127.34
Hardback. Telling the difference between superior and poor businesses, this book is a mixture of business strategy, marketing analysis and market research, and is about understanding how businesses and markets work, what is important for profits and growth, and deals with the essentials of strategic analysis. It is for those who formulate company strategy. Num Pages: 280 pages, Illustrations. BIC Classification: KJC; KJS; KJVB. Category: (P) Professional & Vocational. Dimension: 251 x 179 x 31. Weight in Grams: 1046.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 280
- Condition
- New
- SKU
- V9780566086519
- ISBN
- 9780566086519
Hardback
Condition: New
€ 175.17
€ 175.17
Paperback. From schools advertizing McDonald's, Nike, and Shell oil to students suspended for wearing Pepsi t-shirts on Coke day, this book sifts through a range of incidents to reveal how the rising corporatization of public schools needs to be understood as part of a broader attack on the public sector. Series: Culture and Politics Series. Num Pages: 160 pages. BIC Classification: JNK; KJSA. Category: (G) General (US: Trade). Dimension: 227 x 149 x 12. Weight in Grams: 245.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Rowman & Littlefield United States
- Number of pages
- 160
- Condition
- New
- SKU
- V9780742501027
- ISBN
- 9780742501027
Paperback
Condition: New
€ 60.33
€ 60.33
Paperback. Collaborative Promotions presents a novel approach to the improvement of supply chain efficiency through the sharing of information between retailers and manufactures. Readers will find a joint inventory and pricing model, based on empirical data and analysis. Series: Lecture Notes in Economics and Mathematical Systems. Num Pages: 173 pages, 46 black & white illustrations, 18 black & white tables, biography. BIC Classification: KCH; KJMV5; KJS; KJT; PBT. Category: (G) General (US: Trade). Dimension: 234 x 156 x 9. Weight in Grams: 570.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 173
- Condition
- New
- SKU
- V9783642133923
- ISBN
- 9783642133923
Paperback
Condition: New
€ 67.72
€ 67.72
Paperback. Editor(s): Kracklauer, Alexander H.; Mills, D. Quinn; Seifert, Dirk. Num Pages: 276 pages, 7 black & white tables, biography. BIC Classification: KJC; KJSU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 15. Weight in Grams: 444.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of hardcover 1st ed. 2004
- Number of pages
- 276
- Condition
- New
- SKU
- V9783642055294
- ISBN
- 9783642055294
Paperback
Condition: New
€ 66.97
€ 66.97
Hardback. Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a strategic framework that has been tested successfully with various global companies. Editor(s): Kracklauer, Alexander H.; Mills, Daniel Quinn; Seifert, Dirk. Num Pages: 276 pages, 7 black & white tables, biography. BIC Classification: KJC; KJSU. Category: (P) Professional & Vocational. Dimension: 241 x 163 x 22. Weight in Grams: 582.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 276
- Condition
- New
- SKU
- V9783540002277
- ISBN
- 9783540002277
Hardback
Condition: New
€ 72.50
€ 72.50
Collaboration, Learning and Innovation Across Outsourced Services Valu...
Abbott, Pamela; Zheng, Yingqin; Du, Rong
Paperback. Series: Springerbriefs in Digital Spaces. Num Pages: 67 pages, 3 black & white illustrations, biography. BIC Classification: KJMV5; KJMV6; KJQ; KJSM; UYZM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 4. Weight in Grams: 124.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 67
- Condition
- New
- SKU
- V9783319144207
- ISBN
- 9783319144207
Paperback
Condition: New
€ 71.77
€ 71.77