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Sales & marketing

Results 3281 - 3300 of 3810

Sales & marketing

Paperback. .
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9780765646941
ISBN
9780765646941
Paperback
Condition: New

€ 64.31

Hardback. Editor(s): Emilien, Gerard; Weitkunat, Rolf; Ludicke, Frank. Num Pages: 596 pages, 32 black & white illustrations, 23 colour illustrations, 2 colour tables, biography. BIC Classification: JHBC; JMB; KJSM; MBN; MBNH9. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
Format
Hardback
Publication date
2017
Publisher
Springer International Publishing AG Switzerland
Number of pages
596
Condition
New
SKU
V9783319505282
ISBN
9783319505282
Hardback
Condition: New

€ 286.34

Paperback / so. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 26. Weight in Grams: 594.
Format
Paperback
Publication date
2012
Publisher
Springer Gabler United Kingdom
Condition
New
SKU
V9783658005603
ISBN
9783658005603
Paperback
Condition: New

€ 101.39

Hardback. Editor(s): Lima Marques, Claudia; Wei, Dan. Num Pages: 470 pages, biography. BIC Classification: KJS; LB. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
Format
Hardback
Publication date
2017
Publisher
Springer International Publishing AG Switzerland
Edition
1st ed. 2017
Number of pages
470
Condition
New
SKU
V9783319556239
ISBN
9783319556239
Hardback
Condition: New

€ 196.75

Paperback. Covering a range of perspectives including family/consumer science, law, sociology and public policy as well as finance and economics, this book offers an accurate picture of American financial literacy and sets out real-world steps toward its improvement. Editor(s): Lamdin, Douglas J. Series: International Series on Consumer Science. Num Pages: 342 pages, 10 black & white tables, biography. BIC Classification: JFFT; JHB; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 19. Weight in Grams: 545.
Format
Paperback
Publication date
2014
Publisher
Springer-Verlag New York Inc. United States
Number of pages
342
Condition
New
SKU
V9781489994172
ISBN
9781489994172
Paperback
Condition: New

€ 128.39

Hardcover. Editor(s): Boskins, Arnold P. Num Pages: 189 pages, b/w graphs, tables & formulas. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 264 x 183 x 19. Weight in Grams: 670.
Format
Hardback
Publication date
2008
Publisher
Nova Science Publishers Inc United States
Number of pages
189
Condition
New
SKU
V9781600215834
ISBN
9781600215834
Hardback
Condition: New

€ 237.63
€ 162.43

Paperback. This classic treatise that defined the field of applied demand analysis is now fully updated and expanded. Its primary focus is how households adjust their expenditures, which account for 70% of America's GDP, in response to changes in price and income. Num Pages: 546 pages, 274 black & white tables, biography. BIC Classification: KCB; KCBM; KCH; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 28. Weight in Grams: 831.
Format
Paperback
Publication date
2014
Publisher
Springer-Verlag New York Inc. United States
Edition
3rd ed. 2010
Number of pages
546
Condition
New
SKU
V9781489983923
ISBN
9781489983923
Paperback
Condition: New

€ 251.92

Paperback. How did consumer culture become synonymous with westernised societies? Iqani argues that it is the way it is promoted by media texts. She provides a detailed analysis of publicly displayed consumer magazine covers and engages with big questions about the public, power and identity in mediated consumer culture. Num Pages: 200 pages, biography. BIC Classification: JFC; JFD; KJS; KNTJ. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Format
Paperback
Publication date
2012
Publisher
Palgrave Macmillan United Kingdom
Number of pages
200
Condition
New
SKU
V9781349338290
ISBN
9781349338290
Paperback
Condition: New

€ 65.74

Paperback. Consumer credit has become a topical issue for researchers, regulators and the banking industry in Europe as a result of increasing market integration, regulatory changes and a growing tendency of households to use debt to finance consumption. This title looks at a range of issues related to consumer credit in Europe. Series: Contributions to Economics. Num Pages: 134 pages, 11 black & white illustrations, 26 black & white tables, biography. BIC Classification: KCL; KFF; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 8. Weight in Grams: 234.
Format
Paperback
Publication date
2011
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
134
Condition
New
SKU
V9783790827842
ISBN
9783790827842
Paperback
Condition: New

€ 125.19

paperback. Markus Schweizer identifiziert im Zuge der Skalenentwicklung fur Consumer Confusion die Ausloser fur die Konfusion der Konsumenten und bestimmt die Reduktionsstrategien. Er stellt ein Positionierungs- und Profilierungskonzept vor, das die Entwicklung von Kundenorientierung und -begeisterung unterstutzen soll." Series: Marketing-Management. Num Pages: 352 pages, 54 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 19. Weight in Grams: 453.
Format
Paperback
Publication date
2005
Publisher
Deutscher Universitätsverlag Germany
Number of pages
352
Condition
New
Edition
2005th Edition
SKU
V9783824483587
ISBN
9783824483587
Paperback
Condition: New

€ 78.11

Paperback. Num Pages: 184 pages, biography. BIC Classification: KCK; KCP; KJG; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 270.
Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Number of pages
184
Condition
New
SKU
V9781349481835
ISBN
9781349481835
Paperback
Condition: New

€ 126.34

Hardcover. Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships. Editor(s): Fetscherin, Marc; Heilmann, Tobias. Num Pages: 321 pages, biography. BIC Classification: KJC; KJSM. Category: (P) Professional & Vocational. Dimension: 146 x 223 x 22. Weight in Grams: 480.
Format
Hardback
Publication date
2015
Publisher
Palgrave Macmillan
Condition
New
SKU
V9781137427106
ISBN
9781137427106
Hardback
Condition: New

€ 128.05

Paperback. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. This book provides students and industry professionals knowledge and skills necessary to meet the marketing challenges facing professionals working in the sport and event industries. Num Pages: 272 pages, 1, black & white illustrations. BIC Classification: KJSM; KNSP. Category: (P) Professional & Vocational. Dimension: 174 x 379 x 13. Weight in Grams: 416.
Format
Paperback
Publication date
2008
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
274
Condition
New
SKU
V9780750686662
ISBN
9780750686662
Paperback
Condition: New

€ 66.85

Hardcover. Argues that the applicability of "western" consumer behaviour concepts to Asian consumers should be re-evaluated. The authors propose modifications to the accepted consumer behaviour concepts, showing how firms need to modify their marketing strategies in areas such as segmentation and positioning. Series: International Marketing. Num Pages: 287 pages, biography. BIC Classification: 1F; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 21. Weight in Grams: 581.
Format
Hardback
Publication date
1998
Publisher
Palgrave Macmillan
Number of pages
288
Condition
New
SKU
V9780333736258
ISBN
9780333736258
Hardback
Condition: New

€ 67.84

Paperback. Developed from a wholly European perspective and containing European data and examples throughout, this text includes European sociodemographic data, consumer sentiment data, data on consumer unions, and data on values. Num Pages: 642 pages, indexes. BIC Classification: 1D; JFFT; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 170 x 246 x 38. Weight in Grams: 1138.
Format
Paperback
Publication date
1999
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
642
Condition
New
SKU
V9780471975137
ISBN
9780471975137
Paperback
Condition: New

€ 78.27

Paperback. Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept. Num Pages: 576 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 260 x 196 x 28. Weight in Grams: 1188.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
576
Format
Paperback
Publication date
2009
Edition
2nd Edition
Condition
New
SKU
V9780470994658
ISBN
9780470994658
Paperback
Condition: New

€ 78.27

Paperback. .
Publisher
Prentice Hall College Div
Format
Paperback
Publication date
2000
Edition
4th Edition
Condition
New
SKU
V9781292153100
ISBN
9781292153100
Paperback
Condition: New

€ 46.14

Paperback. .
Publisher
Cengage Learning, Inc
Format
Paperback
Publication date
2017
Edition
7th Edition
Condition
New
SKU
V9781305507272
ISBN
9781305507272
Paperback
Condition: New

€ 101.97

Presents a mathematical treatment of Suzumura consistency, an alternative to established coherence properties such as transitivity, quasi-transitivity, or acyclicity. This title discusses applications in individual and social choice theory, fields important not only to economics but also to philosophy and political science. Num Pages: 230 pages, 1 table. BIC Classification: JFFP; KCA; KJMD; KJQ; KJSM. Category: (G) General (US: Trade). Dimension: 235 x 155 x 20. Weight in Grams: 476.
Publication date
2010
Publisher
Harvard University Press United States
Number of pages
230
Condition
New
SKU
V9780674052994
ISBN
9780674052994
Paperback
Condition: New

€ 54.60
€ 50.74

Paperback. Num Pages: 216 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 154 x 229 x 17. Weight in Grams: 300.
Format
Paperback
Publication date
2015
Publisher
John Wiley & Sons Australia Ltd
Edition
1st Edition
Condition
New
SKU
V9780730309642
ISBN
9780730309642
Paperback
Condition: New

€ 24.99
€ 20.31

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