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Sales & marketing
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Sales & marketing
Hardcover. Argues that the applicability of "western" consumer behaviour concepts to Asian consumers should be re-evaluated. The authors propose modifications to the accepted consumer behaviour concepts, showing how firms need to modify their marketing strategies in areas such as segmentation and positioning. Series: International Marketing. Num Pages: 287 pages, biography. BIC Classification: 1F; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 21. Weight in Grams: 581.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- Palgrave Macmillan
- Number of pages
- 288
- Condition
- New
- SKU
- V9780333736258
- ISBN
- 9780333736258
Hardback
Condition: New
€ 67.84
€ 67.84
Paperback. Developed from a wholly European perspective and containing European data and examples throughout, this text includes European sociodemographic data, consumer sentiment data, data on consumer unions, and data on values. Num Pages: 642 pages, indexes. BIC Classification: 1D; JFFT; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 170 x 246 x 38. Weight in Grams: 1138.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 642
- Condition
- New
- SKU
- V9780471975137
- ISBN
- 9780471975137
Paperback
Condition: New
€ 78.27
€ 78.27
Paperback. Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept. Num Pages: 576 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 260 x 196 x 28. Weight in Grams: 1188.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 576
- Format
- Paperback
- Publication date
- 2009
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780470994658
- ISBN
- 9780470994658
Paperback
Condition: New
€ 78.27
€ 78.27
Paperback. .
- Publisher
- Prentice Hall College Div
- Format
- Paperback
- Publication date
- 2000
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9781292153100
- ISBN
- 9781292153100
Paperback
Condition: New
€ 46.14
€ 46.14
Paperback. .
- Publisher
- Cengage Learning, Inc
- Format
- Paperback
- Publication date
- 2017
- Edition
- 7th Edition
- Condition
- New
- SKU
- V9781305507272
- ISBN
- 9781305507272
Paperback
Condition: New
€ 101.72
€ 101.72
Presents a mathematical treatment of Suzumura consistency, an alternative to established coherence properties such as transitivity, quasi-transitivity, or acyclicity. This title discusses applications in individual and social choice theory, fields important not only to economics but also to philosophy and political science. Num Pages: 230 pages, 1 table. BIC Classification: JFFP; KCA; KJMD; KJQ; KJSM. Category: (G) General (US: Trade). Dimension: 235 x 155 x 20. Weight in Grams: 476.
- Publication date
- 2010
- Publisher
- Harvard University Press United States
- Number of pages
- 230
- Condition
- New
- SKU
- V9780674052994
- ISBN
- 9780674052994
Paperback
Condition: New
€ 54.64€ 50.74
€ 54.64
€ 50.74
Paperback. Num Pages: 216 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 154 x 229 x 17. Weight in Grams: 300.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Australia Ltd
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780730309642
- ISBN
- 9780730309642
Paperback
Condition: New
€ 24.99€ 20.31
€ 24.99
€ 20.31
Conquering the Seven Summits of Sales: From Everest to Every Business,...
Ershler, Susan, Waechter, John
Hardcover. "Two experts who have summited the tallest mountain on each of the seven continents--and scaled the highest peaks in corporate sales and business--examine what it takes to achieve success."--Front jacket flap. Num Pages: 208 pages, black & white illustrations, maps. BIC Classification: KC; KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 237 x 164 x 20. Weight in Grams: 364.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- HarperBusiness
- Condition
- New
- SKU
- V9780062282644
- ISBN
- 9780062282644
Hardback
Condition: New
€ 31.99€ 25.65
€ 31.99
€ 25.65
Hardback.
In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. Num Pages: 256 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 162 x 236 x 24. Weight in Grams: 448.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118858202
- ISBN
- 9781118858202
Hardback
Condition: New
€ 32.99€ 23.81
€ 32.99
€ 23.81
paperback. Editor(s): Gustafsson, Anders; Herrmann, Andreas; Huber, Frank. Num Pages: 380 pages, 68 black & white tables, biography. BIC Classification: KCC; KJSM; PBW. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 20. Weight in Grams: 587.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Germany
- Edition
- Softcover reprint of hardcover 4th ed. 2007
- Number of pages
- 380
- Condition
- New
- SKU
- V9783642090561
- ISBN
- 9783642090561
Paperback
Condition: New
€ 117.55
€ 117.55
Hardback. Covering developments in Conjoint Analysis, this book presents the theory and applications of this technique. It discusses: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, choice simulators, and normative models for representing competitive actions and reactions. Editor(s): Gustafsson, Anders; Herrmann, Andreas; Huber, Frank. Num Pages: 380 pages, 68 black & white tables, biography. BIC Classification: KJQ; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 244 x 163 x 26. Weight in Grams: 700.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 4th ed. 2007
- Number of pages
- 380
- Condition
- New
- SKU
- V9783540714033
- ISBN
- 9783540714033
Hardback
Condition: New
€ 162.83
€ 162.83
Paperback. Num Pages: 199 pages, biography. BIC Classification: KJC; KJM; KJSP; KJT; THRB. Category: (G) General (US: Trade). Dimension: 235 x 155. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 199
- Condition
- New
- SKU
- V9781349446551
- ISBN
- 9781349446551
Paperback
Condition: New
€ 77.06
€ 77.06
Paperback / so. Num Pages: 262 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 203 x 133 x 15. Weight in Grams: 299.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 262
- Condition
- New
- SKU
- V9783824463664
- ISBN
- 9783824463664
Paperback
Condition: New
€ 55.10
€ 55.10
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV3; KJS; UF. Category: (G) General (US: Trade). Dimension: 244 x 170 x 21. Weight in Grams: 653.
- Format
- Paperback
- Publication date
- 1990
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783540523109
- ISBN
- 9783540523109
Paperback
Condition: New
€ 85.19
€ 85.19
Paperback / so. Series: Gabler Edition Wissenschaft. Num Pages: 458 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV3; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 25. Weight in Grams: 576.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 458
- Condition
- New
- SKU
- V9783824466818
- ISBN
- 9783824466818
Paperback
Condition: New
€ 62.64
€ 62.64
Paperback. With applications in virtually every quantitative field, the statistical design of experiments is a useful skill. Practitioners wanting to expand their repertoire will find this book a helpful guide, while examples from many fields give the book broad appeal. Num Pages: 568 pages, biography. BIC Classification: KJS; PBT; PN; TGB; TGM; TGP. Category: (G) General (US: Trade). Dimension: 235 x 155 x 29. Weight in Grams: 860.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 568
- Condition
- New
- SKU
- V9781489982704
- ISBN
- 9781489982704
Paperback
Condition: New
€ 141.55
€ 141.55
Paperback. Series: Essentials. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM; KJSP; LNCB. Category: (G) General (US: Trade). Dimension: 210 x 148 x 3. Weight in Grams: 82.
- Publisher
- Springer Gabler
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9783658094706
- ISBN
- 9783658094706
Paperback
Condition: New
€ 23.65
€ 23.65
Paperback. The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. Series: Express Exec. Num Pages: 118 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 172 x 152 x 8. Weight in Grams: 124.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 118
- Condition
- New
- SKU
- V9781841124575
- ISBN
- 9781841124575
Paperback
Condition: New
€ 15.99€ 13.65
€ 15.99
€ 13.65
Paperback. Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Num Pages: 288 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 232 x 16. Weight in Grams: 442.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9781118147849
- ISBN
- 9781118147849
Paperback
Condition: New
€ 41.99€ 32.77
€ 41.99
€ 32.77
Paperback / so. Series: Information - Organisation - Produktion. Num Pages: black & white illustrations, bibliography. BIC Classification: KFF; KJC; KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 30. Weight in Grams: 685.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658085650
- ISBN
- 9783658085650
Paperback
Condition: New
€ 90.60
€ 90.60
Paperback. Provides practical advice, tools and techniques for managers to adopt when managing any complaints that come into their organisation. With case studies from companies as diverse as John Lewis, Waitrose, DHL, Hilton Hotels, the Starwood group and BT, this title explains what customers are really looking for when they make a compliant. Num Pages: 208 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 154 x 12. Weight in Grams: 326.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 208
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749465308
- ISBN
- 9780749465308
Paperback
Condition: New
€ 46.99€ 42.28
€ 46.99
€ 42.28
Paperback. Series: SpringerBriefs in Business. Num Pages: 104 pages, 20 black & white illustrations, biography. BIC Classification: KJMV7; KJSU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 7. Weight in Grams: 197.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 104
- Condition
- New
- SKU
- V9783319181783
- ISBN
- 9783319181783
Paperback
Condition: New
€ 76.79
€ 76.79
Paperback. Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. Num Pages: 422 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 189 x 24. Weight in Grams: 776.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 422
- Condition
- New
- SKU
- V9780470998229
- ISBN
- 9780470998229
Paperback
Condition: New
€ 68.08
€ 68.08
Competitive Strategies: Managing the Present, Imagining the Future (Bo...
Valdani, Enrico, Arbore, Alessandro
Hardcover. This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position. Series: Bocconi on Management. Num Pages: 288 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 222 x 140 x 20. Weight in Grams: 454.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan
- Number of pages
- 288
- Condition
- New
- SKU
- V9780230301641
- ISBN
- 9780230301641
Hardback
Condition: New
€ 149.99
€ 149.99