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Sales & marketing
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Sales & marketing
Hardcover. A compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. It provides advanced research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network. Editor(s): Langner, Tobias; Okazaki, Shintaro; Eisend, Martin. Series: European Advertising Academy. Num Pages: 436 pages, 65 black & white tables, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 157 x 213 x 34. Weight in Grams: 668.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- 2012th Edition
- Number of pages
- 430
- Condition
- New
- SKU
- V9783834942906
- ISBN
- 9783834942906
Hardback
Condition: New
€ 68.61
€ 68.61
Hardback. Editor(s): Eisend, Martin. Series: European Advertising Academy. Num Pages: 326 pages, 51 black & white illustrations, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 23. Weight in Grams: 555.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 1st ed. 2017
- Number of pages
- 326
- Condition
- New
- SKU
- V9783658152192
- ISBN
- 9783658152192
Hardback
Condition: New
€ 128.21
€ 128.21
Paperback. Editor(s): Banks, Ivana Busljeta; Okazaki, Shintaro. Series: European Advertising Academy. Num Pages: 341 pages, 33 black & white illustrations, biography. BIC Classification: 1D; KJM; KJSA; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 450.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 341
- Condition
- New
- SKU
- V9783658140908
- ISBN
- 9783658140908
Paperback
Condition: New
€ 66.90
€ 66.90
Hardback. Editor(s): Verlegh, Peeter; Voorveld, Hilde; Eisend, Martin. Series: European Advertising Academy. Num Pages: 418 pages, 57 black & white illustrations, 53 black & white tables, biography. BIC Classification: KJM; KJSA. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 673.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 418
- Condition
- New
- SKU
- V9783658105570
- ISBN
- 9783658105570
Hardback
Condition: New
€ 68.25
€ 68.25
Hardback. Editor(s): Banks, Ivana Busljeta; De Pelsmacker, Patrick; Okazaki, Shintaro. Series: European Advertising Academy. Num Pages: 341 pages, 33 black & white illustrations, biography. BIC Classification: KJM; KJSA. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 575.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 341
- Condition
- New
- SKU
- V9783658081317
- ISBN
- 9783658081317
Hardback
Condition: New
€ 67.65
€ 67.65
Paperback. Editor(s): Rosengren, Sara; Dahlen, Micael; Okazaki, Shintaro. Series: European Advertising Academy. Num Pages: 419 pages, 64 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 22. Weight in Grams: 640.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 419
- Condition
- New
- SKU
- V9783658042165
- ISBN
- 9783658042165
Paperback
Condition: New
€ 67.57
€ 67.57
Hardcover. Editor(s): Rosengren, Sara; Dahlen, Micael; Okazaki, Shintaro. Series: Science and European Advertising Academy. Num Pages: 407 pages, 64 black & white tables, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 154 x 216 x 29. Weight in Grams: 648.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2013th Edition
- Number of pages
- 500
- Condition
- New
- SKU
- V9783658023645
- ISBN
- 9783658023645
Hardback
Condition: New
€ 68.13
€ 68.13
Paperback. Editor(s): Okazaki, Shintaro. Series: European Advertising Academy. Num Pages: 490 pages, 44 black & white illustrations, 55 black & white tables, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 26. Weight in Grams: 838.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 490
- Condition
- New
- SKU
- V9783834931344
- ISBN
- 9783834931344
Paperback
Condition: New
€ 130.31
€ 130.31
Paperback. Num Pages: 262 pages, 17 black & white illustrations, biography. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 254 x 178 x 14. Weight in Grams: 420.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- APress United States
- Edition
- 1st Edition
- Number of pages
- 246
- Condition
- New
- SKU
- V9781430244073
- ISBN
- 9781430244073
Paperback
Condition: New
€ 41.99€ 34.01
€ 41.99
€ 34.01
Hardback. Offers an advanced approach to media planning, and covers basics as well. This book argues that media planning is too conventional. It introduces the advanced concept of using reach patterns in making the reach decision, and develops the method of factoring in effective frequency when making the frequency decision. Num Pages: 112 pages, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 242 x 163 x 14. Weight in Grams: 346.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 112
- Condition
- New
- SKU
- V9780792382188
- ISBN
- 9780792382188
Hardback
Condition: New
€ 130.02
€ 130.02
Paperback. Num Pages: 112 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 7. Weight in Grams: 207.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- Softcover reprint of the original 1st ed. 1998
- Number of pages
- 112
- Condition
- New
- SKU
- V9781461346777
- ISBN
- 9781461346777
Paperback
Condition: New
€ 126.10
€ 126.10
Paperback. Advanced Marketing Research is a companion volume to Richard Bagozzia s Principles of Marketing Research . It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs. Editor(s): Bagozzi, Richard (University of Michigan USA). Num Pages: 416 pages, 0. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 193 x 23. Weight in Grams: 766.
- Format
- Paperback
- Publication date
- 1994
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 416
- Condition
- New
- SKU
- V9781557865496
- ISBN
- 9781557865496
Paperback
Condition: New
€ 52.99€ 41.27
€ 52.99
€ 41.27
Paperback. The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. Num Pages: 696 pages, black & white illustrations, figures. BIC Classification: KJSA; UBW. Category: (P) Professional & Vocational. Dimension: 189 x 235 x 33. Weight in Grams: 912.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 650
- Format
- Paperback
- Publication date
- 2014
- Edition
- 3rd Revised edition
- Condition
- New
- SKU
- V9781118819562
- ISBN
- 9781118819562
Paperback
Condition: New
€ 43.99€ 30.69
€ 43.99
€ 30.69
Paperback. Expert guidance in a direct and conceptual style on the analytic steps to take to resolve data-heavy retail marketing questions, taking into account consumer behaviour and multi-channel marketing scenarios. Series: Marketing Science. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJMV7; KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 159 x 233 x 22. Weight in Grams: 418.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749477158
- ISBN
- 9780749477158
Paperback
Condition: New
€ 46.99€ 42.16
€ 46.99
€ 42.16
Paperback. Series: Betriebswirtschaftliche Aspekte Lose Gekoppelter Systeme Und Electronic Business. Num Pages: 304 pages, 8 black & white illustrations, 69 black & white tables. BIC Classification: KFF; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 393.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 304
- Condition
- New
- SKU
- V9783824408030
- ISBN
- 9783824408030
Paperback
Condition: New
€ 99.81
€ 99.81
Adoption of Innovation: Balancing Internal and External Stakeholders i...
. Ed(S): Brem, Alexander; Viardot, Eric
hardcover. Adoption of Innovation Editor(s): Brem, Alexander; Viardot, Eric. Num Pages: 236 pages, 15 black & white illustrations, 20 colour illustrations, biography. BIC Classification: KJC; KJMV6; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 14. Weight in Grams: 520.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Springer Switzerland
- Edition
- 2015th Edition
- Number of pages
- 236
- Condition
- New
- SKU
- V9783319145228
- ISBN
- 9783319145228
Hardback
Condition: New
€ 128.12
€ 128.12
Paperback. Editor(s): Brem, Alexander; Viardot, Eric. Num Pages: 236 pages, 15 black & white illustrations, 20 colour illustrations, biography. BIC Classification: KJC; KJMV6; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 13. Weight in Grams: 367.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 236
- Condition
- New
- SKU
- V9783319343877
- ISBN
- 9783319343877
Paperback
Condition: New
€ 126.98
€ 126.98
Paperback / so. Num Pages: 223 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMD; KJMV5; KJSM; KJT. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 322.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Number of pages
- 223
- Condition
- New
- SKU
- V9783658057435
- ISBN
- 9783658057435
Paperback
Condition: New
€ 83.52
€ 83.52
Paperback. Examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media. This title focuses on key players in the industry and features interviews with leading names in advertising, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and more. Num Pages: 272 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 156 x 16. Weight in Grams: 456.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2013
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749464318
- ISBN
- 9780749464318
Paperback
Condition: New
€ 40.99€ 36.59
€ 40.99
€ 36.59
Hardcover. Num Pages: 224 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 245 x 168 x 11. Weight in Grams: 492.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Palgrave USA United States
- Number of pages
- 224
- Condition
- New
- SKU
- V9781403903877
- ISBN
- 9781403903877
Hardback
Condition: New
€ 67.09
€ 67.09
Paperback. Num Pages: 208 pages, biography. BIC Classification: KJC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152. .
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 208
- Condition
- New
- SKU
- V9781349509119
- ISBN
- 9781349509119
Paperback
Condition: New
€ 66.16
€ 66.16
Hardback. A spirited exploration of the culture created when advertising becomes not just a central institution, but the central institution. Num Pages: 296 pages, 181 illustrations. BIC Classification: 1KBB; JFC; JHM; KJSA. Category: (P) Professional & Vocational. Dimension: 175 x 239 x 24. Weight in Grams: 771.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- Columbia University Press United States
- Number of pages
- 296
- Condition
- New
- SKU
- V9780231103244
- ISBN
- 9780231103244
Hardback
Condition: New
€ 104.64€ 80.25
€ 104.64
€ 80.25
paperback. Help students succeed with this Workbook for MARKETING. You'll find chapter outlines, graph and map analysis, math exercises, writing activities and many more helpful tools that will deliver the results you are looking for! Num Pages: 176 pages. BIC Classification: JNT; KJS. Category: (G) General (US: Trade). Dimension: 274 x 218 x 5. Weight in Grams: 295.
- Format
- Paperback
- Publication date
- 1980
- Publisher
- Cengage Learning United States
- Edition
- 3rd ed.
- Number of pages
- 176
- Condition
- New
- SKU
- V9780538446655
- ISBN
- 9780538446655
Paperback
Condition: New
€ 31.44
€ 31.44
Paperback. Editor(s): Boshyk, Yury. Num Pages: 329 pages, biography. BIC Classification: KJC; KJM; KJMV2; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140 x 19. Weight in Grams: 448.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 329
- Condition
- New
- SKU
- V9781349428700
- ISBN
- 9781349428700
Paperback
Condition: New
€ 127.73
€ 127.73