Sales & marketing
Results 1009 - 1021 of 1021
Sales & marketing
Hardback. The advertising universe is changing rapidly. Communication technologies have given advertisers new platforms to communicate and promote their messages. This book provides conceptual overviews, literature reviews, research work, and developing viewpoints on the key issues, providing a valuable overview of insights into modern advertising practice. Num Pages: 432 pages. BIC Classification: KJMV7; KJSA; KNTY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 162 x 237 x 28. Weight in Grams: 764.
- Publisher
- Emerald Publishing Limited
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781785603136
- ISBN
- 9781785603136
Hardback
Condition: New
€ 194.17
€ 194.17
Paperback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9780765640901
- ISBN
- 9780765640901
Paperback
Condition: New
€ 90.98
€ 90.98
Paperback. An in-depth study of outdoor advertising since the early 19th-century. Num Pages: 240 pages. Dimension: 289 x 251 x 22. Weight in Grams: 1496.
- Publisher
- Phaidon Press Ltd United Kingdom
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2004
- Edition
- 01st Edition
- Condition
- New
- SKU
- V9780714843865
- ISBN
- 9780714843865
Paperback
Condition: New
€ 33.99€ 22.98
€ 33.99
€ 22.98
Paperback. Looks at the decades when advertising discovered ways to play on our anxieties and to promise solace for the masses. This book describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic." Num Pages: 472 pages, illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 254 x 178 x 25. Weight in Grams: 513.
- Format
- Paperback
- Publication date
- 1986
- Publisher
- University of California Press
- Condition
- New
- SKU
- V9780520058859
- ISBN
- 9780520058859
Paperback
Condition: New
€ 55.98
€ 55.98
Paperback. About children and advertising in China, the country with the largest children population in the world. This book also draws conclusions about Chinese children as a market and it's implications for advertisers and marketers, parents, policy makers and social groups. Num Pages: 220 pages, illustrations. BIC Classification: 1FPC; JFD; JFSP1; KJSA; KNTY. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 11. Weight in Grams: 327.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- The Chinese University Press
- Condition
- New
- SKU
- V9789629961794
- ISBN
- 9789629961794
Paperback
Condition: New
€ 28.55
€ 28.55
Hardcover. China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups. Num Pages: 224 pages, Illustrations (some col.). BIC Classification: 1FPC; JFD; JFSP1; KJSA; KNTY. Category: (P) Professional & Vocational. Dimension: 152 x 229 x 18. Weight in Grams: 476.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- The Chinese University Press
- Edition
- 0th Edition
- Condition
- New
- SKU
- V9789629961428
- ISBN
- 9789629961428
Hardback
Condition: New
€ 38.77
€ 38.77
Hardcover. A must-have guide for all advertising professionals to creating great advertising in the digital age. Num Pages: 200 pages, black & white illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 243 x 166 x 18. Weight in Grams: 462.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Kogan Page
- Edition
- 1st Re-issue
- Condition
- New
- SKU
- V9780749476380
- ISBN
- 9780749476380
Hardback
Condition: New
€ 153.26
€ 153.26
Paperback. .
- Publisher
- Cengage Learning, Inc
- Format
- Paperback
- Publication date
- 2017
- Edition
- 10th Edition
- Condition
- New
- SKU
- V9781337282659
- ISBN
- 9781337282659
Paperback
Condition: New
€ 101.83
€ 101.83
paperback. Series: Routledge Library Editions: Advertising. Num Pages: 336 pages, black & white illustrations. BIC Classification: JHB; KJSA; KJU; KNTY. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 234 x 156 x 18. Weight in Grams: 616.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Taylor & Francis Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9781138966185
- ISBN
- 9781138966185
Paperback
Condition: New
€ 62.90
€ 62.90
Paperback. Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works. Series: Very Short Introductions. Num Pages: 160 pages, 15 black and white halftones. BIC Classification: JFDV; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 172 x 113 x 9. Weight in Grams: 128.
- Publisher
- Oxford University Press United Kingdom
- Number of pages
- 160
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780199568925
- ISBN
- 9780199568925
Paperback
Condition: New
€ 13.99€ 11.72
€ 13.99
€ 11.72
Paperback. The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. Num Pages: 320 pages, 500 color illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 219 x 282 x 21. Weight in Grams: 1294.
- Publisher
- WW Norton & Co United States
- Number of pages
- 320
- Format
- Paperback
- Publication date
- 2013
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780393733860
- ISBN
- 9780393733860
Paperback
Condition: New
€ 61.07€ 56.91
€ 61.07
€ 56.91
Paperback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780415535236
- ISBN
- 9780415535236
Paperback
Condition: New
€ 65.49
€ 65.49
Hardcover. Editor(s): Barreau, Lucas. Num Pages: 143 pages, illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 155 x 17. Weight in Grams: 388.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Nova Science Pub Inc
- Condition
- New
- SKU
- V9781629486123
- ISBN
- 9781629486123
Hardback
Condition: New
€ 166.79€ 116.07
€ 166.79
€ 116.07
Paperback. Series: What Everyone Needs to Know. Num Pages: 240 pages. BIC Classification: JFDV; KJSA; KNTY; LNJX. Category: (G) General (US: Trade). Dimension: 210 x 140. .
- Publisher
- Oxford University Press Inc
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780190625894
- ISBN
- 9780190625894
Paperback
Condition: New
€ 14.99€ 12.50
€ 14.99
€ 12.50
Hardcover. Num Pages: 224 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 165 x 236 x 25. Weight in Grams: 440.
- Publisher
- Pearson FT Press
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780134496054
- ISBN
- 9780134496054
Hardback
Condition: New
€ 50.85
€ 50.85
Hardcover. Num Pages: 131 pages, tables. BIC Classification: 1H; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 267 x 187 x 12. Weight in Grams: 464.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 131
- Condition
- New
- SKU
- V9781600213892
- ISBN
- 9781600213892
Hardback
Condition: New
€ 162.09€ 112.89
€ 162.09
€ 112.89
Hardback. A smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue 'dream team' that will drive your organization to new heights. Num Pages: 208 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 150 x 266 x 23. Weight in Grams: 334.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119291756
- ISBN
- 9781119291756
Hardback
Condition: New
€ 25.99€ 19.34
€ 25.99
€ 19.34
Paperback. 8 Steps to Spectacular Success Using Goals, Values, Vision, and Rewards. 256 pages. Cateogry: (G) General (US: Trade); (P) Professional & Vocational. BIC Classification: KJS. Dimension: 228 x 153 x 14. Weight: 354.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Career Press
- Edition
- 0th Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9781564149916
- ISBN
- 9781564149916
Paperback
Condition: New
€ 17.99€ 16.74
€ 17.99
€ 16.74
Paperback. Num Pages: 432 pages, 17 illustrations. BIC Classification: KJSP. Category: (U) Tertiary Education (US: College). Dimension: 249 x 205 x 17. Weight in Grams: 958.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Oxford University Press Australia Australia
- Edition
- 2 Rev ed
- Number of pages
- 432
- Condition
- New
- SKU
- V9780195578607
- ISBN
- 9780195578607
Paperback
Condition: New
€ 130.72
€ 130.72
Paperback. Num Pages: 240 pages, Color photos and illustrations throughout. BIC Classification: KJSA; TRP. Category: (G) General (US: Trade). Dimension: 280 x 203 x 21. Weight in Grams: 1157.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Blast Books,U.S. United States
- Number of pages
- 240
- Condition
- New
- SKU
- V9780922233359
- ISBN
- 9780922233359
Paperback
Condition: New
€ 32.88
€ 32.88
Hardcover. "Would you recommend this company to your friends and colleagues?" That question, based on Fred Reichheld's The Ultimate Question, challenged the conventional wisdom of customer satisfaction surveys and pointed to a faster, more accurate way of gauging customers' real feelings about a company. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 29. Weight in Grams: 522.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 320
- Format
- Hardback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470260692
- ISBN
- 9780470260692
Hardback
Condition: New
€ 31.99€ 25.09
€ 31.99
€ 25.09
Hardback. Series: Princeton Legacy Library. Num Pages: 322 pages, black & white illustrations. BIC Classification: KCA; KCK; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 155 x 19. Weight in Grams: 628.
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Princeton University Press United States
- Number of pages
- 322
- Condition
- New
- SKU
- V9780691651477
- ISBN
- 9780691651477
Hardback
Condition: New
€ 169.28
€ 169.28
Paperback. Series: Princeton Legacy Library. Num Pages: 322 pages, black & white illustrations. BIC Classification: KCA; KCK; KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 155 x 17. Weight in Grams: 457.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Princeton University Press United States
- Number of pages
- 322
- Condition
- New
- SKU
- V9780691624952
- ISBN
- 9780691624952
Paperback
Condition: New
€ 54.99€ 39.91
€ 54.99
€ 39.91
Paperback. In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Series: Advances and Opportunities with Big Data and Analytics. Num Pages: 280 pages. BIC Classification: KJE; KJSM. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 154 x 229 x 18. Weight in Grams: 410.
- Publisher
- World Scientific Publishing Co Pte Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9789814725651
- ISBN
- 9789814725651
Paperback
Condition: New
€ 43.39
€ 43.39