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Sales & marketing
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Sales & marketing
Paperback. In order to survive, today's professionals must earn the trust of their clients and re-earn it throughout their careers. Now David Maister, the famed "guru's guru," joins forces with a pair of elite consultants to deliver a dynamic must read for successfully negotiating relationships in today's bold new economy. Num Pages: 256 pages, Illustrations. BIC Classification: KJL; KJSU. Category: (P) Professional & Vocational. Dimension: 232 x 152 x 19. Weight in Grams: 342.
- Publisher
- Simon & Schuster
- Number of pages
- 224
- Format
- Paperback
- Publication date
- 2002
- Edition
- Reprint
- Condition
- New
- SKU
- V9780743207768
- ISBN
- 9780743207768
Paperback
Condition: New
€ 23.99€ 16.07
€ 23.99
€ 16.07
Paperback. From advertising to audience retention, this book provides incisive yet practical guidance on the creation and maintenance of brands in television broadcasting. Num Pages: 328 pages, illustrations. BIC Classification: APT; KJS; KNTD. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 19. Weight in Grams: 550.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9780749476687
- ISBN
- 9780749476687
Paperback
Condition: New
€ 40.99€ 36.49
€ 40.99
€ 36.49
Paperback. The greatest brands of all capture the hearts, minds and dollars of the whole world. They break out of business and become part of everyday life. But, how do they do it? This title shows how apparently ordinary products and services are transformed into business legends. Series: Ultimate S. Num Pages: 246 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 155 x 13. Weight in Grams: 404.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 246
- Condition
- New
- SKU
- V9781841124391
- ISBN
- 9781841124391
Paperback
Condition: New
€ 20.99€ 18.33
€ 20.99
€ 18.33
Paperback. In network marketing, distributors are hungry to learn about duplicable ideas that have supported others to achieve top-level organizations. The Ultimate Guide to Network Marketing will offer readers a wide variety of proven business-building techniques from many of the most successful network marketing leaders in the industry. Editor(s): Rubino, Joe. Num Pages: 336 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 155 x 23. Weight in Grams: 432.
- Publisher
- Wiley
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2005
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471716761
- ISBN
- 9780471716761
Paperback
Condition: New
€ 25.99€ 21.09
€ 25.99
€ 21.09
Paperback. The Ultimate Sales Training book enables sales managers, sales trainers, sales coaches, and sales consultants to understand the convergence of selling and learning in the current and future business workplace. The book is a comprehensive tactical, usable, and practical shelf-reference for creating a great sales training program. Num Pages: 544 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 201 x 229 x 38. Weight in Grams: 1020.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 544
- Condition
- New
- SKU
- V9780470900000
- ISBN
- 9780470900000
Paperback
Condition: New
€ 79.10
€ 79.10
Paperback. .
- Publisher
- Filament Publishing Ltd
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781910125045
- ISBN
- 9781910125045
Paperback
Condition: New
€ 20.99€ 16.83
€ 20.99
€ 16.83
Paperback. As the market place changes under the impact of the rapid transformation of information and the Internet, marketing plans are more important than ever. This title explains how to integrate social media, contacts and membership, and other tools into a complete plan that strengthens your customer base without breaking your budget. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 206 x 151 x 17. Weight in Grams: 242.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Adams Media
- Condition
- New
- SKU
- 9781440511844
- ISBN
- 9781440511844
Paperback
Condition: New
€ 24.99€ 12.84
€ 24.99
€ 12.84
Hardcover. Make your online customers happy and create new ones with this winning guide Social media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more impersonal forms. With social media, reps become part of their customers' lives. Num Pages: 252 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 231 x 160 x 25. Weight in Grams: 446.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 252
- Condition
- New
- SKU
- V9780470637708
- ISBN
- 9780470637708
Hardback
Condition: New
€ 25.99€ 21.09
€ 25.99
€ 21.09
Paperback. Explains why some sales letters work and most don't. This title shows how to write copy that any business can use. Num Pages: 240 pages, black & white illustrations. BIC Classification: CBWT; KJS. Category: (G) General (US: Trade). Dimension: 141 x 214 x 17. Weight in Grams: 236.
- Publisher
- Adams Media
- Format
- Paperback
- Publication date
- 2011
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9781440511417
- ISBN
- 9781440511417
Paperback
Condition: New
€ 13.99€ 10.75
€ 13.99
€ 10.75
Hardcover. Praise for The Ultimate Sales Managers' Guide "Klymshyn not only understands this great profession, he relates the passion and fun of managing sales people in this wonderful guide. We have waited for this for some time. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 161 x 23. Weight in Grams: 418.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780471973188
- ISBN
- 9780471973188
Hardback
Condition: New
€ 33.99€ 26.88
€ 33.99
€ 26.88
Paperback. Num Pages: 224 pages. BIC Classification: KJH; KJS. Category: (G) General (US: Trade). Dimension: 154 x 229 x 15. Weight in Grams: 364.
- Publisher
- Red Wheel/Weiser
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781632650733
- ISBN
- 9781632650733
Paperback
Condition: New
€ 17.99€ 17.59
€ 17.99
€ 17.59
Paperback. The private insights of the bestselling 'Father of Advertising', David Ogilvy Num Pages: 192 pages, Illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 214 x 134 x 16. Weight in Grams: 258.
- Publisher
- Profile Books Ltd
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2012
- Edition
- Main
- Condition
- New
- SKU
- V9781781250877
- ISBN
- 9781781250877
Paperback
Condition: New
€ 17.99€ 13.27
€ 17.99
€ 13.27
Paperback. This guide will help you develop your selling skills and increase sales. Shows how to acquire sales versatility and the ability to develop and maintain profitable, long-term business relationships. Editor(s): Skeeter, Sharyn. Num Pages: 206 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 228 x 155 x 14. Weight in Grams: 360.
- Format
- Paperback
- Publication date
- 1989
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 206
- Condition
- New
- SKU
- V9780471503798
- ISBN
- 9780471503798
Paperback
Condition: New
€ 33.99€ 26.96
€ 33.99
€ 26.96
Hardcover. Num Pages: 240 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 239 x 163 x 24. Weight in Grams: 424.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119037316
- ISBN
- 9781119037316
Hardback
Condition: New
€ 20.99€ 18.33
€ 20.99
€ 18.33
Paperback. Tells the story of failed salesman, Derek Stubbins, who wanders into a brothers Grimm nightmare and gets turned into a dog. He has to learn the way of the dog to get by. He has to develop the simple, clear way of thinking that a sheepdog has for its task. Num Pages: 170 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 208 x 130 x 13. Weight in Grams: 208.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 170
- Condition
- New
- SKU
- V9781841125763
- ISBN
- 9781841125763
Paperback
Condition: New
€ 13.99€ 12.64
€ 13.99
€ 12.64
Hardcover. Break free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth. Num Pages: 208 pages. BIC Classification: KJD; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119167976
- ISBN
- 9781119167976
Hardback
Condition: New
€ 31.99€ 22.80
€ 31.99
€ 22.80
Paperback. This book focuses on the causes and effects of consumer purchasing and forming strategies for targeting and catering to the needs of that consumer population. Num Pages: 480 pages, 180 color illus. BIC Classification: KJS; KNSX. Category: (G) General (US: Trade). Dimension: 254 x 205 x 28. Weight in Grams: 1474.
- Publisher
- Bloomsbury Publishing PLC
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781609018986
- ISBN
- 9781609018986
Paperback
Condition: New
€ 144.95
€ 144.95
Paperback. Offers you the tools to Apple's success - and shows you how to use them. Whether you're in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Num Pages: 256 pages. BIC Classification: KJC; KJD; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 154 x 233 x 24. Weight in Grams: 342.
- Publisher
- Portfolio
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9780241004449
- ISBN
- 9780241004449
Paperback
Condition: New
€ 26.99€ 20.27
€ 26.99
€ 20.27
Paperback. "Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission. " --Paul B. Num Pages: 206 pages, black & white illustrations. BIC Classification: APT; KJSA. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 233 x 156 x 14. Weight in Grams: 336.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 206
- Condition
- New
- SKU
- V9780471147497
- ISBN
- 9780471147497
Paperback
Condition: New
€ 46.99€ 36.49
€ 46.99
€ 36.49
Paperback. Num Pages: 214 pages, illustrations. BIC Classification: 1DFA; BGB; KJSA. Category: (G) General (US: Trade). Dimension: 217 x 142 x 13. Weight in Grams: 310.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Ariadne Press United States
- Edition
- Expanded
- Number of pages
- 214
- Condition
- New
- SKU
- V9781572411524
- ISBN
- 9781572411524
Paperback
Condition: New
€ 35.99€ 26.64
€ 35.99
€ 26.64
Paperback. Practical business guides that pull no punches Dave Anderson's TKO series presents no-nonsense, down-in-the-trenches management strategies that work in the real world of business. Each of the three informative books in this series offers easy-to-follow, step-by-step guidance on developing the specific skills great managers need. Num Pages: 144 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 214 x 140 x 11. Weight in Grams: 164.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 144
- Condition
- New
- SKU
- V9780470171783
- ISBN
- 9780470171783
Paperback
Condition: New
€ 19.99€ 17.38
€ 19.99
€ 17.38
Paperback. Num Pages: 400 pages, illustrations. BIC Classification: JNRV; KJSU; KJU; MBP. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 238 x 177 x 25. Weight in Grams: 636.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 400
- Condition
- New
- SKU
- V9780787943929
- ISBN
- 9780787943929
Paperback
Condition: New
€ 110.76
€ 110.76
Paperback. Examines alternative theories and the empirical testing of trade-offs we make in life among work, leisure, travel, and personal maintenance actions and how our plans relate to what we actually do. This book is suitable for researchers and advanced students in tourism and consumer behaviour, and travel and tourism destination managers. Editor(s): March, R.; Woodside, A.G. Num Pages: 280 pages, 50 figures/illustrations. BIC Classification: KJSM; KNSG. Category: (G) General (US: Trade); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 240 x 181 x 17. Weight in Grams: 644. Travellers' Decisions and Actions. 280 pages, 50 figures/illustrations. Editor(s): March, R.; Woodside, A.G. Examines alternative theories and the empirical testing of trade-offs we make in life among work, leisure, travel, and personal maintenance actions and how our plans relate to what we actually do. This book is suitable for researchers and advanced students in tourism and consumer behaviour, and travel and tourism destination managers. Cateogry: (G) General (US: Trade); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. BIC Classification: KJSM; KNSG. Dimension: 240 x 181 x 17. Weight: 644.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- CABI Publishing United Kingdom
- Number of pages
- 280
- Condition
- New
- SKU
- V9781845935870
- ISBN
- 9781845935870
Paperback
Condition: New
€ 53.99€ 51.51
€ 53.99
€ 51.51
Hardback. Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This title attempts to free branding research and practice in tourism from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion. Editor(s): Cai, Liping; Gartner, William C.; Munar, Ana Maria. Series Editor(s): Cai, Liping. Series: Bridging Tourism Theory and Practice. Num Pages: 312 pages, Illustrations, maps. BIC Classification: KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 238 x 162 x 23. Weight in Grams: 576.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 312
- Condition
- New
- SKU
- V9781849507202
- ISBN
- 9781849507202
Hardback
Condition: New
€ 121.49
€ 121.49