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Sales & marketing
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Sales & marketing
Hardback. Editor(s): Nuttgens, Markus; Thomas, Dr Oliver (Christ Church, Oxford Saarland University, Germany Saarland University, Germany Saarland University, Germany Christ Church, Oxford Christ Church, Oxford Christ Church, Oxford Christ Church, Oxford Christ Church, Oxford Christ Church, Oxford); Fellmann, Michael. Num Pages: 182 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV3; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 13. Weight in Grams: 522.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Number of pages
- 182
- Condition
- New
- SKU
- V9783658053000
- ISBN
- 9783658053000
Hardback
Condition: New
€ 89.52
€ 89.52
Hardback. Editor(s): Bruhn, Manfred; Hadwich, Karsten. Num Pages: 484 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS; KNS. Category: (G) General (US: Trade). Dimension: 240 x 168 x 25. Weight in Grams: 1096.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Number of pages
- 484
- Condition
- New
- SKU
- V9783834928016
- ISBN
- 9783834928016
Hardback
Condition: New
€ 109.96
€ 109.96
Dienstleistungsproduktivität: Band 1: Management, Prozessgestaltung, ...
. Ed(S): Bruhn, Manfred; Hadwich, Karsten
hardcover. Editor(s): Bruhn, Manfred; Hadwich, Karsten. Num Pages: 507 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS; KNS. Category: (G) General (US: Trade). Dimension: 240 x 168 x 29. Weight in Grams: 1140.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Number of pages
- 507
- Condition
- New
- Edition
- 2011th Edition
- SKU
- V9783834928054
- ISBN
- 9783834928054
Hardback
Condition: New
€ 143.42
€ 143.42
Paperback / so. Editor(s): Bruhn, Manfred; Stauss, Bernd. Num Pages: 607 pages, black & white illustrations, bibliography. BIC Classification: KFCM; KJS; KNS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 31. Weight in Grams: 962.
- Format
- Paperback
- Publisher
- United Kingdom
- Edition
- 3
- Number of pages
- 607
- Condition
- New
- SKU
- V9783322911599
- ISBN
- 9783322911599
Paperback
Condition: New
€ 81.87
€ 81.87
Paperback / so. Series: Fokus Dienstleistungsmarketing. Num Pages: 208 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 308.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United Kingdom
- Number of pages
- 208
- Condition
- New
- SKU
- V9783658000714
- ISBN
- 9783658000714
Paperback
Condition: New
€ 71.50
€ 71.50
Paperback. Num Pages: 192 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 214 x 213 x 20. Weight in Grams: 550.
- Publisher
- BIS Publishers
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9789063694357
- ISBN
- 9789063694357
Paperback
Condition: New
€ 40.99€ 29.43
€ 40.99
€ 29.43
Paperback. Series: International Series in Quantitative Marketing. Num Pages: 176 pages, biography. BIC Classification: KJS; KJT. Category: (G) General (US: Trade). Dimension: 235 x 155 x 11. Weight in Grams: 308.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 176
- Condition
- New
- SKU
- V9781461347248
- ISBN
- 9781461347248
Paperback
Condition: New
€ 193.09
€ 193.09
Differential Games in Marketing (International Series in Quantitative ...
Jørgensen, Steffen, Zaccour, Georges
Hardcover. Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. This book deals with differential games in advertising, pricing, and marketing channels, as well as with marketing-production and pricing-advertising interfaces. Series: International Series in Quantitative Marketing. Num Pages: 176 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 164 x 17. Weight in Grams: 464.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Springer
- Edition
- 2004th Edition
- Condition
- New
- SKU
- V9781402076138
- ISBN
- 9781402076138
Hardback
Condition: New
€ 197.64
€ 197.64
Hardcover. Announcing an update of one of the best marketing books of all time. Differentiation has become a very big word in business thanks in great part to Differentiate or Die. It has been called one of the best marketing books of all time. Num Pages: 272 pages, , black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 165 x 24. Weight in Grams: 466.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2008
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780470223390
- ISBN
- 9780470223390
Hardback
Condition: New
€ 30.99€ 22.08
€ 30.99
€ 22.08
Paperback / so. Series: Betriebswirtschaftslehre Fur Technologie Und Innovation. Num Pages: 326 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Weight in Grams: 465.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 326
- Condition
- New
- SKU
- V9783824404902
- ISBN
- 9783824404902
Paperback
Condition: New
€ 72.62
€ 72.62
Paperback. Proceedings of the NATO Advanced Research Workshop on Marketing of High Tech Know How, St. Petersburg, Russia, June 1994 Editor(s): Rabkin, Yakov M. Series: NATO Science Partnership Subseries: 4. Num Pages: 185 pages, biography. BIC Classification: HB; J; KJS; LNCB. Category: (P) Professional & Vocational. Dimension: 240 x 160 x 10. Weight in Grams: 309.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Netherlands
- Edition
- Softcover reprint of the original 1st ed. 1997
- Number of pages
- 185
- Condition
- New
- SKU
- V9789401064354
- ISBN
- 9789401064354
Paperback
Condition: New
€ 126.86
€ 126.86
Paperback / so. Series: Gabler Edition Wissenschaft. Num Pages: 328 pages, black & white illustrations, bibliography. BIC Classification: KC; KJS; LND; RG. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 426.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 328
- Condition
- New
- SKU
- V9783824464685
- ISBN
- 9783824464685
Paperback
Condition: New
€ 61.53
€ 61.53
Paperback. Alwin Mahler nutzt den allgemeinen, interdisziplinaren Forschungsansatz von Rogers als theoretischen Bezugsrahmen und erganzt ihn durch andere, spezifische Ansatze. Er zeigt, inwieweit die Technologie den Bankensektor verandert und welche Konsequenzen sich fur den Wettbewerb unter den Kreditinstituten ergeben." Series: Markt-und Unternehmensentwicklung / Markets and Organisations. Num Pages: 434 pages, 26 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 23. Weight in Grams: 563.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 434
- Condition
- New
- SKU
- V9783824474141
- ISBN
- 9783824474141
Paperback
Condition: New
€ 89.83
€ 89.83
Paperback. Editor(s): Lynwood, Jeremiah. Num Pages: 82 pages. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 155 x 229 x 7. Weight in Grams: 186.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Nova Science Pub Inc
- Condition
- New
- SKU
- V9781631177859
- ISBN
- 9781631177859
Paperback
Condition: New
€ 101.06€ 70.85
€ 101.06
€ 70.85
Paperback. This book provides a timely and comprehensive snapshot of the current digital communication practices of today's organisations and workplaces, covering a wide spectrum of communication technologies, such as email, instant messaging, message boards, Twitter, corporate blogs, consumer reviews and mobile communication technologies. Editor(s): Darics, Erika. Num Pages: 274 pages, biography. BIC Classification: CBX; CFB; CFGR; GTC; KJSP. Category: (G) General (US: Trade). Dimension: 141 x 215 x 21. Weight in Grams: 382.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2015
- Condition
- New
- SKU
- V9781349487776
- ISBN
- 9781349487776
Paperback
Condition: New
€ 66.18
€ 66.18
Paperback. This book will help readers begin to formulate a digital strategy for their company or brand. It provides insider information on the challenges for existing business models and digital transformation. Num Pages: 257 pages, 15 black & white illustrations, 105 colour illustrations, biography. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 164 x 15. Weight in Grams: 420.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Copernicus
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9783642544002
- ISBN
- 9783642544002
Paperback
Condition: New
€ 32.99€ 28.06
€ 32.99
€ 28.06
Paperback. The force of the internet and the power of online consumers have dramatically altered the face of business world. This book clarifies the complex subject of ecommerce, presenting 8-step strategy for success in internet marketing. It is suitable for those seeking success in a business environment altered by the digital revolution. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 198 x 131 x 20. Weight in Grams: 330.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- IMM Lifestyle Books United Kingdom
- Number of pages
- 272
- Condition
- New
- SKU
- V9781847734877
- ISBN
- 9781847734877
Paperback
Condition: New
€ 27.99€ 21.82
€ 27.99
€ 21.82
Paperback. Your fast track to successful digital marketing Learn in a week, what the experts learn about digital marketing in a lifetime. Written by Nick Smith, a digital marketing expert, Digital Marketing In A Week gives you everything you need to run successful digital campaigns. Learn in a week, remember for a lifetime. Num Pages: 128 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473609525
- ISBN
- 9781473609525
Paperback
Condition: New
€ 13.99€ 11.76
€ 13.99
€ 11.76
Paperback. The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. Num Pages: 432 pages, Illustrations. BIC Classification: KJE; KJS; UDB; UT; UY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 154 x 27. Weight in Grams: 672.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley & Sons, Inc. New York
- Number of pages
- 432
- Condition
- New
- SKU
- V9780471361220
- ISBN
- 9780471361220
Paperback
Condition: New
€ 50.99€ 39.57
€ 50.99
€ 39.57
Paperback. Explains how the communication revolution has transformed consumer behaviour and thus selling, providing a framework for salespeople to generate digital leads and convert them to transactions. Num Pages: 216 pages, black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 15. Weight in Grams: 344.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749475079
- ISBN
- 9780749475079
Paperback
Condition: New
€ 33.65
€ 33.65
Hardback. Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. Num Pages: 304 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 162 x 236 x 30. Weight in Grams: 488.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119291701
- ISBN
- 9781119291701
Hardback
Condition: New
€ 26.99€ 20.35
€ 26.99
€ 20.35
Digital Wine: How QR Codes Facilitate New Markets for Small Wine Indus...
Brabazon, Tara, Winter, Mick, Gandy, Bryn
Paperback. Series: SpringerBriefs in Business. Num Pages: 135 pages, 36 black & white illustrations, biography. BIC Classification: KJE; KJS; KNDF. Category: (P) Professional & Vocational. Dimension: 240 x 152 x 9. Weight in Grams: 238.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9789812870582
- ISBN
- 9789812870582
Paperback
Condition: New
€ 65.38
€ 65.38
Paperback. Num Pages: 219 pages, 26 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 287.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 219
- Condition
- New
- SKU
- V9783824481422
- ISBN
- 9783824481422
Paperback
Condition: New
€ 88.07
€ 88.07
Hardback. Editor(s): Lembke, Gerald; Soyez, Nadine. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV5; KJS; KNTX. Category: (G) General (US: Trade). Dimension: 244 x 170 x 20. Weight in Grams: 590.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783642299056
- ISBN
- 9783642299056
Hardback
Condition: New
€ 84.79
€ 84.79