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Sales & marketing

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Sales & marketing

Paperback. Imagineers use design methods to create meaningful experiences that connect consumers to brands. This book explains the background of the need for experiences and then provides a practical focus on how to design them for brand success. Num Pages: 216 pages. BIC Classification: KJS; KNSG. Category: (UU) Undergraduate. Dimension: 248 x 191 x 18. Weight in Grams: 832.
Publisher
CABI Publishing
Format
Paperback
Publication date
2014
Edition
2014th Edition
Condition
New
SKU
V9781780644653
ISBN
9781780644653
Paperback
Condition: New

€ 53.99
€ 51.11

Paperback. In parallel with the trend towards conducting more surveys, there has also been a decline in the response rates, making it harder to obtain the desired number of completed interviews for these surveys. Incentives used in surveys with the aim of increasing the response rates are manifold, varying from sending letters in advance to cash incentives. Num Pages: 33 pages, tables & charts. BIC Classification: JHBC; KJSM. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 238 x 168 x 4. Weight in Grams: 92.
Format
Paperback
Publication date
2009
Publisher
Rockwool Foundation Research Unit Denmark
Number of pages
33
Condition
New
SKU
V9788790199210
ISBN
9788790199210
Paperback
Condition: New

€ 8.99
€ 8.38

Paperback. Series: Marktorientiertes Management. Num Pages: 457 pages, 123 black & white illustrations, 78 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 24. Weight in Grams: 584.
Format
Paperback
Publication date
2004
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
457
Condition
New
SKU
V9783824482573
ISBN
9783824482573
Paperback
Condition: New

€ 70.89

paperback. The authors present a set of methods for designing and planning the implementation of business-to-business services in international markets and explain the practical use of the methods. Editor(s): Bohmann, Tilo; Burr, Wolfgang; Herrmann, Thomas A.; Krcmar, Helmut. Num Pages: 455 pages, 109 black & white illustrations, 5 black & white tables, biography. BIC Classification: KJM; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 23. Weight in Grams: 551.
Format
Paperback
Publication date
2011
Publisher
Gabler Verlag Germany
Number of pages
455
Condition
New
Edition
2012th Edition
SKU
V9783834915771
ISBN
9783834915771
Paperback
Condition: New

€ 66.00

Hardcover. * The overwhelming majority of professional firms price their services by the antiquated hourly billing method, a method with many flaws * This new book demonstrates there is a superior model to price for professional services, a business model change from "We sell time," to "We sell intellectual Capital. Series: Wiley Professional Advisory Services. Num Pages: 368 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 161 x 23. Weight in Grams: 614.
Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
368
Condition
New
SKU
V9780470584613
ISBN
9780470584613
Hardback
Condition: New

€ 99.60

Paperback. With a focus on global trade, this book provides entrepreneurs and small-to mid-sized businesses with the information they need to begin exporting their products around the world-as well as importing goods to sell. It shows you how to follow guidelines for developing a successful business and marketing plan. Num Pages: 360 pages, illustrations. BIC Classification: KCLT; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 235 x 27. Weight in Grams: 490.
Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2015
Edition
3rd Edition
Condition
New
SKU
V9781119079675
ISBN
9781119079675
Paperback
Condition: New

€ 30.99
€ 21.87

Paperback. Num Pages: 164 pages, 6 black & white tables. BIC Classification: KJMV2; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 9. Weight in Grams: 339.
Format
Paperback
Publication date
2005
Publisher
Gabler Germany
Number of pages
164
Condition
New
SKU
V9783409127400
ISBN
9783409127400
Paperback
Condition: New

€ 58.65

Hardcover. In this title the authors offer a five-stage process that links the key elements of customer satisfaction measurement with market strategy and product development for business success. It shows managers how to develop a good relationship with their customers. Series: University of Michigan Business School Management S. Num Pages: 240 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 154 x 23. Weight in Grams: 540.
Format
Hardback
Publication date
2000
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
240
Condition
New
SKU
V9780787953102
ISBN
9780787953102
Hardback
Condition: New

€ 50.99
€ 39.06

Hardback. This book describes tools that are useful for decision-makers to improve their understanding of what is likely to happen in different configurations of contexts and decisions and to improve their forecasting abilities substantially. Series Editor(s): Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 400 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 25. .
Publisher
Emerald Publishing Limited
Format
Hardback
Publication date
2018
Condition
New
SKU
V9781786351227
ISBN
9781786351227
Hardback
Condition: New

€ 149.71

Paperback / so. Editor(s): Baumgarth, Carsten; Kelemci Schneider, Gulpinar; Ceritoglu, Bahar. Num Pages: 254 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 318.
Format
Paperback
Publication date
2008
Publisher
Gabler Verlag United States
Number of pages
254
Condition
New
SKU
V9783834910462
ISBN
9783834910462
Paperback
Condition: New

€ 80.26

Paperback / so. Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: 290 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 17. Weight in Grams: 445.
Format
Paperback
Publication date
2003
Publisher
Deutscher Universit?tsverlag United Kingdom
Number of pages
290
Condition
New
SKU
V9783824477999
ISBN
9783824477999
Paperback
Condition: New

€ 91.58

Paperback. The book features 9 previously published journal articles written by Christian Gronroos between 1979 to date. Four of the articles will be on service marketing and four on relationship marketing, which emphasize his knowledge and expertise in the field of service, and relationship marketing during the last 27 years. Num Pages: 236 pages, black & white tables, diagrams. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 169 x 13. Weight in Grams: 456.
Format
Paperback
Publication date
2008
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
236
Condition
New
SKU
V9780470061299
ISBN
9780470061299
Paperback
Condition: New

€ 62.11

Hardback. Series: Palgrave Studies in the History of Economic Thought Series. Num Pages: 418 pages, 1 black & white illustrations, biography. BIC Classification: KC; KJS. Category: (G) General (US: Trade). Dimension: 158 x 218 x 29. Weight in Grams: 696.
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2016
Edition
1st ed. 2016
Condition
New
SKU
V9781137589736
ISBN
9781137589736
Hardback
Condition: New

€ 125.55

paperback. BIC Classification: KJS. Dimension: 244 x 170. Weight in Grams: 351.
Format
Paperback
Publication date
2007
Publisher
Gabler Verlag
Condition
New
Edition
2007th Edition
SKU
V9783834907028
ISBN
9783834907028
Paperback
Condition: New

€ 54.04

Paperback. Sandra Luthardt untersucht am Beispiel industrieller Markte, welche Faktoren den Verbleib beim bisherigen Anbieter (In-Supplier) bzw. den Wechsel zu einem neuen Anbieter (Out-Supplier) beeinflussen. Der Fokus wird dabei auf den Prozess der Anbietersuche gerichtet, welcher fur die Entscheidung uber einen Anbieterwechsel vorentscheidend ist." Series: Business-to-Business-Marketing. Num Pages: 273 pages, 12 black & white illustrations, 45 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 370.
Format
Paperback
Publication date
2003
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
273
Condition
New
SKU
V9783824479559
ISBN
9783824479559
Paperback
Condition: New

€ 74.11

Paperback.

Learn from the leading resource on the latest inbound marketing techniques

As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. Num Pages: 360 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 225 x 168 x 19. Weight in Grams: 548.

Publisher
John Wiley & Sons Inc United States
Number of pages
360
Format
Paperback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781118551554
ISBN
9781118551554
Paperback
Condition: New

€ 26.99
€ 20.23

Paperback. Don't chase business bring new customers to you! Outdated sales tactics have you chasing leads and fishing for new business. Num Pages: 384 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 189 x 235 x 22. Weight in Grams: 512.
Format
Paperback
Publication date
2015
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9781119120506
ISBN
9781119120506
Paperback
Condition: New

€ 26.99
€ 22.03

Paperback. Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Num Pages: 224 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 154 x 230 x 15. Weight in Grams: 284.
Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2014
Edition
2nd Edition
Condition
New
SKU
V9781118896655
ISBN
9781118896655
Paperback
Condition: New

€ 25.99
€ 19.44

Hardcover. A five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 153 x 232 x 21. Weight in Grams: 532.
Publisher
John Wiley and Sons Ltd United States
Number of pages
240
Format
Hardback
Publication date
2005
Edition
1st Edition
Condition
New
SKU
V9780471703082
ISBN
9780471703082
Hardback
Condition: New

€ 38.99
€ 30.54

Paperback. Series: Markt-und Unternehmensentwicklung / Markets and Organisations. Num Pages: 230 pages, 6 black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 304.
Format
Paperback
Publication date
2005
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
230
Condition
New
SKU
V9783835001152
ISBN
9783835001152
Paperback
Condition: New

€ 85.01

Paperback / so. Num Pages: 238 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Weight in Grams: 340.
Format
Paperback
Publication date
1999
Publisher
Deutscher Universitatsverlag United States
Number of pages
238
Condition
New
SKU
V9783824404384
ISBN
9783824404384
Paperback
Condition: New

€ 58.68

Paperback. Series: Strategische Unternehmensentwicklung Und Industrietransformation. Num Pages: 210 pages, 1 black & white illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 11. Weight in Grams: 280.
Format
Paperback
Publication date
2004
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
210
Condition
New
SKU
V9783824482641
ISBN
9783824482641
Paperback
Condition: New

€ 74.27

paperback. Series: Business-To-Business-Marketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 399.
Format
Paperback
Publication date
2007
Publisher
Deutscher Universitatsverlag United States
Edition
2008th Edition
Condition
New
SKU
V9783835009400
ISBN
9783835009400
Paperback
Condition: New

€ 86.24

Paperback. The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. Num Pages: 312 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
Format
Paperback
Publication date
2016
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
312
Condition
New
SKU
V9781119114093
ISBN
9781119114093
Paperback
Condition: New

€ 27.99
€ 22.91

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