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Sales & marketing
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Sales & marketing
Dialogmarketing Perspektiven 2015/2016: Tagungsband 10. wissenschaftli...
. Ed(S): Deutscher Dialogmarketing Verband E ...
paperback. Editor(s): Deutscher Dialogmarketing Verband E V. Num Pages: black & white illustrations, colour illustrations, bibliography. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 244 x 170 x 9. Weight in Grams: 270.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Gabler United States
- Edition
- 1. Aufl. 2016
- Condition
- New
- SKU
- V9783658129231
- ISBN
- 9783658129231
Paperback
Condition: New
€ 61.41
€ 61.41
Paperback. Over 4,000 entries on key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Num Pages: 256 pages, black & white illustrations. BIC Classification: GBC; KJS. Category: (U) Tertiary Education (US: College). Dimension: 254 x 177 x 13. Weight in Grams: 454.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- SAGE Publications Inc United States
- Number of pages
- 256
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780761927716
- ISBN
- 9780761927716
Paperback
Condition: New
€ 77.06
€ 77.06
Paperback / so. Num Pages: 174 pages, black & white illustrations, bibliography. BIC Classification: AM; KJM; KJS; KN. Category: (G) General (US: Trade). Dimension: 235 x 155 x 10. Weight in Grams: 288.
- Format
- Paperback
- Publication date
- 1927
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 174
- Condition
- New
- SKU
- V9783642903717
- ISBN
- 9783642903717
Paperback
Condition: New
€ 71.38
€ 71.38
Paperback. Marcus Liehr untersucht, wie individuelle Kritische Massen empirisch bestimmt werden konnen. Hierzu schlagt er mit der Hierarchischen Limit Conjoint-Analyse eine Variante der traditionellen Conjoint-Analyse vor, die er am Beispiel der Adoption eines UMTS-fahigen Kamera-Handys empirisch auf ihre Eignung uberpruft." Num Pages: 317 pages, 3 black & white illustrations, 22 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 416.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 317
- Condition
- New
- SKU
- V9783824483525
- ISBN
- 9783824483525
Paperback
Condition: New
€ 94.40
€ 94.40
paperback. Jurgen Betz untersucht, wie die Akzeptanz des E-Commerce zu konzeptualisieren ist, wie sie sich auf Kundenzufriedenheit und Kundenbindung auswirkt und inwieweit vorgelagerte Grossen das Ausmass der Akzeptanz erhohen oder senken. " Series: Kundenmanagement and Electronic Commerce. Num Pages: 417 pages, 156 black & white illustrations, 108 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 22. Weight in Grams: 545.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Edition
- 2003rd Edition
- Number of pages
- 417
- Condition
- New
- SKU
- V9783824477739
- ISBN
- 9783824477739
Paperback
Condition: New
€ 84.15
€ 84.15
Paperback / so. Series: Kundenmanagement & Electronic Commerce. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 431.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783835009455
- ISBN
- 9783835009455
Paperback
Condition: New
€ 95.04
€ 95.04
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 16. Weight in Grams: 476.
- Format
- Paperback
- Publication date
- 1979
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783531028736
- ISBN
- 9783531028736
Paperback
Condition: New
€ 72.89
€ 72.89
Paperback / so. Series: Forschungsberichte Aus Der Grazer Management Werkstatt. Num Pages: 242 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 308.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 242
- Condition
- New
- SKU
- V9783824481385
- ISBN
- 9783824481385
Paperback
Condition: New
€ 82.87
€ 82.87
Die Ausstellung als Marke: Erfolgreiches Projektmanagement in Marketin...
Bohme, Katrin; Peter, Ulrike
paperback. Num Pages: black & white illustrations, colour illustrations, bibliography. BIC Classification: AB; GTC; JHB; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 299.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer VS United States
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9783531178035
- ISBN
- 9783531178035
Paperback
Condition: New
€ 49.55
€ 49.55
Paperback / so. Num Pages: 281 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 372.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 281
- Condition
- New
- SKU
- V9783835009394
- ISBN
- 9783835009394
Paperback
Condition: New
€ 88.87
€ 88.87
Paperback / so. Series: Handel Und Internationales Marketing Retailing and Internati. Num Pages: black & white illustrations, colour illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 336.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658067410
- ISBN
- 9783658067410
Paperback
Condition: New
€ 82.95
€ 82.95
Paperback / so. Tobias Recke entwickelt auf Basis semantischer Netze ein entscheidungsunterstutzendes Modell zur professionellen Planung und Steuerung von Markenrepositionierungen. Die Vorteile seines Modells belegt der Autor anhand einer empirischen Untersuchung in der Versicherungswirtschaft." Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 25. Weight in Grams: 572.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783834926890
- ISBN
- 9783834926890
Paperback
Condition: New
€ 85.11
€ 85.11
Paperback / so. Series: Wirtschaftswissenschaftliche Beitrage. Num Pages: 319 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 18. Weight in Grams: 476.
- Format
- Paperback
- Publication date
- 1994
- Publisher
- Physica-Verlag GmbH & Co Germany
- Number of pages
- 319
- Condition
- New
- SKU
- V9783790807424
- ISBN
- 9783790807424
Paperback
Condition: New
€ 72.92
€ 72.92
Paperback / so. Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: 265 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 349.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 265
- Condition
- New
- SKU
- V9783835003224
- ISBN
- 9783835003224
Paperback
Condition: New
€ 89.08
€ 89.08
paperback. Num Pages: 474 pages, 53 black & white illustrations, 60 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 24. Weight in Grams: 612.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 474
- Condition
- New
- Edition
- 2003rd Edition
- SKU
- V9783824478316
- ISBN
- 9783824478316
Paperback
Condition: New
€ 90.16
€ 90.16
Paperback / so. Series: Unternehmensf Hrung Und Marketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 239 x 168 x 18. Weight in Grams: 440.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834933843
- ISBN
- 9783834933843
Paperback
Condition: New
€ 100.14
€ 100.14
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 21. Weight in Grams: 476.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658042332
- ISBN
- 9783658042332
Paperback
Condition: New
€ 83.67
€ 83.67
Paperback / so. Series: Gabler Edition Wissenschaft. Num Pages: 248 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 408.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 248
- Condition
- New
- SKU
- V9783824477159
- ISBN
- 9783824477159
Paperback
Condition: New
€ 77.73
€ 77.73
Die Diffusion Komplexer Produkte Und Systeme. Ein Systemdynamischer An...
Schmidt, Sabine, Of (Hochschuldozentin, Insti...
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 22. Weight in Grams: 490.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783834914460
- ISBN
- 9783834914460
Paperback
Condition: New
€ 84.45
€ 84.45
Die Diffusion Neuer Kommunikationstechniken in Der Bundesrepublik Deut...
Claudia Fantapie Altobelli
Paperback / so. Series: Wirtschaftswissenschaftliche Beitrage. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 18. Weight in Grams: 458.
- Format
- Paperback
- Publication date
- 1990
- Publisher
- Physica-Verlag GmbH & Co Germany
- Condition
- New
- SKU
- V9783790805253
- ISBN
- 9783790805253
Paperback
Condition: New
€ 73.25
€ 73.25
Paperback / so. Series: Wirtschaftswissenschaftliche Beitrage. Num Pages: 279 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 16. Weight in Grams: 417.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Physica-Verlag GmbH & Co Germany
- Number of pages
- 279
- Condition
- New
- SKU
- V9783790809480
- ISBN
- 9783790809480
Paperback
Condition: New
€ 72.53
€ 72.53
Die Effektivitat der Telekommunikationsregulierung In Europa. Befunde ...
Arnold (University Of Munich) . Ed(S): Picot
Paperback / so. Editor(s): Picot, Arnold (University of Munich). Num Pages: 110 pages, black & white illustrations, black & white tables, figures, bibliography. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 235 x 157 x 10. Weight in Grams: 218.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Springer Germany
- Number of pages
- 110
- Condition
- New
- SKU
- V9783540773078
- ISBN
- 9783540773078
Paperback
Condition: New
€ 72.50
€ 72.50
Paperback / so. Mit einem Geleitwort von Prof. Dr. Ulrich Krystek Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS; MBPM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 345.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783834925299
- ISBN
- 9783834925299
Paperback
Condition: New
€ 77.78
€ 77.78
Paperback / so. Series: Marken- Und Produktmanagement. Num Pages: 210 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 148 x 210 x 12. Weight in Grams: 305.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Number of pages
- 210
- Condition
- New
- SKU
- V9783834935809
- ISBN
- 9783834935809
Paperback
Condition: New
€ 88.12
€ 88.12