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Sales & marketing

Results 769 - 792 of 3939

Sales & marketing

Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: CBWJ; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 449.
Format
Paperback
Publication date
2015
Publisher
Springer vs United States
Edition
4
Condition
New
SKU
V9783531199979
ISBN
9783531199979
Paperback
Condition: New

€ 61.41

Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 327.
Format
Paperback
Publication date
1998
Publisher
Deutscher Universit?tsverlag United Kingdom
Condition
New
SKU
V9783824443017
ISBN
9783824443017
Paperback
Condition: New

€ 71.87

Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 381.
Format
Paperback
Publication date
2012
Publisher
Springer Gabler United States
Condition
New
SKU
V9783834940803
ISBN
9783834940803
Paperback
Condition: New

€ 83.52

Paperback / so. Die Diskussion uber die Risiken unternehmerischen Handels nimmt seit langem einen zentralen Stellenwert innerhalb der betriebswirtschaftlichen Forschung und der Unternehmenspraxis ein. Ausgehend vom wertorientierten Kundenbeziehungsmanagement entwickelt Jochen Becker ein mehrdimensionales Konzept des Kundenbeziehungsrisikos." Series: Forum Produkt- Und Produktionsmanagement. Num Pages: 232 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 374.
Format
Paperback
Publication date
2009
Publisher
Springer Fachmedien Wiesbaden Germany
Number of pages
232
Condition
New
SKU
V9783834915221
ISBN
9783834915221
Paperback
Condition: New

€ 88.53

Paperback / so. Num Pages: 385 pages, black & white illustrations, bibliography. BIC Classification: KJS; LNTJ; LNTM; MBN; MBPM. Category: (G) General (US: Trade). Dimension: 234 x 156 x 21. Weight in Grams: 576.
Format
Paperback
Publication date
2013
Publisher
Springer United Kingdom
Edition
2
Number of pages
385
Condition
New
SKU
V9783662064825
ISBN
9783662064825
Paperback
Condition: New

€ 62.58

Paperback / so. Num Pages: 329 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 426.
Format
Paperback
Publication date
2007
Publisher
Deutscher Universit?tsverlag United Kingdom
Number of pages
329
Condition
New
SKU
V9783835060883
ISBN
9783835060883
Paperback
Condition: New

€ 95.07

Paperback / so. Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: 283 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 363.
Format
Paperback
Publication date
2011
Publisher
Gabler Verlag United States
Number of pages
283
Condition
New
SKU
V9783834932785
ISBN
9783834932785
Paperback
Condition: New

€ 89.03

Hardback. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 16. Weight in Grams: 626.
Format
Hardback
Publication date
2010
Publisher
Gabler Verlag United States
Edition
2
Condition
New
SKU
V9783834925015
ISBN
9783834925015
Hardback
Condition: New

€ 107.02

perfect. Originally presented as the author's thesis (doctoral--Universit'at Osnabr'uck) Series: Konsum und Verhalten. Num Pages: 292 pages, 36 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 16. Weight in Grams: 480.
Publication date
1990
Publisher
Physica Germany
Edition
1st Edition
Number of pages
292
Condition
New
SKU
V9783790804911
ISBN
9783790804911
Hardback
Condition: New

€ 72.65

Paperback. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 311.
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitatsverlag
Condition
New
SKU
V9783835002661
ISBN
9783835002661
Paperback
Condition: New

€ 105.67

Paperback. Editor(s): Spiliopoulou, Myra; Schmidt-Thieme, Lars (Universitay of Freiburg); Janning, Ruth. Series: Studies in Classification, Data Analysis, and Knowledge Organization. Num Pages: 491 pages, 88 black & white illustrations, 32 colour illustrations, biography. BIC Classification: KJS; UNC; UNF; UYQM. Category: (P) Professional & Vocational. Dimension: 234 x 160 x 26. Weight in Grams: 706.
Format
Paperback
Publication date
2013
Publisher
Springer International Publishing AG Switzerland
Number of pages
491
Condition
New
SKU
V9783319015941
ISBN
9783319015941
Paperback
Condition: New

€ 129.25

Paperback. Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Num Pages: 312 pages, black & white tables, figures. BIC Classification: KJQ; KJSM. Category: (P) Professional & Vocational. Dimension: 232 x 188 x 16. Weight in Grams: 466.
Format
Paperback
Publication date
2013
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
312
Condition
New
SKU
V9781118615843
ISBN
9781118615843
Paperback
Condition: New

€ 26.99
€ 20.35

Hardcover. A "how-to" guide to boosting sales through predictive and prescriptive analytics

Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Num Pages: 256 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 153 x 224 x 26. Weight in Grams: 414.

Format
Hardback
Publication date
2015
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9781119043126
ISBN
9781119043126
Hardback
Condition: New

€ 31.18

Paperback. Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes. Num Pages: 256 pages, biography. BIC Classification: KC; KJS; KJSM; UNF. Category: (G) General (US: Trade). Dimension: 235 x 155 x 14. Weight in Grams: 403.
Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Number of pages
256
Condition
New
SKU
V9781349487868
ISBN
9781349487868
Paperback
Condition: New

€ 52.70
€ 46.57

Hardcover. This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. Num Pages: 372 pages, Illustrations. BIC Classification: KJSU; UNF. Category: (P) Professional & Vocational. Dimension: 252 x 170 x 28. Weight in Grams: 832.
Format
Hardback
Publication date
2010
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Number of pages
372
Condition
New
SKU
V9780470743973
ISBN
9780470743973
Hardback
Condition: New

€ 89.74

Paperback. The leading introductory book on data mining, fully updated and revised!

When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. Num Pages: 888 pages, charts. BIC Classification: KJS; UNF. Category: (P) Professional & Vocational. Dimension: 234 x 186 x 49. Weight in Grams: 1312.

Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
888
Format
Paperback
Publication date
2011
Edition
3rd Edition
Condition
New
SKU
V9780470650936
ISBN
9780470650936
Paperback
Condition: New

€ 52.85

Paperback. Editor(s): Gaul, Wolfgang; Schader, Martin. Num Pages: 380 pages, biography. BIC Classification: KCA; KJQ; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 20. Weight in Grams: 673.
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Edition
Softcover reprint of the original 1st ed. 1988
Number of pages
380
Condition
New
SKU
V9783642734915
ISBN
9783642734915
Paperback
Condition: New

€ 129.20

Hardcover. NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION

How organizations can deliver significant performance gainsthrough strategic investment in marketing

In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 165 x 27. Weight in Grams: 532.

Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
320
Format
Hardback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780470504543
ISBN
9780470504543
Hardback
Condition: New

€ 32.99
€ 26.02

Hardcover. Based on decades of research, teaching and application, this book presents a comprehensive treatment of database marketing. Integrating theory and practice, it offers rigorous models, methodologies and techniques illustrated through numerous examples. Series: International Series in Quantitative Marketing. Num Pages: 872 pages, 106 black & white tables, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 156 x 48. Weight in Grams: 1304.
Format
Hardback
Publication date
2008
Publisher
Springer-Verlag New York Inc. United States
Edition
2008th Edition
Number of pages
896
Condition
New
SKU
V9780387725789
ISBN
9780387725789
Hardback
Condition: New

€ 233.59

Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS; UY. Category: (G) General (US: Trade). Dimension: 210 x 148 x 26. Weight in Grams: 603.
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitatsverlag United States
Condition
New
SKU
V9783835001893
ISBN
9783835001893
Paperback
Condition: New

€ 106.66

Paperback. Proceedings. Prof. Dr. rer. pol. Adolf Angermann zum 60. Geburtstag Editor(s): Thome, R. Series: Informatik-Fachberichte / Subreihe Kunstliche Intelligenz. Num Pages: 385 pages, 11 black & white illustrations. BIC Classification: KJQ; KJS; UNH. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 20. Weight in Grams: 615.
Format
Paperback
Publication date
1981
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
385
Condition
New
SKU
V9783540105558
ISBN
9783540105558
Paperback
Condition: New

€ 84.97

Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS; VSC. Category: (G) General (US: Trade). Dimension: 244 x 170 x 19. Weight in Grams: 572.
Format
Paperback
Publication date
2016
Publisher
Springer Gabler United States
Condition
New
SKU
V9783658141196
ISBN
9783658141196
Paperback
Condition: New

€ 62.40

Hardback. The main aim of this book is the empirical explanation of the connection between the uncertainty concerning the health value of industrially produced foodstuffs and the behaviour of consumers in relation to information. Series: Gesunde Ernahrung / Healthy Nutrition. Num Pages: 220 pages, 64 black & white tables, biography. BIC Classification: JHBA; KJSP; KNDF. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 14. Weight in Grams: 520.
Format
Hardback
Publication date
2002
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
220
Condition
New
SKU
V9783540425298
ISBN
9783540425298
Hardback
Condition: New

€ 132.35

Paperback. Series: Gesunde Ernahrung / Healthy Nutrition. Num Pages: 220 pages, 64 black & white tables, biography. BIC Classification: KJSP; KNDF. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 12. Weight in Grams: 373.
Format
Paperback
Publication date
2010
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Edition
Softcover reprint of hardcover 1st ed. 2002
Number of pages
220
Condition
New
SKU
V9783642076381
ISBN
9783642076381
Paperback
Condition: New

€ 127.76

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