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Sales & marketing
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Sales & marketing
Hardback. The Review of Marketing Research annual series provides articles by the marketing field's leading researchers and academicians. RMR publishes long chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, methodologies, empirical studies, emerging trends, and international developments. Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 352 pages, tables, figures, illustrations, index. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 246 x 174 x 23. Weight in Grams: 811.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Emerald Publishing Group United States
- Number of pages
- 352
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780765613042
- ISBN
- 9780765613042
Hardback
Condition: New
€ 118.79
€ 118.79
Hardback. Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the wide range of marketing research methodologies. Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 256 pages, tables, figures, bibliographic references, index. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 246 x 174 x 18. Weight in Grams: 634.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Emerald Publishing Group United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780765613059
- ISBN
- 9780765613059
Hardback
Condition: New
€ 118.27
€ 118.27
Hardback. Part of "The Review of Marketing Research" annual series that provides articles by the marketing field's leading researchers and scholars. The series includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for future theory development and testing. Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 226 pages, tables, figures, bibliographic references. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 246 x 174 x 16. Weight in Grams: 578.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Emerald Publishing Group United States
- Edition
- 1st Edition
- Number of pages
- 226
- Condition
- New
- SKU
- V9780765613066
- ISBN
- 9780765613066
Hardback
Condition: New
€ 119.19
€ 119.19
Hardback. Provides articles by the marketing field's leading researchers and academicians. This work includes chapters that are not only theoretically rigorous but also offer detail, including literature reviews, advanced methodologies, empirical studies, emerging trends, international developments, and guidelines for implementation. Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 246 x 174 x 16. Weight in Grams: 574.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Emerald Publishing Group United States
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780765620927
- ISBN
- 9780765620927
Hardback
Condition: New
€ 119.19
€ 119.19
Hardback. Contains articles by the marketing field's researchers and scholars. This title presents a view of the marketing research methodologies. Series: Review of Marketing Research. Num Pages: 216 pages, tables, figures, bibliographic references. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 261 x 189 x 19. Weight in Grams: 552.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Emerald Publishing Group United States
- Number of pages
- 216
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780765621276
- ISBN
- 9780765621276
Hardback
Condition: New
€ 113.42
€ 113.42
Hardcover. This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from multidisciplinary literatures in an integrative manner. Editor(s): Malhotra, Naresh. Series Editor(s): Malhotra, Naresh. Series: Review of Marketing Research. Num Pages: 307 pages, black & white illustrations, black & white tables. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 238 x 160 x 29. Weight in Grams: 622.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 307
- Condition
- New
- Edition
- Illustrated
- SKU
- V9780857244758
- ISBN
- 9780857244758
Hardback
Condition: New
€ 118.79
€ 118.79
Hardback. This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys. Editor(s): Malhotra, Naresh. Series Editor(s): Malhotra, Naresh. Series: Review of Marketing Research. Num Pages: 376 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 157 x 33. Weight in Grams: 692.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 376
- Condition
- New
- SKU
- V9780857248978
- ISBN
- 9780857248978
Hardback
Condition: New
€ 133.60
€ 133.60
Paperback. The reputation of an organisation influences who we buy from, work for, supply to and invest in. This title aims to define reputation, explores how to value it and provides guidelines for effective reputation management. Series: PR in Practice. Num Pages: 264 pages, Illustrations. BIC Classification: KJMD; KJSP. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 17. Weight in Grams: 412.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 264
- Format
- Paperback
- Publication date
- 2008
- Edition
- 4th
- Condition
- New
- SKU
- V9780749451073
- ISBN
- 9780749451073
Paperback
Condition: New
€ 40.99€ 36.49
€ 40.99
€ 36.49
Hardcover.
Don't just get your message out. ROAR it out!
In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Num Pages: 212 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 187 x 138 x 24. Weight in Grams: 264.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470598795
- ISBN
- 9780470598795
Hardback
Condition: New
€ 24.99€ 20.15
€ 24.99
€ 20.15
Hardcover. How to Improve the Return on Your Social Marketing Investment This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 34. Weight in Grams: 612.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780470827413
- ISBN
- 9780470827413
Hardback
Condition: New
€ 35.99€ 35.94
€ 35.99
€ 35.94
Hardcover. How empowered customers and employees can be great for your business When employees can leap tall hierarchies in a single click, it not only flattens their org chart, but also elevates the importance of your corporate culture, transforming it into a management tool and a competitive advantage. Series: Microsoft Executive Leadership Series. Num Pages: 320 pages, , black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 162 x 26. Weight in Grams: 620.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9780470227541
- ISBN
- 9780470227541
Hardback
Condition: New
€ 37.99€ 29.51
€ 37.99
€ 29.51
Hardcover.
The ultimate guide to investor relations
Your one-stop resource for everything pertaining to your company's dealings with the investment community, Running an Effective Investor Relations Department provides investor relations professionals with essential day-to-day information. Series: Wiley Corporate F&A. Num Pages: 272 pages, Illustrations. BIC Classification: KFFM; KJSP. Category: (P) Professional & Vocational. Dimension: 237 x 156 x 24. Weight in Grams: 462.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470630303
- ISBN
- 9780470630303
Hardback
Condition: New
€ 59.21€ 50.62
€ 59.21
€ 50.62
Paperback. Sales trainer Tom Hopkins shows how to handle the most crucial part of any sales negotiation - the close - successfully. The text ranges from questioning strategies and understanding the anatomy of a close to managing surprise endings and bowing out gracefully. Num Pages: 288 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 218 x 143 x 17. Weight in Grams: 300.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780764550638
- ISBN
- 9780764550638
Paperback
Condition: New
€ 19.99€ 17.38
€ 19.99
€ 17.38
Hardback. The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power more information, more at stake, and more control over the sales process than any time in history. Num Pages: 320 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119312574
- ISBN
- 9781119312574
Hardback
Condition: New
€ 30.99€ 24.01
€ 30.99
€ 24.01
Paperback. The sales function is the front--line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well--versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. Series: Express Exec. Num Pages: 118 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 173 x 124 x 10. Weight in Grams: 120.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1St Edition
- Number of pages
- 118
- Condition
- New
- SKU
- V9781841124544
- ISBN
- 9781841124544
Paperback
Condition: New
€ 9.99€ 9.79
€ 9.99
€ 9.79
Paperback. Covers the key areas of sales management, from techniques for managing sales people at a distance to sales planning, and from assembling a top-flight team to staying market focused. This book includes examples and lessons from companies in hotel management, financial services and pharmaceuticals. It also offers a glossary of key concepts. Series: ExpressExec S. Num Pages: 118 pages, Ill. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 173 x 123 x 10. Weight in Grams: 120.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 118
- Condition
- New
- SKU
- V9781841121932
- ISBN
- 9781841121932
Paperback
Condition: New
€ 15.99€ 13.63
€ 15.99
€ 13.63
Paperback. Guide your sales force to its fullest potential With a proven sales management and execution process, Sales Management For Dummies aids organizations and individuals in reaching the highest levels of success. Although selling products or services is a central part of any sales job, there's much more to it. Num Pages: 360 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 190 x 236 x 23. Weight in Grams: 486.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119094227
- ISBN
- 9781119094227
Paperback
Condition: New
€ 30.99€ 21.95
€ 30.99
€ 21.95
Paperback. Num Pages: 138 pages, b/w photos. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 214 x 141 x 8. Weight in Grams: 192.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- B Jain Publishers Pvt Ltd India
- Number of pages
- 138
- Condition
- New
- SKU
- V9788131906620
- ISBN
- 9788131906620
Paperback
Condition: New
€ 7.07
€ 7.07
Hardcover. Distinguish yourself as a "Sales Master" and win big in business today! Your personal and professional distinctions are THE precursor to closing the deal. Why? Because most salespeople are not distinctive-all they do is follow one another. Num Pages: 252 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 163 x 21. Weight in Grams: 404.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 252
- Condition
- New
- SKU
- V9780470900192
- ISBN
- 9780470900192
Hardback
Condition: New
€ 25.99€ 21.24
€ 25.99
€ 21.24
Paperback. Are your sales presentations stuck in the 20th century? Sales Presentations For Dummies rises to the challenge of guiding you through the process of engaging and persuading busy buyers in a world that's constantly bombarding them with sales pitches. Num Pages: 384 pages. BIC Classification: KJP; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 235 x 33. Weight in Grams: 516.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119104025
- ISBN
- 9781119104025
Paperback
Condition: New
€ 24.99€ 18.53
€ 24.99
€ 18.53
Paperback. Covers the key techniques for successful sales promotion, from understanding your customers to budget setting, and from promotional law to managing international promotions. This title includes examples and lessons from some of the world's most successful businesses, including Autobytel.com, and Pepsi. It also includes a glossary of key concepts. Series: ExpressExec S. Num Pages: 114 pages, Ill. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 165 x 116 x 8. Weight in Grams: 118.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 114
- Condition
- New
- SKU
- V9781841121963
- ISBN
- 9781841121963
Paperback
Condition: New
€ 15.99€ 13.59
€ 15.99
€ 13.59
Paperback. Prospecting - finding and qualifying prospective clients - is the first step in the selling proposition. It can also be the most daunting. The first big hurdle is knowing where to look for opportunities and recognizing them when they present themselves. Num Pages: 312 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 217 x 140 x 17. Weight in Grams: 332.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 312
- Condition
- New
- SKU
- V9780764550669
- ISBN
- 9780764550669
Paperback
Condition: New
€ 18.99€ 15.15
€ 18.99
€ 15.15
Paperback. The sales function is the front--line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well--versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. Series: Express Exec. Num Pages: 116 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 188 x 122 x 8. Weight in Grams: 120.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 116
- Format
- Paperback
- Publication date
- 2003
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781841124605
- ISBN
- 9781841124605
Paperback
Condition: New
€ 15.99€ 13.56
€ 15.99
€ 13.56
Paperback. If you work in a small business, you have to know how to sell. Full stop. But selling as most people know it doesn't work anymore. It's relationships that count. Real selling is about understanding customers' goals and helping them to buy, not topping off a template presentation with a pushy attitude. Num Pages: 206 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 214 x 133 x 13. Weight in Grams: 266.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 206
- Condition
- New
- SKU
- V9781841127781
- ISBN
- 9781841127781
Paperback
Condition: New
€ 17.99€ 15.48
€ 17.99
€ 15.48