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Sales & marketing

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Sales & marketing

Paperback. Series: Routledge Library Editions: Advertising. Num Pages: 144 pages, black & white illustrations. BIC Classification: JHB; KJSA; KJU; KNTY. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 234 x 156 x 8. Weight in Grams: 267.
Format
Paperback
Publication date
2015
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
144
Condition
New
Edition
1st Edition
SKU
V9781138977846
ISBN
9781138977846
Paperback
Condition: New

€ 50.91
€ 33.76

Paperback. .
Publisher
IBM Press
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9780133375565
ISBN
9780133375565
Paperback
Condition: New

€ 24.99
€ 10.47

Paperback. Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. Num Pages: 256 pages. BIC Classification: AKP; KJS. Category: (P) Professional & Vocational. Dimension: 228 x 203 x 14. Weight in Grams: 574.
Format
Paperback
Publication date
2013
Publisher
John Wiley & Sons Inc
Edition
2nd Edition
Number of pages
256
Condition
New
SKU
V9781118027066
ISBN
9781118027066
Paperback
Condition: New

€ 66.09

Paperback. A different and entertaining way of looking at the key drivers of successful marketing. Num Pages: 240 pages, diagrams and line illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 154 x 19. Weight in Grams: 358.
Format
Paperback
Publication date
2012
Publisher
LID Publishing United Kingdom
Number of pages
240
Condition
New
SKU
V9781907794179
ISBN
9781907794179
Paperback
Condition: New

€ 23.99
€ 17.96

Hardcover. "I've always said that education without execution is just entertainment -- and Lior illustrates this beautifully in his book. It is important to learn HOW to implement a successful Customer focus strategy and you need knowledge and process to do it well. Read this book and learn. Num Pages: 204 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 161 x 229 x 20. Weight in Grams: 470.
Format
Hardback
Publication date
2005
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
204
Condition
New
SKU
V9780471713920
ISBN
9780471713920
Hardback
Condition: New

€ 30.99
€ 24.10

Hardcover.

Make customer feedback work for your business.

Customers are speaking loud and clear through a miriad of mediums. Evidence shows that customers will no longer stand for the hurried and complacent service that has become the norm. They are looking for a positive, memorable experience. Num Pages: 224 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 159 x 23. Weight in Grams: 406.

Format
Hardback
Publication date
2010
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
224
Condition
New
SKU
V9780470563557
ISBN
9780470563557
Hardback
Condition: New

€ 25.99
€ 21.18

Paperback. The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Num Pages: 432 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 186 x 22. Weight in Grams: 780.
Format
Paperback
Publication date
2010
Publisher
John Wiley & Sons Inc
Edition
2nd Edition
Condition
New
SKU
V9780470488676
ISBN
9780470488676
Paperback
Condition: New

€ 31.99
€ 24.98

paperback. Filled with specific defusing tactics and key behavioral insights, this new edition shows how to reduce stress, find the right words to say, and handle hostile customers with ease and confidence. Series: Perfect Phrases Series. Num Pages: 256 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 203 x 132 x 16. Weight in Grams: 236.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
256
Format
Paperback
Publication date
2010
Edition
2nd Edition
Condition
New
SKU
V9780071745062
ISBN
9780071745062
Paperback
Condition: New

€ 23.99
€ 17.67

Hardcover. In Perfect Pitch, bestselling author Jon Steel shows readers how the principles of advertising research and planning can be applied to the business of presenting and selling ideas. While many books offer tips on persuasion, this is the only book tailored specifically to advertising industry professionals who must sell their ideas or perish. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 26. Weight in Grams: 488.
Publisher
John Wiley and Sons Ltd United States
Number of pages
288
Format
Hardback
Publication date
2006
Edition
1st Edition
Condition
New
SKU
V9780471789765
ISBN
9780471789765
Hardback
Condition: New

€ 34.99
€ 25.45

Hardcover. This book systematically explains how LCM strategies can help the pharmaceutical industry maximize the value of its patented brands through effective drug development programs and brand management. Num Pages: 412 pages, Illustrations. BIC Classification: KJS; KNDP. Category: (P) Professional & Vocational. Dimension: 155 x 238 x 26. Weight in Grams: 720.
Format
Hardback
Publication date
2012
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
412
Condition
New
SKU
V9780470487532
ISBN
9780470487532
Hardback
Condition: New

€ 108.51

Paperback. A fabulous book about the art of communication using the telephone. Num Pages: 128 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 153 x 10. Weight in Grams: 216.
Format
Paperback
Publication date
2014
Publisher
SRA Books
Condition
New
SKU
V9781909116269
ISBN
9781909116269
Paperback
Condition: New

€ 20.99
€ 15.78

Paperback. Advertising is a fantastic industry, but actually getting a job is difficult. This guide shows you how to land a job and how to thrive once you're in and the pressure is on. Series: Adweek Book S. Num Pages: 240 pages, ill. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 228 x 152 x 14. Weight in Grams: 287.
Format
Paperback
Publication date
2005
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
240
Condition
New
SKU
V9780471715573
ISBN
9780471715573
Paperback
Condition: New

€ 23.99
€ 19.33

Paperback. Online marketing just got sexier From Search Marketing right through to PR and Optimisation, this book is a must-have for anyone confronting the challenge of pimping a website. Karen Hanton, MBE, founder of toptable. Num Pages: 274 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 173 x 209 x 21. Weight in Grams: 428.
Format
Paperback
Publication date
2011
Publisher
John Wiley and Sons Ltd
Edition
1st Edition
Number of pages
274
Condition
New
SKU
V9780857082428
ISBN
9780857082428
Paperback
Condition: New

€ 17.99
€ 15.43

Paperback. Develop and implement a Pinterest marketing strategy with this step-by-step guide Pinterest is the fastest-growing social media platform, with more than 80 percent of its users women between the ages of 25 and 54. Num Pages: 336 pages, Illustrations. BIC Classification: KJE; KJS; UDBS. Category: (P) Professional & Vocational. Dimension: 232 x 189 x 19. Weight in Grams: 496.
Format
Paperback
Publication date
2013
Publisher
Sybex
Edition
1st Edition
Number of pages
336
Condition
New
SKU
V9781118403457
ISBN
9781118403457
Paperback
Condition: New

€ 31.99
€ 25.00

Hardback. A venture capitalist and popular radio show host teams up with a New York Times bestselling author to explain how to craft and deliver a winning pitch for any occasion by tapping into the evolutionary power of the human brain Num Pages: 240 pages, black & white line drawings, figures. BIC Classification: KJP; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 159 x 23. Weight in Grams: 468.
Publisher
McGraw-Hill Education - Europe
Number of pages
240
Format
Hardback
Publication date
2011
Edition
1st Edition
Condition
New
SKU
V9780071752855
ISBN
9780071752855
Hardback
Condition: New

€ 24.99
€ 18.58

Paperback. In Perfect Pitch two executives from leading business consultancy Strategem Ltd. show sales professionals how to develop new, more effective strategies that ensure business growth. Authors Moon and Leach show sales professionals how to employ the best innovations, identify and acquire new customers, and retain existing customers. Num Pages: 232 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 160 x 13. Weight in Grams: 354.
Format
Paperback
Publication date
2004
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
232
Condition
New
SKU
V9781841125817
ISBN
9781841125817
Paperback
Condition: New

€ 19.99
€ 17.38

Paperback. Have you come up with the next big thing? Or found a new way to improve an existing idea? Either way, your next step is to get your product into the stores on the high street. This book helps you navigate the path from product development and branding to pitching your idea to buyers at high street and online retailers. Series: Business Bitesize. Num Pages: 176 pages, black & white illustrations. BIC Classification: KJS; KJVS. Category: (G) General (US: Trade). Dimension: 197 x 132 x 7. Weight in Grams: 136.
Publisher
Brightword Publishing United Kingdom
Number of pages
176
Format
Paperback
Publication date
2009
Condition
New
SKU
V9781908003171
ISBN
9781908003171
Paperback
Condition: New

€ 13.99
€ 11.82

Paperback. A top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing strategy One of the biggest reasons why so many Internet-based businesses fail isn't poor product or service, or technology failures, or even lack of funding. As Internet marketing guru Ralph F. Num Pages: 272 pages, illustrations. BIC Classification: KJC; KJE; KJS; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 160 x 15. Weight in Grams: 394.
Format
Paperback
Publication date
2001
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780471441090
ISBN
9780471441090
Paperback
Condition: New

€ 27.99
€ 23.07

Hardcover. An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works. Num Pages: 384 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155. .
Publisher
W. W. Norton & Company
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9780393249132
ISBN
9780393249132
Hardback
Condition: New

€ 32.99
€ 27.83

Hardback. .
Publisher
Taylor & Francis Ltd
Format
Hardback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9781472480248
ISBN
9781472480248
Hardback
Condition: New

€ 48.63

Hardcover. The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry. Num Pages: 240 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 157 x 22. Weight in Grams: 426.
Format
Hardback
Publication date
2009
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
240
Condition
New
SKU
V9780470260357
ISBN
9780470260357
Hardback
Condition: New

€ 30.99
€ 24.03

Paperback. Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Num Pages: 224 pages. BIC Classification: KJC; KJP; KJSA. Category: (U) Tertiary Education (US: College). Dimension: 203 x 134 x 13. Weight in Grams: 222.
Publisher
McGraw-Hill Education - Europe
Number of pages
213
Format
Paperback
Publication date
2001
Edition
2nd ed.
Condition
New
SKU
V9780071373586
ISBN
9780071373586
Paperback
Condition: New

€ 20.99
€ 16.79

Hardback. This 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way marketing strategy is done. Num Pages: 246 pages, 50ill. BIC Classification: KJMV7; KJSA. Category: (P) Professional & Vocational. Dimension: 212 x 195 x 26. Weight in Grams: 590.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
246
Format
Hardback
Publication date
2000
Edition
3rd Edition
Condition
New
SKU
V9780071359160
ISBN
9780071359160
Hardback
Condition: New

€ 30.99
€ 21.95

Paperback. In the UK's climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. This title offers a detailed analysis of the issues that are unique to this challenging and fast-moving environment. Series: PR in Practice. Num Pages: 320 pages, illustrations. BIC Classification: KJSP; KNV. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 156 x 17. Weight in Grams: 496.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
320
Format
Paperback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9780749466169
ISBN
9780749466169
Paperback
Condition: New

€ 46.99
€ 41.87

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