Sales & marketing
Results 625 - 648 of 2512
Sales & marketing
Hardback. Editor(s): Schroder, Hendrik; Olbrich, Rainer; Kenning, Peter; Evanschitzky, Heiner. Num Pages: 645 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 240 x 170 x 37. Weight in Grams: 1448.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Gabler Verlag Germany
- Number of pages
- 645
- Condition
- New
- SKU
- V9783834914576
- ISBN
- 9783834914576
Hardback
Condition: New
€ 150.90
€ 150.90
Hardcover. A practical guide to the revolutionary new marketing strategy that's got Madison Avenue shaking in its boots. The advertising genius behind such memorable campaigns as "A mind is a terrible thing to waste" and "I'm stuck on Band-Aid" has invented a powerful new marketing strategy called selective marketing. Num Pages: 232 pages, black & white illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 161 x 23. Weight in Grams: 518.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 232
- Condition
- New
- SKU
- V9780471176336
- ISBN
- 9780471176336
Hardback
Condition: New
€ 47.99€ 37.05
€ 47.99
€ 37.05
Paperback. Shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a 'learning relationship'. This title explains how over time, this ongoing relationship allows your company to meet customer's changing needs, develop learning relationships with them and retain their business forever. Num Pages: 96 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 172 x 127 x 7. Weight in Grams: 82.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 96
- Condition
- New
- SKU
- V9781422140277
- ISBN
- 9781422140277
Paperback
Condition: New
€ 10.99€ 10.77
€ 10.99
€ 10.77
Paperback. Doing Time is more than just a book. It's an invitation from one of South Africa's most revered pioneers and businessmen. It is an invitation to share in the memories of a man who knows the real meaning of 'doing time'. Num Pages: 180 pages, black & white halftones, colour illustrations. BIC Classification: 1HFMS; BGBA; KJSA. Category: (G) General (US: Trade). Dimension: 236 x 159 x 20. Weight in Grams: 376.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Jacana Media
- Condition
- New
- SKU
- V9781431404476
- ISBN
- 9781431404476
Paperback
Condition: New
€ 17.99€ 16.42
€ 17.99
€ 16.42
Hardcover. An essential guide to navigating the shifting Internet landscape The Internet is about to profoundly change when it explodes from a 21 top level domain world to a 500 to a 1,000. anything top level domain universe. How will you evolve your. Num Pages: 230 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 161 x 24. Weight in Grams: 462.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 230
- Condition
- New
- SKU
- V9781118312629
- ISBN
- 9781118312629
Hardback
Condition: New
€ 66.38
€ 66.38
Paperback. * This book will help nonprofit organizations move beyond traditional, passive marketing techniques that have historically yielded only modest results. * Readers will learn about various marketing channels and techniques, as well as how to generate internal support for an enhanced planned gift marketing effort. Series: AFP/Wiley Fund Development Series. Num Pages: 256 pages, Illustrations. BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 251 x 178 x 25. Weight in Grams: 674.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 348
- Condition
- New
- SKU
- V9780470581582
- ISBN
- 9780470581582
Paperback
Condition: New
€ 52.12
€ 52.12
Hardback. Bill Cohen's interpretation of Drucker's work has never been needed more than today, when marketing spells difference between success and failure. In this book, Drucker on Marketing reflects Bill Cohen's ability to understand and communicate Peter Drucker's thoughts and ideas about [marketing]. Num Pages: 288 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 232 x 159 x 25. Weight in Grams: 560.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071778626
- ISBN
- 9780071778626
Hardback
Condition: New
€ 47.99€ 33.77
€ 47.99
€ 33.77
Paperback / so. Series: Markt- Und Unternehmensentwicklung / Markets and Organisatio. Num Pages: 265 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 377.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Number of pages
- 265
- Condition
- New
- SKU
- V9783834913647
- ISBN
- 9783834913647
Paperback
Condition: New
€ 85.47
€ 85.47
Paperback. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. Num Pages: 304 pages. BIC Classification: KJS; KJVS. Category: (G) General (US: Trade). Dimension: 141 x 213 x 21. Weight in Grams: 276.
- Publisher
- HarperCollins Focus United States
- Number of pages
- 279
- Format
- Paperback
- Publication date
- 2011
- Edition
- Revised, Updated
- Condition
- New
- SKU
- V9781595554659
- ISBN
- 9781595554659
Paperback
Condition: New
€ 18.99€ 15.02
€ 18.99
€ 15.02
Paperback / so. Series: Markt- Und Unternehmensentwicklung / Markets and Organisatio. Num Pages: 314 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 435.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Number of pages
- 314
- Condition
- New
- SKU
- V9783834934208
- ISBN
- 9783834934208
Paperback
Condition: New
€ 85.85
€ 85.85
Hardback. Reviews empirical and analytical research, and extends the research through analytical and numerical investigation. This book combines three types of model frameworks - Lanchester, Vidale-Wolfe, and diffusion - with two different approaches to developing competitive advertising strategies - perfect equilibria and dynamic conjectural variations. Series: International Series in Quantitative Marketing. Num Pages: 147 pages, biography. BIC Classification: KJSA; KJSM; PBWH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 11. Weight in Grams: 890.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Kluwer Academic Publishers United States
- Edition
- 2nd ed. 2003
- Number of pages
- 147
- Condition
- New
- SKU
- V9781402072673
- ISBN
- 9781402072673
Hardback
Condition: New
€ 126.15
€ 126.15
Hardback. Series: International Series in Quantitative Marketing. Num Pages: 122 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 297 x 210 x 9. Weight in Grams: 371.
- Format
- Hardback
- Publication date
- 1991
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 122
- Condition
- New
- SKU
- V9780792391463
- ISBN
- 9780792391463
Hardback
Condition: New
€ 125.71
€ 125.71
paperback. Series: Basler Schriften Zum Marketing. Num Pages: 308 pages, black & white illustrations, bibliography. BIC Classification: KJS; KNS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 440.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Gabler Verlag United States
- Number of pages
- 308
- Condition
- New
- Edition
- 2005th Edition
- SKU
- V9783834900777
- ISBN
- 9783834900777
Paperback
Condition: New
€ 75.37
€ 75.37
Paperback / so. Num Pages: 181 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 270.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Number of pages
- 181
- Condition
- New
- SKU
- V9783834913579
- ISBN
- 9783834913579
Paperback
Condition: New
€ 84.87
€ 84.87
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS; KJT. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 304.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835007468
- ISBN
- 9783835007468
Paperback
Condition: New
€ 85.39
€ 85.39
paperback. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 23. Weight in Grams: 703.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Gabler Verlag United States
- Edition
- 2001st Edition
- Condition
- New
- SKU
- V9783409117463
- ISBN
- 9783409117463
Paperback
Condition: New
€ 60.75
€ 60.75
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 13. Weight in Grams: 327.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783322869500
- ISBN
- 9783322869500
Paperback
Condition: New
€ 53.44
€ 53.44
E-Branding-Strategien: Mit Fallstudien von Amazon, Dell, Eddie Bauer u...
Hans-Christian . Ed(S): Riekhof
paperback. Editor(s): Riekhof, Hans-Christian. Num Pages: 286 pages, 3 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 15. Weight in Grams: 576.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Gabler Verlag Germany
- Edition
- 2001st Edition
- Number of pages
- 286
- Condition
- New
- SKU
- V9783409189934
- ISBN
- 9783409189934
Paperback
Condition: New
€ 70.74
€ 70.74
Paperback. Series: Kundenmanagement and Electronic Commerce. Num Pages: 279 pages, 4 black & white illustrations, 20 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 363.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 279
- Condition
- New
- SKU
- V9783835000308
- ISBN
- 9783835000308
Paperback
Condition: New
€ 74.85
€ 74.85
Paperback. Provides an approach to the subject of e-commerce, with coverage of key technologies and ideas on integrating them into useful applications. This work provides coverage of the technical aspects of web-based e-business. Num Pages: 504 pages, illustrations. BIC Classification: KJE; KJS; KNP; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 237 x 191 x 29. Weight in Grams: 926.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 504
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780471493037
- ISBN
- 9780471493037
Paperback
Condition: New
€ 74.93
€ 74.93
Paperback. Num Pages: 420 pages, 64 black & white illustrations, 35 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 22. Weight in Grams: 545.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 420
- Condition
- New
- SKU
- V9783824478842
- ISBN
- 9783824478842
Paperback
Condition: New
€ 92.01
€ 92.01
Paperback / so. Series: Schriften Zum Europ Ischen Management. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 27. Weight in Grams: 612.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783834910394
- ISBN
- 9783834910394
Paperback
Condition: New
€ 81.75
€ 81.75
Paperback. Series: ExpressExec S. Num Pages: 112 pages, black & white illustrations. BIC Classification: KJE; KJS; UDB; UY. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 164 x 8. Weight in Grams: 202.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 112
- Condition
- New
- SKU
- V9781841121994
- ISBN
- 9781841121994
Paperback
Condition: New
€ 15.99€ 13.51
€ 15.99
€ 13.51
Paperback. The opportunities are endless but you need to know what you want to achieve and how to go about achieving it. In this comprehensive book Simon Collin provides all the latest information you need to understand and use the range of new tools available. He points out the pitfalls as well as highlighting the advantages of using the Internet. Series: Working the Web. Num Pages: 192 pages, illustrations. BIC Classification: KJE; KJS; UDB. Category: (P) Professional & Vocational. Dimension: 216 x 137 x 14. Weight in Grams: 250.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 192
- Condition
- New
- SKU
- V9780471498971
- ISBN
- 9780471498971
Paperback
Condition: New
€ 43.99€ 43.47
€ 43.99
€ 43.47